Sadler's Wells Annual Report 2009/2010

Photo: Hugo Glendinning

Sadler’s Wells Annual Report 09/10

Russell Maliphant’s AfterLight.

Part of Sadler’s Wells’ major production for 09/10, In the Spirit of Diaghilev.

Contents Foreword by Sir David Bell

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Foreword by Alistair Spalding

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Artistic Programme

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Developing Audiences

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Our Supporters

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Commercial Activity

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Financial Position

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Supporters

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Staff

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References

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3 Sir David Bell Chairman

I joined Sadler’s Wells as Chairman of the Board late in 2005; Alistair had only recently been appointed as Artistic Director and there were major questions being asked about the future direction of Sadler’s Wells.

Looking back now, almost half a decade later, I am incredibly proud of the journey on which Alistair embarked. Under his leadership – and with the help of a very fine team – Sadler’s Wells has firmly established itself as a dance house on a global stage, with some of the world’s finest choreographers working as Associate Artists and over 40 commissions and productions under its belt.

Despite the difficult current economic climate, the past year has seen audience figures continue to rise and the theatre’s activity continue to expand – over 850 performances to an audience of over 600,000 in 12 months is a remarkable number for any venue.

70% of our turnover comes from ticket sales and so we are incredibly grateful to our audiences who continue to support us and enjoy our diverse and critically-acclaimed programme.

I would like to thank the Board and the wide range of supporters who ensure that Sadler’s Wells thrives.

This year we were delighted to welcome two new Board members – Marco Compagnoni and Arlene Phillips – both of whom bring a vast amount of experience in their respective fields. Chrissy Sharp, our General Manager, left us to return to her native Australia and we were sorry to see her go. But we are delighted that Laura Stevenson, who was previously Deputy Director at the Hayward Gallery, has succeeded her. We were also sad to say goodbye to Janet Reeve who has been involved with the Development team of Sadler’s Wells for many years, most recently as its leader, and has gone to New Zealand with her family. We are delighted to welcome Georgie Shields into this role.

We have a very exciting programme for the coming year and forward bookings are encouragingly strong.

Even so we have no illusions about the challenges ahead as the government makes cuts in every area including, of course, the arts. But our finances are strong, our support is excellent and our team superb, which gives us huge confidence for the future.

Photo: Hugo Glendinning

4 Alistair Spalding Artistic Director & Chief Executive

When I first envisioned Sadler’s Wells as a producing house I hoped to support and commission works that brought in artists from other disciplines, who could exploit the form’s incredible versatility. The past year has really seen that vision come to fruition with more of our productions on the Sadler’s Wells stage and touring the world than ever before.

It felt absolutely right that our celebration of Les Ballets Russes, In the Spirit of Diaghilev, should be about seeking new ideas, so it was a thrill to ask four of today’s most groundbreaking choreographers to create new work, rather than to restage existing pieces by Diaghilev’s company. Together with a remarkable range of artists from different disciplines they created a superb evening of work, which has continued to tour around the world. I’m certain Diaghilev would approve.

It was a privilege to present our Focus on Forsythe season. Forsythe is an artist whose work I admire hugely and it has been a long-standing ambition of mine to present his work to as wide an audience as possible. It is important to reflect on the body of work of an important artist and we will continue the series with a retrospective on Anne Teresa de Keersmaeker’s Rosas in 2011.

Our offsite projects continue to grow in scale and ambition and I am pleased that we have once again been able to work with a wonderfully diverse range of artists and venues to take the Sadler’s Wells name beyond the walls of the theatre, and into spaces where people can engage with dance in a completely different way. From the wild-abandon of the Latitude mud to the white-walled calm of Tate Modern, we’ve covered a whole spectrum of performance spaces and each time the reaction has been the same – more!

It is a difficult time for all businesses; impending cuts to the arts are going to force all venues to rethink how they operate and where their priorities should lie. Sadler’s Wells has worked hard to grow and develop our audience to ensure we are able to thrive despite a low government subsidy, and we recognise and are grateful for the loyalty of our supporters and audiences. We will continue to commission and produce new work and bring the very best dance to London because we believe it is a vital part of the UK’s cultural life.

5 ARTISTIC PROGRAMME Media and public perceptions of dance have changed radically in recent years and Sadler’s Wells has responded to this growth with an increasingly diverse programme, which has attracted a multi-generational, multi-cultural audience. In 2009/10 we presented performances at our main Rosebery Avenue site, our West End venue the Peacock Theatre, the Lilian Baylis Studio and at eleven offsite venues.

In 2009 / 2010…

We presented

136 productions

†

£13 million

We took at our box office

872

performances There were on our stages and on tour

We sold

618,501

50,000

More than tickets were sold as part of our multibuy offer

tickets

39% of our tickets were priced under £20

40,000

We sold over access tickets

The Sadler’s Wells e-mailing list reached Our website had almost

3 million visitors

“The Wells has become a busy creative hub, buzzing with vibrant premieres, exciting foreign attractions and trendy young audiences. From Sylvie Guillem to Matthew Bourne, from Russell Maliphant to Christopher Wheeldon, from Akram Khan to Hofesh Shechter, from Sidi Larbi Cherkaoui to Wayne McGregor: Spalding has commissioned and facilitated more new contemporary dance than anyone else working in Britain today.”

THE TIMESii

140,000 members

6 NEW COMMISSIONS AND PRODUCTIONS

In 09/10 we presented 22 new Sadler’s Wells productions. We firmly believe that one of the most powerful contributions Sadler’s Wells can make to the dance sector is the commissioning of new work that crosses artistic and cultural boundaries and appeals to diverse audiences. Some of our highlights of the past year include:

Svapnagata Festival of Indian Dance and Music Svapnagata, curated by Sadler’s Wells Associate Artists Akram Khan and Nitin Sawhney, was a twoweek celebration of Indian arts. It featured dance events, music concerts and theatre, including new commissions from Akram Khan, Nitin Sawhney, Aakash Odedra, Yuko Inoue, Sidi Larbi Cherkaoui, Shantala Shivalingappa and Riz MC. The programme played to packed houses and very diverse audiences, many of whom had not visited the theatre in the past.

The festival culminated in a brand new collaborative work from Akram and Nitin, commissioned by Sadler’s Wells, entitled Confluence. This new production featured an ensemble of dancers and musicians, and looked back at Khan and Sawhney’s unique collaborative partnership. It was performed for three nights in November 2009, with future touring currently planned.

In the Spirit of Diaghilev A major Sadler’s Wells production for 09/10 was In the Spirit of Diaghilev. To celebrate the centenary of Les Ballets Russes, Alistair Spalding invited Sidi Larbi Cherkaoui, Javier De Frutos, Russell Maliphant and Wayne McGregor to create new works, inspired

by Diaghilev’s legendary company. The production was a critical and commercial success and toured internationally during 09/10, with Russell Maliphant’s piece (AfterLight) picking up an Olivier nomination for Best New Dance Production.

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In the Spirit of Diaghilev was filmed and shown on BBC Three as part of the BBC’s schedule of Christmas viewing. It drew some controversy due to the nature of Javier De Frutos’ piece, prompting a media debate about television’s censorship of the arts.

“It’s 1909 all over again. Boos rang out, shocked patrons walked out. Never mind Frieze, the most provocative art event this week is Sadler’s Wells’ In the Spirit of Diaghilev…This is absolutely the way dance theatre should go”

Focus on Forsythe We presented a major survey of recent works by seminal choreographer William Forsythe, at Sadler’s Wells and offsite venues including Tate Modern, nightclub Fabric and a goods shed on the Kings Cross industrial estate. The events drew excellent audiences and reviews. Telegraph critic Sarah Crompton gave it five stars and described the retrospective as “a stimulating season, which has prompted me to think about how we watch dance”.iv

EVENING STANDARDiii

Russell Maliphant will bring AfterLight back to Sadler’s Wells, expanded as a full-length evening piece for three dancers.

Forsythe gave a fascinating series of interviews about each of the works featured in the retrospective, which can be seen on Sadler’s Wells Screen at www.sadlerswellsisdance.com

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Eonnagata A major collaboration between Sylvie Guillem, Russell Maliphant & Robert Lepage, this Sadler’s Wells production returned in June 2009 due to phenomenal demand for tickets, and toured internationally throughout 09/10 (see touring map, over the page).

Sutra 2009 and 2010 also saw the return of Sidi Larbi Cherkaoui’s Sutra, which once again played to sellout houses and drew critical praise. The production has succeeded in crossing over to a non-dance specialist audience and in May 2009 Sunday Times Culture ran a two-page cover feature on the show, with the headline: “You must jump, spin and kung-fu kick for a ticket”. We are continuing to tour the production and in July 2010 it was shown on Sky Arts 2 in its entirety.

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Awards We had a very successful year, with nominations and awards going to five of our Associates plus a prestigious Walpole Award for British Cultural Excellence.

• 2009 South Bank Show Award WINNER: Wayne McGregor for Entity and Infra.

• 2009 South Bank Show Award NOMINATIONS: The Gate at Sadler’s Wells for I Am Falling Akram Khan for Bahok

Breakin’ Convention Our annual festival of hip hop dance theatre, Breakin’ Convention, sold out its sixth consecutive year at Sadler’s Wells. In May 2009 Breakin’ Convention toured the UK, presenting 14 performances in eight venues. Each venue’s line up was different, with international artists VII Gems Rock Dance Division featuring Ken Swift (USA), Salah (France) and MyoSung (South Korea) performing alongside local acts, plus DJs, workshops and film screenings.

• Ballettanz Production of the Year Award WINNER: Sidi Larbi Cherkaoui & Antony Gormley for Sutra • 2010 Olivier Award NOMINATIONS: Russell Maliphant’s AfterLight at Sadler’s Wells.

Birmingham Royal Ballet’s E=MC² at Sadler’s Wells.

Rambert Dance Company’s A Linha Curva at Sadler’s Wells.

Michael Hulls for his lighting designs for Russell Maliphant’s Two:Four:Ten at the London Coliseum (as part of Sadler’s Wells’ Spring Dance season); and for AfterLight and Eonnagata at Sadler’s Wells.

Associate Artist Matthew Bourne for Oliver! at the Theatre Royal, Drury Lane.

• Walpole Award for British Cultural Excellence WINNER: Sadler’s Wells

10 INTERNATIONAL TOURING

During 09/10 we toured five Sadler’s Wells productions nationally and internationally, to almost 100 venues.

Breakin’ Convention

Eonnagata

• May 09 High Wycombe, UK • May 09 Nottingham, UK • May 09 Birmingham, UK • May 09 Bradford, UK • May 09 Edinburgh, UK • May 09 Plymouth, UK • May 09 Newcastle, UK • May 09 Salford, UK

• Jun 09 Place des Arts, Montreal, Canada • Jun 09 Grand Théâtre, Quebec, Canada • Jul 09 Les Nuits des Fourvières, Lyon, France • Jul 09 Teatre Nacional de Catalunya, Barcelona, Spain • Nov 09 Berliner Festpiele, Berlin, Germany • Nov 09, La Comète, Châlons en Champagne, France

In the Spirit of Diaghilev • Nov 09 Teatre Nacional de Catalunya, Barcelona, Spain • Nov 09 Théâtre National de Chaillot, Paris, France • Nov 09 Opera de Dijon, France • Dec 09 Monaco Dance Forum • Jan 10 Grand Theatre, Luxembourg

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PUSH • Apr 09 Sydney Opera House, Australia • Apr 09 St James’ Theatre, Wellington, New Zealand • Apr 09 The Edge Festival, Aotea Centre, Auckland, New Zealand • Jan 10 Forum Am Schlosspark, Ludwigsburg, Germany

Sutra • May 09 Macau Cultural Centre • May 09 Grand Theatre, Luxembourg • May 09 Singapore Festival, Singapore • Jun 09 Ludwigsburger Schlossfestspiele, Germany • Jun 09 Opera de Lille, France • Jun 09 Théâtre National de Chaillot, Paris, France

• Jul 09 Stadsschouwburg, Amsterdam, Holland • Jul 09 Ravenna Festival, Italy • Jul 09 Cividale Festival, Italy • Aug 09 Helsinki Festival, Finland • Sep 09 Norrlandsoperan, Umea, Sweden • Sep 09 BITE Festival Belgrade, Serbia • Sep 09 Cankarjev dom, Ljubljana, Slovenia • Sep 09 Altstadtherbst Festival, Dusseldorf, Germany • Oct 09 Kampnagel, Hamburg, Germany • Oct 09 Shanghai Contemporary Arts Centre, China • Nov 09 Danse Danse, Montreal, Canada • Nov 09 National Arts Centre, Ottawa, Canada • Nov 09 Grand Theatre de Quebec, Canada • Jan 10 Centro Cultural de Belem, Portugal • Feb 10 New Zealand International Festival

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Presenting Leading Companies from Around the World Matthew Bourne’s company New Adventures returned to Sadler’s Wells for Christmas 2009 with its iconic production of Swan Lake. Over 80,000 people saw the show, which grossed over £2.5million, of which 62% was from first-time Sadler’s Wells visitors. Matthew presented the world premiere of Swan Lake at Sadler’s Wells in 1995 so it was extremely satisfying for us to see the show into its 15th year.

The international dance scene was well presented with productions by Flemish company Rosas, transatlantic ballet company Morphoses, Mark Morris Dance Group from the US and Danza Contemporanea de Cuba.

Sadler’s Wells in the West End Sadler’s Wells’ West End venue, the Peacock Theatre, continues to thrive as a home to longerrunning dance shows and draws a very mixed audience with a strong youth following. Recent successes were Havana Rakatan, which returned for a fourth visit after enormous demand, and ran for six weeks. Brand new street dance show Blaze made its world premiere at the Peacock Theatre, gathering excellent reviews.

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Introducing New Work to London

Jerwood Studio at Sadler’s Wells

Our 180-seat Lilian Baylis Studio has developed a strong reputation for presenting cutting-edge, smaller-scale works. In 09/10 these included performances by Lotte van den Berg, Ivana Müller and Pierre Rigal’s Press, which was described by the Sunday Telegraph as “one of the most extraordinary dance-theatre shows you’re likely to see on a British stage this year”.v

Now in its fifth year, the Jerwood Studio at Sadler’s Wells allows artists the freedom to explore ideas outside of a tightly scheduled production process, in studios, in short courses, in talks and even over a meal. Of nine studio-based research projects in 09/10, seven have gone, or are going on into, the Sadler’s Wells programme. These include: • Choreographer Frauke Requardt and theatre

Sadler’s Wells Off Site We believe that dance has the power to speak to an extremely broad audience. In the past 12 months Sadler’s Wells has presented dance performances at more offsite locations than in any other year. These range from performance art collective The Clod Ensemble’s week-long run at Village Underground (a Victorian warehouse in Shoreditch), to festival appearances at Latitude in Suffolk, and the Tower Festival at the Tower of London.

We continued to work with Askonas Holt and Raymond Gubbay Limited to bring large-scale works to the London Coliseum. The period 1 April 2009 – 31 March 2010 saw visits from Ballet Nacional de Cuba with Carlos Acosta, American Ballet Theatre, Russell Maliphant and Birmingham Royal Ballet.

director Daniel Kramer, who developed ideas for their Young Vic / Sadler’s Wells commission Pictures from an Exhibition.

• Visual artist Martin Creed was given time to work on ideas with five classically trained dancers, which has recently toured to Edinburgh and won a Herald Angel Award.

• Associate Artist Russell Maliphant, who tested projections with Es Devlin and onedotzero, which became an integral part of his Olivier-nominated AfterLight.

• The Pet Shop Boys and Javier De Frutos had two weeks of exploration with collaborators for their new Sadler’s Wells commission The Most Incredible Thing.

14 DEVELOPING AUDIENCES

About Our Audience

Photo: Belinda Lawley

The diversity of our artistic programme attracts a broad audience, from those who enjoy dance as a genre, to more specialist audiences interested in specific artists or styles. As visitor numbers increase, we have successfully developed a diverse and loyal audience who trust the quality of the shows on offer. Sadler’s Wells generates 70% of its income through ticket sales, so the public’s belief in our work is vital.

Our multibuy offer allows visitors to book for more than one show and receive a 20% discount. This has been extremely successful in encouraging customers to book for a show they might not ordinarily see, broadening tastes and developing new audiences for different dance genres. In 09/10 multibuy tickets accounted for almost 50,000 sales.

As an arts organisation we are at the forefront of digital marketing and online activity. In 09/10 online ticket sales accounted for 75% of our total box

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Photo: Derek Kendall

office, compared to 47% in 2006. We have an active presence on social networking sites including Facebook and Twitter, plus a YouTube channel which works in conjunction with the video elements of our main website, and Sadler’s Wells Screen. Our Global Dance Contest uses YouTube to reach an international audience who may not have visited Sadler’s Wells, but are aware of its reputation as one of the world’s leading dance houses.

At the Peacock Theatre in October 2009 we began to show cinema-style trailers for our forthcoming productions, as well as dance clips from our video site, before the shows and during the intervals. This is modelled on the cinema experience that the majority of theatre-goers are familiar with.

In addition to the main artistic programme we have a range of talks, exhibitions, debates, installations, classes, summer-schools and courses, which come under the banner MORE from Sadler’s Wells.

Our education and outreach projects aims to connect the widest possible range of people with the work of the theatre, focusing particularly on the theatre’s local communities in Islington and North London, and London-wide for our Youth Dance programme. More information about the work of Sadler’s Wells’ Creative Learning department, Connect, is detailed on page 18.

Sadler’s Wells Local Sadler’s Wells Local is an audience development ticket scheme offering good seats for performances at a cost of £6. The aim is to attract local people to the theatre who genuinely cannot afford to buy theatre tickets at full price, or who may have never experienced live theatre before. It targets local residents, charities, children centres, youth and voluntary groups, as well as community and housing organisations.

In 2009 the scheme was allocated tickets to 31 different shows at both Sadler’s Wells and the Peacock Theatre, and was accessed by a total of 2,938 people, an increase of almost 50% from the previous year. We will continue to build on this success in the coming years.

16 DIGITAL STRATEGY • In 09/10 online ticket sales accounted for 75% of our total box office • sadlerswells.com had 2,779,393 visitors in 09/10 – 837,470 more than the previous year

Sadler’s Wells www.sadlerswells.com The Sadler’s Wells website is a vital part of our digital strategy, acting as the primary source of online information for all of our activities. 09/10 saw a 43% increase in visitor numbers to the site from the previous year and over three-quarters of our ticket sales occurred online.

London Dance www.londondance.com Operated through a partnership between Arts Council England and Sadler’s Wells, London Dance provides dance information for the capital. In 09/10 the site had over 500,000 visits and almost two million page views, and also expanded its activity to establish a presence on Facebook and Twitter (currently 4,800+ friends on Facebook, 2000+ followers on Twitter). The site currently has around 17,000+ active subscribers, sending monthly updates to around 10,000 subscribers worldwide and regular emails to 3,000+ London-based subscribers.

Breakin Convention www.breakinconvention.com The new Breakin’ Convention website launched in April 2009 and features information about Breakin’ Convention’s activities across the UK as well as a social network which enables users to create their own profile. In 09/10 the site received 112,278 visits and currently hosts over 650 members in its online community.

Sadler’s Wells Screen www.sadlerswellsisdance.com Sadler’s Wells Screen launched in spring 09. It is an online forum where we share and archive all the video content that we produce, including show clips, interviews and behind-the-scenes footage. The site also features Sadler’s Wells-produced Guides to Dance, and a selection of dance films which look at how dance can exist beyond the stage. In February 2010 Paul Hamlyn Foundation pledged its support for Sadler’s Wells’ online activity, specifically Sadler’s Wells Screen. Funding from the Foundation has allowed us to generate more online content and develop the site as an invaluable resource.

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Global Dance Contest www.globaldancecontest.com Our first Global Dance Contest was very successful, drawing 170 applications from 34 different countries.

The contest offers the opportunity for both professional and non professional dancers around the world to submit a short dance clip via YouTube, which is judged by a panel of experts. The winner, Shu-Yi Chou from Taiwan received £2000 plus an expenses paid trip to London to perform at Sadler’s Wells Sampled. Critical reaction to the piece was extremely positive. The second Global Dance Contest was launched in February 2010 and the winner will perform at Sadler’s Wells in January 2011. Sadler’s Wells also offers support and guidance to the winner, to help them transfer their work on to a large stage.

“Arts initiatives can look calculating and insincere: exercises in box-ticking to satisfy funding bodies. But you never get that feeling with Sadler’s Wells, which constantly restates its belief in the power of dance to change lives. Programmes like the Global Dance Contest take us to the places where that change is actually occurring, demonstrating that it’s the attention you pay to human values that keeps you ahead of the curve” THE OBSERVERvi

18 SADLER’S WELLS IN THE COMMUNITY • 10% of Connect’s work took place within formal education settings • Over 21,000 people attended Connect’s workshops and events

Access Sadler’s Wells has an unparalleled reputation for the accessibility of its theatre and related activities which is complemented by a supporting programme of participatory projects and an assisted performance programme (BSL interpretation, captioned and audiodescribed performances). In 09/10 we presented seven BSL, captioned and audio-described shows.

1. Company of Elders Connect’s over 60s dance group Company of Elders was the focus of a BBC Imagine documentary in June 2009, attracting wide media and public interest. The classes became greatly oversubscribed as a result – demonstrating the need for this type of activity.

The Peacock Theatre, which had previously suffered from restricted wheelchair access due to the layout of the building, was fitted with wheelchair lifts in autumn 2009.

“This renowned theatre offers a bewildering array of facilities and a visit here can be an inspirational experience, if only to see what is achievable” THE ROUGH GUIDE TO ACCESSIBLE BRITAINvii

Connect Connect continues to deliver in its new role as London Regional Partner Office for the new Youth Dance England scheme, and in 09/10 it also won the role of Big Dance hub for north London.

2. Encounters During the year Connect delivered 1065 workshops/events which directly engaged 21,156 people – an impressive threefold increase on the previous year. 10% of the work took place within formal education settings, inspiring and introducing young people to dance, many for the first time.

272 artists and 324 educators were involved in the delivery of Connect’s work and the increased programme of continuing professional development was warmly welcomed. These pages give an overview of some of the highlights from Connect’s year.

Connect’s major performance project for 2009/10 was Encounters, a collaboration with English National Ballet, Sadler’s Wells Associate Artists and five community groups, schools and youth groups, drawing inspiration and themes from ENB’s Ballets Russes programme on the main stage, and culminating in a performance at The Peacock Theatre.

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3. Connect Festival The annual Connect Festival in March provided a snapshot of the range of work undertaken, offering around 2000 emerging artists and members of the local community a chance to perform or watch dance in the Lilian Baylis Studio. This year’s programme included performances by the over 60s, young people from local estates (funded by Homes For Islington), disabled artists and a new commission for Corali and New Adventures.

Other continuing Connect activities range from post-show talks, lecture-demonstrations, the over 60s arts appreciation club, weekly Baby Groovers classes for toddlers and their carers, termly dance development projects in primary and secondary schools and large-scale community events.

20 OUR SUPPORTERS • Income raised through fundraising accounted for over 12% of our annual turnover • Our patrons and members grew by 20% across the board

Individuals In 09/10 we saw a 20% increase in patrons and members across the board. We honoured a small number of these patrons by naming them AvantGuardians in recognition of their long-standing and significant support of the Theatre Syndicates of individual patrons provided critical support for Sadler’s Wells’ ongoing investment in two Associate Artists – Christopher Wheeldon and Russell Maliphant – as well as funding for Focus on Forsythe and Rufus Wainwright’s debut opera, Prima Donna.

Trusts The Garfield Weston Foundation made a substantial grant to enable planned future growth for Sadler’s Wells.

The Jerwood Charitable Foundation continued its support of The Jerwood Studio at Sadler's Wells which began in 2006 and provides funding for new research and cross art form collaborations for a range of artists making work in dance.

The Paul Hamlyn Foundation provided significant funding for our growing digital strategy, specifically supporting Sadler’s Wells Screen.

The Foyle Foundation provided invaluable support for In the Spirit of Diaghilev for which we commissioned four new works.

29th May 1961 Charitable Trust continued support of the Sadler’s Wells Local programme for a second year, enabling us to provide 5000 £6 tickets to local residents who cannot afford full-price theatre tickets and have not experienced live theatre before.

The John Ellerman Foundation supported our core artistic programme and the commissioning of new work; the second tranche of a two year commitment.

Corporate Bloomberg provided major support for our pop-up dance theatre project Electric Hotel. Bloomberg funding also enabled tickets to be priced at just £15 in order to extend our reach to new audiences.

The American Express Foundation continued its partnership with Sadler’s Wells with production support for Confluence – a Sadler’s Wells commission and collaborative work between Akram Khan and Nitin Sawhney.

Rolex continued support of the international tour of Eonnagata, a Sadler’s Wells production which brings together three of the world’s foremost creative minds: Sylvie Guillem, Robert Lepage and Russell Maliphant.

21 COMMERCIAL ACTIVITY

• Commercial hire of the theatre and event spaces • Programme and other merchandise sales • Income from catering and the theatre bars

Trading and other income made up 9.1% of turnover in 2009/10, up from 5% in the previous year. The majority of this is trading income and is an area we are seeking to expand.

Sadler’s Wells trades by leasing out spaces around the theatre complex to commercial clients. This ranges from a single meeting room hire, to rehearsal spaces, and conference hires of the front of house areas and auditoria. This is operating at a high utilization level.

During 2009/10 Sadler’s Wells moved from having an outsourced catering operation for which we received a portion of the caterers income, to taking the bar and catering operation in-house. This is the trading area where we are seeking to increase both turnover and margin, through a more attractive offer to both patrons and event clients.

In August 2009 we started a new sales initiative with our show programmes, offering customers the opportunity to purchase a programme at the same time as their tickets, for a reduced rate of £3. This has been extremely successful, generating over 4,500 online sales in the eight month period from August – March.

Sustainability In the three years up to December 2009 we have reduced gas consumption by 62% and electricity by 16%. This has resulted in CO2 savings of 510 tonnes (23.8%) – equivalent to driving from London to Edinburgh around 3825 times.

23 Sadler’s Wells Supporters We would like to thank all those who generously support the theatre’s activities Corporate Partners American Express Bloomberg Man Group plc Rolex

Dominic Palfreyman Robin Pauley Robert and Felicity Waley-Cohen Richard Wilson OBE Melanie and Keith Young

Corporate Sponsors Alfa-Bank Bennetts Associates Clifford Chance DLA Piper Madrid Tourism Board

Creative Circle Lauren and Michael Clancy The Robert Gavron Charitable Trust Jack and Linda Keenan Stage Circle Spindrift Al Swaidi Peter and Sally Cadbury Celeste Fenichel Juliette Gafsen Frank and Helen Neale Jan & Michael Topham Richard Wilson OBE

Corporate Supporters Criterion Ices Limited La Porchetta Wildbore & Gibbons William Norris & Company The Zetter Hotel and Restaurant Individuals Avant-Guardians Anonymous Guardians Ann and Martin Smith The Ulrich Family Major Supporters David and Primrose Bell The Deborah Loeb Brice Foundation Marco Compagnoni Focus on Forsythe Benefactors Barbara and Karsten Moller The London Morphoses Syndicate Simon and Virginia Robertson Ann and Martin Smith Lady Solti David and Hannele Tilles The Ulrich Family Artistic Director’s Circle Angela Bernstein CBE The Deborah Loeb Brice Foundation Lloyd and Sarah Dorfman Marina Hobson Barbara and Karsten Moller Tony Oakley Sir Christopher Ondaatje Supporters American Friends of Sadlers Wells Rab Bennetts Charles and Leonie Booth-Clibborn Robert Borzello and the Camden Trust Lauren and Michael Clancy Joachim Fleury Robert Gavron Charitable Trust Charles Glanville Sara Naudi Friends of New Adventures Harald Orneberg

Studio Circle Mr and Mrs Sekhar Bahadur G.P. and J.M. Batchelar Kristina Borsy and Nick Turdean Mrs Pamela Brand-Field José and Meg Breña Michael Buckingham Jules and Cheryl Burns Nica Burns Dorothy Marie Burwell Sarah and Philippe Chappatte Toni Cupal and Michelangelo Volpi Genevieve and Peter Davies Sylvia and Gary Eaborn Sarah and Louis Elson Piers Fallowfield-Cooper Juliana Farha and Kit Malthouse Charles Glanville The Richard Grand Foundation Jan Grandison Gary Halkyard Abel Halpern and Helen Chung-Halpern Sarah Havens and Gregg Sando Rick and Janeen Haythornthwaite Joyce Kan Rosemary Lancaster - Woolacombe Bay Hotel John and Susan Lazar Alison LeMaire David Lloyd Lindy Mason Arela Natas Anthony and Alison Nathan Mr and Mrs C Norton Dr Elizabeth Parker The Porter Foundation Kerri Ratcliffe and Doug Henderson David Reynolds Ross Roberts Jill and Paul Ruddock

Alastair Sharp Henrietta Shields Lesley Shoebridge Claire Sohn Tanya Steyn Paula and David Swift Torsten Thiele E. G. Tomsett Bonnie J Ward Circle Patrons Anonymous Jane Attias Helga Baitenmann Nancy and Richard Balaban R Borzello and The Camden Trust Jenny Brend Jennifer Brophy Sue Butcher Denise Cohen Charitable Trust Geoffrey Collens John Crisp Andrew and Deborah Cullen Amanda Cupples Ian and Morny Davison Robert and Diana Gore Domonic Green Neil Griffiths-Lambeth John E Haines Stephen and Jennifer Harper Garth Kimber Marina Kleinwort Lady Lever Mr and Mrs George Loudon Stuart Lucas Harry and Fiona MacAuslan Jane Miller Georgia Oetker Maria Osten-Sacken Midge and Simon Palley Robin Pauley Mrs Madeleine Plaut Dave Plummer and Lesley Whitby Peter B Rea Nigel Roberts David and Dee Dee Simpson Constance Slaughter Brian D Smith Alistair Spalding Stuart and Louise Spence Stuart Stanley Christopher and Fiona Steane Laura Stevenson Allen Thomas and Jane Simpson Anna Valentine and Jonathan Berger John Voss Graham Watts OBE Gerry and Ruth Weiss

Performance Members Anonymous Severine Balick Carol Brigstocke Jennifer Brophy Annunziata Celentano Caroline Duggan Paola Ferretti-Johnson Peter and Judith Foy Robert Glick Sarah Griffin Sue Hammerson Michael Holter Sandrine Jensen Anne Kauder Nida Khayrallah Eugene Leahy and Helmert Robbertsen Gerald Lidstone Eric Longstaff Dr Patrick Maher Elizabeth McPhillips Henderson Murray Sally Pasmore Geraldine Ravet Isla Smith Tonnvane Wiswell Trusts and Foundations 29th May 1961 Charitable Trust Calouste Gulbenkian Foundation Charles P. Russell II Foundation City Bridge Trust City Parochial Foundation The Clore Duffield Foundation Dame Hilda Bracket Trust The Deborah Loeb Brice Foundation The D’Oyly Carte Foundation The Duis Charitable Trust Dr. Scholl Foundation The Edwin Fox Foundation The Foyle Foundation The Garfield Weston Foundation Helen Hamlyn Foundation Jack Petchey Foundation Jerwood Charitable Foundation The John Ellerman Foundation The Kobler Trust The Leche Trust Mactaggart Third Fund The Mercers’ Company The Mirisch and Lebenheim Charitable Foundation The Monument Trust The National Deaf Children’s Society The Paul Hamlyn Foundation Peter Moores Foundation Quercus Trust The Rayne Foundation The Rayne Trust The Robert Gavron Charitable Trust

Sadler’s Wells Foundation and Trust Sadler’s Wells Foundation President Lady Solti Vice President Ian Hay Davidson Chairman Sir David Bell

Governors Cllr George Allan Jennette Arnold Monique Bahadur Rab Bennetts Kristina Borsy José Breña Nica Burns Valerie Colgan

Celeste Fenichel Joachim Fleury Ian Jentle Barbara Moller Harry MacAuslan Annie Norton Lady Panufnik Dr Maggie Semple OBE Cllr Barbara Smith

Honorary Clerk Kathy Honeywood Clerk to the Foundation Alistair Spalding

Directors Rab Bennetts OBE Marco Compagnoni Joachim Fleury Harry MacAuslan Robin Pauley Arlene Phillips Tony Sarin Lady Solti Sandi Ulrich

If you would like to know more about supporting Sadler’s Wells, please contact the Development Office on 020 7863 8134 or development@sadlerswells.com

as at 31 March 2010

24 Sadler’s Wells Staff Chief Executive/Artistic Director Alistair Spalding General Manager Laura Stevenson Finance Director Mark Rhodes Director of Marketing & Communications Kingsley Jayasekera Director of Programming Suzanne Walker Director of Technical & Production Emma Wilson Director of Creative Learning Fiona Ross Jane Hackett (Maternity Cover) Director of Development Georgina Shields Executive Assistant Nadine Pain PROGRAMMING Producer Emma Gladstone Programming Manager Mai Komoriya Programming Manager - Peacock Theatre Emma Dowden Programming Co-ordinator Lisa Marie Bowler Sutra Tour Manager Dawn Prentice Opera Advisor Nicholas Payne Breakin’ Convention Artistic Director Jonzi D General Manager Emma Dowden Projects Manager Kate Scanlan Administrator Michelle Norton Assistant Claire Haynes CONNECT Creative Learning Manager Rachel Evans Creative Learning Projects Manager Sarah Baker Access Officer Sarah Howard Youth Dance Strategy Manager Melanie Precious Connect & London Youth Dance Coordinator Hannah Dye Youth Zone Co-ordinator Sarah Smith Connect Co-ordinator Molly Sanders MARKETING Marketing Campaigns Manager Sammie Squire Marketing Officer Lucy White & Benjamin Lalague Marketing Assistant Sarah Barnett Audience Development Bid Mosaku

Publications Officer Sally Harper Editorial Officer George Acock Press Manager Abigail Desch Press Officers Alice Evans, Jenny Lee, Ciaran McKenna, Sally Partridge Press Office Co-ordinator Eugénie Dunster Web Manager Mark Doerfel Multimedia Officer Andrew O’Regan Web Editor (LondonDance.com) Carmel Smith Web Assistant (LondonDance.com) Sarah Golding DEVELOPMENT Consultant – Trusts and Foundations Jane Lenton Head of Individual Giving and Trusts Tamzin Robertson Manager, Corporate Fundraising Svetlana Semenchuk Development Co-ordinator, Individual Giving and Trusts Lauren Burles Development Co-ordinator, Corporate Fundraising Martha Heiland-Allen CATERING & EVENTS Head of Catering and Events Judith Blinkhorn Events Manager Misha Agzarian Events Co-ordinator Alessio Romani Events Assistant Nu Tran Office Manager Janet Sutton Head Chef Wayne Reffell Operations Supervisor David Neild Duty Supervisor Loretano Cerro, Jane Noonan Bars Supervisor Michelle Houston Events Supervisor Nicholas Clarke, Ruben Sarralde-Garcia Café Supervisor Elizabeth Giles General Assistants Afiya Allison, Faye Blackman-Davor, Rosaria Dell’uomo D’arme, Luther Dyer, Nicholas Rainsford Anna Walton PERSONNEL Personnel Manager Clair Kelly Personnel Officer Sirena Wilson Administrator Hannah Nicholson FINANCE Financial Controller Paul Warren

Show Accountant Lorne Cuthbert Finance Officer Monisola Samuel Finance Assistant Sheena Patel STAGE Chief Technicans Liam Fahey, Andrew Gorman Technical Manager Lilian Baylis Studio Roman Bezdyk Technicians Tom Hares, Paul Howard, Dave Judd, Ali Low, Neil McGovern, Michael Rodgers, Sam McLeod, Christian Wallace, Laura Wareham, Tony White OPERATIONS Engineering Manager Ashley Hard Facilities Manager - The Place Roy Adkins Maintenance Technician - The Place Barry Daley Maintenance Technician – Peacock Theatre Daniel Knapton Senior Building Services Technician Ilia Constantinides Building Services Technicians Richard Emmett, Wayne Lawrence, Ghion Mekonnen, Win Tun Chief Security Officer Roger Owen Security Officers David Grant, Emmanuel Yaokumah, Beverley Dixon Operations Manager Lynda Nichol Operations Administrator Jabena Butt (Maternity Cover) House Managers Marguerite Bullard, Hannah Sless Deputy House Managers Dara Brooks, Larry Harrison, Janine Kaufman, Marcella Santese Front of House Sales Administrator Chris Harmer Performance Cashiers Robert Churchill, Larry Harrison Front of House Sales Assistants Lisa Beck, Anna Booth, Roisin Butters, Sandra Castell, Hanna Cevik, Adina Chereqi, Gisela Creus, Nansi Davies, Federico Di Pace, Renee Driessen, Polly Frame, Gigi Giannella, Amera Haider, Anna Harrison, Vera Hochkofler, Amy Hyde, Katsura Isobe, Luke Kearney, Ian Lambert, Ljiljana Lemajic, Wing Li, Vivien Loh, On Yee Loh, Takeshi Matsumoto, Tim Mays, Robert Mennear, Manuela Mocanu, Rhiannon Montagu-Harrison, Thomas MontaguHarrison, Frouke Mooij, Albukhari Muda, Agata Paradnia, Elizabeth Peck, Aleksandra Podsiadlik, Thomas Reid, Anna Riessner, Molly Sanders, Alessandro Santese, Marcella Santese, Dorit Schwartz, Bishwo Shahi, Neeraj Singh, Prabin Tamang, Noreen Townsend, Alexandra Ursache, Calvert Watson, Kat Wieszczek, Magda Wieszczek, Jairo Zaldua

Receptionist Joann Peek Stage Door Keepers Marie-Claire Adriaenessens, Brandon Force, Nicholas Garwolinski, Lee Knight, Tina Ramdeen, Jemma Robinson, Ludmila Rusiecka, Neeraj Singh, Rosannah Smith IT Manager Alec Cuffy IT Systems Engineer Raymond Neequaye IT Assistant Ray Wei Long Ho Housekeeper Muriel Vaughan-Williams Deputy Housekeeper Alberto De Antoni Housekeeping Fabian Arias, Jeffrey Balighot, Fortunato Carian, Kelly Dago, Jesiel Da Silva, Irene Hall, Akissi Kouassi, Abe Lambert, Jose Lary Legario, Louis Ricafort, OumarFlorent Sam, Mercan Sahin, Celestin Trah, Amani Yoboue TICKET OFFICE Ticket Sales Manager Zahir Jaffer Ticket Office Systems Manager Brian Kearney Ticket Office Supervisors Barbara Birch, Mark Hammond, Abigail Parker Memberships and Ticketing Services Administrator Ritchie Dach Ticket Office Clerks Ramzan Ali, Robert Allen, Clare Bracewell, Hugh Brady, Marguerite Bullard, Felicity Coupland, Richard Cross, Sara Gilbert, Kim Graham, Jake Harders, Elspeth Harrison, Tim Hudson, Paula Jones, Rosa Maugher, Cinzia Moretti, Ros Moore, Paula Patritti, Matt Phillips, Alpesh Rajani, Jemma Robinson, Nicola Salt, Mark Saxton, Pauline Scullion, Cameron Slater, Ben Stanley, Sandra Wellstead, Sadler’s Wells Associate Artists Balletboyz Matthew Bourne Sidi Larbi Cherkaoui Jonzi D Javier De Frutos Sylvie Guillem Akram Khan Russell Maliphant Hofesh Shechter Jasmin Vardimon Christopher Wheeldon Resident Companies Wayne McGregor I Random Dance New Adventures

as at 31 March 2010

25 References

i

ii

iii

This figure is based on the total number of performances presented at Sadler’s Wells theatre, the Lilian Baylis Studio and the Peacock Theatre (including schools performances) plus offsite performances. It does not include touring productions.

December 2009, The Times T2 arts supplement review of the decade. Debra Craine highlights Sadler’s Wells’ achievements and lists Alistair Spalding as the ‘Face of the Decade’ Hoggard, L.; 2009; The arts should shock us out of our comfort zone; Evening Standard; 16 October

iv

Crompton, S.; 2009; Focus on Forsythe: a study in fragility; Daily Telegraph; 13 May

v

Monahan, M.; 2009; Living in a Box; Daily Telegraph; 22 May

vi

Jennings, L.; 2009; Two giant leaps out of Africa; The Observer; 22 March

vii

The Rough Guide to Accessible Britain; 2nd Edition; London; Motability; 2008

Production Image Credits PAGE 4 Akram Khan and Nitin Sawhney in Confluence at Sadler’s Wells, photo: Elliott Franks James O’Hara in Sidi Larbi Cherkaoui’s Faun (part of In the Spirit of Diaghilev) at Sadler’s Wells, photo: Hugo Glendinning PAGE 5 Yoko Ando in William Forsythe’s Nowhere and Everywhere at the Same Time at Tate Modern, photo: Sheila Burnett PAGE 6 Monks from the Shaolin Temple in Sidi Larbi Cherkaoui’s Sutra at Sadler’s Wells, photo: Hugo Glendinning Sylvie Guillem in Eonnagata at Sadler’s Wells, photo: Erick Labbé PAGE 7 MyoSung in Breakin’ Convention at Sadler’s Wells, photo: Paul Hampartsoumian PAGE 10 Sam Archer and Jonathan Olliver in Matthew Bourne’s Swan Lake at Sadler’s Wells, photo: Hugo Glendinning Carlos Neto in Blaze at the Peacock Theatre, photo: Michiel van Wijngaarden PAGE 14 Shu-Yi Chou’s Ravel and Bolero at Sadler’s Wells PAGE 15 Geoff McGarry and Betsy Field of the Company of Elders, photo: Pau Ros

www.sadlerswells.com Enquiries: +44 (0)20 7863 8198 Sadler’s Wells & Lilian Baylis Studio, Rosebery Avenue, London EC1R 4TN Ticket Office: 0844 871 0090 Angel Peacock Theatre, Portgual Street, London EC2A 2HT Ticket Office: 0844 871 0091 Holborn

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