Nice to have Communication Design for Bus and Train in Vorarlberg/Austria Sigi Ramoser / Hermann Brändle, Sägenvier DesignKommunikation in Cooporation with Klaus Österle / Oliver Ruhm, Wohnzimmer Büro für Gestaltung Dornbirn, 2007 In 1992 we were commissioned to do Communication and Advertising for the Verkehrsverbund Vorarlberg. At that time only marginal guidelines for creative communication with passengers were applicable for the German-speaking world. Advertising for public transport/short-range transit focussed on technology, rates and environmental awareness. As a general response to our new ideas we soon were confronted with a hard-nosed „must have“ and an optional „nice to have“. In this case study we display strategies and examples assuming that: nice to have is a must!
Poster for ticket sales.
Ein halbes Kilo Bus und Bahn, bitte. Bus und Bahn ab sofort zum Greifen nah. Die neuen Verkaufsstellen für das Jahresticket. 12 Monate fahren, nur 8 bezahlen.
Kaufen Sie ihr Jahresticket ganz frisch im: Stadtbusbüro Dornbirn (Bahnhof), Stadtbusbüro Feldkirch (Herrengasse 12, Katzenturm), Stadtbusbüro Bregenz (Rathausstraße 4), Marktgemeinde Rankweil (Ringstraße), Ortsbus Götzis (Marktgemeinde Götzis, Bahnhofstraße 15, Verkehrsverbund Vorarlberg (Herrengasse 12, Katzenturm)