Internship review by Saegenvier DesignKommunikation

internship review S채genvier DesignKommunikation

Madeleine Mouton 5.8.13 - 11.10.13

Madeleine Mouton On exchange at: Vorarlberg University of Applied Sciences InterMedia 5th semester home university: University of Technology Sydney Bachelor of Design in Visual Communication 3rd year

1. About Sägenvier DesignKommunikation, location & duration of internship

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Contents

3. Tasks 3.1 Waibel corporate design 3.2 Bregenz Jazz Festival posters 3.3 Bregenz Tourism interviews 3.4 FHV Corporate Design packaging images 3.5 Gebruder Weiss signaletik inspiration 3.6 Taking photos 3.7 Meisinger images 3.8 FC Dornbirn Urkunde 3.9 Karl-Heinz 60th invitation 3.10 Sattelfest advertisement 3.11 Cycling arrows 3.12 ‘Lesen Motivieren’ - motivating reading presentation 3.13 Witzgall hairdresser business cards 3.14 Birds of Reason card

Contents

2. Working environment

4. Solutions

5. Lessons learnt

I completed my internship at Sägenvier DesignKommunikation, a visual communication studio located in Dornbirn in Vorarlberg, Austria. I worked there full time for 10 weeks, from the 5th of August to the 11th of Ocober 2013.

interns and apprentices. Over the years, Sägenvier has become a well established and well recognised design communication studio whose work has lead to awards such as the Joseph Binder Award and the German Design Award .

Sägenvier, as it stands today, was built from a 27- year-long partnership project by Sigi Ramoser and three colleagues. First in a free group, then several years as a “studio for text and design”, and since 2001 under the brand name ‘Sägenvier DesignKommunication’. Numerous collaborations with well-known studios and agencies in Vorarlberg and Vienna shows their open and project- oriented approach to design and communication work.

What they strive for in their work, is for solutions to be found together with clients so that they can be maintained and develop into longer-term partnerships. Sägenvier understands that design and communication is as important as economic and cultural factors and so combines communicative tasks with function, aesthetics and originality.

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saegenvier.at/neues

There are about twenty people working for and around Sägenvier. Graphic designers, copywriters, web designers, industrial designers, sound designers, marketing and communication consultants make up the employees, freelancers,

Sigi Ramoser Sägenvier DesignKommunikation Sägerstrasse 4, A-6850 Dornbirn

Sägenvier DesignKommunikation, location & duration of internship

About Sägenvier DesignKommunikation, location & duration of internship

Sägenvier consists of three coworking ‘bosses’ - I was in Sigi Ramoser’s (my boss) department. The department consisted of Sigi, four full time designers, one or two freelance / part time designers, an apprentice

might be interesting to me. At the beginning of every week, we had a team meeting where the designers were assigned and quickly briefed on new projects, discussed ongoing projects with multiple people working on them and upcoming deadlines. Working hours were controlled through a program called FileMaker, where you put in the hours when you come and leave work, and how long you spend on each project. This program was very efficient for calculating the amount of hours to put on a client’s invoice, and to have an overview of how long they spent on different aspects of projects.

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(‘Lerhrling’), a programmer, a studio manager and myself, the intern. I found it a good size for a design studio - not too many people to ‘get lost’, but not too little people either. It meant that they were constantly working on a variety of projects (I often admired them for being able to work on so many different projects at once, and being able to time-manage with them all). I was lucky that for my first three weeks at Sägenvier there was another intern as well. She was very helpful and kind in explaining to me how the studio functions, as well as teaching me more practical things such as where painting materials are kept and how to use the saccner and printer. After Sigi, Martin (the senior designer) was the person who assigned tasks to me and who I would most often go to for advice and feedback. I always had something to do, but never felt under pressure doing my internship. I found the feedback to be quite helpful. They were very mindful of giving me stimulating projects to work on and including me whever they were discussing something they thought

I was very lucky to be in a design studio with a group of extremely talented, smart and kind designers. I found the layout of the studio very good, one big room with high ceilings, on the third floor of an old building. In the studio were three very big tables - one with the main designers, one for the intern, freelance designers, programmer and studio manager/ secretary, and one table for the ‘boss’. The open layout of the studio encouraged communication between designers, and the fact that we were all at big tables made it very easy to quickly ask someone for advice or to communicate about a project without having to physically move or shout. I was happy that my spot was near a window with a beautiful view over the mountains - it helped for inspiration. The studio was very light, tastefully decorated and plenty of fruit, snacks, coffee and tea ensured we could work productively.

Working environment

- internship review Tasks

My tasks during this internship varied a lot from project to project; meaning I learnt a lot of new skills and ways of creative problem solving. I thought it was really thoughtful that they didn’t just give me the ‘unwanted’ or boring jobs. Of course, I also had to do less interesting things like cutting dozens of objects out on Photoshop and extensive googling, but I realise that that’s part of any designer’s daily jobs, and not every step of designing is super exciting or creative. I particularly liked that I was given a lot of ‘open’ projects, such as the Bregenz Jazz Festival poster, Waibel corporate design and the birthday party invitation. This allowed me to have a lot of creative freedom and experiment with different media and approaches.

Tasks

Task: To create a new corporate design system for Waibel - a Vorarlberg-

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Waibel Berufsbekleidung corporate design

based workwear company. The task here was quite open - to modify or recreate the current, very aged logo as well as creating a new picture and marketing language. The only constraint was to include the current logoâ&#x20AC;&#x2122;s purple colour.

Solution: Although I finished my internship before we could finalise our presentation of suggestions for the client, I am happy with my attempts and the senior designers particularly liked my proposal for an advertising campaign.

3.1

they approach their aesthetic identity. I looked at different types of logos, different fonts, logos containing an image or symbol and classical handwritten logos. I also experimented with how they might approach new packaging, swing tags, the website as well as unconventional advertising campaigns.

Waibel Berufsbekleidung corporate design

Process: First, I researched existing workwear and outdoor brands and how

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Waibel

B E R U F S B E K L E I U NG

ROBUST SEIT 1972

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Waibel Waibel

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BERUFSBEKLEIDUNG

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B E R U F S B E K L E I UN G

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BERUFSBEKLEIDUNG

ROBUST SEIT 1972

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BERUFSBEKLEIDUNG

Waibel

TREU SEIT 1972

Waibel Berufsbekleidung corporate design

Handschrift

Image/ Symbol

Logo experiments

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hardwear.

Chairman of the Bored

Schreibtisch

App store

BERUFSBEKLEIUNG

ROBUST SEIT 1972

Für Arbeit, die ein bisschen mehr braucht.

BERUFSBEKLEIUNG

ROBUST SEIT 1972

Das Büro

Für Arbeit, die ein bisschen mehr braucht.

ROBUST SEIT 1972

BERUFSBEKLEIUNG

Für Arbeit, die ein bisschen mehr braucht.

ROBUST SEIT 1972

Für Arbeit, die ein bisschen mehr braucht.

Business lunch

BERUFSBEKLEIUNG

Für Arbeit, die ein bisschen mehr braucht.

ROBUST SEIT 1972

Für Arbeit, die ein bisschen mehr braucht.

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ROBUST SEIT 1972

BERUFSBEKLEIUNG

Für Arbeit, die ein bisschen mehr braucht.

Teambuilding

Firmenauto

BERUFSBEKLEIUNG

Waibel Berufsbekleidung corporate design

software

Proposal for advertising campaign - comparing office jobs with ‘real’ manual jobs

Waibel

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BERUFSBEKLEIDUNG

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Über uns

Herren

Damen

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suche

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Waibel

Waibel Berufsbekleidung corporate design

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Waibel.

Robust seit 1972.

Hallo zusammen! Es ist kein Zufall, dass Sie unsere Seite besuchen! Oder doch?

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Wenn nein: Dann sind Sie wahrscheinlich auf der konkreten Suche nach unseren Produkten. Der neue Webshop bietet Ihnen einen guten Überblick und eine rasche bequeme Art bei uns einzukaufen. Mit Sicherheit Ihr verlässlicher Partner in puncto Berufsbekleidung, Arbeitsbekleidung und Arbeitsschuhe.

Packaging, swing tag & website experiments

3.1

Wenn ja: Wir sind die Firma Waibel - Spezialist für Berufsbekleidung, Arbeitsbekleidung und Arbeitsschuhe

3.1

214mm

Advertisement experiment 197mm

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197mm

ROBUST SEIT 1972

Waibel Berufsbekleidung corporate design

992mm

485mm

Waibel

Task: Create a poster for a proposed new jazz festival that SĂ¤genvier could

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Bregenz Jazz Festival poster

pitch to Bregenz Stadtmarketing as part of a competition to design a new, revamped tourist marketing strategy.

Process: This task was very open, so I started by looking at existing jazz

3.2

Solution: I started with a very minimalistic series, then experimented with a more illustrative approach, then tried a more abstract aesthetic with all-painted typography in the shape of a contrabass and saxophone, then a very modern, typographic series. Finally, I came up with a colourful & modern wave line series which we presented and which Bregenz Stadtmarketing also liked. This was the longest project I worked on during my internship and learnt that itâ&#x20AC;&#x2122;s sometimes good to keep pushing yourself, even when you might thing that youâ&#x20AC;&#x2122;ve run out of all possible ideas. In this case, my last idea was the best one.

Bregenz Jazz Festival poster

festival posters by well-known designers such as Niklaus Troxler for Willisau Jazz Festival. I found that it also helped for inspiration to listen to jazz music while brainstorming.

BREGENZ JAZZ FESTIVAL

Some information here about the festival. Tickets available at bregens.at/bmjandab.See www.agajd.at for more information. Sponsor: Gshsg HJjhfj &Psjjgd. Some information here about the festival. Tickets available at www.bregens.at/bmjandab.

18.5 - 21.5 Some information here about the festival. Tickets available at bregenz.at/bmjandab.See www.agajd.at for more information. Sponsor: Gshsg HJjhfj &Psjjgd.

bregenz.at/jazzfestival

Initial experiments

bregenz.at/jazzfestival

Bregenz Jazz Festival poster

bregenz.at/jazzfestival

BREGENZ JAZZ FESTIVAL 4.5 - 21.5

4.5 - 21.5

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4.5 - 21.5

18.5 - 21.5

Some information here about the festival. Tickets available at bregenz.at/bmjandab.See www.agajd.at for more information. Sponsor: Gshsg HJjhfj &Psjjgd.

bregenz.at/jazzfestival

3.2

BREGENZ JAZZ FESTIVAL

3.2

bregenz.at/jazzfestival

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Some information here about the festival. Tickets available at website bregenz.at/bmjandab.See www.agajd.at for more information. Sponsor

Bregenz Jazz Festival poster

18.5 - 21.5

Experiments

Pr äs e nti e r t vo n B re g e n z St a dtmar ke tin g

bregenz.at/jazzfestival14

Programm, Veranstaltungen und T ickets b ei Website erhältlich

Pr äs e nti e r t vo n B re g e n z St a d tm ar ke tin g

- internship review Bregenz Jazz Festival poster

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bregenz.at/jazzfestival14

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bregenz.at/jazzfestival14

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Programm, Veranstaltungen und T ickets b ei Website erhältlich

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Br e genz Ja z z F e s tival

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19 -21

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Programm, Veranstaltungen und T ickets b ei Website erhältlich

P B räs St re g en ad e ti tm nz er t vo ar ke n ti ng

Pr äs e nti e r t vo n B re g e n z St a dtm ar ke tin g

Br e genz Ja z z F e s tival

Programm, Veranstaltungen und T ickets b ei Website erhältlich

5 /

Programm, Veranstaltungen und T ickets b ei Website erhältlich

Br e genz Ja z z F e s tival

bregenz.at/jazzfestival14

19 -21

Fe s tival

19 -21

Programm, Veranstaltungen und T ickets b ei Website erhältlich

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Br e genz Ja z z F e s tival

Bregenz

BREGENZ JA Z Z FE S T IVAL 14

BREGENZ JA Z Z FE S T IVA L 14

BRGNZ EE JZ Z FST E VL IA 14 20

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BREGENZ JA Z Z FE S T IVA L 14

Bregenz Jazz Festival poster

BREGENZ JA Z Z FE S T IVA L 14

3.2

BRG N Z JZZ FS T V L 14

Final series

Task: As part of Sägenvier’s pitch for a new design and marketing strategy

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Bregenz Tourism interviews

to Bregenz Stadtmarketing, they thought it would be interesting to include a video of interviews with people in Bregenz about what they really thought about the town. I then had to cut the interviews and put them together in a short & succinct video to be presented.

Solution: We were very friendly and understanding when people turned down being interviewed, and tried to approach a wide variety of types of people. I decided to cut the video together in a way that all the same questions and answers would be grouped together, meaning the video could be a lot shorter and easy to follow. For some questions that almost always received the same answer, such as when we asked what the best thing about Bregenz was, it was funny to have a long row of people saying “the lake” in the video.

3.3

approached different people in different areas of Bregenz. I filmed and the other girl interviewed. First we asked them what they were doing in Bregenz at the time, then had different questions according to whether they live there, work there or are on holiday. We found that a lot of people didn’t want to be interviewed once they found out they would be filmed.

Bregenz Tourism interviews

Process: Myself and the other intern at the time went to Bregenz one day and

3.3

Bregenz Tourism interviews

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Task: To collect examples of succesful packaging design for a lecture my boss

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FHV presentation: Corporate Design packaging images was to give on corporate design at a local university for design students.

Process: I looked at websites such as lovelypackage.com and asked the other designers in the studio of good packaging examples they have seen or can rememember.

3.4

thinking what Iâ&#x20AC;&#x2122;ve seen myself- usually the best packaging are the ones we can clearly remember after seeing - whether theyâ&#x20AC;&#x2122;re very clever, eye-catching or refreshingly simple but carry the brand well regardless.

Corporate Design packaging images

Solution: I found the best examples through asking the other designers and

Aesop

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La Michoancana

Corporate Design packaging images

Justin`s Nut Butters

3.4

La Michoancana

Slide examples

Absolut Vodka

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Clipper Teas

Corporate Design packaging images

Absolut Vodka

3.4

Fruit Juice Packaging by Naoto

Slide examples

Task: This task had two parts; to think of a solution for a short-time meeting

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Gebruder Weiss signaletik inspiration

room/ reception (‘Weissraum’), and to design wayfinding/ signange system for the new Gebruder Weiss headquarters building. Gebruder Weiss is a large-scale logistics company, based in Vorarlberg. I was assisting the senior designers for this project.

Solution: Although this is a long-term project that I wasn’t there until the end for, I learnt a lot by working with the more senior deisgners on this large scale project. I saw how they used 3D modelling programs to visualise what this meeting room could look like after we had some rough sketches. I also learnt a lot about thinking conceptually before thinking of aesthetics, especially with things like wayfinding, which will be in this building for years. The designers took my input on board and I realised that signage and interior graphic design is a lot more complicated than it might seem at first!

3.5

sytems for big company buildings. The senior designers had already come up with using ‘space and time’ as the concept for the signage, because that is what Gebruder Weiss’ company is all about. I researched theories on ‘space and time’ and brainstormed with the other designers how this could be realised in a simple, efficient and beautiful way in the signage. For the ‘Weissraum’ - a part of the reception that could be used as a waiting space/ quick meeting room, I also looked at interesting furniture that somehow combines what Gebruder Weiss does in the design. It was a very open project where the client was also open to suggestions of how this room could be used & what its functions could be.

Gebruder Weiss signaletik inspiration

Process: As with most of the projects, I firstly researched existing wayfinding

- internship review Vor 36 Stunden

Vor 24 Stunden

Vor 48 Stunden

3.5

Vor 2 Stunden

Gebruder Weiss signaletik inspiration

Lieferungen in der letzte 48 Stunden

Signage research

Experiments - furniture made from crates & truck covers

Proposal for interactive LED wall feature piece

Task: The designers at Saegenvier would sometimes ask me to photograph

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Taking photos

something, whether is was to document a finished project for the studioâ&#x20AC;&#x2122;s website, something needed for a design itself or for the blog/ recent section of the website.

Process: Find good lighting, take photos of the subject from different angles, go for a walk with the camera, go through and select the best photos, edit.

3.6

Taking photos

Solution: I enjoyed sometimes having a distraction from the projects I was working on, and being able to get away from the computer. I have studied and really enjoy photography and am pleased with the photos I took. I also learnt how to make an animated GIF.

- internship review Taking photos 3.6 Photos for designs

Animated GIF: saegenvier.at/uberleb-bar

- internship review Taking photos 3.6 Repro photos: saegenvier.at/karl-heinzigartig

Photos about the recent election: saegenvier.at/wahlversprechen

Task: Two senior designers working in a new signage/ wayfinding system

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Autohaus Meisinger images

for car-dealer Autohaus Meisinger asked me to find interesting images of the founders of the different car brand founders - Alfa Romeo, Lancia, Fiat, Abarth, Mazda, Jeep, Maserti & Vespa. These images would be used to for the signage to personalise the car buying process and involve the rich history behind each car. I also had to help think how we could format these images so they’d be able to be printed very large scale.

Solution: Some car founders had a bigger variety of images available, but I tried to find the most interesting portraits that hopefully conveyed something about the founder and the car brand’s image. In the end we used a dot-printing effect (as used in newspapers) to print the images large scale, which worked well.

3.7

experimenting on Photoshop with filters & effects how the images could be made ‘bigger’ without showing pixelation, then printing samples out and seeing if it looked good.

Autohaus Meisinger images

Process: Extensive and advanced Google-searching. Also a lot of

Found photographs for the signage 3.7

Autohaus Meisinger images

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Task: To produce a certificate from the Dornbirn Football Club for honourary

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FC Dornbirn certificate

membership. It should include the ‘100 years of FC Dornbirn’ logo & visual theme. I also had to choose a fitting paper stock and frame for the certificate.

Process: I experimented with different dynamic typography and using the ‘100’ logo. I also printed a few experiments to see if the colour was right and which paper stock looked best.

3.8

most striking, and together with the senior designer we decided that the last option was the best. I chose a pure white, uncoated heavy paper stock to print and a plain, thin white frame.

FC Dornbirn certificate

Solution: I found in the end that using simply the red and white looked the

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erWIN reIS

ehreNMITGLIeDSChaFT

erWIN reIS ehreNMITGLIeDSChaFT Der Vorstand und die Mitglieder des Mohren FC Dornbirn 1913 bedanken sich bei Herrn Erwin Reis für seine großen Verdienste im Rahmen der Sanierung des Vereins und verleihen ihm hiermit die Ehrenmitgliedschaft auf Lebenszeit, als Zeichen der Dankbarkeit.

und verleihen ihm hiermit die Ehrenmitgliedschaft auf Lebenszeit, als Zeichen der Dankbarkeit.

Dornbirn, den 2. Oktober 2013

Der Obmann

Dornbirn, den 2. Oktober 2013

Der Obmann

100 Jahre erWIN reIS ehreNMITGLIeDSChaFT Der Vorstand und die Mitglieder des Mohren FC Dornbirn 1913 bedanken sich bei Herrn Erwin Reis für seine großen Verdienste im Rahmen der Sanierung des Vereins und verleihen ihm hiermit die Ehrenmitgliedschaft auf Lebenszeit, als Zeichen der Dankbarkeit.

Dornbirn, den 2. Oktober 2013

FC Dornbirn certificate

100 Jahre

Der Obmann

Final certificate

3.8

Der Vorstand und die Mitglieder des Mohren FC Dornbirn 1913 bedanken sich bei Herrn Erwin Reis für seine großen Verdienste im Rahmen der Sanierung des Vereins,

Task: To design a birthday party invitation and place cards for Karl-Heinz

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Karl-Heinz 60th invitation

Wenin, a printer in Vorarlberg.

Solution: I combined hand-painted typography (reference to him being downto-earth), a sailboat referencing his passion and the wordplay suggestion to create the final invitation. It would be laser printed on very nice, heavy paper stock. I used the same image for the place cards, in a design that could be easily cut out and names written on by hand.

3.9

that had to be included and that he didn’t wish for any photographs of himself on the invitation. Because I didn’t know or talk to the client personally, it was a bit difficult to find a starting point. I heard that he was a down to earth person (meaning no ‘fancy’-looking invitation), his passion is sailing, and his life is owning a printing company, so thought I’d start with one of those as a base for the imagery. I experimented with different sailing- and printing-themed invitations, and native German speaker suggested I used the wordplay ‘KarlHeinzigartig’ (Karl-Heinz ‘one of a kind’).

Karl-Heinz 60th invitation

Process: The task was very open - the only constraints being the information

Invitation Name card 3.9

Karl-Heinz 60th invitation

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Task: To create a simple half-page magazine advertisement for Sattelfest, a

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Sattelfest advertisement program that helps children with learning difficulties with their motoric skills and acts as theraphy for disabled children.

Process: I firstly looked at past Sattelfest designs such as the business card

3.10

Solution: I created several designs with different ways of combining images & text, and in the end I, together with the senior designer, decided on the simplest design and sent the best three to the client, with our suggestion of which to use.

Sattelfest advertisement

in order to keep the same visual theme. I then looked at the possible stock images and decided which would work best for this ad. Then I experimented with different ways of combining the text with one or more images, as well as including different colours.

sattelfest Reiten und Lernen

Mag. Karin Messerle Reitpädagogin T: 0664 40 40 775 E: info@sattelfestsein.at H: www.sattelfestsein.at

sattelfest Reiten und Lernen

Kinder können über Pferde ganzheitlich lernen: körperlich, geistig, seelisch und sozial. Bewegungsimpulse werden vom Pferd aufs Kind übertragen. Der Gleichgewichtssinn wird gefördert, die Grob- und Feinmotorik entwickelt und über die Beziehung zum Pferd entsteht Vertrauen.

Mag. Karin Messerle Reitpädagogin T 0664 40 40 775 E info@sattelfestsein.at H www.sattelfestsein.at

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Sattelfest advertisement

saegenvier.at

Reiten fordert und fördert alle motorischen Fähigkeiten.

saegenvier.at

Reiten fordert und fördert alle motorischen Fähigkeiten.

Final advertisement

3.10

Mag. Karin Messerle Reitpädagogin T 0664 40 40 775 E info@sattelfestsein.at H www.sattelfestsein.at

Ein gutes Gleichgewicht verbessert das Lesen und Rechnenlernen.

saegenvier.at

sattelfest Reiten und Lernen

saegenvier.at

Ein gutes Gleichgewicht verbessert das Lesen und Rechnenlernen.

Task: To create a curved arrow for new Vorarlberg cycling signage system,

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Cycling arrows

currently being developed by SĂ¤genvier. It should conform to the strict guidelines for arrows already developed - 90 degree angles and exactly the same thickness proportions as the other arrows. It should be optically optimised for the signs, so they look good in a group of signs together.

Process: This task was actually a lot more complicated than I first thought.

3.11

Solution: In the end myself and the other designers decided that it had to be optically scaled quite significantly to fit with the existing signs. Although this was a less creative design task, I learnt the attention to detail that has to be paid when doing more technical designs.

Cycling arrows

Firstly, having to draw the arrow digitally with exactly the right measurments was quite tricky, then making the curves firstly all â&#x20AC;&#x2DC;curvyâ&#x20AC;&#x2122; then deciding it looked better in smaller sizes with the insides of the curves at 90 degree angles. I experimented with having the curved part different lengths until it was at a proportion that I was happy with, then found it had to be altered again when I put it on the signs and saw that it was too long.

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Bregenzerwald Route

Standort: 99.999.R9

34 km 5,5 km

Bregenzerwald Route

Standort: 99.999.R9

Bludenz Ludesch

Standort: 99.999.R9

Klostertal Route

Standort: 99.999.R9

10 km 2,4 km

Standort: 99.999.R9

Bludenz Ludesch

Standort: 99.999.R9

10 km 2,4 km

Dörfer-Städte Route

Bregenzerwald Route

Standort: 99.999.R9

Bregenzerwald Route

Standort: 99.999.R9

Cycling arrows

Bregenz Rheineck

145mm

Bregenzerwald Route

Dörfer-Städte Route

Standort: 99.999.R9

3.11

104,22mm

- internship review Standort: 99.999.R9Standort: 99.999.R9

Standort: 99.999.R9Standort: 99.999.R9

Bludenz Bludenz Ludesch Ludesch

10 km10 km 2 2,4 km2,4 km Dörfer-Städte Route

Standort: 99.999.R9Standort: 99.999.R9

Bregenzerwald Route

Ill-Rhein Dörfer-Städte Route Route

6,4 km6,4 km 1,1 km1,1 km

Bregenz Bregenz

10 km10 km 2,5 km2,5 km

1HardHard

Ill-Rhein Route

Standort: 99.999.R9Standort: 99.999.R9

Bregenzerwald Route

Standort: 99.999.R9Standort: 99.999.R9

4 3

Klostertal Route

Bregenzerwald Route

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Bregenzerwald Route

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Klostertal Route

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Langen Langen a. A. a. A. 3,9 km3,9 km St. Gallenkirch St. Gallenkirch 27 km 274km Klostertal Route

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Bregenzerwald Route

Klostertal Route

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Bregenz Bregenz 2,5 km2,5 km 4 Höchst Höchst 16 km 16 km

Klostertal Route

Bregenz Bregenz 34 km 34 km Rheineck Rheineck 5,5 km5,5 km Standort: 99.999.R9 Standort: 99.999.R9

Bregenzerwald Route

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Klostertal Route

Cycling arrows

Höchst Höchst HardHard

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Bregenz Bregenz 34 km34 km Rheineck Rheineck 5,5 km5,5 km

Task: The head of Sägenvier was to give a presentation to Vorarlberg librarians

- internship review -

Motivating reading presentation

on how design can motivate people to read, and he asked me to collect imagery and examples of design both from Sägenvier and other places of this, and put a presentation together.

Process: At first I looked at various projects that Sägenvier has done for

organise the presentation into sections; Sharing, Campaigns & Posters, Places to read, Series and Beautiful book design.

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Solution: All these different ways left me with a lot of images, so I decided to

Motivating reading presentation

various libraries, book fairs and campaigns. I also looked at book-sharing schemes and free book ‘lockers’ around the world, as well as design for reading campaigns and well-designed book covers.

Ruilbank Amsterdam

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Parkbanken. Etwas nehmen, etwas lassen.

- internship review -

Rankweil

Motivating reading presentation

Offener B체cherschr채nke

Slide examples

~ sommer sommer13 →lesen ♥!lesen

- internship review -

Vorsicht Buch!

Sei wild und lese, was das Zeug hält. Hol dir einen Sammelpass in deiner Bibliothek. Mehr lesen und gewinnen. Verlosung xx.xx.2013

~ sommer sommer13 →lesen ♥!lesen Motivating reading presentation

www.bibliotheken-vorarlberg.at

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www.bibliotheken-vorarlberg.at

Sei wild und lese, was das Zeug hält. Hol dir einen Sammelpass in deiner Bibliothek. Mehr lesen und gewinnen. Verlosung xx.xx.2013

Slide examples

Task: To create new, punchy appointment and business cards for Witzgall

- internship review -

Witzgall hairdresser business cards

hairdresser, an upmarket hairdresser located in Bregenz, Vorarlberg.

Process: In some previous designs, a photograph that appears large on a wall

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Solution: We were satisfied with the eye-catching colours and decided to use one colour for the appointment cards and another for the normal business cards. To keep it very simple and ‘clean’, there is only a simple line for the appointment time, no unnecessary “appointment time:” text. I decided on a close-to pure white, heavy uncoated paper stock for the cards and set up the document to be printed. A paper embolishing stamp will be used to ‘blind’ imprint the logo on the cards.

Witzgall hairdresser business cards

of the hairdresser has been used, which I also decided to use but in punchy, fluorescent blue and pink monotone colours.

- internship review quellenstrasse 1 6900 bregenz t 05574 529 09 di bis fr von 9 bis 20 uhr sa nach vereinbarung

quellenstrasse 1 6900 bregenz t 05574 529 09 di bis fr von 9 bis 20 uhr sa nach vereinbarung

Witzgall hairdresser business cards

j端rgen witzgall friseur

j端rgen witzgall friseur 05574 529 09

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j端rgen witzgall friseur

Business card

Appointment card

Task: To create a flyer that could double as a business card for ‘Birds of

- internship review -

Birds of Reason card

Reason’ - a writing therapy program that teaches and empowers people to write biographies themselves. There was a list of words that both described what it is and whose first letters make up ‘biographisches schreiben’ (‘biographical writing’) which could be included.

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Solution: Unfortunately my internship ended before I could finish this project, but I was satisfied with the logo, although I think the cover needed some more work.

Birds of Reason card

Process: Because this is such a personal program, I thought it would suit it to have hand writing typography, both for the logo and cover side. I experimented with having the starting letters in a different colour to make ‘biographisches schreiben’ a little more obvious, but wasn’t quite satisfied with that yet.

First experiments 3.14

Birds of Reason card

- internship review -

With the Bregenz Jazz Festival poster, I often felt frustrated, especially after receiving feedback that it isn’t quite satisfactory yet. Even though I could also see this, I found it hard to come up with new strong visual and conceptual ideas. I generated a lot of different poster ideas with that project over an extended period of time, but what I learnt is that you just have to push through creative blocks and believe that a good idea will come eventually. After a very long of working on the posters, I finally came up with a series that both I and the senior designers were very satisfied with. I don’t think I ever found one ‘solution’ that I can apply to all projects, rather, I learnt a lot of different small skills that I can apply when designing in the future.

- internship review -

a piece of design with solid meaning behind it is far stronger and will ‘last’ much longer.

Solutions

For the projects where I was given a lot of creative freedom and no clear or obvious starting point, I quickly learnt that research is a good place to start. Not only ‘visual research’ (such as looking at books and design websites), but also ‘academic research’ - reading about the topic and trying to conceptually understand it first, without thinking about the aesthetics or how you will visually realise it on paper. Often while researching, creative ideas would come to me anyway, and I always made sure I had my notebook at hand to scribble and sketch ideas down as they came to me. This was particularly useful when I was researching the concept of ‘space & time’ for the Gebruder Weiss signage systems. There was a lot of complicated but extremely interesting information that I quickly had to get my head around, and somehow find a simple solution to representing it visually through means of a signage system. I really liked that Sägenvier had a strong focus on strong conceptual and meaningful design, and not simply trendy, purely aesthics-focused design. I learnt that

Solutions

I learnt that I should never start a project on the computer. Always start with pen (or paintbrush) on paper first. I find it so difficult to brainstorm or be fully creative & come up with (good) ideas staring at a monitor. Looking back, my best ideas were when I was scribbling down or sketching ideas as they came in my head in my notebook. Over the course of the internship, I went through three large notebooks, and they were vital to my work - the few days that I forgot my notebook, I felt completely lost. Even when I was working on the computer, I learnt to have my notebook in front of me. I took it home at the end of the day, because I found that ideas

often came to me at random - when walking, cooking etc. - and I’d forget these ideas if I didn’t write them down straight away.

impossible for me to design without any feedback from others, and fresh eyes and ideas were extremely helpful.

I learnt that I shouldn’t forget about non-digital methods of design. It’s easy to forget that there are methods of creation outside Illustrator and Photoshop, without the help of a Wacom tablet. I learnt that I work best by first picking up a pencil or paintbrush, a camera or making a collage, instead of starting straight on a computer program. I learnt that I much prefer (and am better at) drawing or painting on paper then scanning it in, rather than doing digital paintings on a tablet. It was also sometimes helpful to go outside the studio for a walk with a camera or sketchbook for inspiration.

I learnt that Google has the answer for pretty much any technical question or problem, and through tutorials on the web I quickly and easily learnt to make videos, GIFs as well as mastering several other Photoshop and Illustrator tools. If you have a question, thousands of others have had it before - don’t be afraid to google! All in all my internship was a wonderful, educational and interesting experience.

- internship review -

because I didn’t have any other tasks at the time, or due to a pressing deadline. This definitely improved over the course of the ten weeks though - it helped that I received a bigger variety of projects to work on (so could change it up once I didn’t have any more ideas or got sick of a particular task), but I also just learnt to keep ‘pushing through’ mental and creativity blocks, and not give up.

I also learnt not to be afraid to ask for advice and opinions from the other designers. It often helped when I was stuck for ideas or solutions to a half-finished design to ask others with more experience what they thought, even when I knew the feedback would most likely be bad. It is almost 5

I learnt a lot during this internship. I’m not sure if most of them are practical design skills, or more life skills, or even more about myself and what I like and would ultimately like to do. I definitely learnt that I probably am not ready for a nine-to-five, 5-days-aweek job for quite some time. At the start, and even at the end (but less so), the hardest thing for me wasn’t the projects themselves or executing them, but just getting used to sitting at a desk for so many hours a day. This was the first time that I’d ever worked full time (or at least in front of a computer) and I found the long hours very challenging. Perhaps due to the university student lifestyle, it was a challenge for my attention span to last for eight hours every day, five days a week. From university, I was used to working on a project over several weeks, having significant time inbetween sessions working on the project to think about it, receive feedback, and think about it some more. At the start of this internship, I often felt that my ideas were exhausted after a few hours, which was particularly frustrating when I had to keep working on the same project

Lessons learnt