Road Safety Resources Catalogue

www.roadsafetyanalysis.co.uk

www.roadsafetyanalysis.co.uk

Product Catalogue 2013-2014

Road Safety Analysis The Clockhouse Bury Court Farm Shotteswell Banbury Oxfordshire OX17 1JA VD gD ainin ed an Tr clud estri M in Ped VD RO D

12 S

Š20

R afer

s

oad

01295 731 810

sales@roadsafetyanalysis.org

Welcome white-outline

rsa

design & development

Road Safety Analysis Limited A company limited by guarantee registered in England Company registration number: 07131117

Welcome to the Road Safety Analysis (RSA) product catalogue; a place to find inspiration, ideas and campaigns that will help you to be free to get on with the job of delivering road safety in your community.

If you thought that RSA was only a research body, you might be surprised by what you find in the following pages, but you can be assured that when RSA is developing a campaign we are looking to implement the principles that underpin the rest of the business. Where possible we will be looking to build on an evidential basis for the interventions that we develop, working with other road safety professionals, market testing products and evaluating outcomes. The materials developed are carefully selected to be appropriate to the audience or campaign purpose; we have been using a number of them successfully for years as part of a programme of local road safety work.

Many of the products that you will find here are marked as ‘Evaluation Included’ which means that they are campaigns that we are proactively working with others to evaluate or have previously conducted evaluation studies on.

RSA boasts a team of experienced professionals who have collectively been involved in a wide range of road safety work at a national, regional and local level for many years.

Together, they have been involved in delivering numerous Prince Michael International Road Safety Award winning schemes and the multi award winning MAST Online platform; they are on hand to help you.

supporting driver independence in later life

Design & Development linkedin.com/company/road-safety-analysis-limited

@mastonline

www.roadsafetyanalysis.co.uk The Clock House, Bury Court Farm, Banbury, Oxfordshire, OX17 1JA Tel: 01295 731810 | E-mail: information@roadsafetyanalysis.org

1

All prices exclude VAT and delivery

Key to the success of RSA in recent years has been the ability to design and develop cost effective campaigns from the bottom up. This means starting with an analysis of the road safety issue in hand and taking it right through a structured social marketing process to the creation of posters, leaflets, events, training resources, workbooks, websites, viral video and smartphone apps to get your message through to your target audience.

info@roadsafetyanalysis.org

2

Pedestrian Safety

PVC Banner

Workbook

EXB-STP-004

Safer Steps is a child pedestrian training programme that is now used by a number of authorities across the country. Based around a guided learning experience for the children, supported by a DVD and workbook, it gradually moves through a range increasingly complex scenarios placing a clear emphasis on parental responsibility.

Stickers

Pull-up banner 3

1

DVD 4 2

For you and your child to work through together

Š2012 Safer Roads

STP-002

Slap Bands www.saferroads.org

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

be safe be seen

18

19

20

21

22

23

24

25

26

27

28

29

30

24

25

26

27

28

29

30

www.saferroads.org

www.saferroads.org

1

2

3

4

5

6

7

8

be safe be seen

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

www.saferroads.org

STP-004

Backpack

STP-003

1

STP-005

Zig Zag Banners

Designed to be used in and around schools, the Zig Zag banners are available as a pull-up banner that can be left in a school reception area, while large PVC banners can be fixed to railings or fences around the premises.

Available in a variety of colours including hi-vis options

Eva Inclluatio ude n d!

3

EXB-STP-003

Activity Book

STP-001

Pedestrian Training DVD DVD ROM included

EXB-ZIG-003

All prices exclude VAT and delivery

info@roadsafetyanalysis.org

4

In Car Safety

Button Badges

In car safety is supported by a range of age appropriate resources and publicity materials. Booster Boy and Girl, both 135cm tall, providing a fun and engaging reference point for children to test themselves against the legal minimum. The specially designed mini-comic and other materials reinforce the minimum height message for the family to take home.

The impact of your child car seat checks can also be improved through our range of banners and ‘baby on board’ signs for parents. RSA has also worked with TRL to provide the Seat Selector smartphone app in support of this important area of road safety work.

Cut outs

Comic

2

Stickers

3

SSR-006

cm

135

4

5 cm

135

SSR-004

Baby on Board Reversible

130

110 100 90

13 C

Are you as tall as Booster Boy? If not, you’ll need a car seat!

M

Y

CM

p n x o z i g z a g w

a l o j u p h z n k d o g

c n b o o s t e r b o y a

e b a c r o t g h k g u b l o d n f u s g u u n l a

f u u c l r l h t t n v x

r p l a n e t a r e j t y

h a k n d y r c a r a y f

MY

UE

s h o e m r o c k e t

Space,Star,Planet,Earth,Booster Boy,ZigZag,Nebula,Rocket,Moon,Galaxy,Sun

120

can you find all 11 words to do with space

ISS

135cm

1

Booster Boy Comic Cover Print.pdf 1 26/07/2013 13:29:13

Do you know how tall you are?

Balloons SSR-008

Indoor and outdoor versions available

1

Saving the Galaxy one planet at a time the adventures of

booster boy And his pet Dog, Zig-Zag

CY

Fact Box

SSR-007

If you are under 1.35m tall you will need a car seat.

It’s the law!

You can use your space computer (or a mobile phone!) to see which seat you need on the ‘seat selector’ smartphone app.

Eva Inclluatio ude n d!

5

FAR FROM HOME

Pin Badges

SSR-002 SSR-003

Issue 1

[Just scan the QR code on the front of this comic or go to: www.saferroads.org]

Booster Girl also available

Zig-Zag has got lost in a worm hole, Can you fly the rocketship to rescue him?

You can also download a fun and free game from our website.

All prices exclude VAT and delivery

SSR-001-1

Your bones are still developing even after you have stopped getting taller.

They need extra protection in case of a car crash.

Designed in conjunction with experts from the Child Safety Centre at TRL, Seat Selector is a smartphone app that provides expert adivce through embedded videos as well as allowing users to navigate through to reputable retailer sites. Child Car Seat Check posters and banners carry matching livery

PVC Banner

SSR-005

EXB-SSR-003

K

Pull-up banners

CMY

EXB-SSR-004

info@roadsafetyanalysis.org

6

Scooter Safety

Driving for Work

The all new Scooter Heroes campaign is a response to increasing numbers of children scooting to school through the primary age range. Developed with the help of children in the target age group the Scooter Heroes comic and workbook presents a positive, aspirational message about being the best you can be. Banners, badges and balloons will all attract attention to any scooter safety events you are running, and the positive messages can be further reinforced through the trading card game.

Driving Down Risk is a portfolio of resources designed to address work related road safety. A modular, scalable programme, it offers a low cost option for small business and can be used even more effectively where local road safety professionals are available to deliver the scheme.

white-outline

Powered by

supporting those who drive for work

Driving Down Risk has a management workflow that aligns with the OHSAS18001 standards for managing health and safety in the workplace. This process is underpinned by the risk profiling element of the package providing a sophisticated personal profile using RSA’s proprietary survey platform.

Hawk

DDR Manual

................ 3 ................ 6 ................ 6 ................ 7 ................ 8

SCO-002

Boo

SCO-00 k 1

SCO-005

Badges Stickers Sonic

Charm

Hawk

Swarm

Mount

CODE

SCO-003

Balloons 7

SCO-004

All prices exclude VAT and delivery

www.drivingdownrisk.co.uk

DDR-003

1 Driving Down Risk A5 v6-CS5.indd 1

31/10/2012 15:43:03

DVD

Pull-Up Banner

Speed Manners SIGHT CROWDS TRAFFIC

WORKBOOK

................ 4 ................ 6 ................ 3 ................ 7 ................ 10

EXB-SCO-003

Speed Manners SIGHT CROWDS TRAFFIC

Distraction Puzzle

DDR-001

................ 6 ................ 5 ................ 10 ................ 4 ................ 5

Pull-up Banner

................ 5 ................ 7 ................ 4 ................ 10 ................ 4

Speed Manners SIGHT CROWDS TRAFFIC

CODE

Mount

................ 4 ................ 10 ................ 3 ................ 7 ................ 6

Comic

Speed Manners SIGHT CROWDS TRAFFIC

Speed Manners SIGHT CROWDS TRAFFIC

Trading Cards

................ 10 ................ 6 ................ 7 ................ 3 ................ 4

Swarm

Speed Manners SIGHT CROWDS TRAFFIC

DDR-002

EXB-DDR-003

Sonic

Charm

Eva Inclluatio ude n d!

Risk Profiler

8 info@roadsafetyanalysis.org

Mature Drivers

Risk Profiler

SFR-001

The flourish manual has been created with support from the healthcare profession and addresses a range of important issues such as eyesight, mobility, medication, alternative forms of transport and where to go for further advice.

MER-XXX-001

e ass Schem P e Pr pport Su you

All prices exclude VAT and delivery

g your Helpin lp e to hner lear

Sweatshirt

Mugs

Fleece

Keyrings

MER-XXX-006

Pre Pass Manual

EXB-DRV-003

Polo

MER-XXX-003

PPD-001

Drive Start is our younger drivers campaign largely delivered online and through social media but with support for local events.

9

If you need help developing the right resources for your initiative then talk to us. After years of merchandising a wide range of road safety campaigns we have significant experience in sourcing and designing clothing and materials to draw on.

Corporate Wear

Young Drivers

The Pre-Pass support scheme manual provides assistance to anyone who is going to fulfill the role of an accompanying driver.

With up-to-date teaching and handy tips to give accompanying drivers confidence.

SFR-004

SFR-003

SFR-002

Pens

FLO-001

Flourish Manual

Powered by Prometheus

supporting driver independence in later life

Safer Rider received great acclaim after the success of the Crashproof Bike campaign, and has been at the heart of RSA’s initiative to tackle motorcycle safety. In addition to plugging into the overall campaign management, there are a number of the resources available that have been successfully used at biker events in recent years.

MER-XXX-002

The Driver’s Manual

MER-XXX-004

supporting driver independence in later life

Based around a detailed study of older drivers, Flourish provides a manual and self-assessment tool for those looking to drive into later life. The self-assessment process is based on international research and delivered using our proprietary Prometheus survey platform, which can be embedded within your own website.

Motorcycling Safety

MER-XXX-005

info@roadsafetyanalysis.org

10

Could result in £5,000 fine, 12 month ban, a prison sentance and a lot of grief.

£5000 Fine

lost job

Car Towed

Month Ban

£

-5000

TAXI

BUS

12

PNTS

6

LIFT

Reaction Test

DDR-003

TOTAL STOPPING DISTANCE

Gamble Poster ART-DRK-2

EXB-KIP-003

find us on facebook

find us on facebook

scan to find us

scan to find us

Slough

DRV-001

If You Have a Crash

If You Have a Crash

27m

11.5m

25.5m

10m

24m

To find out, get a friend to hold this card at the top, then place your finger and thumb either side of the checkered flag, not touching it.

Slough When your friend releases the card try to catch it between our finger and thumb without moving your hand.

30

9m

23m

CrashCrash Card Card

Where your fingers land indicates your ‘thinking distance’ at that

find us on facebook

13m

What would your thinking distance be before you braked?

speed. find us on facebook

90

If You Have a Crash

8m

7.5m 7m

c

If You 1Have If–You Crash If1You a Crash Stop –abyCrash law you must stop if you think your collision has caused injury to by lawHave you must a stop if you think your collision has caused injury to people StopHave – by law you must stop if you think your collision has caused injury to people 1 Stop stop if youanimals, think your collision has caused injury to people domesticated or damage to vehicles or roadside fixtures.

1 Stop – by law youormust 999 to – ifvehicles anyone isorinroadside need of urgent medical attention (ambulance), or domesticated animals, people or domesticated animals,2orCall damage fixtures.

Call 999 if anyone in need of medical attention (ambulance), 999 –toif vehicles anyone isor inroadside need of urgent medical attention (ambulance), 2 orCall or domesticated2animals, or –damage toisvehicles or urgent roadside fixtures. damage fixtures. the roadmedical is blocked or damaged (police), or someone leaves the scene 2 Call 999 – if anyone is in need the isroad is blocked or damaged (police), or someone leaves the scene the road is blocked or damaged (police), or someone leaves the scene Call 999 – if anyone is in need of urgent attention (ambulance), in need of urgent medical attention (ambulance), 2 Call 999 – if anyone of urgent medical attention (ambulance), without detailsthe (police). exchanging details (police). leaves the scene without exchanging details (police). the road is blocked or damaged (police), or exchanging someone leaves scene the road is blockedwithout or damaged (police), or someone the road is blocked or damaged (police), or someone leaves the scene 3 3 Witnesses – try to get names, addresses and vehicle registrations of any witnesses.

3 Witnesses without exchanging details (police).Witnesses – try to get names, addresses and vehicle registrations of witnesses. without exchanging details (police). without exchanging details (police). – try to get names, addresses and vehicle registrations of any witnesses.

Exchange – all drivers involved in a collision must exchange details.

Exchange Details – all and drivers involved in a collision exchange details.

Exchange Details all drivers involved inofa collision must exchange details. 3 Witnesses – try 4 to Witnesses – try to get names, 4 addresses and Details vehicle registrations of witnesses. get names, addresses vehicle registrations of must any witnesses.

3 Witnesses – try to get4names, addresses and –vehicle registrations any witnesses.

Try to get name, address, vehicle registration, insurance company and policy Try to get name, address, vehicle registration, insurance company and policy Try to get name, address, vehicle registration, insurance company and policy Exchange Details – all drivers involved in a collision must exchange details.

– all drivers involved in a collision must exchange details. involved in a collision must exchange details.

4 Exchange Details 4 Exchange Details – all drivers number of other drivers involved. number of other drivers involved. number of other drivers involved.

Try to get name, address, vehicle registration, insurance company and policy Try to get name, address, vehicle registration, insurance company and policy registration, insurance company and policy 5 Sketch or Photographs – try to make a sketch of the scene. Note streetTry to get name, address,5vehicle 5 Sketch or Photographs – try to make a sketch of the scene. Note street names, Sketch or Photographs – try to make a sketch of the scene. Note street names, number of other drivers involved. names, vehicle locations, direction of travel, skid marks, collision points etc.number number of other drivers of other drivers involved.

If vehicleinvolved. locations, direction of travel, skid marks, collision points etc. If you have vehicle locations, direction of travel, skid marks, collision points etc. If you have Sketch or Photographs – try toyou make the scene. street – try totake make a sketch ofscene. the scene. Note street names, 5 Sketch or Photographs – try to(mobile) make a take sketch of the Note street names, 5 Sketch or Photographsa camera havea asketch cameraof(mobile) takeNote photos of the scene. a camera (mobile) photos of the photos of scene. the scene. names, vehicle locations, direction travel,your skid marks, collision points etc.

If vehicle locations, of travel, skid marks, collision–points If you have company, tell them locations, direction of travel,your skid marks, collision points etc.

If youyour haveinsurance company, tell them Inform Insurance Company – contact your insurance company,vehicle tell 6 of Inform your Insurance Company contactetc. your insurance 6 direction Insurance Company – contact 6 Inform you have a camera (mobile) take photos thepolice scene. a camera (mobile) iftake of the scene. a camera (mobile) take photos the scene. them ifofthe completed a collision report, and ask for an insurance claim the photos police completed a collision report, and ask for an insurance claim form. if theofpolice completed a collision report, and ask for an insurance claim form.

Inform your Insurance Company form.– contact your insurance company, tell 6 Inform your Insurance Company – contact your insurance company, tell them 6 Inform your Insurance Company – contact your insurance company, tell them them if the police completed a collision report, and ask for an insurance claim if the police completed a collision report, and ask for an insurance claim form. if the police completed a collision report, and ask for an insurance claim form. form.

think your collision has causedorinjury to to vehicles or roadside fixtures. or domesticated animals, damage if you think your collision has caused injury peoplefixtures.

1 Stop – by law you must stop if youpeople or domesticated animals, or damage to vehicles or to roadside 1 Stop – by law you must stop

2 3 4

Poster ART-KIP

All prices exclude VAT and delivery

5 6

22m

30

scan to find us

scan to find us

1.5 MILES

D r i v i n g w h i l e t i r e d k i l l s o v e r 3 0 0 p e o p l e e v e r y y e a r. I f y o u s t a r t t o f eel t ir ed f in d a s a f e p la ce t o s t o p , h a v e a co f f e e a n d a k ip .

Ta k e a b r e a k , g e t a w a k e , s t a y a l i v e . w w w . h a v e a k i p . c o m

11

Crash Card Crash Card

ID-1 Standard Credit ID-1Card Standard Credit Card 85.60mm x 53.98mm 85.60mm x 53.98mm Thickness: 0.76mmThickness: 0.76mm Corner Radius: 3.18mm Corner Radius: 3.18mm

Pull-up Banner

The Have a Kip Campaign won a Prince Michael International Road Safety Award in 2010 for the innovative way in which it tackled the issues of driver fatigue. The resources that were developed for the campaign are available to be utilised as posters, billboards, banners and petrol pump advertising.

If you had to brake quickly when driving at 30mph, even on a dry road with good tyres and brakes you would travel 14m after you’d hit the brake.

Crash Cards

Fatigue

ORQP=qÜ~ãÉë=s~ääÉó=^P=t~ëÜêççã=mçëíÉêëWORQP=qÜ~ãÉë=s~ääÉó=^P=t~ëÜêççã=mçëíÉêë==RLOLNM==MVWPV==m~ÖÉ=N

EXB-DIS-003

ion Distract

Dr ive! rink & Don’t D

Broken relationship

looking good?

Puzzle

TAXI

6 Months Evicted Prison

Pull-up Banners

WIN, LOSE or DRIVE!

A5 half-fold leaflet

ART-DRK-1

ART-DIS-A6

Cartoon Poster

Addressing the issue of ‘failed to look properly’ related collisions as well as in car distraction from things like mobile phones and food, the ‘looking good’ resources are visually appealing to capture attention. sat nav

Drink Drive

We rely on sat nav as our interactive maps and in car assistants. They tell us where we are going, what lane we need to get in, but they don’t tell us of the obstacles ahead. And if we try to reprogramme them whilst driving it is both illegal and dangerous.

Tips to avoid distraction: 1) Plan your journey in advance 2) Position the unit away from your line of vision 3) Never fully rely on your sat nav

RSA have developed a number of drink drive related resources including posters and the new ‘Morning After Calculator’ smartphone app.

Technology is great but changing channels on the stereo or fiddling with your iPod means diverting attention away from the road. Avoid the gadgets and instead focus on the road. If you want to switch channels, do it when you have pulled over in a safe place or ask your passenger to do it for you.

Throughout the year RSA are creating a wide range of road safety related publicity materials such as posters, leaflets and interactive items to facilitate engagement in addressing issues of poor driver behaviour.

Distraction

in car entertainment

Driver Behaviour

21.5m 21m

Drunk or Distracted?

An extra 4 metres thinking.

Mobile phones, fiddling with the stereo & alcohol all affect our reactions.

Slow off the mark.

Not quite as fast as the average.

It’s really important you make sure you allow space to stop.

Perfectly average.

According to the Highway Code Be aware that your performance is affected if you are tired.

Pretty good.

Your reactions are better than average! However, a moments distraction and this distance will grow rapidly.

Congratulations!

You have great reactions!

But remember, concentration is key to being able to respond like this on the road.

These distances can double when the roads are wet.

For more information visit: saferroads.org

21.5

Reaction Cards

DRV-002

20,30,40,50,60,70Mph Available

info@roadsafetyanalysis.org

12

Campaign Design

Classroom Resources

RSA has it’s own in house design team who are able to produce tailored print and digital media to your requirements. The majority of our materials can be branded with your unique logo.

Giant pledge posters for different age groups and wordsearches that a classroom of children can tackle together, are just some of the classroom resources we have developed in conjunction with Road Safety Officers.

Mobile Applications h

arc

se ord

30 minutes of cycling a day can reduce risk of heart disease by

80% Of crashes happen in Daylight

g

h

n

n a r n o e If you promise to try and stay safe near roads, put your name here: If you promise to try and stay safe near roads, put your name here: y n t t s a t i m a G e i i w h f r i n a d s n i s p a s g o i k ssin k i t cro n f k e b t t e ker n s t d k f o liste o p k a r e loo o t n d i o t roa ty e o b s e f t a r t s r c s p o r s sto k i e l d l thin ic i n f f g a h r t a c l n h wait n ma s o e d t gre hand l ld o o h h

tW

o

d

c

r

1/2

60 Mins of cycling =

2

Cheeseburgers

www.urbanlimits.org

20 : 1

Leaflets, Posters & Flyers Cycle for 30 mins every day for a year and you would lose

Health benefits outweigh Risk of Cycling

20:1

5KG 30

30

30

3Accidents outhappen of in4a

win

20 or 30 MPH road

1 in 3 30 minutes of cycling a day can reduce risk of heart disease by

80% Of crashes happen in Daylight

1/2

63%

2

of accidents occur at junctions and roundabouts

Cheeseburgers

20 : 1 Health benefits outweigh Risk of Cycling

20:1

5KG 30

30

On a bicycle, you travel

3x faster than you can walk for the same energy.

whic cyclists also lifestyles ent; all of ber of has environm, the num our roads However g injured on sts ort cycli a are bein rise. to ts to supp, but in started n Limits wan bike on the Urba where ing out ce on in gett ble way. ides advi thoughts on onsi prov resp es; rity, Limits best rout ce on secu the Urban advi find the Join you can maintenance; visibility. app or kit and tioning and nload the road posin online, dow ts. even discussio one of the at visit us

urbanlimits.org

n

ce an ten ps ns ain ma tio &m eti kit mp & co ws ne 11/06/2012 10:40:41

Per Minute, Cycling burns

5 to 15 Calories of accidents occur at junctions and roundabouts

On a bicycle, you travel

than you can walk for the same energy.

urbanlimits.org

13

Cover

o ati

Website Design & Development Our design team have also 63% built a range of websites for numerous campaigns and 3x faster road safety organisations such as the ones shown here. Hosted and managed on our own dedicated servers talk to us about your web requirements.

Gloves

Rucsac

rm

fo & in

20 or 30 MPH road

Accidents, cyclists are found to be at fault

mp Hi-viz Hu

we ce to e’ if you a go and for a chan Challeng can have minute you stand in just one s! can get e great prize e details : mor win som website for its.org anlim See the www.urb

3Accidents outhappen of in4a

1 in 3

of Waterpro

im it s? ut e a n L to cycling Min ts that we attendte r is U rb rning g thei Minu are retu improvin old en t of the even the ‘Golden n Limits wh atHunwaydredofs stay ing fit, ands on s. ing our Urba th e G willAt mos cing demis great new be runnturn up to an how far you as a h who and redu see

PostCards Final.indd 1

30

s

kle Band

An Nitesite

ion Night Vis

Respro

5 to 15 Calories

60 Mins of cycling =

Cycle for 30 mins every day for a year and you would lose

Altura

Per Minute, Cycling burns

Accidents, cyclists are found to be at fault

Respro

facebook.com/urbanlimits

twitter.com/urban_limits

youtube.com/urbanlimitstv

Exhibition Materials For working at major public events or even just creating an Slough impact in a shopping precinct or at a high street location, saferroads.org/slough RSA has worked on a wide range of indoor and outdoor exhibition materials from fully branded gazebos and large format sail banners to easily deployed outdoor pop-ups and A-frames

www.saferroads.org/wokin

BEDFORDSHIRE AND LUTON

All prices exclude VAT and delivery

gham

info@roadsafetyanalysis.org

14

www.roadsafetyanalysis.co.uk

www.roadsafetyanalysis.co.uk

Road Safety Analysis TheSafety Clockhouse Road Analysis Court Farm TheBury Clock House Bury Court Farm Shotteswell Shotteswell Banbury Banbury Oxfordshire Oxfordshire OX17 1JA OX17 1JA 01295731810 731 810 t 01295 f 01295 731811 info@roadsafetyanalysis.org

sales@roadsafetyanalysis.org