26th Salon de Gourmets - Post Salon Brief

POST-SALON BRIEF

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MARCH 2012 Net exhibition area m2 (only stands):

14.883 m2

Exhibitors:

1.056

Trade visitors:

74.232

Total sales (direct and indirect):

197 Mill. â‚Ź

Net exhibition space m2:

18.300 m2

NB: all data given is supported by the corresponding external audit report.

Click to view the Official inauguration video by the Presidenta Comunidad de Madrid - Exma. Sra. Esperanza Aguirre

Click to view the Salon de Gourmets video.

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26th

EXHIBITORS The twenty-sixth edition of this event saw the presence of 1.056 exhibitors displaying more than 30.000 fine food and beverage products, to the delight of all the professionals from the industry who came to visit the exhibition.

We have managed to keep up the interest of international exhibitors, with the French Pavilion at the head of the international representation. Products and exhibitors from Argentina, Austria, Colombia, Czech Republic, Holland, Hungary, Iran, Italy, Japan, New Zeland, Portugal, United Kingdom and U.S.A.

EXHIBITING COMPANY ACTIVITY Producer

87,10%

Distributor

16,40%

Importer

9,20%

The following information of interest is taken from the Exhibitors surveys:

85,50 % of the exhibitors is satisfied with the contacts made.

89,60 % of the exhibitors is planning to exhibit in the next edition of the SG.

80,00 % approve the way the SG is being runned.

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EXHIBITORS

Foodstuffs

Beverage

Mixed (Foodstuff and Beverage)

DISTRIBUTION BY EXHIBITING COMPANY’S SECTOR WINES PRESERVES OIL CHEESE SWEET AND CONFECTIONERY CHARCUTERIE FRESH PRODUCE PREPARED DISHES HAM AND HAM SHOULDER SPIRITS AND LIQUORS JAM AND HONEY CONDIMENTS, PICKLES, SPICES AND VINEGARS NON-ALCOHOLIC DRINKS SMOKED AND SAVOURY FOODS DIARY PRODUCTS SAUCES SNACKS AND DRIED FRUITS PULSES PÂTÉ CONVENIENCE FOODS FOIE GRAS AND DUCK DERIVATES BREAD MACHINERY FOR HOTEL AND CATERING BUSINESS RICE PASTA CAVIAR EGGS AND EGG PRODUCTS KITCHENWARE PUBLISHING HOUSES PROFESSIONAL CLOTHING SUGAR OTHERS 4

Others

28,94% 15,59% 13,44% 11,47% 10,04% 9,50% 8,96% 8,24% 7,71% 7,53% 6,09% 5,73% 5,56% 5,20% 4,12% 3,59% 3,58% 2,88% 2,87% 2,69% 2,33% 2,15% 1,79% 1,43% 1,42% 1,25% 0,90% 0,90% 0,72% 0,36% 0,18% 3,57%

26th

VISITORS A total of 74.232 trade professionals visited the SG in this edition. This figure, under the current circumstances, is the best sign of the growing interest generated by the Salon de Gourmets.

Here is a breakdown of the 74.232 professionals who visited the SG: By day of the week Monday: Tuesday: Wednesday: Thursday:

By origin From Madrid: 31.326 (42,2%) From the rest of Spain: 36.893 (49,7%) International: 6.013* ( 8,1%)

16.628 21.082 23.383 13.139

*from 63 countries

Visitor’s level of responsability • Owner, President, General Manager, Managing Director • Sales - Marketing Manager, Sales Department • Purchase Director, Purchase Department • Others (chefs, sumillers, etc.)

40,6 % 25,9 % 15,8 % 24,0 %

Most of our visitors hold positions of responsability at their companies, which confirm the professional nature of SG.

VISITOR’S PROFESSIONAL ACTIVITY Restaurants Agri-food Distribution Retailers (*) Agri-food Industry Bars Hospitality Professionals Catering Oenology and hospitality school teachers and students Hotels Institutional Staff Press Other service industry professionals (technicians, magazine suscribers and gastronomy club members, consultancies, agencies, fine food stores...)

23,00 % 15,40 % 8,80 % 8,60 % 7,40 % 6,80 % 5,80 % 4,80 % 4,20 % 4,00 % 3,60 % 7,50 %

(*) The presence of retailers is broken down as follows: 35% food store chains, 33% large-scale retailers and 31% small-scale retailers.

The following information of interest is taken from the Visitor’s surveys: From the 1.047 surveys carried out, random, on trade visitors to the 26th SG, during the four days the event lasted (with statistical parameters: 98% confidence level and ± 3,1% margin of error) we can highlight that: • 93,0 % is satisfied or very satisfied with their visit to the Salon, and the main reasons were the quality and the variety of the displayed products, the nature of the contacts made and the prospects of gaining new contracts.

• 39,5 % of the visitors acknowledge having attended the SG with the firm intention of purchasing, 55,0 % said they attended in order to gather information, and the remaining 5,4 % expressed their intention to search for new suppliers, promote their products, contact their clients, etc.

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EVOLUTION

Nยบ of Exhibitors

Nยบ of Visitors

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26th

BUSINESS CENTER Reserved area, exclusive for our exhibitors and free of charge, where they can hold their meetings with the international buyers invited by the organization (in collaboration with ICEX).

More than 1.200 trade meetings held in 2012.

This 2012 edition Purchasing Managers, from the following countries, have joined us: Australia, Belgium, Brasil, Canada, China, Czech Republic, France, Holland, Germany, Hong Kong, Hungary, Japan, Mexico, New Zeland, Poland, Russia, Singapore, Sweden, Switzerland and U.S.A.

En 2012, the Organization has pledge its commitment on the growth of the Business Center and 60 international buyers accepted the invitation from Grupo Gourmets; holding a minimum of 20 interviews per buyer. Exhibitors who wished a translator, can benefit from this service free of charge.

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MEDIA IMPACT The Salon de Gourmets is a gastronomic event that arouses great interest in the national and international media. This year the 1.211 journalists and accredited media representatives, have covered everything that went on during the four days of the event.

For those exhibitors interested, the press clipping is available. Request your copy by e-mail to: prensa@gourmets.net.

THEY WROTE AND SAID...

• GENTLEMAN “A Date wish taste.”

• METRÓPOLI “What is being cooked in the world? A Thousand exhibitors will review the lastest gastronomy trends at the 26th SALON DE GOURMETS.” • LA VANGUARDIA “Almost a thousand new exquisiteness at the SALON DE GOURMETS in Madrid.”

• EL PAÍS “The summit of exquisiteness.”

• ABC “The SALON DE GOURMETS weathers the crisis.”

• LA GACETA DE LOS NEGOCIOS “The 26th SALON DE GOURMETS exhibits the best for each table at the Madrid Exhibition Center.”

• LA RAZÓN “Not without my olive oil. The SALON DE GOURMETS exhibits till thursday, the best of our Gastronomy.”

Click to view the Salon de Gourmets Video STANDARD VERSION

Click to view the Salon de Gourmets Video REDUCED VERSION 8

26th

ACTIVITIES

Click on the image to go to the Flickr gallery.

Showcooking Zone 13th Gourmet Senses Workshop

The 19th Ham Cutters Contest/Dehesa de Extremadura

16th Wine Tunnel / MARM

5th Oyster Openers Competition Écailluers / Sorlut

27th Gourmets Guide. Spain’s Best Wines Awards

Gourmet Club Magazine 35th Anniversary Awards

1st Salon de Gourmets Awards

Tuna Slicing Exhibition / Japan Embassy

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Presentation of Mediterranean Cocktails by Gin-Mare

3rd National Cocktail Competition / Panizo

Turrodelia Gourmet. Manuel Picó Llorens and sons.