The French Hospital Federation (Fédération hospitalière de France) presents HopitalExpo, Health-ITExpo and GerontHandicapExpo :
FORESEE THE FUTURE OF HEALTH
GERONT
HANDICAPEXPO
20-22
MAY 2014
PA R I S E X P O PORTE DE VERSAILLES
www.salons-sante-autonomie.com
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an or g an i z at i on
Editorial HopitalExpo, GerontHandicapExpo and Health-ITExpo were held together for the first time in May 2013 under the title of «LES SALONS DE LA SANTÉ ET DE L’AUTONOMIE» (The Health and Independence Trade Shows). This was an ambitious challenge. Each event already had a firmly established individual identity in people’s minds! Yet there was a real need, in line with the vision developed by the Fédération hospitalière de France (FHF), to create a joint event bringing together the various players in the hospital and social healthcare institutions. The three-days trade show brought together these sectors, offering shared exhibition spaces and developing joint reflection, and thereby encouraging synergies required by our system. The new format also sent out a strong signal to industrial partners and professional associations regarding our determination to work closely with them. As far as the FHF is concerned, health-sector companies and associations are more than ever before essential partners. This evolution is reflected in the export of the French health model as well as its industrial know-how. Hence the 2013 Salons de la Santé et de l’Autonomie were delighted to welcome numerous foreign delegations from countries such as Denmark, Germany, Russia, Morocco and Senegal. We can expect that the 2014 event will continue to develop this ambition. Save the date from 20 to 22 May 2014 and meet your existing or prospective clients at Paris Expo Porte de Versailles, Pavilion 1.
Gérard Vincent Executive Director of the FHF
©Photo Faust Favart SSA 2013
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Stéphane Pic-Pâris Managing Director PG Promotion UBM Live Paris
A TRADE SHOW FOR ALL
Equipment and solutions for hospitals and social healthcare structures Each year, in May, the Salons de la Santé et de l’Autonomie bring together the leading three events in the health and social healthcare sectors: • HopitalExpo & GerontHandicapExpo: materials, equipment, technologies and services • Health-ITExpo: technologies and information systems applied to the health sector GERONT
HANDICAPEXPO
This event is designed to be the KEY DATE for all health-sector professionals, from France and elsewhere, enabling them to come together to discover emerging innovations and share feedback in a rapidly changing market.
A SECTOR FOR EACH ONE
The event is organised into specific sectors, optimised to enable visitors to discover a rich content adapted to their professional needs. • • • • • • • •
Biomedical Technical Unit Hygiene / Healthcare / Rehabilitation / Medical Devices Architecture / Building / Environment Institutional players Services and consulting Laundry / Catering Well-being / Technical helps / Handicap / Gerontechnologies Information Systems and New Technologies applied to the health sector - Health-IT
CONTENT FOR EVERY SECTOR
Share experience, exchange and discover new products and solutions on health and care sectors. • Workshops, features and special events (free access) underpin the three-day event, with a common thread: feedback and innovations. •C onferences organised by SPH Conseil with the FHF and delivered by leading experts, offering health-sector professionals and industrial players a content of the highest quality (entry fee payable) •M ajor highlights: Innovation Awards, sustainable development in healthcare institutions (barometer, Awards, workshops), etc.
2013 FIGURES
> 580 exhibitors, either direct or represented > 14,800 sqm of exhibition space HYGIENE HEALTHCARE REHABILITATION MEDICAL DEVICES
BIOMEDICAL TECHNICAL UNIT
ARCHITECTURE BUILDING ENVIRONMENT
INSTITUTIONAL PLAYERS
INFORMATION SYSTEMS AND NEW TECHNOLOGIES APPLIED TO THE HEALTH SECTOR - HEALTH-IT
SERVICES AND CONSULTING
LAUNDRY CATERING
WELL-BEING TECHNICAL HELPS HANDICAP GERONTECHNOLOGIES
ENTRANCE
>1 30 conferences or workshops at 7 agoras and the TV studio (free access) • More than 2,600 attendees over the 3 days >3 8 lecture sessions organised by SPH Conseil and the FHF (entry fee payable) • 1,299 delegates and speakers at the FHF conferences
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THE VISITORS... 15,445
YOUR FUTURE CUSTOMERS!
VISITORS SATISFIED WITH THE 2013 EVENT
att en dees
( up +14.4% compared to 2012), including:
3 EVENTS IN 1: a combined event that was much appreciated 90% believe that the combined event is relevant and reflects market reality
90%
13,623
trade visitors
were satisfied with their visit (21% very satisfied)
90%
1,299
376
*
delegates and speakers at the FHF conferences
79 %
VIPs
said they would come back in 2014 (42% definitely)
GERONT
HANDICAPEXPO
87%
86%
147
journalists
18,500 visits
o ver 3 days
7,4/10
the score given by professionals who will recommend the Salons de la SantÊ et de l’Autonomie event to their peers
( up +12% compared to the 2012
event which was held over 4 days)
64% W estern Europe
VISITOR PROFILES 39% M anufacturers, services
4% Eastern Europe
2% Middle-East
87% believe the combined event to be innovative in terms of its cross-functional approach
86% believe this combined event to offer genuine added value
French visitors
5% Asia
11% 50% H ealth-sector
27% PARIS
professionals +18%/2012
Institutions, local authorities, Associations
29% GREATER PARIS AREA
5,4% of visitors from outside France 63 other countries represented. Top 20 other countries: Belgium, Switzerland, Germany, Tunisia, United Kingdom, Morocco, Netherlands, Algeria, Spain, Luxembourg, Italy, Senegal, Russia, Portugal, Austria, United States, Denmark, Sweden, China 4
14% North Africa
2% North America
8% West Africa
1% The rest of Africa
*Sources: 2013 visitor entry statistics and post-event survey conducted by Goudlink on a sample of 853 attendees questioned.
42% OTHER FRENCH COUNTIES 2% OVERSEAS DEPARTMENTS & TERRITORIES
Information systems & new technologies
CENTRES OF INTEREST OF
47% 46%
All visitors
VISITORS’ MAIN CENTRES OF INTEREST
Healthcare 37% 49%
Health professionals Hospitality / well-being
34% 42%
Technical helps
They come to: : (% Very Important + important)
97% Find out about innovations 91% See equipment, demonstrations 89% Obtain a comprehensive overview of the solutions available in their sector 84% Make contact with new suppliers 80% Meet and discuss with their peers 70% Meet their existing suppliers 67% Attend conferences or workshop, trainings 60% Prepare tenders, orders
68%
29% 33%
of health-sector professionals come with an investment or purchasing project
Biomedical Technical Unit 27% 29%
Hygiene - cleaning
• 17% have short-term projects (less than 6 months) • 29% medium term (6 months to a year) • 22% longer term
74%
23% 30%
Institutional players 19% 20%
ere able to find w at the event what they needed to complete their project
Architecture - building
18% 19%
Catering 16% 22%
FOCUS ON HEALTH SECTOR PROFESSIONALS
Sustainable Development - CSR
16% 18%
Laundry 11% 14%
Independent 4%
Service
ACTIVITY SECTOR
TYPE OF INSITUTION Private not-for-profit institutions 14%
total above 100% as multiple responses possible
Social 2%
Healthcare Management 15% Administrative
Médico-social 33% Public health institutions 65%
32%
2% 3% 4%
Private commercial health institutions 17%
Purchasing – Supplies
4%
Healthcare 65%
Information systems, IT, & Medical Information Management
Medico-technical equipment and material
8%
Human resources and training
14%
9% 9%
Building Medical Information Other services
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A TARGETED AND CONNECTED
COMMUNICATION CAMPAIGN *
un événement ma j eur POur tOuS LeS aCteurS De Santé
3 Salons, des conférences, des forums, des ateliers, des animations, plus de 600 exposants… hopitalexpo, gerontexpo/handicapexpo et hitparis ont lieu désormais à la même date dans le cadre des sAlons de lA sAnté et de l’Autonomie, le nouveau rendez-vous de tous les professionnels et acteurs du monde de la santé. 3 jours d’échanges, de partage d’expériences, de découvertes de nouveautés, de sessions de formation pour appréhender la santé de demain !
MORE THAN 150 PRESS ADVER TS
28-30
maI 2013
ParIS - POrte De verSaILLeS - PavILLOn 1
vOIr La Sante De DemaIn www.salons-sante-autonomie.com
Anticiper les mutAtions du monde hospitAlier
Organisez votre visite en vous connectant sur www.salons-sante-autonomie.com
U ne m a ni f e s tat i o n
Au service des personnes en perte d’Autonomie
QuAnd lA sAnté rencontre lA hAute technologie
@SanteAutonomie
APgenerik3modif1 109*156.indd 1
published between November and May in more than 50 titles of the trade press, event partners, covering every sector of the shows.
promoting the trade shows, exhibitors and conferences between February and May 2013. More than 30 e-mailing campaigns targeting more than 400,000 French and international professionals have been sent from POLITI** database and trade show database.
MORE THAN 100 WEB BANNERS
A PRESS RELATIONS CAMPAIGN
promoting the shows displayed on more than 50 websites covering every sector of the shows.
Un e o r g a n isat io n
TARGETED EMAIL CAMPAIGNS
13/05/13 18:23
175,000 INVITATION CARDS sent out to priority visitor targets: Hospital and retirement home Directors and managers, buyers/purchasers, bio-engineers, hospital medical committee chairs, hospital doctors, medical information managers, information managers, healthcare staff, using POLITI** database, trade show database, and via exhibitors.
generating more than 600 articles in the trade press but also major national and regional newspapers as well as on the radio and major French TV channels, before, during and after the event.
MAJOR PRESENCE ON SOCIAL MEDIA The Salons de la Santé et de l’Autonomie are connected with on the leading social networks and communicate with industrial players and health-sector professionals throughout the year.
* Sources: 2013 communication plan ** Politi.com is the reference database of French health professionals from public and private hospital and retirement, bringing together all data collected from the directories of the same name.
www.salons-sante-autonomie.com *From 5/11/2012 to 31/08/2013
The SSA mobile application (downloadable onto all Smartphones and tablets)
562,249 PAGES VIEWS *from 01/04/2013 to 31/08/2013 GERONT
HANDICAPEXPO
120,865 VISITS 78,764 UNIQUE VISITORS
6
7
7 MIN AVERAGE TIME SPENT ON SITE
971 DOWNLOADS 6,812 CONSULTATIONS
GERONT
HANDICAPEXPO
2 ,5
2 min ½ AVERAGE TIME SPENT ON APPLICATION
THE KEY STAGES FOR
A SUCCESSFUL TRADE SHOW!
1 2 3 4
DEFINE AND QUANTIFY THE OBJECTIVES OF YOUR PARTICIPATION • Do you want to: Present new products? Present specific expertise? Improve your brand image? Generate new contacts? What targets do you wish to see and reach? From where? How many?
BOOK YOUR STAND • Select your surface area, location, stand layout according to your objectives and with the help of your sales contact.
ORGANISE YOUR COMMUNICATION TO PROMOTE YOUR PRESENCE AND GENERATE TRAFFIC TO YOUR STAND • Stay informed of specific features and tools organised during the show which could help reinforce your communication (Innovation Awards, email campaigns, paper and digital advertising, social networks, etc.)
5 6
COMPLETE YOUR ENTRIES FOR THE CATALOGUE AND THE ONLINE DIRECTORY • Via your Exhibitor area accessible once you have received your login and password, which will be sent out to you in January 2014.
PREPARE YOUR «TRADE SHOW SPECIAL» PRESS KIT • Inform the press office (and the organiser) of the events you will be organising at the trade show. • Don’t forget to notify us of your innovations so they can be broadcasted to journalists.
ORGANISE YOUR LOGISTICS
• Leave your press kit with the trade show Press office when setting up
• Via your Exhibitor area accessible once you have received your login and password, which will be sent out to you in January 2014. • Inform your audience about your presence. Invite your existing and prospective customers. Have you got the right files? Have you ordered your invitation cards?
7 8
THANK ATTENDEES THAT VISIT YOUR STAND • Don’t forget to send out the documentation requested to all your stand attendees. • Send a message of thanks to all attendees that came to visit you at the show.
ASSESS THE RESULTS OF YOUR PARTICIPATION • With your team, and above all with respect to your quantified objectives. • Complete the satisfaction survey, an effective way of gauging your satisfaction.
©Photo Faust Favart SSA 2013
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AN ATTENTIVE TEAM AT YOUR SERVICE: SALES TEAM
COMMUNICATION TEAM
Aube Jeanbart : Event Manager HopitalExpo + GerontHandicapExpo aube.jeanbart@ubm.com - Tél. : +33 (0)1 73 28 72 08
Elisabeth Lacoste-Mbaye : Marketing & Communication Manager elisabeth.lacoste@ubm.com - Tél. +33 (0)1 73 28 72 13
Romain Semptey : Sales Manager Health-ITExpo romain.semptey@ubm.com - Tél. : 33 (0)1 73 28 72 15 Marc Lacouque : Sales Manager • Bio medical Technical unit • Hygiene - Laundry - Catering • Services - Institutional players • Architecture - Building - Environment marc.lacouque@ubm.com Tél. : +33 (0)1 46 71 21 14 / +33 (0)6 72 46 71 56
Emilie Simon : Project manager - Special Operations emilie.simon@ubm.com - Tél. +33 (0)1 73 28 72 28 Emmanuelle Darsonval : Project Manager - Conferences & Workshops emmanuelle.darsonval@ubm.com - Tél. +33 (0)1 73 28 72 18 Camille Mercier : Marketing & Communication Assistant camille.mercier@ubm.com - Tél. +33 (0)1 73 28 72 16
Benoit Le Moine : Deputy Sales Manager • Healthcare - Rehabilitation • Medical devices • Accommodation - Well-being - Technical helps • Services benoit.lemoine@ubm.com - Tél. : +33 (0)1 73 28 72 23
LOGISTICS AND SALES ADMINISTRATION
Sandrine Moneger : Sales assistant sandrine.moneger@ubm.com - Tél. : +33 (0)1 73 28 72 02
Laure Beaugeois : Sales administration - Finance manager laure.beaugeois@ubm.com
The FHF in brief: created in 1924, the Fédération hospitalière de France (FHF) brings together over 1,000 public healthcare institutions and a similar number of medico-social structures, i.e., almost all public sector institutions. As a result of its unifying nature and national scope, the FHF fulfils three aims: the promotion of public hospital, social and medico-social services; the provision of information for professionals; the representation of institutions on a national and international scale. The FHF also draws up proposals within the context of legislative and regulatory debates. www.fhf.fr
Danielle Maure : Logistics Manager - danielle.maure@ubm.com
PG PROMOTION has been developing its expertise and know-how at the heart of the hospital and medical sectors for over 20 years. Drawing on the skills of its multidisciplinary, experienced teams, the company offers a comprehensive range of services designed to meet all its customers’ expectations. PG Promotion is a subsidiary of the UBM group, the world’s second biggest B2B exhibition operator. www.pgpromotion.com UBM, organises numerous events for the medical and pharmaceutical sectors through its various subsidiaries, including Medtec, Pharmapack, OrthoTec, Cphi and the Care shows, etc. brought together within the UBM Live division. www.ubm.com
> JOIN US! PG PROMOTION, A UBM group company 21 rue Camille Desmoulins, F-92789 ISSY LES MOULINEAUX cedex 9 - Tel: +33 (0)1 73 28 72 00 – Fax: +33 (0)1 73 28 72 30 E - m a i l : i n f o @ p g p r o m o t i o n . f r - S A a u c a p i t a l d e 8 0 . 0 0 0 € - R C S N a n t e r r e 3 0 2 3 8 2 8 5 8 - I n t r a c o m m u n i t y VAT n u m b e r : F R 2 7 3 0 2 3 8 2 8 5 8
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