Salon World Magazine March/April, 2014 by Salon World USA Magazine

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In This Issue….. 13 How To Imitate Celebrity Looks 17 Detoxify Your Curls 23 Who Knew? Honey for Hair 27 Shakira and Rihanna‟s Video Too Hot? 31 All That Glitters Behind the Supply Chain of Hair Extensions 35 How Far Would You Go For ”Beauty”? 38 Your Guide to Match Face Shapes and Hair Styles 43 Our Favorite Styles from the Hit TV Show „Real Housewives of Atlanta‟

Hairstyle Trends March, April 2014 Page 6

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Letter from the Editor Weâ&#x20AC;&#x2DC;re off to a great start in 2014! This year we want to bring more styles and color to inspire our readers to experiment!

We are in our second year and want to thank all of our readers, subscribers and advertisers for the success of our magazine! Because of this success, our magazine is now available in both print and digital. Available on MagCloud Want to be featured as a salon in our magazine, please contact us via e-mail: contact@salonworldusa.com Again, thank you for your continued support of our magazine and we all here at Salon World Magazine hope you enjoy this issue and issues to follow

Stay Beautifulâ&#x20AC;Ś. Laraine Turner Editor-in-Chief March, April 2014 Page 10

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How To Imitate Celebrity Looks Jada Pinkett Smith's Smooth Waves

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Jada Pinkett Smith is one of the most beautiful women in Hollywood today, and what‘s better is that her image bears none of the tarnish associated with other actresses in the limelight. Married to Will Smith, a mom and step-mom, Jada has been apparently successful as a mother, wife, career woman, and independent lady, all while looking incredible. We‘ve seen her sporting near-shaved locks in finger-waves and long, sleek straight styles In this photo, Jada is once again wearing her hair long. The hair is gathered from the upper half of the head and allowed to flow downward from the center back in smooth waves. The style is simple and elegant, and is easily created for those women who have enough length.

The Cut: In the case of Ms. Pinkett-Smith, ―cut‖ is a misnomer, as I suspect that she is currently wearing hair extensions. I suspect this because of the amount of time that has passed since I last saw her wearing short-cropped hair and the length of her current style. However, this simply illustrates the amazing technology available today in the areas of hair and beauty. Hair extensions are now available in incredibly natural-looking application techniques. The fusion method of extension hair application allows for the creation of nearly non-detectable long hair looks in women who have short hair but want a change. For those women who don‘t want to spend the time or expense of fusion hair extensions, there are still the other more tradition methods of extension application, including the track and sew, and bonding methods of applying hair wefts. Regardless of your budget, you can find a means to get the look you want March, April 2014 Page 14

The Style: To get the style Ms. Pinkett-Smith is wearing, you‘ll need to add some curl to straighter hair types. If your hair is naturally curly, you can create the look more easily. The diagram shows the method for creating this style in naturally straighter hair Roll the hair in a wet set using medium-sized rollers, all over the head. Use a styling gel or other strong-hold styling product to ensure that you end up with curls that will stand up to more manipulation after drying. Once the hair is dry, take down the rollers and use your fingers to comb out the curls. You may want to dampen the tips of your fingers to soften and remove the ‗roller partings‘ that appear and you can use a bristle brush at the hair lines in front to smooth the look If you want to add height to the front of the style use a comb or brush to backcomb or ruff the hair at the top of the head before gathering the upper half of the hair (from the front of the ears to the crown area of the head) and gathering it at the crown in a comb or barrette. Continue combing out the flowing hair below the gather with your fingers. If you want to add definition to the curls, you can rub a bit of smoothing serum on your fingers and run them through the hair to smooth the locks - Stacy - Hair Stylist ©Hairfinder.com March, April 2014 Page 15

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Detoxify Your Curls by British Curlies

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Clarify If youâ&#x20AC;&#x2DC;ve been using silicones, heavy oils or a ton of product over the festive season then it might be time to treat your locks and scalp to a deep cleanse. Try a clarifying or deep cleansing shampoo to rid your hair and scalp of build-up which could be coating your strands and scalp and making your curls look lank and weighed down. Not a good look! Some silicones, oils and waxes can be quite difficult to remove from the hair, especially if they are used regularly and only very mild cleansers are used once or twice a week.

Suggestions: Anita Grant Rhassoul Deep Condish Cubes Shea Moisture African Black Soap Deep Cleansing Shampoo Shea Moisture African Black Soap Purification Masque Green People Clarifying Vitamin Shampoo Lovea Bio Green Clay Purifying Shampoo March, April 2014 Page 18

Sulphate-free Cleansing After youâ&#x20AC;&#x2DC;ve clarified, then consider swapping your regular cleanser to something a little milder. There are a range of sulphate free cleansers now available in the Curly Emporium which will gently cleanse your curls and waves without stripping your hair of all its natural oils. Or you might want to consider switching to a â&#x20AC;&#x2014;poo free routine by using a conditioning cleanser to wash your curls

Suggestions: Shea Moisture Coconut & Hibiscus Co-Wash Conditioning Cleanser Crown Pride Organic Babassu Conditioning Shampoo Curl Harmony Curl Cleanser Jessicurl Cleansing Cream Jessicurl Gentle Lather Shampoo March, April 2014 Page 19

Deep Treat Now you‘re hair is thoroughly cleansed it will be particularly receptive to nourishment and moisture, so now‘s the time to deep treat! Make sure you allow plenty of time to really allow the treatment to soak your strands. Try wrapping your hair in cling film or bagging and then wrap in a microfiber wrap or towel. Or you could try using heat with your treatment for an extra boost. The Curlformers Deluxe Softhood Hair Dryer Attachment works with your dryer and is perfect for use with deep treatments

Suggestions: Crown Pride Tacuma Curl Moisture Mask Darcy‘s Botanicals Deep Conditioning Mask Curl Harmony Intensive Repair Deep Conditioner A‘kin Intensive Moisture Vitamin Masque March, April 2014 Page 20

Scalp Donâ&#x20AC;&#x2DC;t forget about your scalp! Scalp massage is great for getting blood flowing to the surface which will help with healthy hair growth. It is important to make sure the scalp is well cleansed of dead skin cells and product build-up so when washing your hair, really focus on getting the scalp clean. Take time to gently massage the cleanser into the scalp with the pads of the fingers, spending at least 4 minutes covering the whole scalp and hairline. If your scalp is dry or irritated, consider nourishing with an elixir or oil.

Suggestions: Darcyâ&#x20AC;&#x2DC;s Botanicals Eucalyptus Scalp Butter Shea Moisture African Black Soap Dandruff & Dry Scalp Elixir Hairveda AshaOmega Scalp Booster Jane Carter Scalp Renew March, April 2014 Page 21

Who Knew? Honey for Hair Carrie Thayer

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Beauty experts have long known that honey is chock full of humectants that nourish and moisture the hair, skin and the body.

Honey can be used on just about every body part and is sometimes used to soften scar tissue and encourage the growth of new skin. Lately there has been concern over the International news of declining bee populations. Celebrities Joanna Lumley, Jodie Kidd, Celia Birtwell and Alex Monroe along with many others are working for the cause to help save the bees since they understand the many benefits the insects bring. Of course bees produce honey which is so important for hair, skin and beauty

Honey Hair Conditioner - This treatment leaves your hair feeling super silky and moisturized.

Ingredients 3 to 6 tablespoons of honey (depending on hair length and condition) 1 to 2 tablespoon of jojoba oil. Olive oil can be substituted for jojoba but it may darken light hair colors. Optional: Few drops of your favorite essential oil.

Suggestions: Geranium, Sandalwood, Palmorarosa, Lavender - Dry or Coarse Hair Geranium, Lavender, Sandalwood, Frankincense - Chemically Damaged Hair Geranium, Lemon, Chamomile - Blonde Hair Geranium, Sage, Lavender, Rose - Gray Hair Juniper, Rosemary, Lavender - Hair Loss Eucalyptus, Rosemary, Cedarwood, Tea Tree - Dandruff and/or eczema

Treatment Steps Mix the honey with the rest of the ingredients. Use your clean hands to massage the honey into your hair. Work the honey in slowly into your strands so that it can be properly applied. Once the honey mixture has been completely massaged into your hair step into a warm shower and remove the concoction. Finish with a cool/cold rinse which is excellent for overall circulation March, April 2014 Page 24

Honey Hair Shine - This treatment leaves your face feeling super moisturized. Ingredients 1 teaspoon of honey (use more depending on hair length and condition) 4 cups of warm water Optional: Lemon juice for blonde hair. Also optional: a few drops of your favorite essential oil.

Treatment Steps Stir honey into warm water. Blondes may wish to add a squeeze of lemon. After shampooing pour mixture through hair. Do not rinse out. Dry as normal. March, April 2014 Page 25

Shakira and Rihannaâ&#x20AC;&#x;s Video Too Hot? by Emily Longeretta

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When a Latin blonde bombshell pairs up with a Barbadian brunette, it just screams sexy! So it‟s no surprise that when Shakira and Rihanna‟s „Can‟t Remember To Forget You‟ video came out on Jan. 30, it was the definition of sensual. Rihanna and Shakira look absolutely stunning in the official music video for ―Can‘t Remember To Forget You‖! They‘re draped all over each other, showing off their amazing bodies, and their equally unique voices and looks compliment each other perfectly! See super hot pics from the video here! Shakira & Rihanna Release „Can‟t Remember To Forget You‟ Video WOW. That‘s pretty much all we can say about the new video for Shakira and RiRi‘s new song. They singers absolutely stun in the video — from Shakira throwing herself into a wall in a lace bikini top, to cozying up to Rihanna while both of them are TOPLESS — it was definitely one of the sexiest videos yet.

In the video, Shakira romps around on a bed in a couple of very revealing outfits as she sings about making the same mistakes over and over again with Mr. Wrong. Shakira looks more gorgeous than ever! And just when we thought this video couldn‘t get any hotter, Rihanna showed up! After twerking against the walls, the two sexy singers hop into bed together, where they smoke cigars and rub each other legs while seductively staring into the camera. It doesn‘t get much sexier than this! March, April 2014 Page 28

Shakira: Rihanna Is „The Sexiest Woman On The Planet‟ ―Working with [Rihanna] was utopia,‖ Shakira said in Glamour, as she was the cover of their February 2014 issue. ‖She‘s the sexiest woman on the planet. And at the end of the day, we‘re both just basically Caribbean girls. The chemistry was so good and so real. She taught me dance moves. She was a sweet teacher.‖ Well it looks like they both can dance — this is the sexiest video we‘ve seen in a long time! Shakira posted a behind-the-scenes video the day before the release, too that shows just how much fun they have together. Watch it, then tell us — do you think this video is too sexy?

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All That Glitters Behind the Supply Chain of HairbyExtensions Natalia Baker

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Big hair is big business these days but where does 'donated' human hair used for extensions originate? Responsible Trade Worldwide offers a glimpse into the largely unregulated hair extensions supply chain. The global market for hair extensions is expanding at an incredible rate, much like the celebrity hairdos in magazines. Hair has been ‗donated‘ for use by others for centuries, but the increasing customer demand for thicker hair is prompting suppliers to source more human hair than ever before.

As conscious consumers, it‘s important for us to know the journey our purchases take to reach us, so we can choose only sustainably sourced and ethically manufactured goods. But how mindful are we of the hair we share? Unsettlingly, there are no standards or monitoring of the procurement of hair around the world. As a result, hair may be taken against people‘s will or understanding of what will happen to it. So what do we need to be aware of when it comes to the hair we share? And what can be done to ensure the big business of hair extensions remains honorable as well as profitable? Big hair is big business these days. From The Only Way is Essex to newly-vampire Bella in Twilight, the bouffs on our screens are growing before our eyes. And like any fashionable trend, we can‘t get enough of the Cheryl Cole voluminous hairstyle, so it‘s no surprise that hair extensions are here to stay. The UK is now the third largest importer of human hair in the world, with £38 million worth entering the country in 2011 and 70% market growth in the last 5 years. As we enter the Christmas party season, salons all over the UK are heaving with women seeking full, luscious locks with the help of extensions.

The question is not at what cost is this demand being met, but at whose? Underneath the thick tresses lies a darker story. There are reports of Russian prisoners having their heads shaved against their will, and the unsavoury harvesting of hair from corpses to cash in on the burgeoning trade. We at Responsible Trade Worldwide are all for recycling, but such practices are clearly unacceptable. The decision to boycott (and report) a salon using hair extensions sourced in these ways would be an easy one. In 2011, it the Tirumla Temple in India reportedly made 2000m Rupees (more than £22m) from auctioning the hair of women and children that had been given in prayer and sacrifice. This is where the decision becomes less black and white – when hair is given willingly, to all intents and purposes, but for different or unfortunate reasons. Ron King, L‘Oreal Professional Stylist and spokesman says: ―Hair that is taken from people…without knowing the reason behind it, I consider to be unethical.‖ We‘re reminded of poor Fantine in the musical and upcoming film, Les Misérables, who shaves her head and sells the hair to pay for her daughter‘s care in poverty-stricken times. Hair historian Caroline Cox says: ―Workingclass women‘s hair [has been] used to bedeck the heads of those who are more privileged…for hundreds of years.‖ Medieval and distasteful it may seem to some, but it does pose a moral dilemma for the consumer. That is, of course, if they have access to the truth about how their extensions were procured in the first place. Aside from a few hair-raising stories in the media, it‘s doubtful that salons or their customers – perhaps even the wholesalers – are aware of how freely the extensions they buy are given. The sourcing end of the supply chain can be convoluted and shrouded, making it hard for those seeking answers to find them. The market remains highly unregulated, and although today‘s buyers are asking to know when and how goods are sourced – particularly their food and clothing – there just isn‘t the transparency yet to educate consumers about all products in this way. But we can try to become wiser about the hair we wear. Through further research, raising awareness and talking to our hair stylists, we can make sure the issue stays on the ethical beauty radar.

How Far Would You Go For

”Beauty”? By Cliche

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As society has grown to be more social media conscience, and camera phones have become permanent fixtures in everyday life, it appears everyone is constantly striving to look their best. But what exactly does the ―best‖ entail? If recent reports are any indicator, plastic surgery and perhaps skin lightening are at the forefront of the quest for acceptance and desirability. It‘s a concerning issue that has not discriminated, latching on to the insecurities of everyday people and celebrities alike A recent interview with Bossip saw Tamar Braxton and husband Vincent Herbert address longstanding rumors surrounding the reality star/singer‘s complexion. In the on camera sit down she said, “I just want to know what time do I have to do that. If you really think about it, we‟ve been shooting „Braxton Family Values‟ for two years and then in between that it was „Tamar & Vince,‟ and now we‟re back into production with „Braxton Family Values.‟ So when did she change her face? I just think I grew up and I don‟t look the same that I did when I was 19. I don‟t think any of us do.” Her husband quickly came to her defense dismissing the claims as being “ignorant” and “not appropriate”. He also revealed Tamar suffers from vitiligo, the same skin condition Michael Jackson publicly struggled with.

These are rumors that have oft and unfairly plagued celebrities– everyone from Emily B to Beyoncé, and most recently, Nicki Minaj have been accused of going under the knife or indulging in brightening cream. This plays into the shameful myth that lighter skin somehow equates to success; and in order to achieve mainstream popularity, female brown skinned celebrities aim for fairer skin. It‘s a part of the ever-growing issue of meeting an unrealistic standard of beauty, which unfortunately isn‘t limited to complexion. General concern is frequently aimed at the youth, and taking preventative measures to help ensure a healthy body image. Yet, imagine their difficulty to take heed to said warnings when they witness adult women who are inherently of sound mind, feeling the pangs of insecurity as well.

Your Guide to Match Face Shapes and Hair Styles March, April 2014 Page 38

One of the first things you should do when considering a new haircut is to learn the shape of your face. Here is a quick guide of the most common face shapes and some tips on which hairstyles work for each one. It is important to keep in mind that there is no "perfect" face shape. Work with your hair stylist to choose a style that works best for your face shape and you will love it! SQUARE Square face shapes are characterized by angular and an equally wide forehead and jaw line. These types of face shapes should avoid hairstyles that follow the same pattern of the face: no blunt chin length bobs, no straight bangs. A square face can be enhanced by wearing short styles like a pixie cut or shoulder length wavy hair. RECTANGLE A rectangle face shape is similar to the square face shape in that the sharp forehead and jaw line are equally proportioned in width, but the face is just a bit longer. Those with rectangle face shapes should avoid long straight hairstyles that do not add any volume to the sides. Medium length styles with curls or waves and short graduated bobs with wispy bangs work well with this shape of face. OBLONG Similar to the rectangle and square face shapes is the oblong face shape. The oblong face shape is also sometimes referred to as the long face shape. Avoid long straight styles as these can make the face appear even longer. These types of faces are best suited for short to medium length hairstyles with waves and texture that adds volume to the sides.

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OVAL

For many years the oval face shape was incorrectly nicknamed the "perfect" face shape. Now hairstylists understand that different face shapes can pull off a variety of haircuts and there is no one "perfect" face. Oval face shapes do have the benefit of having more overall symmetry in the bone structure, with an equally curved forehead and jaw line. For this reason, oval faces can wear many more styles than other more angular face shapes. Oval shaped faces do not need to really avoid any particular style. Short, medium, long, straight, or curly all tend to work with this shape of face. TRIANGLE Triangle face shapes (sometimes referred to as Pear face shapes) have wider jaw lines and narrow foreheads. These types of face shapes should avoid styles that add to the fullness of the jaw line, such as chin length bob hairstyles. Shorter styles should be ear length or higher and add volume to the crown. Longer styles look best with short to medium layers that add fullness to the top of the hair. Curly or wavy hair suits triangle face shapes very well. INVERTED TRIANGLE An inverted triangle face shape is basically the opposite of the triangle face shape: it is characterized by a smaller forehead and wider jaw line. An inverted triangle face shape is best suited for styles that accentuate the jaw line. These face shapes should avoid cuts that make the forehead appear wider, such as blunt straight bangs or heavily layered short styles. A hairstyle like an inverted bob that hits right at jaw level is ideal for this shape of face.

HEART

Heart face shapes are very similar to inverted triangle face shapes, however heart shaped faces tend to have a more rounded forehead with a hairline that comes to a point. Those with heart face shapes should avoid hairstyles with volume at the crown or straight cut bangs. The best styles for this type of face shape are medium to long styles that hit at the jaw line and longer. Layers and side swept bangs are also good for this shape of face. DIAMOND Diamond face shapes are not as common as other face shapes. These types of faces tend to have higher or more pronounced cheek bones with smaller jaw lines and foreheads. This face shape should avoid hair that is cut at ear/cheek level. Ideal hairstyles for diamond face types will add fullness to the forehead and jaw line areas. Blunt bangs cut straight across the forehead can achieve this fullness while still accenting the cheekbones. Short styles should be cut above the ears/cheek level, and medium to long styles can be cut with choppy layers. ROUND Round face shapes are slightly wider in the middle than they are at the top and bottom of the face. Round faces also tend to have less defined cheekbones and wider foreheads and jaw lines. This face shape should avoid hairstyles that are too blunt or straight across, as well as hair that is ear length. To enhance a round face, choose a hairstyle that is either very short (cut above the ears) or shoulder length with volume at the crown. Slightly long side swept bangs look best with this face shape.

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Our Favorite Styles from the Hit TV Show “Real Housewives of Atlanta”

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Mary J. Blige Hairstyle Trends March, April 2014 Page 46

She has wowed us with her many fashion outfits and envied hairstyles from her humble beginnings. We look back at the hairstyles we think are some of her most impressive looks

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