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What Future for Festivals?
REFLECTIONS FOR THE FUTURE(S) OF FESTIVALS Throughout the program, participants reflected on the possible futures for festivals and what approaches they would need to undertake, not only to ensure the survival of their festivals, but also to inspire and focus action for social change. What ideas and actions will shape the future of festivals? How will festivals balance caring for their immediate community with caring for the larger festival industry? Will they share finite recourses? Will they prioritize equality, decarbonization or survival? What stories will they tell and who will their stakeholders, allies and accomplices be? KEY REFLECTIONS AND STRATEGIES • Festival makers understand the importance of bringing people together, but festivals are often in competition with each other over premieres, venues, audiences, etc. The sector needs to work more collectively and responsibly and invest time in collaboration. • The idea of “communities of practice” usually refers to artists (as opposed to audience or funders). However, all stakeholders should have some form of ownership in a festival and therefore be part of the community of practice. • There must be a reciprocal approach to care and support within the festival sector: festival makers need to understand who cares for their festival and invest in those stakeholders (whether that is artists, audience, local community members or funders). In turn, these stakeholders will continue to care about and invest in the festival. • If aims and outcomes need to be revisited when festival values change in response to social shifts, all stakeholders need to be part of this conversation. Festivals wishing to experiment with programming, to downsize or decarbonize events, engage different audiences or adjust business models, should proactively include their community in decision-making. • Technological innovations and digitalization allowed festivals to continue to serve their communities and reach new audiences during the COVID-19 crisis. However, while this process can enhance the festival experience it cannot replace the power of assembly and face-to-face contact. • Just as culture has declared emergency in response to the climate crisis, festivals could declare emergency and work together to build concrete and equal strategies for decarbonizing.
