opportunity statement

OPPOR TUNITY STATEMENT

There is an opportunity to use design management to help financial institutions better understand Millennials and their lack of investment in their personal finances.

This study can make a contribution to my own personal development by helping me better understand my lack of interest in controlling my finances in a way that will help me for my future. It will also contribute to the discipline of design management and other fields by helping evolve an understanding and effective methodology to gaining insight into a demographic that proves to be challenged in the topic of personal finances.

Better understanding to this group’s inner thinking will help financial institutions know how to conduct changes that would attract them to using their services. This will not only help individuals but the world as a whole because Millennials are the financial future of the world and they need to protect the future, even more financially with all the other social economically and environmental issues we stand to continue to face.

This study will help prepare me to enter my chosen profession because it will help develop my strategic methodologies, creative thinking skills, interviewing process, information gathering strategies, critical thinking and design management skills.