brand identity

IFG process

overview:

the brand identity isn’t a strong presence because the IFG process’s intent is to be used as a basis for a structure that financial institutions will implement within their own brand and design aesthetics.

IFG

font: Ebrima - regular - uppercase

color scheme: Black text / black circle

Each financial institution is able to create their own platform

custmize:

and design for the way they implement the IFG into their softwares. Using the process doesn’t eliminate any company’s ability to use their own branding and design direction for the process.