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Everything is Design. Everything! -Paul Rand
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Curriculum Vitae Introduction about me
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16 Beyond Magazine Editorial Design
26 Concert Posters Poster design
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byvelvet Packaging design
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22 CITIZEN WATCH Advertisment Campaign
30 Logos Logo Design
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byvelvet Client: byvelvet Phase: FInal Assignment
Byvelvet is a Luxurious fashion label from Indonesia. Our packaging class in BINUS University assigned to show how imaginative retail products would look like if they were real, using the company’s current visual identity. I used Tracing paper as the key visual element because byvelvet uses a still, sophisticated, faded style of visuals.
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BEYOND Magazine Phase: Final Assignment
Students were assigned to layout a fictious magazine in Typography III. The name is voted by the majority of students themselves. The contents are provided by the lecturer and our layout were expected to compliment the content itself
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CITIZEN WATCH Client: CITIZEN Phase: Final Assignment Designer: Samuel C.Ng and Team
This ad campaign features CITIZEN Eco-Drive series - Perpetual Chrono A-T Watch. The watch uses solar as power and can last for 50+ years. To visualize this key strength, we used hyperbole to tell that the watch is so durable that it outlives you, the owner. This was a photography class, therefor all visuals are taken from our studio.
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Concert Poster Designs German Romantic Choral Concert Client: German Romantic Choir Concert Phase: Final
An independent poster design based on a choir concert event on the 23rd April
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Colors of Sound
Client: Jakarta Christian Youth Orchestra (JCYO) Phase: Final
A minimalistic concert poster for my church’s youth orchestra. Based on its title, I chose a simple combination of colors and violin to give a strong and easy message of colorful music.
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Logo Design Client: Scandinavian, Alam Borneo, Nonna
Few of my Logo designs projects in class and freelance.
Scandinavian Coffee Phase: Assignment
A small local coffee shop located in Gading Serpong, Tangerang. The two coffee beans represent the brother and sister who loved coffee so much the opened the business. They chose SCANDINAVIAN as the name because they loved how natural Scandinavia was. To visualize this, I used wood patterns the nature. In our country, especially the chinese ethnic still believe in superstition and Fengshui. This logo has an upward, right motion which in this belief represents prosperity and a good future.
Alam Borneo Phase: Final
Alam Borneo was a start-up business providing natural products from the forests of Borneo, Indonesia, including honey, rotan furniture, wood, etc. This logo consists of three elements: Nature, Initial, and local shapes. This is a letterform mark of Alam Borneo’s initial: AB. The B’s shape is based on a modul I gathered from local Batik patterns. From various patterns, that curling shape is very common. The leaf represents nature visualized from its shape diagonal cut.
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Nonna Client: Scandinavian, Alam Borneo, Nonna Phase: Final
Nonna is a start-up Coffee shop which offers Croissant and other pastries, and Coffee. The bull’s eye signifies Nonna as a meeting place for youngsters to eat croissant and drink coffee.
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Thank you
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