Pr plan royalfamily

Research- royals Company history The British royal family has been around for since 400 AD, starting with King Offa in 757 AD by uniting the tribes. The United Kingdom monarchs started with the Stuarts in 1603, the first kings to join Scotland and England together for the first time.

The Family that controls England today is the House of Windsor which started in 1917 when King George V replaced the family name of Saxe-Coburg-Gotha with Windsor.

The current Royal Family today is headed by Queen Elizabeth II who began her rule in 1952 after the death of her father. She is married to Prince Phillip Duke of Edinburgh. They have four children with Prince Charles in line to take the throne .Prince Charles married Princess Diana Spencer and with two children Prince Williams and Prince Henry (Harry).Princess Diana passed away in 1997 in a car crash in Paris. Prince Charles is now married to Camellia Parker Bowles. In April 2011 Prince William married long time girlfriend and commoner Catherine Middleton (Kate). The attached family tree shows the line from Queen Victoria to now.

Resent Developments With the queen being on the throne for 60 years she has became a monarch that has gone through many changes from the 2 world wars to civil rights to the digital age. This created a great time for celebration. The queen had her Diamond Jubilee and Britain hosted the Olympics in 2012. These gave moral to the countries who had been worried of economic struggles.

In April 2011 William married Kate this was a great move for the royals because of Kate being a commoner and because this meant a change for William’s royal escapades.

But recently the news from the royal family has not as pleasant. Both harry and Kate had private photos leaked in the tabloids. The two photos were handled differently harry apologized and was punished where as Kate was saw as the victim and took legal action against the photographers. The elder royals have also had some problems. Prince Phillip has been very ill off and on this past year even missing festivals during the jubilee. Prince Charles and Camellia have also not been in the favor of the people due to the people’s love of Princess Diana. Camilla does not do well with children either, many do not see her fit to become the queen.

Many have considered that the monarchs need to modernize and think that skipping Prince Charles and making William King would be a better choice. Kate is fighting the paparazzi in courts to help with privacy to prevent another Princess Diana accident.

Problem The royals need to improve the way their people see them. Some feel that they are too out of touch with their subjects.

Other royals The Queen of England is not the only one with this problem many royals hold similar standings. The Dutch royal family, the Danish royal family, the Luxembourg grand ducal family and the royal family of Liechnstein all have young heirs and long histories to with hold yet elders in the way. The Dutch royal family is similar to the British due to their head of state being female. The Dutch family has also had many scandals surrounding the young royals. The Danish royal is also headed by a Queen this monarchy is also one of the oldest in the world, they also have two young princes who have young toddlers. For the Luxembourg the prince is actually causes many royal scandals. Though not known as well as the British royal family many European nations still have some sort of a royal family.

British Royals With many questioning who will succeed the queen the royal family must look to the people to find their next move. They need to reimage themselves. They are starting to do this with Kate’s ability to recycle outfits showing that the royals are fugal with the tax payer’s money. The way the elder royals handled Princess Diana’s death was an awakening to the royals because Diana was the people’s princess and loved by all. She was not scared to be around the sick and suffering she was down to earth and humble. Diana was the beginning of the change for the royal family she also taught these values to her sons which is a great benefit to the family.

Action Communication Evaluation Action The royal family will need to reimage themselves the plan would be to show that they know about the issues. A smart move would be for Prince Charles to step aside and give his son next in line. This way the queen would still show tradition yet the country would get a more modern king. With William as king they could have another long lasting ruler that can rule as the queen has with her people. With Prince Charles getting older he has lost touch with his nation he was never fit to rule. Some say that Crown Princess Anne would have been a better choice to take over instead of Charles. Camilla also poses a threat to the royal family. She was known for having an affair with Prince Charles while he was still married to Diana. Diana was someone the people admired so this looked bad on the princes loyalty. After all if he cannot keep loyal to his wife how can he be trusted with a country? Camilla also caused problems with the new queen rules of procession stating that Kate when not with William she must bow to Camilla. This rule should be altering because the people respect Kate but not Camilla. The rule does not look good on the royal family.

Communication To fix this problem the queen needs to stay up to date with social media. Also show Prince Charles and Camilla as mentors rather than heirs. This will show that they are looking out for the best for the country and not just themselves. They also need to tell their people that they have made a mistake and not hide it. This will look better in the long run. Like with Hewitt Packet the royals need to get the worse over to begin with to rebuild then wait for it to slowly come out and keep attacking the family. It could also be a good idea to bring the bond back with American people to show the idea of stable economies. Sarah Ferguson could also become an asset again to the family by showing forgiveness and family instead of an elite club type family.

Evaluate This would be shown by the media. At the moment the royals are shown as untouchable in the medias eyes. Creating a image of the family being shown as caring royals rather than out of touch will increase their likeability. They have began the process by joining social media such as having a website, Youtube, and Facebook helping to not fall in to old ways. They can also make laws for paparazzi which have started with the case of Kate’s topless photo. Yet they also need to own up to their mistakes, to show that no one is perfect. Harry did this with his Vegas picture scandal and which helped his case they are no longer getting away with problems just because they are royals. Their public relations team needs to show that they are in touch with their people. They can do this by scheduling events with charities that could be seen as too messy for a ruler to be involved with such as Diana and AIDS.

News release Dear Family, As you know the Family is being faced by many royal changes lately and we need to address some issues. The British people need to rely on us and respect us remember it’s their money. Do to the dislike of the people of some of the actions of the Family we will be getting an overhaul starting immediately. We will be focusing on a more youthful family so William, Kate, Harry, Beatrice, Eugenie, Peter and Zara will now be the faces of the family.

They will need to be respected but also be relatable to the people so make sure they know you are human. Do not be higher than the people that you work with at charities help while you’re there. Also if faced with a scandal be sincere in your apologies. We will now be bringing Sarah Ferguson back into the family we need the American to have connections to us. She will be respected because she was close to Diana and is also the mother of Bernice and Engine we must not isolate her.

We must also have the elder people in the family be more relate able if your with children play if your with the sick be caring. No more bad faces in the press. Also Camilla if you do not become a more pleasing royal and accept Kate then we will look in to other options for the throne. If you cannot play nice with others do not play. These comments to the family are getting out and it does not look good and threats of scandals are not how a Queen Corset should act.

Sincerely PR for HRH The Queen Elizabeth II

Backgrounder The royal family has been around since 400 A.D. With these traditions are ever changing but the sole purpose is to unite the people to be a strong nation. The resent scandals are Prince Harry’s Vegas photos, Kate’s topless pictures and Camilla hunger for the throne. These have caused the people to question how well we know the people and how the money is spent. Kate has done a good job by recycling clothes to show she can keep money. Many talks about who should take the throne after the Queen dies because she has vowed to stay on the throne till death. This could be awhile because her mother lived to over 100. Charles and Camilla married after having affair while being married to respectable people.

Fact sheet   

The family is celebrating the Diamond Jubilee for Queen Elizabeth 60 years on the throne.

William and Kate’s child will be the first born in to the royal family were gender does not matter.

The royal family has a Youtube and a website even Twitter and Facebook.

Q and A Question The order on who gets the throne?

Charles is first in line at the moment to get the throne though many even his father do not like this. The line is decided by the first born male but when William and Kate have a child it will be first born no matter what gender. The Queen is on the throne because she had no brothers.

How old is the Queen?

86 years old Is the monarchy modernizing?

Yes they were one of the first royals on the internet.

What happens if someone does not want the throne?

It is passed to the next in line this happened with the Queens uncle.

Who is Camilla?

She is the wife of Prince Charles but was not pure enough to marry so he married Diana.

She was made famous by having an affair with Charles while both were married. They are now married but the queen did not approve of the wedding. She will become a Queen Corset if Charles takes the throne.

Photos

Videos http://www.youtube.com/watch?v=bhyYgnhhKFw http://www.cbsnews.com/video/watch/?id=7410726n

Budget The royal family spent 32.3 million euros in 2012. That is equal to 41.80 million in American dollars. The family is worth over a billion dollars together. The queen alone is worth 510 million.

The budget for my pr plan would not cost the family anything but time and a few million in charity funds which they already do they just need to make their good outweigh the bad. This would be done by having more American press at event or choosing events that are more for common people not necessarily for the queen but the people below her they should show they can relate. So Camilla could go to children’s homes which she has been criticized in the past about. She should be hands on with the children. Pictures like Kate got when she had a campfire with orphans this was exactly the type of press they are looking for. The budget would also need to pay for increased protection while partying so that phones would be taken away or at least cleared of incrementing pictures of the family.

Focus Group The group I choose had a mix views of how much they knew about the royal family. I asked how much they knew about the family. Lauren knew only that they got married and that there is a Queen of England. Anne knew about the gossip of the family. Meredith said America really doesn’t care about it they really don’t control it. I also asked does the family need to alter how they handle their media coverage. Anne said she was ok with it when I mentioned the Harry Scandal she said it was okay because he was hot. Meredith said it would not matter that America really only hears the bad stuff. When asked about what they do that is good, all mentioned the young royals Kate, William and Harry, which backs up my idea to highlight the good of the youth and show they are not a dying monarchy.

From these I learn that though they need to work on the media. America does not really know a lot about the royal families. Also that they young do need to be the face of the family and they need to make sure that they show they know about the common people. Yet the Queen should still be how she is because she needs to be a person of power and respect. She need to stay they face of the long lasting queen, like they say God Save the Queen.

The biggest question is should William get the throne before his dad Charles? That’s where everyone questions because it is so important yet Charles has waited 61 years for the throne. But many question if he is out of touch. The hard part was I could not ask anyone from Britain so Americas have different opinions about the monarchy due to us breaking from them.

Also we are a democracy so we no longer understand how a monarchy works.