Women in Business Case Study My issue is the gender gap in pay. This means that women in the workplace are making less than men coworkers. I chose this because as a senior going into to the work force this issue is something I must keep in mind when seeking a salary. Some say that women make less than men because men are more aggressive during the bargaining process where women are more likely to accept the first offer. This is a problem I saw in internship because very few of my class mates knew their true worth. We as graduates will be happy getting paid after school. Yet men are searching out the average pay in their field and want to be competitively paid. With women there is a feeling that we are not encouraged to negotiate pay. The Gender Gap in pay is an issue affecting the world. If 50% of the world’s population is women then ideally 50% of the world’s income should go to women. Women are experiencing an increase in education, with women now 21% more likely to graduate with a bachelor’s degree or higher. Yet men still enjoy a pay increase of 33% compared to their female counterparts. The United States tries to pride itself on being on top of gender issues but with the wage gap, the United States falls to a weak 65th place in world standings. Statistically, countries with lower wages overall have a smaller gap. The gender gap sometimes referred to as the glass ceiling. This is so called because of the appearance of similar earnings potential to the male class with the reality of a stopper at a certain wage level. Women naturally have a longer, healthier life which should mean more companies would want women as employees but governmental power and company power are still mainly controlled by men. This, in some countries, is due to the fact that traditions promote male dominance in many areas of society. This can be anywhere from lesser education to domestic violence. Such as in India where women are not allowed to check out books from a library because they will distract the men who are studying. This causes a gap because men see it that they are more important and women see that they are not an investment. If women are treated as lesser in education when it comes to getting pay they will feel like they are not worth as much as they are. Male dominance has been the paradigm since the beginning of time. Naturally changing this will take a long time and lead to a great deal of conflict. Men have been raised that they can do anything. Such as with children’s games, boys race and play war. These games promote winning and control. Whereas women are more likely to play with dolls and kitchen sets. These games promote caring qualities and gender roles of staying home and not being in control. Even with parenting, men are placed in control when mothers say “wait till your father gets home.” Women are allowed to be in control of the house where men control outside of the home. If women are encouraged to take control at an early age they are more likely to want to be in control when they grow up. In order to shrink the pay gap women need