DEAN OF STUDENTS SOCIAL MEDIA GUIDE DIVISION OF STUDENT AFFAIRS ACCESS - SERVICE - ENGAGEMENT
SOCIAL MEDIA EXPLAINED FaceBook: I like donuts Twitter: I am eating a donut Foursquare: This is where I eat donuts Instagram: Here’s a vintage photo of my donut YouTube: Here I am eating a donut LinkedIn: My skills include donut eating Pinterest: Here is a donut recipe Google+: I’m a Google employee who eats donuts
SAM Gordon
DEAN O F STUDENTS SOCIAL MEDI A GUID E
DOS Social Media Guide Friday
Post About Twice A Week - 1 post of your original content - 1 post should share a followers post or related content DEAN O F STUDENTS SOCIAL MEDI A GUID E
DOS Social Media Guide Friday
Always include an image or link to a web article. If followers have more than 100 friends your post will only display in their feed for a few minutes unless there is activity on your post (Likes, click throughs to the link, opening the image...)
DEAN O F STUDENTS SOCIAL MEDI A GUID E
DOS Social Media Guide Friday
Be Responsive. DO NOT IGNORE your followers. Reply to followers questions and comments. Thank followers for sharing your post or page.
DEAN O F STUDENTS SOCIAL MEDI A GUID E
DOS Social Media Guide Friday
Increase Followers Through Engagement. - Create quizes - Polls - Give-aways for sharing post. DEAN O F STUDENTS SOCIAL MEDI A GUID E
DOS Social Media Guide Friday
Be Conscious of Your Followers Behaviors Post well wishes during finals week... This lets them know you understand them. DEAN O F STUDENTS SOCIAL MEDI A GUID E
DOS Social Media Guide Friday
Be Sure to Place Links to Your FaceBook Page on Your Websites and Other Publications
Your Social Media Friend, Consultant and Support. samgordon@berkeley.edu
DEAN OF STUDENTS SOCIAL MEDIA GUIDE
DEAN OF STUDENTS SOCIAL MEDIA GUIDE
DEAN OF STUDENTS SOCIAL MEDIA GUIDE
DOS Social Media Guide @dos-mediaguide Don’t just post your own information, repost followers content and related content.
DEAN OF STUDENTS SOCIAL MEDIA GUIDE
DOS Social Media Guide @dos-mediaguide Follow your followers. It gives you an insight into their interest and needs.
DEAN OF STUDENTS SOCIAL MEDIA GUIDE
DOS Social Media Guide @dos-mediaguide Post around twice a week. And don’t just post information. Ask questions, solicit advice...
DEAN OF STUDENTS SOCIAL MEDIA GUIDE
DOS Social Media Guide @dos-mediaguide Learn to use lists, searches, and hashtags to your advantage.
DEAN OF STUDENTS SOCIAL MEDIA GUIDE
DOS Social Media Guide @dos-mediaguide Note what is trending and jump onto relevant topics and how they relate to your work.
DEAN OF STUDENTS SOCIAL MEDIA GUIDE DIVISION OF STUDENT AFFAIRS
ACCESS - SERVICE - ENGAGEMENT
Keep Your Videos Short
Videos should be less than 3 mins. Break up longer videos into 3 min. episodes.
Title & Description Your title should include your department name and the word “video”. This will help search engines find your video. The description should include 3-5 keywords and a transcript of the video. This also will enable search engines to search the entire content of your video.
Increase Views Always set a “Featured Video” on your Youtube page and set it to play automatically. Allow for the Youtube modules of: commenting, subscriptions, friends, and playlists. This will assist promotion of the video. (NOTE: Monitor and respond to comments.)
Promoting Videos outside of Youtube - Embed the videos on your website - Add link to the YouTube channel on your website - Post videos on social media channels - Find partner websites to post links to your videos
Add Opening and Closing Titles It should include the departmental name and a reference to UC Berkeley. They don’t need to be anything fancy. Opening and closing titles are a simple step to make the videos look more professional.
Really... Keep them Short! Nobody wants to watch a 9 minute video on anything. Break videos up into smaller bites.
THE FUTURE OF SOCIAL MEDIA • To be done well Social Media requires constant attention and monitoring. • UC Berkeley HR has recognized the need for dedicated Social Media professionals and has created the job title of: Social Media Specialist. • Social Media is always changing. For example Facebook has announced they will be changing their Timeline feature soon which will require changes to behavior and usage. • New Social Media channels are popping up all the time. It can be difficult to know what new media will be successful. For every Facebook there is a Google Groups. • Social Media in general is very inefficient. There is often a very low return on the investment of time. However, it allows for reach into new audiences and it allows for two way direct communication to your key audience. Finding the right amount of time and resources to dedicate to doing Social Media well is a challenge. • With the future development of a Student Affairs Divisional Communications Team, we hope to have more experienced and focused resources available for Social Media development within the Centers of the Dean of Students.