American Marketing Association | 2010 - 2011 Ferris State University| Annual Report
table of Contents 1.0 Executive SUmmary
Page 1
2.0 Professional development
2
3.0 community service
7
4.0 fundraising
9
5.0 membership
11
6.0 communications
13
7.0 social affairs
15
8.0 chapter operations
15
9.0 budget
17
10.0 calendar of events
18
1.0 executive summary AMA here at Ferris State University continuously strives to improve each member of our organization in his or her professional career while enhancing their college experience through involvement with the American Marketing Association. Our chapter theme this year is “Get in the Game.” The theme is designed around the main focus of our chapter to put every member in the best position to “get a position in the marketing world (game).” AMA Ferris has made great improvements from past years and we really excelled this year in providing multiple professional development opportunities for the members as well as campus-wide events for all students. Ferris State University has over 250 registered student organizations and is located in a rural area an hour north of Grand Rapids, Michigan. Our executive board worked relentlessly to make sure our chapter goals were met and/or exceeded, in spite of these challenges. We made huge improvements this year in membership, professional development, member participation, and professionalizing chapter operations. Overall, our chapter began the year with seven overarching goals.
Chapter Goals These seven goals have all been incorporated throughout every event we have orchestrated this year as well as set a mindset for every member of AMA Ferris to strive to be the best. All of these goals are in our efforts to help every member “Get in the Game.” In order to gauge our success we have developed a rating system that depicts our theme this year.
= Exceeded our expectations
= Met our expectations
= Fell short of expectations
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Our first goal was to discuss and analyze a different aspect of marketing each week. We named this segment in our meetings, “This Week in Marketing.” Every Tuesday during our meetings, we had a different e-board member present a five-minute overview of a topic in marketing, a tool useful in marketing, or past internships that helped in their development as a marketer or could help the other members enhance their personal brand marketing. This was well received, therefore our general members volunteered to present on a topic as well.
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The second goal of AMA Ferris was to become “Top Chapter” at the 33rd Annual American Marketing Association International Collegiate Conference. This will be announced Saturday March 26, 2011. Our chapter has been making great strides for this illustrious accomplishment including; multiple professional development, social, and community service events as well as our participation in AMA Saves Lives. We feel that with our improvements and strive to be the best, Top Chapter is an attainable goal.
Ferris State AMA | Page 1 | 2010 - 2011 | Annual Report
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Our third goal was to develop and improve leadership and networking skills that will develop relationships out of AMA. Having Jim Reed visit our chapter and campus, visiting DDM Marketing firm in Grand Rapids, Michigan, attending regional conferences at University of Wisconsin-Whitewater and Bowling Green State University/University of Cincinnati, participating AMA West Michigan professional chapter events have increased the opportunities for members of AMA along with numerous students at Ferris to gain professional contacts and connections. We feel these connections have helped each member of AMA Ferris gain a competitive advantage as they strive to “Get in the Game.”
4 Our fourth goal was to improve professional development with additional
workshops, speakers and professional business tours that will help our members develop skills to “Get in the Game.” Professional Development was the aspect of AMA Ferris that improved dramatically. We held multiple professional events on campus and attended numerous events off campus that has helped in enhancing our member’s marketing skills and professional connections as detailed in the professional development section of this annual report.
5 The fifth goal of AMA Ferris was to develop a training program designed to help with
the transition of new e-board members into their positions. This year we instituted a new operational structure to include director positions. This is to give general members an opportunity to demonstrate their leadership potential before transitioning to an executive board role. Some of these director positions are held by freshman and sophomore members and they are excited to continue the focus and direction of our chapter for many years to come.
6 Our sixth goal was to become the most recognizable and involved student organization
in Ferris State University’s College of Business. We have met our goal of College of Business recognition by promoting on campus events such as AMA Saves Lives, hosting the College of Business homecoming tailgate and bowling tournament, and providing the campus with three nights of professional development with Jim Reed. Also, we have significantly increased our on-campus awareness.
7 The seventh goal of AMA Ferris is to become a 5-Star Registered Student Organization (RSO) at Ferris State University. This recognition will be determined at the end of the school year and is awarded to the organizations that were continuously involved in campus activities, while meeting a goal for community service hours. Our organization has been involved in many activities on campus such as Homecoming, Ferris State University Job Fair, College of Business Fest, AMA Saves Lives, and Walk for Warmth. We feel strongly that we will achieve this recognition.
2.0 Professional Development Goal: 1 professional development event a month Actual: 7 on-campus and 6 off-campus (average of 2.6 events a month) Summary: Overall, Ferris State AMA exceeded expectations in the Professional Development section by involving students in an unprecedented number of activities. Prior to the year, it wasn’t believed that students would travel over an hour for an activity. However, these thoughts proved wrong when 10 students traveled to the regional conferences at University of Wisconsin-Whitewater and 4 students drove to the University of Cincinnati/ Bowling Green State University. We have hosted seven on-campus activities, traveled to six events/tours, and participated in seven AMA competitions including AMA Saves Lives.
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On-Campus Professional Development Social Media Speakers
Nick Pickrel and Matt Roberts of YourAreaCode in Grand Rapids, MI Goal: 30 Members attending Actual: 9 Members attended Summary: This event was not well prepared for. The date was not confirmed until a week prior giving Ferris AMA only a few days to promote the event. In addition, many of the members did not attend the general meeting before the event due to a West Michigan AMA speaker event. Due to this, many of the members were not aware the speakers were coming in. This event was a reminder of the importance of planning ahead and communicating events to the members.
Keynote Speaker
Blair Entenmann, Marketing Help! CEO Goal: 30 Attendees Actual: Unfortunately, multiple attempts at a keynote speech with Blair Entenmann were a failure due to his car failing on the initial try and a massive storm that caused school to be cancelled on the second. However, he has been rescheduled to speak March 2nd.
Resume Workshop
Barb Renne, Internship Coordinator Goal: 20 Attendees Actual: 23 Attendees Summary: The internship coordinator the College of Business at Ferris State presented a resume workshop wherein she discussed the basic outline of resume building as well as the finer points that will enable students to receive the position that they desire post-college. The purpose of this event was to help students develop their resume and enhance their job prospects.
Keynote Speaker
Jim Reed, Diversity and Leadership Speaker Goal: Obtain funding from University to support trip, 50 attendees Actual: 86 attendees Summary: Bringing Jim Reed to Ferris State was an enormous step for the organization. It was the first attempt at a campus wide speaker and also Ferris State’s first attempt to obtain funding from the student council to fund the large event. Our goal for attendence was 50, where as in reality the event drew 86 students. Also, having Jim Reed at Big Rapids afforded us the ability to participate in an E-Board Synergy event that brought forth some conflicts in the organization and the ability to smooth said conflicts over.
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jim reed,”Get in the Game.”
Chet Trybus
Keynote and Sales 101 Workshop Goal: 30 Attendees for Keynote, 20 Attendees for Sales 101 Workshop Actual: 23 Attendees for Keynote, 8 Attendees for Sales 101 Workshop Summary: While the attendance was only 8 for the Sales 101 Workshop, analysis of the event evaluation forms proved that he had captivated the audience with hands-on exercises that the students felt directly improved both their sales and interviewing skills. He spoke about the importance of branding yourself and the ability to sell your skills in an interview. For the Keynote, 23 students attended which also fell short of the 30 attendee goal. The feedback for both events was positive, however the promotion of the event needed to be substantially increased to obtain a larger crowd.
Off-Campus Professional Development Agency Tour
Mark Blodger, DDM Marketing ddm marketing tour Goal: 10 students attending Actual: 8 students attended Summary: During the Fall semester, Ferris State AMA brought six students to tour DDM Marketing in Grand Rapids, Michigan. In addition to touring the agency, we learned how new technologies were affording new opportunities for marketers and how to leverage the skills the students possessed within the marketing field. This exposure to the applications of new technologies in the communication process made this an exceptional event.
West Michigan AMA Luncheon Meetings
Goal: Average 3 people in attendance each month, 2/3 of all members attending at least once Actual: 14 members attended one of five total events averaging about 3 per event. Summary: Ferris AMA only visited the West Michigan AMA Luncheon Meeting once. It proved to be a difficult event to organize. With multiple other events planned by the Ferris State AMA it was difficult to organize a trip down to the professional chapter. The first trip made to a West Michigan AMA Luncheon was made on 2/7/11. On a positive note, this trip was the largest in Ferris State AMA’s history with 14 students making the trip. During this luncheon, the students were able to hear how Founder’s Brewing Company is the 2nd fastest growing microbrewery in the nation and how they differentiate themselves within a highly competitive market. Following the event, the students were able to meet with AMA WEST MICHIGAN AT FOUNDERS BREWERY one of the owners for an extended period of time for questions and answers.
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UWW Regional Conference Goal: Have 4 members attend Actual: 10 students attended Summary: In addition to Ferris State’s on-campus professional development events, the students organized trips to UWW for a regional conference centered on sustainability marketing. Considering the six hour drive, Ferris State was able to gather an impressive 10 students to attend the conference. The goal had been four due to the distance that would need to be traveled.
UWW Regional Conference
University of Cincinnati & BGSU Regional Conference Goal: 5 students attend Actual: 4 students attended Summary: Ferris State attended a regional conference co-hosted by BGSU and the University of Cincinnati. The conference was centered around branding with an emphasis on growing trends. While only 4 students attended the event, it was still an excellent opportunity for those students who persevered through the 7 hour drive.
The F.I.R.M. - Ferris AMA Marketing Firm Goal: Establish the group Actual: Contracted with 1 client Summary: In addition to speaker events, Ferris State AMA has created its own marketing firm called “The F.I.R.M.” or Firsthand Interactive Real-world Marketing. With this being The F.I.R.M.’s debut year, it has been successful in representing a local apartment complex. Some of the activities that students have been involved in are website design, guerilla marketing, implementation of social media marketing, and the creation of campuswide advertisements. This has boosted Ferris State AMA’s ability to supply students with real world outlets for their marketing skills.
Professional Sporting Event Grand Rapids Griffins Goal: Attend 1 PSE (Professional Sporting Event) per semester with 10 Members Actual: 23 members attended two different PSE’s averaging over 11 attendees per semester Summary: The games were successful in bringing members together and primarily successful in observing professional sports marketers at work. The games featured many different promotional techniques between periods and promotions going on all around the arena during the games.
ama cOMPETITIONS Collegiate Case Competition 2010 - 2011 was a benchmark year for the Ferris State AMA’s Case Competition team. With 2009-2010 being the first year of submission, Ferris State University’s increased performance on the case was unprecedented going into this new submission year. Ferris State received an acknowledgement of Honorable Mention which was a great accomplishment when noted that it was Ferris State AMA | Page 5 | 2010 - 2011 | Annual Report
a record year for case submissions in 2010-2011. This year’s team consisted of 5 committed members with others assisting periodically though the distribution of surveys and the collection of secondary data. By participating in this event, the students were able to utilize their marketing skills in a real-world scenario to further build upon their fundamentals.
Chapter Plan and Annual Report
The Chapter Plan was developed at our 2010 summer e-board retreat. Goals were developed as a group and each e-board member was responsible for composing their respective sections. The Annual Report was completed in a similar manner during the spring 2011 semester. This is our fourth year competiting in the Chapter Plan and Annual Report competition.
Student Marketer of the Year
Our organization nominated our president, Eric Cole, as our Student Marketer of the Year. This is AMA Ferris’ first year competing in this event.
Marketing Week
October 6th-13th was our Marketing Week here at Ferris State University. This week was packed full of events that worked towards the development of our chapter; of which included Professional Development, Fundraising and Social events. Throughout the week, we held our “Get In The Game” Brand Marketing presentation, Homecoming Tailgate, DDM Marketing Tour and our College of Business Bowling Tournament. There are many events on our schedule and Marketing Week was a big step in our plan for Ferris State AMA to Get In The Game!
Ferris AMA is registered to compete in: • •
SABRE (3rd year) Chapter Booth Exhibit- Having competed in the Chapter Booth Exhibit in the last two years, Ferris AMA aims to place in the overall competition. (3rd Year)
ama saves lives Goal: Participate Actual: 645 donors registered as of 2/21/11 192 facebook posts Summary: Throughout the year, over 20 members have participated in the AMA Saves Lives competition. With a focus on establishing awareness of the cause, AMA Ferris created events on campus and occupied tables where personal selling skills were utilized to persuade students throughout campus to sign up. This Members promoting AMA Saves Lives in high traffic method has proven effective by analyzing the areas on the way to 645+ organ donors! sheer quantity of students who registered at FSU. AMA Saves Lives has proven to be an excellent opportunity for AMA Ferris to utilize the students’ marketing skills. Having been mentioned in the Chapter Spotlight for February and recruiting over 645 students to become organ donors, Ferris State has been highly successful in marketing the cause and saving lives. Ferris State AMA | Page 6 | 2010 - 2011 | Annual Report
3.0 Community Service Goal: Total of 200 hours with 60% being marketing related
80% of chapter members will obtain at least 5 hours of community service each semester.
Actual: 75% of the active members obtain at least 5 community service hours for the fall semester.
40% of the hours logged were marketing related.
323 total community service hours as of February 2011
Summary: Not only is it a great feeling to give back to the community of Big Rapids, but as an added bonus it helps the PR for the organization as the community and fellow students observe what we do. We exceeded our goal of 200 hours by 123 additional hours. Although only 40% of service horus were marketing related, we still achieved 127 marketing related hours, which accounted for 63.5% of our original 200 hour goal. Therefore we feel we exceeded our expectations for community service.
Adopt-A-Highway (Fall 2010 and Spring 2011) Goal: Have at least 4 members participate in the cleaning of this highway
This event is held twice a year, once in the fall and once in the spring.
Outcome: 7 members participated in Fall 2010. Summary: A two mile long stretch of highway in north Big Rapids, in which we have the responsibility for the upkeep of this stretch of highway. We have a sign promoting Ferris State AMA to the community on each end of the two mile stretch of highway.
Crop Walk (Sunday, October 3, 2010) Goal: At least 5 members to participate by walking or helping to raise money to stop hunger.
To raise $200 as an organization to stop hunger.
Actual: 10 members participated in the event. We as a chapter raised $50 for the Crop Walk. Summary: The Crop Walk is an event where participants volunteer to walk and raise money to stop hunger. We assist in the promotion, marketing and advertising of the event that helps stop hunger on a global level. This semester we had 10 members walking the streets of Big Rapids with other caring community members to raise awareness. We did not reach our goal of donating $200, however, we did raise $50.
Homecoming Tailgate (Saturday, October 9, 2010) Goal: Have at least 10 FSU AMA members participate in the set up, activities and take down of the event. Actual: 7 members participated in the tailgate. Summary: The College of Business hosts a tailgate tent in which AMA is responsible for promoting and encouraging involvement of students throughout the College of Business and to welcome alumni back to Ferris. Members helped set up, worked and took down a College of Business tent where we served free food to alumni, current students, and Maritime students from Northwestern Michigan College.
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Walk for Warmth Goal: Have at least 5 FSU AMA members participate in this event. Our organization’s goal is to raise $100. Actual: This event is taking place on Saturday, February 26, 2011 at Crossroads Charter Academy. Summary: This event helps families stay in their homes by providing emergency financial assistance for rent, and it prevents gas, water, and electric services from being shut-off by providing emergency financial assistance for utility bills.
The Wooden Nickel Goal: Have at least 30% of membership participate Actual: 2 members met with owners to discuss marketing opportunities Summary: The Wooden Nickel is a convenience and appliance store in need of marketing towards students. AMA had a great deal of support from membership to market for the Wooden Nickel. Unfortunately, the store did not stay in operation long enough for us to implement a marketing plan, therefore AMA’s efforts could be truly be optimized.
Metron Retirement Home Goal: Have at least 3 FSU AMA participate in this event twice a year Actual: Did not participate Summary: This event helps senior citizens with bingo at the Metron Retirement Home. Our membership did not display interest in participating in this event.
Safe Ride (Once a Semester) Goal: At least 2 members participating each time Actual: Met goal of 2 members each time Summary: A free shuttle service available to students and the community for transportation home from local establishments in Big Rapids from midnight to 2:30 a.m.
Creek’s Edge Apartments Goal: Have 3 members participate in developing and implementing a marketing plan Actual: 3 members (20 marketing related hours) Summary: AMA was given an opportunity to use our marketing tools in order for Creek’s Edge to raise their capacity for the next school year. The marketing tools used were Facebook, word of mouth, printed advertisements, etc. Creek’s Edge held a open house with students going to check out the facilities due to our promotions for the complex.
AMA Saves Lives Goal: Participate Actual: 95 hours Summary: Members helped AMA Saves Lives by setting up tables to promote organ donor registration in high foot traffic areas.
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The Big Event (Spring 2011)
Goal: Have at least 15 FSU AMA members participate in the different events during the Big Event. Actual: This event will be taking place on Saturday, April 9, 2011. Summary: A campus wide event in which students from every organization on campus perform different tasks for the community of Big Rapids in an effort to increase community relations and a better place to live.
Bowl for Kids Sake Goal: At least 4 FSU AMA members participate in this event. Actual: Scheduled for March, 2011 Summary: This is Big Brothers Big Sisters of West Michigan’s largest annual fundraising campaign which culminates in community-wide bowling events in February and March.
Relay For Life Goal: $1000 ($100 raised per person) Actual: $150 as of February 22, 2011 Summary: The event benefits the American Cancer Society as students have a team of walkers that always have a walker on the track for the full 12 hours. The event takes place on April 1, 2011.
4.0 fundraising
Buffalo Wild Wings (Fall 2010 and Spring 2011) Goals: 25-50 guests and revenue of $100 each Actual: Held 1 event and earned revenue of $127.01 Summary: 300 flyers were spread around the campus and town, and as a result over 50 guests came out to support AMA Ferris at Buffalo Wild Wings. AMA is planning another BWW fundraiser in April 2011.
T-shirt Sale (Fall 2010) Goals: Sell 100-150 shirts and revenue of $300 Actual: TBD - moved to Spring 2011 Summary: Produce and sell t-shirts to students on campus. The shirts will represent Ferris, College of Business, and/or AMA. We will solicit sponsorships from local businesses and supporters. To avoid the competition of fall t-shirt sales, AMA Ferris has drafted a plan to sell St. Patrick’s Day t-shirts. Members are drafting shirt designs and finding local sponsors for the shirts.
Bennigan’s Restaurant (Winter 2011) Goals: 20-30 guests and revenue of $40 Actual: 14 guests attended Summary: Produce, print, and distribute 200 flyers on campus, in neighborhoods, and at venues and receive percentage of all non-alcoholic sales from checks with flyer. Although each guest presented the flyer, a mistake was made on behalf of Bennigan’s and no proceeds were recorded or given to AMA Ferris. Attempts to meet with Bennigan’s managers and negotiate an agreement were unsuccessful.
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Biggby Coffee (Winter 2010/2011) Goals: 15-25 guests and revenue of $50 Actual: 41 guests and revenue $82 Summary: Over 200 fliers were distributed throughout campus and to the friends of members. AMA Ferris collected proceeds from every cup of coffee Biggby sold during a two hour period, the event was a success as it rose above AMA’s expectations.
Homecoming Tailgate (Fall 2010) Goals: Revenue of $50 Actual: Revenue of $53 Summary: AMA Ferris hosted a tent at the 2010-2011 Homecoming Tailgate to promote the College of Business at an event with many students and alumni. This gave AMA Ferris the opportunity to network with Ferris Alumni.
Bowling Tournament
Goals: 5-10 teams and revenue of $300 each Actual: Fall - 11 teams, revenue of $440 Spring - 6 teams, revenue of $240 Results: Annual fundraiser hosted by AMA at The Gate (Bowling Alley.) Student organizations in the College of Business and throughout Ferris compete in a fun tournament, with prizes donated from local businesses and supporters. AMA Ferris exceeded our goals for participation and revenue.
Pot of Gold Raffle (February 2011) Goals: Revenue of $200 Actual: Event to be held on February 26, 2011 Results:AMA Ferris is collaborating with the FSU athletic department to host a Pot of Gold Raffle at the mens and womens basketball game against Grand Valley State, our arch-rival. Members are currently working with the athletic director to help promote the game to the local and student communities through online, print, and guerrilla marketing methods.
Basketball Tournament Goals: 10-20 teams and revenue from entry fees: $250 Actual: Event cancelled Results: Interest from our members decreased as another campus organization held a similar event.
Spring Gala Goals: • 10-20 alumni • 5-10 faculty members • 90% of active AMA members • 70% of those members bring family members and friends • Between donations and fees, revenue will meet or exceed $1,500 Actual: Scheduled for April 9, 2011 Results:The annual Spring Gala is planned for April 9 at a local hotel/banquet center. AMA Ferris is in the process of inviting alumni and the families of current members, while planning the details to host a successful event.
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Big Words Goals: Participate and earn a profit Actual: Total of $450 earned, Fall 2010: $210. Spring 2011: $240 Results: AMA Ferris discovered an opportunity to partner with Bigwords.com, an online search engine for low-cost textbooks. During the week before and the first week of each semester, members promoted BigWords with fliers, bouncy balls, and social media marketing to spread awareness.
RADA Catalog Sale Goal: Earn a profit of $200 Actual: Chapter profit of $226.35 Results: In November 2010, AMA Ferris’ faculty advisor introduced members to RADA, a catalog of kitchen knives, accessories, and other products. Participating members were given 20% of each sale he or she achieved (to be used for personal expenses related to organizational activities), and 20% was allocated to AMA Ferris’ general fund.
5.0 Membership Summary The overall scope of membership this year was to increase the chapter size as well as involvement amongst active members. Total membership has increased to 45, which is the largest our chapter has reached in many years. We were capable of performing all 12 tactics stated in the chapter plan, leading to a large increase in total membership, member involvement, and diversity amongst members.
Retention Goal: Maintain at least 80% of last year’s active members who are eligible to return Actual (2 of 3 trophies): 75% retention Summary: Retained 9 of the 12 members eligible for return. The bar chart shows the 75% retention rate this year, and illustrates the increase we have in members eligible for return next year due our chapter’s increase in underclassman.
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Overall Membership Goal: 35 members by end of Fall 2010 & 45 members by end of Spring 2011 Actual: 37 Members Fall 2010 & 45 Members Spring 2011 Summary: We were able to obtain 37 active members by the end of the fall semester, exceeding our goal by 2 members. Optimizing the use of the tactics stated in the chapter plan helped the large increase in membership, as well as awareness on campus. Many teachers gave us the opportunity to speak about our experience in AMA, and the benefits membership has offered. We created promotional posters and handouts tying into our chapter theme, “Get in the Game�. The chapter also created an informational membership brochure giving interested students an opportunity to understand chapter information and benefits of joining. Utilizing communication devices such as Facebook, Twitter, and OrgSync also made it capable to inform the public about upcoming meetings and events held for membership. When creating the chapter plan, we set our goal very high compared to previous years in this category, knowing that we had the capability to become the premier organization in the College of Business in terms of membership and involvement. During the Spring Semester, our chapter held a New Member meeting to inform interested students about organizational operations, benefits of joining, and answered any questions they may have. Professors gave us the opportunity to speak to several classes to promote this new member meeting. Member recruitment in the College of Business
Underclassmen Representation Goal: Underclassmen represent at least 30% of membership Actual: 49% Summary: The chart shown below gives a breakdown of our chapter according to class standing. In the past, large majority of membership has been students in their senior year, but our membership team was able to use a variety of tactics to reach out to the younger students and get them involved. We presented informational tables and handed out promotional flyers at the COB Celebration Fest and Bulldog Bonanza, which are events mostly aimed towards younger students. We also spoke about the organizational information and benefits at numerous freshman seminar classes in hopes to increase chapter awareness to the freshman class.
Non-marketing Majors Goal: 3-5 majors other than marketing in our organization Actual: 3 non-marketing majors for a total of 9 non-marketing students Summary: Throughout the entire year, we have had active members majoring in 5 programs other than marketing (Advertising, Business Administration, Music Industry Management, Finance, and Graphic Design). Due to members switching majors or transferring, there are currently 3 programs other than marketing members are majoring in. Ferris State AMA | Page 12 | 2010 - 2011 | Annual Report
MEMBERSHIP LEVEL BREAKDOWN
Membership Initiative Goal: Develop initiative to promote participation and reward active membership Actual: Created the four level Membership Initiative Summary: The Membership Initiative consists of four levels: Rookie, Pro, All-Pro, and All-AMA. Each level consists of different actions needed to take to achieve that status. These levels are used to encourage all members to actively get involved and participation will be rewarded. These initiatives have allowed for our younger members to get involved and take an active role in the organization so they will be able to build on our success in years to come.
6.0 Communications Goal - Improve relationships and communication between students, members, advisors, faculty, staff and alumni.
Internal communications Meeting Minutes
Goal: E-mail minutes out to all members within 48 hours Actual: Members received minutes 24 - 48 hours after the meeting Summary: Our weekly minutes are a great way to stay connected with our members when they are unable to attend our meeting. We understand that our members are active on-campus and have other responsibilities besides AMA and we want to keep them informed of what they may have missed and as a reminder mechanism.
OrgSync Goal: 1)Get all members registered on OrgSync 2)Post Minutes from meetings on OrgSync 3)Update calendar and event schedule Actual: All members are registered on OrgSync and the minutes are available for view anytime. Summary: OrgSync in comparison is like an on-campus Facebook. OrgSync is another form of communication that allows us to keep our members up-to-date. It has been used to post our weekly minutes, remind members of events that we have going on and if any changes to an event has occurred. OrgSync also allows our members to easily communicate with us through posts and e-mails.
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Promotional Board Updates Goal: Update promotional flyers and boards representing our organization. Actual: We have continuously updated flyers and boards around campus that represent our organization. Summary: To begin this year, one of our main goals was to update our display case in the College of Business because it had not been done in over two years. Here, we updated the information, the reasons why to join AMA, and updated the pictures of our group doing community service, professional development and other AMA sponsored events. We also hung new flyers in classrooms and passed out flyers whenever we were having a guest speaker, fundraiser or AMA sponsored event.
External Communications Facebook
Goal: Update FSU AMA page twice per week, and update accordingly when events arise Actual: Updated 3 or more times a week and is updating and inviting students to events, fundraisers, and guest speakers Summary: We used Facebook as a reminder mechanism for our members. We would remind students of events coming up, if there were deadlines for projects and a place where members could post pictures from our events. We also used Facebook to help members connect to our Relay for Life team page and to help our members and friends sign-up for AMA Saves Lives. Facebook is also utilized for organization recognizition throughout campus
Twitter Goal: Update twitter posts four times a week. Actual: Updating twitter 4 or more times a week Summary: We decided to sync our Facebook and Twitter accounts, so that way any time we updated our Facebook, it would automatically go to our Twitter account. This really helped with getting our reminders out to our members and followers on Twitter. In addition, on weeks that we had multiple events or speakers, we would update our Twitter more often so that way our members would not forget.
Alumni Database Goal: Put together an alumni database with past AMA member’s phone numbers and emails to keep updated on current events with the organization Actual: In the process of gathering all alumni information Summary: We have began the process of re-connecting with our organization’s alumni and will update them as soon as our database is complete.
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Media Mentions Goal: Generate awareness and publicity by being mentioned at least twice during the school year in either the Pioneer (Big Rapids newspaper) or the Torch (Ferris Student newspaper.) Actual: 2 mentions in the Pioneer & 2 mentions in The Torch. Summary: We were mentioned four times within the past semester in our local newspapers. In the Big Rapids Newspaper, the Pioneer, the first time we were mentioned was for volunteering at The Crop Walk. The second mention we had in the Pioneer was when we brought in guest speaker Jim Reed. Along with the two mentions in the Pioneer, our first mention in the Torch was when our president Eric Cole was running for Homecoming King and we helped sponsor him. Again, the second article we had in the Torch was when we brought in guest speaker Jim Reed.
7.0 Social Affairs Goals Goal: To connect the organization together as friends and as fellow marketers. (Ranked by Membership Levels) Actual: 62% of members attended 1 social event. 49% attended at least 2. Summary: Social events should be part of community service and fundraising as well. It doesn’t have to be an activity just for a social event. The reason we have a social affairs chair is to bring the organization together, and that can be done while fundraising and doing community service. Outside of fundraising and community service Ferris AMA have had 9 social events not including the 3 that are planned for later in the semester, including attending FSU basketball games and collaborative socials with other business organizations. Since 62% attended at least one social event, which is the requirement for the “Pro” membership level, AMA feels that they have met the goal. Social events are something not really important in preparing for careers after college, but provide an effective means of building group cohesiveness.
8.0 Chapter Operations
AMA Ferris strives to operate at the most efficient and effective levels to ensure that all executive board members are prepared to provide members with the best opportunity to “Get in the Game.”
E-board Retreat Goal: Hold 1 e-board retreat per semester Actual: Held 1 e-board retreat prior to each semester with 100% participation from executive board members Summary: The goals for our e-board retreats were to come together prior to the beginning of each semester to develop the chapter plan for the entire year and to reflect on the first semester activities and make necessary changes to better our chapter. The e-board retreat allows for the e-board members to work together and build relationships to achieve our goals as a united e-board.
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Transition From Position to Position Goal: Develop a binder for each e-board position to help with elected members transition. Actual: Binders are being put together and will be prepared by March 15, 2011 Summary: The binders will serve as a guide for the newly elected e-board members to follow while being trained by the existing e-board members. Each year the binder should be updated to include information relevant for the new e-board members.
Chapter Plan Goal: Create a Chapter Plan for AMA Ferris Actual: Submitted Chapter Plan on October 5, 2010 Summary: The chapter plan we developed has been our guideline for the entire year and has kept our chapter on course to meet our goals. We have used the chapter plan to assess our performance on all of the goals we have established.
Annual Report Goal: Develop an annual report Actual: Submitted annual report on February 22, 2011 Summary: We developed an annual report that helps us measure our success and reflect on the past year of activities. This annual report helps to determine if we met our goals set forth in the Chapter Plan. We will use this to gauge our success and prepare for next year’s events.
Event Evaluations Goal: Have each e-board member complete evaluation form for their events Actual: Event evaluation forms were filled out for every event by participating e-board members Summary: These forms were created to gauge the success of our Fundraising, Professional Development and Community Service events. The event evaluation forms helped each e-board member judge how essential the events were to our members goal to “Get in the Game.” Each evaluation was used in determining future events.
Membership Initiative Goal: Develop initiative to promote participation and reward active membership Actual: Created the four level Membership Initiative Summary: See detailed summary in the Membership section of the annual report
E-Board Meetings Summary: Every Thursday we hold our e-board meetings to reflect on the previous week and to look forward to the week coming up. We use this time to develop our agenda for the following week’s general meeting. We also consult with our advisors and determine if anything could be improved.
General Meetings Summary: General membership meeting are held each Tuesday to discuss our upcoming events and to provide “This Week in Marketing” which allows for members to incorporate new marketing tools into their education. We also have a breakout session for our e-board members to meet with our directors to discuss and plan activities.
Ferris State AMA | Page 16 | 2010 - 2011 | Annual Report
9.0 Budget Revenues
Expected Actual
Expenses
Expected
Professional Development
Professional Development
UWW Regional Conference
N/A
$440
UWW Regional Conference
West Michigan AMA Trips
$300
$225
New Orleans Conference
LCC Regional Conference
$300
$0
LCC Regional Conference
Actual
N/A
$440
$5,200
$3,500
$300
$0
Jim Reed Speaker
$3,000
$700
DDM Marketing Tour
$30
$30
West Michigan AMA Trips
Community Service
$300
$225
Walk for Warmth
$25
$25
Crop Walk
$25
$25
Fundraising
Fundraising
Buffalo Wild Wings
$200
$127.01
T-shirt Sale Production
T-shirt Sale
$300
TBD
Bowling Tournament (Fall and Spring)
Bennigan’s
$40
$0
Lane Reservation
$400
$680
Biggby
$50
$82
Flyers
$20
$0
Homecoming Tailgate Sales
$50
$53
Bowling Tournament
$600
$1,020
Reservation
$300
$100
Pot of Gold Raffle
$200
TBD
Invitations
$200
TBD
Basketball Tournament
$250
TBD
Programs
$100
TBD
Spring Gala
Decorations
$100
TBD
Tickets
$2,600 TBD
Awards
$20
TBD
Silent Auction
$800
TBD
Guest Speaker
$40
TBD
50/50 Raffle
$100
TBD
Food
$1,500
TBD
RADA
N/A
$226.35
Big Words
N/A
$450
$200
TBD
Spring Gala
Membership
Membership
National Dues(45 x $45)
$2,025 $2,025
National Dues (45 x $45)
$2,025
$2,025
Chapter Dues
$1,350 $1,200
Recruitment
$100
$35
Homecoming
$200
$200
$14,085
$7,985
Sponsorships Student Government
$4,000 $1,000
College of Business
$1,000 $1,000
Residence Hall Association
$0
Total Revenues
$14,165 $8,548.36
Total Revenue
$80
$700 Total Expenses
$563.36
Ferris State AMA | Page 17 | 2010 - 2011 | Annual Report
10.0 calendar of events April 2010
30 - AMA Gala Banquet Fundraiser
May
7 – Spring E-board Retreat
August
25 – Fall E-board Retreat 31 – First General Meeting
September
7,14,21,28 – General Meetings 2,9,16,23,30 – Eboard Meetings 3,10,17,24 – President & Faculty Advisor Meetings 10 – PR Toyota Speaker 18 – BBQ Social 25 – Adopt-A-Highway 29 – Buffalo Wild Wings Fundraiser
October
1,8,15,22,29 – President & Faculty Advisor Meetings 5,12,19,26 – General Meetings 7,14,21,28 – Eboard Meetings 6-13 – Marketing Week 6 – Sales 101 Workshop 3 – CROP Hunger Walk Community Service Event 9 – College of Business Tailgate Tent 12 – AMA West Michigan Professional Development 13 – DDM Marketing Tour 13 – College of Business Bowling Tournament (at the Gate)
November 2,9,16,23,30 – General Meetings 4,11,18,25 – E-board Meetings 5,12,19,26 – President & Faculty Advisor Meetings 7 – Biggby Coffee Fundraiser 9 – AMA West Michigan 10 – Marketing Help! Speaker 14 – 3 v 3 Basketball Tournament 29,30 – Jim Reed Visit
December
2 – Eboard Meeting 3 – President / Advisor Meeting 3 – Bennigans Fundraiser 7 – Last General Meeting of Fall Semester 14 – AMA West Michigan
January 2011 8 – Winter Eboard Retreat 11,18,25 – General Meetings 13,20,27 – E-board Meetings 14,21,28 – President & Faculty Advisor Meetings 15 – Social Event 26 – Social Networking Speaker February 1,8,15,22 – General Meetings 3,10,17,24 – Eboard Meetings 4,11,18,25 – President & Faculty Advisor Meetings 6 – Super Bowl Social 15 - Resume Workshop 16 - College of Business Bowling Tournament 26 – Pot of Gold Basketball Game Raffle Fundraiser March 1,15,22 – General Meetings 3,17,31 – Eboard Meetings 4,18 – President & Faculty Advisor Meetings 14-17 – T-Shirt Fundraiser 24-26 – 33rd International Collegiate Conference (New Orleans) April 5,12,19,26 – General Meetings 7,14,21,28 – Eboard Meetings 1,8,15,21,29 – President & Faculty Advisor Meetings 1,2 - Relay for Life TBD – Adopt – A- Highway 9 – AMA Gala Awards Banquet/Fundraiser
May Ferris State AMA | Page 18 | 2010 - 2011 | Annual Report
3 – Last General Meeting 5 – Last Eboard Meeting 6 – Last President / Advisor Meeting
Get in the Game.
American Marketing Association Ferris State University 2010 - 2011 Annual Report