CHAPTER PLAN 2011-2012 // POWER ON. // PAGE 1
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AMERICAN MARKETING ASSOCIATION // FERRIS STATE UNIVERSITY COLLEGIATE CHAPTER // 2011-2012 CHAPTER PLAN
CHAPTER PLAN 2011-2012 // POWER ON. // PAGE 2
POWER ON.
Table of Contents 01 02 04 05 05 07 07 08 09 10
Vision Professional Development Community Service Fundraising Membership Communications Social Affairs Chapter Operations Calendar of Events Budget
CHAPTER PLAN 2011-2012 // POWER ON. // PAGE 01
Vision Mission Statement
“
The Ferris State University student chapter of the American Marketing Association (AMA) is a professional business organization dedicated to preparing future leaders for successful careers in today’s competitive business environment. As a team, we promote personal and professional growth by providing leadership opportunities and hands-on marketing experience.
Chapter Theme
”
The 2011-2012 AMA Ferris theme is “Power On” AMA Ferris’ theme represents our motivation to continue and build upon our successes from last year as well as provide new members the opportunity to become engaged and active within the organization. AMA Ferris’ theme represents our chapter’s efforts to provide each member with the opportunity to develop their marketing awareness, knowledge and skills that will help put them in a position to get themselves recognition in the vast professional world of Marketing. Our theme tagline “Power On.” is a direct focus on each member and their interests in the field of Marketing. AMA Ferris provides leadership opportunities, as well as communication and marketing skills development that puts it’s members in an excellent position to power on into the professional marketing world.
AMA Executive Board Our chapter’s Executive Board consists of eight members and two advisers that together form the team that is responsible for overseeing the chapter’s operations, committee directors, members and the development and execution of AMA Ferris’ goals.
Chapter Goals AMA Ferris has goals for the entire chapter that are geared for the success of every member and provides the motivation for each one of us to power on. • Discuss and analyze a different aspect of Marketing or • Improve the promotion of Professional Development events Member Experiences in Marketing through a portion of • Develop a training program designed to help the transition our general meeting entitled, “This Week in Marketing” of new executive board (e-board) members or existing • Become the “Top Chapter” at the 34th International e-board members to new e-board positions Collegiate Conference • Become the most recognizable and involved student • Develop and improve leadership and networking skills organization in Ferris State University’s College of Business. that will help develop relationships outside of AMA • Become a 5-Star Registered Student Organization at FSU
Target Market To ensure a strong organization, recruiting and retaining members is an important requirement. Therefore, we had to first determine which students would most likely join AMA and the benefits that members want out of the American Marketing Association. With our involvement on and off campus, as well as our goal to explore the many different areas of marketing, we feel that our members will get more than what they expected through our organization. All majors are welcomed, but our target markets are selected by the majors we feel could benefit the most from AMA membership. This target market includes: Primary Market – Marketing related majors Secondary Market – All business majors Tertiary Market – Other business related majors
University Background Ferris State University’s main campus is located in Big Rapids, Michigan with satellite locations in Grand Rapids, Traverse City, Flint, Lansing, and Dowagiac. While FSU is the fastest growing university in the state of Michigan with total enrollment around 14,000 students statewide, only 9,970 attend classes on the main campus. 128 of those main campus students are Marketing majors.
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Chapter Analysis (SWOT)
STRENGTHS
OPPORTUNITIES
• “Bronze Chapter” award at 33rd Annual Conference
• Increase the underclassmen membership substantially through collaboration with the freshman seminar classes
• Strong and experienced e-board members that will be the leading examples and driving force for this year’s AMA Ferris • Faculty Advisers’ connections with professionals in the marketing world
• Provide all of Ferris State University with leadership, skills and networking development workshops • Becoming the top chapter at the 34th International Conference
• Diverse student organization with members from other majors other than marketing to provide a new insight into situations and increase the networking ability for our organization • Returning members who attended the 33rd International Collegiate Conference are excited for this upcoming year • Supportive Marketing Faculty members who have experience in the field of Marketing
WEAKNESSES
• Host Regional Conference to build more awareness amongst other chapters in the Midwest • FSU is the fastest growing University in Michigan
THREATS • Competition from business student organizations such as: AdGroup (Advertising), Business Professionals of America and PRSSA (Public Relations)
• Low participation from general members in some events
• The increase in our membership fee may deter potential and current members from continuing or joining
• No previous corporate sponsorships
• Coursework demands may overwhelm some members
• Inadequate budgeting process
• Michigan’s weak economy can lead to less sponsorships and business involvement throughout the year
• Weak relationship with AMA Alumni base • Current e-board members hold leadership roles in other organizations that may take from their involvement in AMA • Nearest metropolitan area is roughly an hour which doesn’t allow for easy access to campus speakers
Professional Development Last year, we met or achieved almost all of our goals for attendance. The goals for this year seek to increase the participation in all events and competitions, while focusing more on measuring the success of the events. To measure the success of each event, a brief survey will be given to all attendees to measure the satisfaction of the event and the likelihood of attending another similar event. Goals:
• At least four on-campus and four off-campus events per semester • Three collaborative events co-hosted with other groups on campus • Satisfaction average above 4.0 on a 1-5 scale and over 75% of attendees willing to attend another similar event
The “Firm” (Professional Service) AMA Ferris has created the “Firm” to allow students to gain real world marketing experience. The “Firm” stands for “Firsthand Integrated Real-world Marketing.” Each client will have a unique set of goals established to measure the success of AMA Ferris’ efforts. The following non-profit organizations and local businesses will be the clients for the Firm’s marketing related community service: • FSU International Office (University Department)
• Wise Shopper (Non-profit Local Business)
• Frisbee Record Toss for Paint Big Rapids Pink (One Time Non-profit Event)
• Creek’s Edge Apartments (Local Business)
• CROP Hunger Walk (Annual Non-profit Event)
• Turn Up the Good (On-campus Annual Concert Event)
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On-campus Professional Development Events Student Professional Career and Leadership Conference (September 29) Goal: 10 members to attend Target: FSU Student Leaders Summary: This event is put on by the Career Services organization at FSU. It is a great opportunity for students to develop their leadership skills.
Marketing Week Project: Disc Toss – Breast Cancer Awareness Kickoff Goal: To break the World Record (1904 People) Target: FSU students, faculty, parents, and alumni Summary: The Disc Toss is an event that kicks off breast cancer awareness month (October). AMA is responsible for promoting the event to make sure enough people attend the event to break the record. Speaker - Collaborative Event with Public Relations Student Society of America (PRSSA) Goal: 30 Members to attend Target: AMA, Adgroup, and PRSSA Students Summary: Rachel White, a Ferris grad is now working for Edelman Digital and is going to video conference with students in October 2011 Regional Conference (October 7-8) Goal: 65 Students to attend Target: Regional AMA Chapters & FSU students Summary: AMA Ferris is hosting it’s first regional collegiate conference in October 2011. This event includes five speakers as well as a SABRE competition that will help prepare students for the National Conference SABRE competition in New Orleans.
Speaker - Dr. Clay Dedeaux, Arnold Worldwide (Spring 2012) Collaborative event with the Advertising Group Goal: 30 students to attend Target: All business students Summary: Professor Clay Dedeaux will talk about careers in Advertising as he has spent many years on the agency side.
Off-campus Professional Development Events Chicago Agency Tour (Fall 2011) Goal: 12 members to attend Target: AMA members Summary: It is imperative for students to get a feel for the agency atmosphere and network with professionals. This event gets students away from rural Big Rapids, Michigan to learn how things are done in a big city like Chicago. Grand Rapids Agency Tour (Spring 2012) Goal: 15 members to attend Target: AMA members Summary: This is a great opportunity for students to get out of rural Big Rapids and explore the client and agency sides of marketing. University of Wisconsin-Whitewater Regional Conference (Fall 2011) Goal: 12 members to attend Target: AMA members Summary: This event provides a great opportunity to observe one of the top AMA chapters, network with professionals, and hear some great speakers. University of Cincinnati & BGSU Regional Conference (Spring 2012) Goal: 5 members to attend Target: AMA members Summary: This is a great event for students to network with other chapters and grow as marketers, but due to the geographical distance between FSU and Cincinnati, only a few members are expected to attend.
Career Fairs (Fall and Spring) Goal: 12 members to attend Target: FSU Students Summary: It is imperative for our members get experience talking to recruiters and selling themselves. The career fairs are AMA West Michigan Lunch Speaker Events (Monthly) not hosted by AMA but we recommend all our members attend. Goals: At least 2/3 of Members attend one meeting and at least 5 members attend each month (on average) Resume Workshops (Fall 2011 & Spring 2012) Goal: 20 AMA members to attend Target: Business Students Target: AMA members Summary: AMA West Michigan’s lunch speaker sessions Summary: Attending the resume workshops put on by FSU’s occur monthly and allow for AMA Ferris members to network Career Services group is imperative to help AMA members with working professionals. improve their resumes to have better opportunities to land interviews with potential employers.
AMA Competitions Case Competition (Honorable Mention in 2010-2011) Goal: Top-ten
SABRE (Placed in top ten in 2010-2011) Goal: Place in the top three in the national competition
Website Competition (1st Year Competing) Goal: Win at least honorable mention
Chapter Booth Exhibit (1st in Educational Value in 2010-2011) Goal: Repeat 1st place in at least one of the booth competition categories
Chapter Plan and Annual Report (Bronze in 2010-2011) Goal: To become a gold AMA chapter or better Student Marketer of the Year (Did not win in 2010-2011) Goal: 1st place
Faculty Adviser Competition Goal: Get Laura Dix recognized Summary: AMA Ferris appreciates the work Laura Dix has put in to grow the chapter into what it is today.
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AMA Saves Lives (Won multiple awards in 2010-2011) Goals: 300 Social Media Mentions & 500 Donors Registered Summary: Amazing success in 2010-2011 has driven expectations high for this year. Almost 200 social media mentions were acquired last year and 692 donors were registered.
Community Service
GRAPHIC RELATED TO SAVES LIVES
AMA SAVES LIVES
Goals: 400 hours of community service with 60% of those hours being marketing related throughout the school year 80% of chapter members will obtain at least 5 hours of community service 50% of chapter members will obtain at least 10 community service hours
Marketing Related
Other Service Performed
Paint Big Rapids Pink (October 1, 2011) Paint Big Rapids Pink is an event to help raise breast cancer awareness by breaking the world record for most discs in the air at once. AMA Ferris will promote the event to the campus community.
Adopt-A-Highway (Fall 2011 and Spring 2012) AMA Ferris sponsors a two mile stretch of highway in Big Rapids. As a chapter, we are responsibility for its upkeep twice a year. At both ends of our stretch are markers indicating that Ferris State American Marketing Association is responsible for keeping that stretch of highway clean.
Goal: Have 25 members promote and participate in the event CROP Hunger Walk (October 2, 2011) The CROP Walk is a charitable walk in which participants walk through the city of Big Rapids raising awareness of hunger issues both globally and locally. 75% of funds from the event go towards global hunger relief efforts. The remaining 25% go to local food pantries in the Big Rapids area. We will create and implement the promotion, marketing, and advertising of the event. Goals: 15 members to attend 20 members to promote the event Raise $400 to stop hunger Homecoming Tailgate (October 15th, 2011) The College of Business hosts a tailgate event prior to the annual homecoming game. AMA Ferris is responsible for promoting the event as well as welcoming alumni and getting other College of Business students involved in the tailgate activities. Goal: At least 10 members participate in the promotion and hosting of the event AMA Saves Lives (Fall and Spring) The event will continue year round to sign-up organ donors. Marketing related community service hours will be given to AMA members who staff tables in high foot-traffic areas influencing and assisting students to sign-up to be organ donors Goal: 50 hours of service by AMA members The “Firm” (Spring and Fall) To increase marketing related community service hours, AMA Ferris has created the “Firm,” as detailed in the Professional Development section. Goal: 75 hours of service by AMA members
Goal: Have at least 10 members participate in the cleaning of this highway. This event is held twice a year, once in the fall and once in the spring. Walk for Warmth (Spring 2012) In this event, participants fundraise to help families with emergency financial assistance for rent. Funds also help prevent gas, water, and electric services from being shut-off by. Goals: At least 10 members participate in the event Raise $100 in contributions Safe Ride (Twice a semester) A free shuttle service available to students and the community for transportation home from local establishments running from midnight to 2:30 AM. Goal: At least 2 members organize the event and ride the bus to help the community and fellow students. The Big Event (Spring 2012) A campus wide event in which students from every organization perform different tasks for the community of Big Rapids in an effort to increase community relations. Goal: At least 15 members participate Relay for Life (Spring 2012) Relay for Life is an all night event in which participants fundraise to benefit the American Cancer Association with research, assistance, and other programs for cancer patients. Goals: At least 20 members join the team Raise $400 in contributions
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Fundraising Overall Goal: To provide enough money to support charitable causes, chapter operations, professional development events, and recruitment purposes.
T-Shirt Sales
Individual Events Bigwords.com Campaign (Fall and Spring) Reach 100% distribution of the promotional materials from Bigwords; utilize social media to raise awareness of Bigwords on-campus Goal: Earn $150/semester for our work
Corporate Sponsorships Goals: Gain two corporate sponsorships and $2500
Biggby Coffee (Fall 2011) Print and distribute 250 fliers on campus and in the Big Rapids community raising awareness about the event; utilize social media to invite guests to the event. Goal: Raise $50
Homecoming Tailgate (Fall) Sell non-alcoholic beverages for students, faculty, alumni, and community members in the College of Business tent Goal: Raise $50
T-Shirt Sale (Fall and Spring) Sell at least 150 “All Night at Club FLITE” t-shirts, utilizing social media and event marketing to achieve these sales Goal: Raise $1500, $600 profit Buffalo Wild Wings (Fall and Spring) Produce, print, and distribute 300 fliers on campus and in the community, receiving a percentage of those who attend Goal: 50-75 guests, raising $125 each Gala (Spring) Banquet event hosted by AMA. Funds will go toward our New Orleans trip for the following year. Invite alumni, parents, faculty, and administration. Goal: 10-20 alumni, 10-15 faculty members, 90% of AMA active members, 85% of those members invite family and friends, Between revenue and fees $1500 should be raised
Pot of Gold Raffle (Winter) Held at FSU men’s and women’s basketball game Goal: Raise $200
Bowling Tournament (Fall and Spring) Invite organizations around campus to compete in a College of Business Bowling Tournament held at The Gate bowling alley Goal: 10-15 teams attend; raise $300 at each event Rada Knives (Fall and Spring) Sell knives and other Rada products to family, friends, faculty, and community members Goal: Raise $200 Regional Conference (Fall) Host a regional conference Creating Your Digital Footprint, inviting all regional chapters of AMA to attend, while keeping the cost to attend low. Goal: Raise $50 University Sponsorships Goals: $1,000 from the College of Business $2,000 from Student Government at FSU
Membership Goals: • Maintain at least 80% of last years active members eligible to return • To have at least 50 active members by the end of Fall semester • Increase membership to 60 active members by the end of the 2011/2012 school year • Have five majors in our organization other than marketing • Increase underclassman represent 40% of membership base • Membership levels: 15% reach ALL AMA, 25% reach ALL Pro or higher, 50% Pro or higher
Membership Recruitment
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Tactics • Create a membership packet informing members of the benefits of joining, local information, national affiliation, financial information, membership levels, AMA t-shirt, leadership opportunities and professional resources. • New member meetings each semester with walk-throughs on how to sign up for OrgSync etc. • Create and distribute posters and handouts with our AMA theme to the College of Business, residence halls, and student center • Utilize on campus events to participate in and meet and recruit new potential new members • Bulldog Bonanza is a university wide collection of student organizations aimed to increase awareness and membership particularly to underclassmen • College of Business Fest - A university wide event targeted toward College of Business underclassmen to encourage involvement in student organizations • Recruit members at the freshman seminar classes informing business students about the American Marketing Association. The freshman seminar classes encourage on campus involvement for freshman and transfer students, helping them become more comfortable and familiar with the community. • Involve more members by giving them a director position to promote leadership opportunities within AMA which include: Professional Development, Membership, Fundraising, Community Service, Finance and Social Affairs.
Membership Initative To encourage more participation and reward active general members, we have developed the “Membership Initiative” that breaks down into four levels of membership with level 1 being the starting level and level 4 being the highest level attainable. By completing each of the criteria listed below the level, the member will achieve that level of status within the organization. The membership levels are detailed to the right:
TEE AT EVA ELEV ER RE EL CA UR YO CAREER
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YOUR
TEEAT AT EV ELEV }} {{EL ELAEV { }} E} WHO'S WHO IN FSU AMA
REER YOUR CARE CAREER CAUR ER YOUR YO
MEMBERSHIP LYDIA ELLISON
COMMNITY SERVICE KATIE MILBOURNE
POWER N.
POWER N. N.TINGS211 ER MEE POWBER NEW MEM BUS PM IN R 7 & 13, 7MEE S TING SEPTEMBE NEW MEMBER IN BUS PM 7 S 211 13, & 7 TING R SEPTEMBE WEEKLY MEE 204 IN BUS DAY, 11 AMTING Y TUES S EVERWEE KLY MEE amaferris.org 204 11 AM IN BUS EVERY TUESDAY,facebook.com/ferrisama amaferris.org facebook.com/ferrisama
TEE AT EVA ELEV EL
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POWER N. N.TINGS211 ER MEE POWBER NEW MEM BUS 7 PMLY MEET R 7 & 13, S INGS WEEK SEPTEMBE MEEINTING NEW MEMBER TUESD 211 AY EVERY IN BUS PM 7 SBUS 13, & 7 TING R SEPTEMBE 204 WEEKLY MEE IN AM 11 204 BUS DAY, 11 AMTING Y TUES S EVERWEE MEE IN KLY amaferris.org 204 PRESIDENT NICK LACHNIET
SOCIAL AFFAIRS CLAYTON NASH
11 AM IN BUS EVERY TUESDAY,facebook.com/ferrisama PROFESSIONAL DEV. SAM LEHNERT
amaferris.org facebook.com/ferrisama
TEE } AT EVA ELEV }} {{EL }
Recruitment poster REER YOUR CARE ER CA and design (right) YOUR flyer handouts (top)
FUNDRAISING ERIKA DERYLO
YOUR CAREER YOUR CAREER
FINANCE ALEX HALLER
The Ferris State Chapter of American Marketing Association provides students of all majors with real experience, networking, project management, and leadership skills. These benefits are what seperates FSU AMA members from students just getting the degree. AMA placed in the top 20 in the national competition and brought home many other awards this past year. Feel free to come to the weekly meetings to meet us or look for the new member meetings.
amaferris.org facebook.com/ferrisama
COMMUNICATIONS KOREY SCNHELL
POWER N.
POWER N.
MEE NEW MEMBER S 211 13, 7 PM IN BUS
MEE NEW MEMBER S 211 13, 7 PM IN BUS
amaferris.org BUS 204 11 AM IN TUESDAY,facebook.com/ferrisama amaferris.org facebook.com/ferrisama
amaferris.org BUS 204 11 AM IN EVERY TUESDAY,facebook.com/ferrisama
S N.TING(One N.TINGS211 ER MEE ER MEE POWBER POWBER NEW MEM NEW MEM ¨ROOKIE” LEVEL Bar) BUS 211 BUS PM IN PM IN S S TING TING SEPTEMBER 7 & 13, 7 SEPTEMBER 7 & 13, 7
MEETING
MEETING
SEPT WEE KLY SEPT WEE KLY BUS 204 IN BUS 11 AMTING • Attend 50% of general meetings DAY, DAY, 11 AMTING Y TUES Y TUES S 204 EVERWEE EVERWEE MEE MEE IN S KLY KLY EMBER 7 &
EVERY
• Dues paid in full
EMBER 7 &
amaferris.org facebook.com/ferrisama
¨PRO” LEVEL (Two Bars) • Attend 70 % of general meetings • 5 hours of community service • 1 Social Event • 1 Fundraising Event • 1 Professional Development Event • 1 5-Star Event ¨ALL-PRO” LEVEL (Three Bars) • Attend 75% of general meetings • Attend 2 Socials, • 2 Fundraising Events • 3 Professional Development Events • Hold a Position on a committee • Attend 2 5-star events • 10 hours Community Service ¨ALL-AMA” LEVEL (Four Bars) • Attend 80% of general meetings • Attend 2 Socials • 3 Fundraising Events • 4 Professional Development Events • Plan or lead an event • Attend 3 5-Star events • 10 hours Community Service
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Communications Social Media (Facebook/Twitter) To instantly reach out and share information regarding events, time sensitive information, and informative articles regarding news in marketing. Social media will be used for both organizational members as well as non-members to follow and stay up to date. Target: Alumni, Members, and Potential Members Goal: Minimum of 4 updates and tweets per week.
E-mail To maintain a constant means of reliable communication to members, alumni, and non-members. Our e-mail account will be used to relay topics discussed during general meetings to members, newsletters to alumni, and will act as a general means of contact for the organization as a whole. Target: Alumni, Members, Faculty, and Potential Members Goals: Send out event reminder e-mails 2 days prior to an event. Send 2 newsletters each semester.
Website The development of www.amaferris.org will be used to further engage and update stakeholders on the developments, and changes occurring with AMA Ferris. Target: Alumni, members, faculty, potential members, parents, and other AMA chapters. Goals: Two stories posted every month Website analytics report presented during a general meeting each semester
Orgsync Orgsync is a digital application used by the university to monitor communications, community service, and membership for all the student organizations on-campus. AMA Ferris will utilize all of the tools Orgsync has to offer. Target: AMA Ferris members (Internal) Goal: Meeting minutes posted within 24 hours after general meetings Goal: Calendar updated within 24 hours of notification of the event with the date, time & location
Social Affairs Social events should be part of community service and fundraising as well. Just because it is not a designated social event, doesn’t mean it can’t be one. We encourage all of our members to attend all events so we comfortable as a group.
Social Affairs Goals: • One off-campus event and three on-campus events each semester • 80% of members will attend one social event • 50% of members will attend at least two socials
List of Events (Subject to Change): FALL 2011
SPRING 2012
• Game Night (Board Games etc.)
• Open Skate at Wink Ice Arena
• Barbeque Night
• Golf Outing at Falcon Head Golf Course
• Bowling at the Gate bowling alley
• AMA night at the Roller Rink
• AMA night at Buffalo Wild Wings
• Grand Rapids Griffins Professional Hockey Game
• Craig’s Cruisers Family Fun Center
• Cleopatra’s Hookah Lounge
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Chapter Operations Executive Board Retreat The entire chapter benefits from a well organized executive board and a pre-set calendar to go by for the entire year. AMA Ferris will have one executive board retreat a semeseter to brainstorm ideas, evaluate criteria, and develop a plan for the upcoming semester of events.
Executive Board Meetings Each week the executive board will have a separate meeting on every monday to discuss any changes that need to be implemented and to develop the plan for the upcoming week. This meeting assists everyone to be more effective and efficient in every aspect of their position and allows the rest of the membership to work together more efficiently.
Executive Board Evaluations During the E-Board Retreat prior to Spring Semester, each E-Board member will analyze other members of the e-board through a written evaluation. The results will remain anonymous so that honest feedback is ensured. Upon collection of the evaluations, the feedback will be reviewed with each member of the E-Board by the Faculty Advisor.
Transition from Position to Position Each position on the e-board has a detailed and descriptive manual that contains all of the updated information to help the newly elected member with the transition. The recent chairman for each e-board position will then train and assist the new member with the transition. This helps the flow from one executive board to the next become more efficient and effective.
General Meetings Every Tuesday, the entire AMA chapter will hold a general meeting to discuss the topics and events in Marketing as well as the upcoming events on the schedule.
Chapter Plan and Annual Report Review Chapter Plan goals at the beginning of the year with the executive board and advisers. AMA Ferris will continuously measure it’s progress towards the Chapter Plan goals. Each event will be evaluated as it occurs for inclusion in the Annual Report.
Event Evaluations For Fundraising, Professional Development, and Community Service, each executive board member will use our evaluation sheets to record the helpfulness of each activity and determine how essential each event was to helping our members to “Power On.”
11 CHAPTER PLAN 2011-2012 // POWER ON. // PAGE 09
Calendar of Events AUGUST (2011)
E-board Meetings (3)
DECEMBER
APRIL
E-board Meeting
AMA West Michigan PD
AMA West Michigan PD
Barbeque SA
E-board Retreat
General Meetings (4)
General Meeting
Ice Skating SA
E-board Meetings (4)
SEPTEMBER
Student Marketer of the Year CO
Adopt-A-Highway CS
Leadership Conference PD
Faculty Adviser Award Competition CO
Safe Ride CS
Game Night SA
Membership Recruitment MR
Annual Gala/Awards Night FR
AMA West Michigan PD
Case Competition Submission CO
Adopt-A-Highway CS
AMA Saves Lives Fall Competition CO CS
Bigwords.com Promotion FR PD
General Meetings (2)
General Meetings (4)
E-board Meetings (2)
E-board Meetings (4)
JANUARY (2012)
FR Fundraising
Freshman Class Visits MR
General Meeting (3)
College of Business Festival MR
E-board Meeting (3)
MR Membership Recruitment
OCTOBER
Speaker Event PD
PD Professional Development
AMA West Michigan PD
AMA West Michigan PD
SA Social Affairs
Disc Toss PD CS
Walk for Warmth CS
CROP Hunger Walk PD CS
FEBRUARY
Speaker Rachel White PD
AMA West Michigan PD
WEEK
MARKETING
E-board Retreat
Regional Conference PD
General Meetings (3) E-board Meetings (4) T-shirt Sales FR
Grand Rapids Agency Tour PD Chapter Exhibit Booth CO SABRE CO
Chapter Plan/AMA Saves Lives CO
Collaborative Speaker Event PD
Career Fair PD
AMA Saves Lives Month CS CO
NOVEMBER
Annual Report CO
AMA West Michigan PD
Relay for Life CS
Safe Ride CS
General Meetings (4)
Bowling Tournament FR SA
E-board Meetings (4)
General Meetings (4)
UC & BGSU Regional Conference PD
E-board Meetings (4)
MARCH
UWW Regional Conference PD Craig’s Cruisers Trip SA Speaker Event PD Website Competition CO Resume Workshop PD Creeks Edge Project PD
AMA West Michigan PD International Collegiate Conference PD Career Fair PD The “Big Event” CS Grand Rapids Griffins SA General Meetings (3)
Event Key CS Community Service
CO Competition
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2011-2012 AMA Budget Revenues Expected
Expenses Expected
Professional Development
Professional Development
UWW Regional Conference ($65 x 12)
$780
UWW Regional Conference
$780
West Michigan AMA Trips $450
West Michigan AMA Trips
$450
LCC Regional Conference $300
LCC Regional Conference
$300
FSU Regional Conference
FSU Regional Conference
Registration Fees
$450
T-shirts
$650
AMA Grant
$250
Food
$455
$500
Speaker Expense
New Orleans Conference
$8,000
Community Service Walk for Warmth
$25
CROP Hunger Walk
$25
Fundraising
Fundraising
T-shirt Sale $1,500
T-shirt Sale Production $900
Bowling Tournament $1,320
Bowling Tournament (Fall and Spring) $720
Spring Gala
Spring Gala
Tickets $2,600
Reservation
$300
Silent Auction $800
Invitations
$200
Buffalo Wild Wings $250
Programs
$100
Biggby $50
$100
Homecoming Tailgate Sales
Awards
$20
Pot of Gold Raffle $200
Guest Speaker Dinner
$40
Corporate Sponsorship $2,500
Food
$1,500
$50
Decorations
50/50 Raffle $100 RADA $200 Big Words $300 Student Government
$2,000
College of Business $1,000
Membership
Membership
National Dues(60 members x $47)
$2,820
National Dues 60 members x $47)
$2,820
Chapter Dues
$2,880
Recruitment & Promo
$600
Total Revenues $20,800 Carryover $1,715
Member T-shirts
Total Expenses
$600
$19,085