5 Reasons Print Advertising Works Advertising is nothing new. However, as the years go on, more and more techniques are surfacing The most recent trends have seen a move towards a creative mix of print and online advertising.. 'Marketing is at its most powerful when traditional print advertising is combined and integrated with modern digital techniques'.... Print and online advertising allows companies to promote their business while keeping their budget relatively low. There are compelling reasons why Print Advertising still delivers: 1. Print ads have a larger impact on the consumer. Print ads are likely to stick with a reader. There was once a study at Penn State that tested a person’s memory of online and print ads. At the end of the test, it had become apparent that print ads stuck with the consumer easier and they were able to recollect those ads much better. 2. Print advertising can target certain audiences more. With print advertising, businesses can choose exactly where they would like their ad placed. Demographic breakdowns for
locally owned business can be a great example of this. They go even farther to help businesses target the right people by targeting specific cities and incomes. They also target specific home ages to best suit the business that they are advertising. 3. An additional form of advertising is incredibly beneficial. A lot of companies have completely ditched the use of any marketing that isn’t online. They view online marketing as cheaper, easier, and more likely to get results. However, even if your opinion sways in the favour of either print advertising or online advertising, using both is much more effective. 4. There are actually people that don’t use the internet. Yeah I know it’s kind of crazy to think about it nowadays, but it is very true. There are people that couldn’t care less about using the internet and those people should not be forgotten. If these people are completely disregarded just for the sake that online advertising is easier, then business could miss out on many potential customers. 5. It’s tangible, thus more trustable. The internet is flooded with fake advertisements that can lead you to getting a virus or having some dirty pop-ups
cover your screen. The latter of which is an incredibly awkward thing, especially if your significant other walks into the room at just the right time and you are found with the pages opened up all over the place. Print advertising can’t even do any of this, thus people don’t view them as scams like they do a lot of internet ads. On top of this, the internet is still viewed in a cautious light and print ads have been around forever and people have no reason to mistrust them.
Print Is Still King As you can see, there are many reasons print is still a viable option as a part of your advertising campaign. Print will work synergistically with your online and other advertising methods to produce valuable results for your company. Remember advertising is all about experimentation; and for an experiment to yield good results you need to use many variables; discover for Direct mail has the highest rate of success in new customer acquisition at 34% compared with other marketing channels
On average, an investment of £1 in direct marketing ad expenditures is predicted to return, on average, £12.18 in incremental revenue across all industries
 79% of consumers will act on direct mail ads immediately compared to only 45% who say they deal with online ad campaigns straightaway