ALL SAINTS
ALL SAINTS’ HISTORY AllSaints was founded in 1994 by Stuart Trevor, and Kait Bolongaro. The company was named after Stuart Trevor’s pseudonym, “The Saint”, All Saints started as a wholesale menswear brand that sold exclusively to high-end retailers such as Harvey Nichols and Harrods. in 1998 the company launched its womenwear collection. By mid-2004, AllSaints had expanded to 10 stores in the UK and was poised to launch its childrenswear line.
Products and aesthetic As of 2012, AllSaints Spitalfields sells menswear, womenswear, footwear, and accessories through its department store locations, stand-alone retail stores and its website. Aesthetically, AllSaints is known for offering sharp edge, directional clothing with a muted palette dominated by blacks, browns, whites, and grays.
ALL SAINTS BRISK BOOT
$285
SNARE BOOT
$230
DISTRICT BOOT
$320
PRO DUCT QUAKE BOOT
$230
LANCE BOOT
$298
boundary bi-top
$198
ALL SAINTS CRESCENT LOW- TOP
$175
CRESCENT HI-TOP
$175
ASPECT SHOE
$215
PRO DUCT
NOBLE BOOT
$320
SETTET SANDAL
$110
FENIX SANDAL
$65
ALL SAINTS IDEAL MAN
CUSTOMER PROFILE name: chase evans age: 24 status: committed relationship Location: Lives in brooklyn, ny copywriter for a publication vehicle: drives a ford style: edgy, rocker-appeal, rugged, grunge, nuetral color palette, unique factor shopping habits: avid on having original clothing, always in dearch of that something unique, doesn’t mind paying for good quality hobbies include: taking his harley bike for a ride, running with his dog, going to the pub with his buddies, freelance writing
all saints’ retail stores: The company’s retail stores are best known for the exposed brick, weathered wood and metal in their interior and the large exterior wall of antique sewing machines that often frame their entrance.
Activism and philanthropy In Summer 2011, the company entered into a long-term partnership with the Not For Sale organization and launched a t-shirt line whose profits go toward combating human trafficking. Later that same year, AllSaints released a short documentary titled “Voices of the Cloth� intended to promote British design and manufacturing.The company currently sponsors 8 scholarships in MSc International Fashion Marketing to the Glasgow Caledonian University, London
ALL SAINTS SAMANTHA MARTI ASSIGNMENT 7 INTRO TO ACESSORY DESIGN