BOTTEGA VENETA INITIAL BAGS
COMPANY
The most recent chapter in Bottega Veneta’s history began in February 2001, when the company was acquired by Kering, formerly known as Gucci Group
Creative Director Tomas Maier came on board in June of that year and presented his first collection, SpringSummer 2002, to immediate critical acclaim.
Distribution Is global, encompassing Europe, Australia, Asia, North and South America, where wholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Veneta owned boutiques.
INFORMATION
These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta’s exacting standards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase, a reflection of Bottega Veneta’s exceptional heritage and superlative quality.
OUR HERITAGE
ITALY
Discretion, quality, and craftsmanship — Bottega Veneta has created a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy’s master leather craftsmen and long celebrated for its extraordinary leather goods
http://www.google.com/url?sa=i&rct=j&q=WHEN+INITIALS+ARE+ENOUGH&source=images&cd=&docid=USl5HHj25LW1dM&tbnid=NnhswUhQliKFyM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.ilsul6ana.com%2F2012%2F04%2F18%2Fyour-initials-on-your-bottega-veneta%2F&ei=CIzNU8m8L8qgyATCwYJA&bvm=bv.71198958,d.aWw&psig=AFQjCNHPjVSgspJjyqNriO-L6OaC1F5WBA&ust=1406066037060091 http://www.google.com/ url?sa=i&rct=j&q=WHEN+INITIALS+ARE+ENOUGH&source=images&cd=&docid=USl5HHj25LW1dM&tbnid=NnhswUhQliKFyM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.ilsul6ana.com%2F2012%2F04%2F18%2Fyour-initials-on-your-bottega-veneta%2F&ei=CIzNU8m8L8qgyATCwYJA&bvm=bv.71198958,d.aWw&psig=AFQjCNHPjVSgspJjyqNriO-L6OaC1F5WBA&ust=1406066037060091
WHEN YOUR OWN INTIALS ARE ENOUGH
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expresses a philosophy of individuality and confidence that now applies to a range of products including women’s and men’s ready-to-wear, fine jewelry, furniture, and more.
HOW INITIAL BAGS ARE MADE: Initials combines the beauty of Bottega Veneta’s handcrafted intrecciato nappa with the elegance and individuality of a monogram. Every piece is hand-woven of the finest quality nappa leather and back-lined with suede on the interior, making it lightweight as well as distinctive-looking. Also constant is Bottega Veneta’s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation.
PRODUCT ASSORTMENT
CELESTE WALLET $530
MEDIUM DUFFLE BAG $4250
ZIP AROUND WALLET $800
IPAD CASE $680
DOCUMENT CASE $640
CARRY ON $2,640 TROLLEY $4960 NAPA TOTE $2240
CROSSBODY BAG $1540
CONTINENTAL WALLET $800
CASE $500
CONTRIBUTIONS
Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta’s approach to luxury, symbolized by the house’s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance of artisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and support future generations of leather artisans.
LUSSO MY UNISEX COLLECTION, LUSSO, IS AN EXTENTION OF THE EXISTING BRAND BOTTEGA VENETA. IT TIES IN THE NAPA LEATHER COLORS USED FROM PRIOR COLLECTIONS AND ACCENTS IT WITH A POP OF COLOR FOR THE LINING. NOT ONLY DOES OUR CLIENT NOW HAVE A PERSONALIZED BAG WITH THEIR INITIALS ON IT BUT THEY HAVE THEY OPTION TO SELECT A COLOR SCHEME. LUSSO STRIVES TO CONVEY A LIFESTYLE OF LUXURY CUSTOMIZED TO OUR CLIENTS’ LIKING.
MEN & WOMEN AGE: 28 (+) SALARY: 75K (+) LIFESTYLE: FAST-PACED LUXURIOUS TRAVEL SHOPPING HABITS: PRICE ISN’T AN ISSUE AS LONG AS THEY RECEIVE QUALITY WHAT THEY SEEK: COMFORT LUXURY UNIQUE FACTOR MULTIPLE SILOHETTES STRUCTURE QUALITY MATERIALS DURABILITY
TARGET MARKET
LUX URY
SIDE NOTES: - DUFFLE BAG FOR EASY TRAVEL - COSMETIC CASE FOR HYGIENIC ITEMS - ROLLING SUITCASE FOR BUSINESS TRIPS - ALL MADE FROM NAPA LEATHER -BLACKISH/GRAY WITH RED ACCENTS
SIDE NOTES: - CARRY ON BAG FOR A OUTING/QUICK TRIP - CROSSBODY BAG TO CARRY SMALLER ITEMS SUCH AS CARDS AND CASH, PHONE AND KEYS (MAKES EVERYTHING EASIER FOR A NIGHT OUT - SMALL COIN ZIPPER PURSE TO STORE CARDS AND CASH - NUETRAL, MORE CLASSIC OPTION MADE UP OF BROWN NAPA LEATHER AND BLACK LINING AND ACCENTS/HARDWARE
SIDE NOTES: -TAN NAPPA LEATHER BAGS WITH A POP OF ORANGE FOR THAT UNIQUE CUSTOMER - 3 DIFFERENT STYLE TOTES DEPENDING ON THE AMOUNT OF STORAGE YOU WOULD LIKE/STYLE - AN IPAD COVER TO MATCH IF YOU DONT WANT TO LUG YOUR HEAVIER COMPUTER AROUND, PLUS IT WEIGHS DOWN ON THE BAG
BOTTEGA VENETA SAMANTHA MARTI ASSIGNMENT 1- BAG COLLECTION/DESIGNER PRESENTATION ACCESSORY DESIGN- PROFESSOR PARTON