JOHN VARVATOS The Movement of Rock n’ Roll in Fashion
The Varvatos’
are originally from the village of Poulata on the Greek Island of Cefalonia. John was born in 1955 in Detroit. Varvatos joined Polo Ralph Lauren in 1983. He then moved on to Calvin Klein in 1990 where he was appointed head of menswear design and oversaw the launch of the men’s collection and the CK brand.
john Varvatos Photo: Rolling Stones Magazine
During his time at Calvin Klein, Varvatos pioneered a type of men’s undergarment called boxer briefs, a hybrid of boxer shorts and briefs. Made famous by a series of 1992 print ads featuring Mark Wahlberg, They have been called “one of the greatest apparel revolutions of the century.”
In late 1999, Varvatos started his company,debuting his first clothing line at the end of 2000 in New York. The brand now includes belts, handbags, footwear, eyewear, watches and fragrances.
“MUSIC & FASHION HAVE HAD A KIND OF INCESTUOUS RELATIONSHIP SINCE THE FIFTIES” --JOHN VARVATOS
KISS is an American hard rock band formed in New York City in January 1973. Well known for its members’ face paint and flamboyant stage outfits, the group rose to prominence in the mid to late 1970s
“Fifty years ago, the BEATLES landed in the U.S., generating the biggest explosion rock & roll has ever seen” -- The Rolling Stones Magazine
ROLLING STONES were in the vanguard of the British Invasion of bands that became popular in the US in 60’s. At first noted for their longish hair as much as their music, the band are identified with the youthful and rebellious counterculture of the 1960s.
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ICONIC VARVATOS STYLES
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MARCO RIVERA AGE: 34 LOCATION: LOS ANGELES, CA OCCUPATION: EDITOR/WRITER AT MAN OF THE WORLD PUBLICATION SALARY: 80K STYLE: ATTRACTED TO SUBTLE ROCK N’ ROLL APPAREL, ENJOYS ANYTHING WITH A LITTLE EDGE, FAVORS LEATHER BOOTS, BLACK DENIM, COMFY T-SHIRTS, AVIATORS OR RAY-BANS & A SCARF EVERY NOW AND THEN TO DRESS UP HIS LOOK. HOBBIES INCLUDE: TRAVEL, CROSSFIT, COOKING, RIDING HIS MOTORCYCLE & GOING OUT WITH HIS BUDDIES.
ANIMAL
INSTINCT
A GROWING FAD OF SKIN
The influence of animal skins, leather and fur have grown in numbers amongst celebrities, designers and your every day street walker. The “bad-ass” exterior and overall rock n’ roll edge of the skins will still appeal to the John Varvatos customer while offering a twist on that unique factor. Animal skins have always had a presence in the celebrity world, however, unaviable to those who couldn’t afford such a luxury. With today’s advancements in faux leather and fur, such looks can be achieved at a much more affordable cost.
SLIP ON RED AND BLACK CROCO
ANKLE BOOT- CROCO SKIN
INSULATED HI-TOP SNEAKERBLACK SNAKESKIN
CONVERSE BLACK SNAKESKIN
WINGTIP DRESS SHOE- TAN ALLIGATOR SKIN
ZIPPERED OXFORD-BROWN SNAKESKIN
STRAPPED ANKLE BOOT -PYTHON SKIN