HOW IT ALL BEGAN (COMPANY INFORMATION) In the early 1900s, Peter Alexander Cormack and his wife made the journey from W ick, Scotland and settled in the small town of Herschel, whose population t oday is counted at 30 residents. Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the small town where three generations of their family were raised. Herschel Supply Co. is based in Vancouver, Canada and manufactures the finest quality backpacks, bags, travel goods and accessories. HERSCHEL BAGS ARE AVAILABLE online and in multiple retailers and ecommerce sites.
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E-COMMERCE
STUDIO COLLECTION
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KIDS COLLECTION
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CLASSIC COLLECTION
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BLACK HILLS COLLECTION
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Like the artist in their element, the Herschel Supply Studio Collection is an expression of the creativity and imagination of the Herschel Supply design department. Drawing inspiration from all corners of the world, this unique and unconventional collection is for those who wish for something different.
COLOR PALETTE
PRICE RANGE $24-30 FOR WALLETS, POUCHES & ACCESSORIES $69-75 FOR TOTES, LARGER BAGS & DUFFLE BAGS
CUSTOMER PROFILE BRANDON MALE AGE RANGE: 24 INCOME $50K LIVES IN CARMEL, CA ACTIVE LIFESTYLE & ENJOYS THE OUTDOORS & TRAVEL WHAT THEY SEEK IN THEIR IDEAL BAG: COLOR CONVENIENCE MULTIPLE COMPARTMENTS UNIQUE FACTOR COMFORTABILITY PRACTICALITY EASY TO WASH
Thoughtfully designed for kids and youth, the Herschel Supply Kids Collection features sized down offerings of classic Herschel Supply silhouettes. With unique patterns and color ways created exclusively for the Kids Collection, each piece consists of modern functionality and timeless design while maintaining a fine regard for detail.
CUSTOMER PROFILE SCHOOL KIDS BETWEEN THE AGES 7-12 WHO WANT FUN AND BOLD SCHOOL SUPPLIES. WHAT THEY SEEK IN THEIR BAGS: SMALLER & MORE MANAGEABLE SIZE FUN COLOR COMBINATIONS & PRINTS EXCITING LINING OPTIONS MULTIPLE COMPARTMENTS TO ACCOMODATE THEIR LUNCH, SCHOOL SUPPLIES, CHANGE OF CLOTHES, ETC.
COLOR PALETTE
PRICE RANGE
$39-50 for all kids bags depending on the complexity of colors and patterns
Driven to provide the everyday traveler with the perfect bags and accessories, Herschel Supply’s Classic Collection has been thoughtfully designed from the ground up to include details that aid in daily journeys. Featuring timeless silhouettes inspired by the world around us, each piece invokes a bit of nostalgia yet offers modern functionality. The Herschel Supply Classic Collection continues to redefine timeless design while maintaining a fine regard for detail.
CUSTOMER PROFILE LILIAN WOMAN 28 YEARS OF AGE CREATIVE DIRECTOR FOR A PUBLICATION INCOME: $70K TRAVELER, YOUNG PROFESSIONAL ACTIVE LIFESTYLE WHAT THEY SEEK IN A BAG: CLASSIC COLORS SIMPLE STYLE/SILOHETTE COMFORT something that holds work items (such as a laptop) & leisure items (such as apparel, electronics & toilettree products
COLOR PALETTE
PRICE RANGE $20-$29 WALLETS $25 DOPP KITS $29-$39 FOR IPAD COVERS $33-$99 SURF BOARD $188-200 SUITCASES
Driven to provide the everyday traveler with the perfect bags and accessories, Herschel Supply’s Classic Collection has been thoughtfully designed from the ground up to include details that aid in daily journeys. Featuring timeless silhouettes inspired by the world around us, each piece invokes a bit of _nostalgia yet offers modern functionality. The Herschel Supply Classic Collection continues to redefine timeless design while maintaining a fine regard for detail.
CUSTOMER PROFILE MEN & WOMEN 20-30 AGE RANGE INCOME: $45-$60K TRAVELER, FREE-SPIRIT WHAT THEY SEEK IN A BAG: EDGY ASETHETIC DARK COLOR PALETTES LOT OF COMPARTMENTS EASY TO CARRY
COLOR PALETTE
PRICE RANGE $39-$50 BACKPACKS
DETAILS The details of a Herschel Supply product are inspired by the utilitarian features once found inside hiking backpacks and travel bags from earlier years. All of our products have standard details including liners, key clips and pocket sleeves to ensure our products remain useful for todays users.
MID-VOLUME A smaller fitting version of our classic silhouettes, the mid volume collection includes the Little America, Heritage, Settlement, Post, Sydney, City and Sutton. Ideal for youth and women, this collection is sure to fit perfectly.
SHOE COMPARTMENT Ideal for storing your favorite pair of shoes, our signature shoe compartment is perfect for keeping travellers organized. Designed to store up to a men’s size 13, this feature is available on select products.
SIGNATURE LINER Designed for the electronic minded, the Plus Series includes a padded fleece lined laptop sleeve, tablet sleeve, fleece lined sun glass pocket, mesh accessories pockets as well as additional external side zippered pockets. Available on select products.
Inspired by the engineering stripes found on work wear overalls, our signature liner tells the story of heritage and quality. Available in red, blue and black across a variety of Herschel Supply products, this key feature is the new standard for a finished product.
AIR MESH STRAPS
LAPTOP POCKET
Our custom padded air mesh system is built to increase airflow and comfort. This unique air mesh system is available on most shoulder straps and on select backpacks as a back padding.
Standard on most Herschel Supply backpacks, our laptop pocket sleeve is created for the storage of electronics, laptops and also acts as an area to hold items that need to be kept separate from the contents of your bag.
SAMANTHA MARTI ASSIGNMENT 4 INTRO-ACCESSORY DESIGN SAVANNAH COLLEGE OF ART & DESIGN