SAM COOK OUGD503 STUDIO BRIEF 2 COLLABORATIVE PRACTICE
The WPP brief required a campaign to be created in order to raise awareness and prompt change regarding global warming, climate change and carbon emissions. The brief is also supported by Al Gore. The concept of Small Seeds, is based around the idea of ‘planting seeds’ in the minds of young children. If the right information is given to children at a young age, and worked with from then on, the future generations will be full of knowledge andassistance in regarding and supporting climate change and the surrounding issues. By starting to act and make changes from an early age through education, the pack created aims to encourage this through tuition at home and in schools The tone of voice is educational, informative and youthful, with a soft, simple and basic use of language used throughout. The visual language is influenced by earth tones, infused through paper marbling creating an organic, bright, eye catching, fun and youthful aesthetic.
SAM COOK OUGD503 STUDIO BRIEF 2 COLLABORATIVE PRACTICE
The campaign takes shape in a variety of activities and lessons aimed at educating young children about global warming. The bright, vibrant colour scheme connotes fun as well as the environmental elements. a wide range of printed material was produced in order to bring the campaign to life.
Individual Work Produced: -Logo design -Over all visual language -Poster -Packaging -Work books
SAM COOK OUGD503 STUDIO BRIEF 2 COLLABORATIVE PRACTICE
Box Exterior
Box Interior
SAM COOK OUGD503 STUDIO BRIEF 2 COLLABORATIVE PRACTICE
Poster Design
Puzzle piece packaging