Sam Cook
YCN - Interflora
Sam Cook
YCN - Interflora
Sending flowers can often be the best way to let some one know how much they mean to you. ‘Flowers speak a thousand words.’ Is the concept behind the brief as the young professional target audience often lead busy lives and have little time to make as much effort as they should with grandparents.
Sam Cook
YCN - Interflora
This concept highlights the idea that with interflora’s help you can make your grandparent feel special with their bouquets. A multitude of flower variations have also been created influenced by the bouquets and interchange with each message.
Sam Cook
YCN - Interflora
The bold campaign can be extended for a number of special events such as, valentines day, birthdays and weddings with signature hand crafted flower variations to celebrate these events.
Sam Cook
YCN - Interflora
The poster series colour palette is very organic and replicates the colours found with in Interflora bouquets. At the same time they are bright and eye catching. The soft brush stroke of the lettering and the water colour texture also aids the organic aesthetic.
Sam Cook
YCN - Interflora
The hand crafted flowers have been constructed using old book pages to symbolise the words, and strengthens the connotation that flowers can speak a thousand words. The 3D nature of the flowers also adds great visual interest to the printed posters.
Sam Cook
YCN - Interflora
Sam Cook
YCN - Interflora
Sam Cook
YCN - Interflora
The flower packaging also links in to the campaign. The same identity has been used throughout the range to create brand consistency.
Sam Cook
YCN - Interflora
Sam Cook
YCN - Interflora
Back of packaging
Sam Cook
YCN - Interflora
Sam Cook
YCN - Interflora
The web page has been redesigned with a more simple and clear aesthetic. The functionality will play a big part in enticing the tech savvy, young target audience. The banner has been installed to display Grandparents’ day and will play on a loop showing Interflora’s best buys and other events.
Sam Cook
YCN - Interflora
Social media is at the forefront of the lives of the target audience that Interflora want to appeal to. Using instagram and hashtags to engage the younger market with the brand is a strong factor in gaining brand recognition with in this demographic.