HiIndia Media Kit 2025 - Events

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WHAT’S IN A NAME?

Festival of Life: hi INDiA's Grand Cultural Extravaganza!

For a remarkable 27 years, hi INDiA has carved a niche as a cultural cornerstone, most notably through its exhilarating Live Entertainment division. Branded under the captivating tagline, "Festival of Life," hi INDiA Live Entertainment has become synonymous with grandeur, community celebration, and immersive experiences that resonate deeply with the South Asian diaspora

Distinguishing itself through a robust portfolio of events, hi INDiA Live Entertainment orchestrates a dazzling array of experiences From electrifying concerts featuring renowned artists to culturally rich festivals, mesmerizing theatre musical dramas, and enlightening debates with luminaries hi INDiA's events paint a vivid tapestry of South Asian culture and heritage. These events pulsate across a vast expanse of US cities, including Chicago, Detroit, Ohio, St Louis, Kansas, Connecticut, Scranton, Philadelphia, Maryland, Raleigh, Greensboro, Atlanta, Orlando, Houston, Dallas, Austin, Phoenix, San Jose, San Diego, Los Angeles, and Seattle. Additionally, its magnetic pull extends northward, captivating audiences in Canadian hubs like Toronto, Edmonton, and Calgary

As 2025 unfolds, hi INDiA Live Entertainment is set to elevate the experience, hosting two monumental National Tours spotlighting iconic Indian celebrities Falguni Pathak and Shri Atul Purohit. With a meticulously curated lineup of over 36 shows across these pivotal cities, each event promises an attendance of 8,000 to 10,000 enthusiasts, offering advertisers an unprecedented platform to connect with the influential South Asian community

While hi INDiA's journalistic roots are profound, its Live Entertainment division takes center stage, embodying the spirit of celebration, unity, and cultural pride. Beyond mere events, "Festival of Life" encapsulates the essence of joy, community, and shared experiences that define hi INDiA's commitment to fostering connections and memories.

For advertisers seeking to resonate with this vibrant demographic, partnering with hi INDiA Live Entertainment opens doors to unparalleled engagement opportunities Align your brand with "Festival of Life," and immerse yourself in a world where culture, entertainment, and community converge.

Step into the extraordinary world of hi INDiA where culture meets entertainment, and in 2025, we promise a spectacle that transcends the magic of 2025. Join us in celebrating South Asian culture through groundbreaking media and live events. For promotional opportunities and further details, contact us at 773-552-6083 or via email at hemant@hiindia.com. Let your brand be part of the grandeur – an experience like no other!"

ShriAtulPurohit FalguniPathak

GARBA | SUNDARKAND

DANDIA DHOOM

WHAT’S IN A NAM Festival of Life

A Grand Celebration of C

2024 Highlights 20

STELLAR PERFORMANCES

Iconic artists like Falguni Pathak and Shri Atul

Purohit enthralled audiences, weaving melodies that resonated deeply

CULTURAL HARMONY

38 shows across America showcased the perfect blend of traditional and contemporary, captivating audiences everywhere

DISTINCTIV Experience culture

LARGER FE Dive into g you to India

THEATER MAGIC Engage with compelling narratives on stage, offering a unique storytelling experience

EXPANDING REACH

Beyond America, Canada awaits with events that echo hi INDiA's Festival of Life spirit, uniting communities.

Celebrate Unity and Culture with hi INDiA's Festival of Life 2025!

Join the Celebration

Step into a world of vibrant colors, captivating music, and compelling stories Whether an art enthusiast or a culture lover, hi INDiA's Festival of Life 2025 promises something for everyone.

Stay Connected

For updates, artist lineups, and tickets, follow us on social media or visit our website.

- Bridging Cultures, Building Connections.

WHAT’S IN A NAME? EVENTS

Soulful Rhythms: Falguni Pathak’s Musical Odyssey and the Dandiya Dhoom 2025

TheuniversehumsinharmonywhenFalguniPathaksings, andherpassionpulsesvibrantlywitheverydancemove. Thisinfectiousenergyhasendearedhertoaudiences worldwide,transcendingboundariesandresonatingdeeply withfans AsIndia'sdandiyaqueen,Pathak'smusical journeyrecentlyculminatedintheDadasahebPhalke ExcellenceAwardfor2017,aprestigiousaccolade celebratinghercontributionstoIndianmusic.

Establishedin1969,theDadasahebPhalkeawards recognizeluminarieslikeRajKapoor,LataMangeshkar,and YashChopra.Thisyear'sceremonysawPathakjointhis illustriouslist,anhonorshedescribesasbothsurprising anddeeplyhumbling."Ireceivedtheawardinaspecial categorycreatedforme,makingitevenmorenoteworthy," shereflects

Pathak'scommitmenttopromotingtraditionalGujaratifolk musicisevident.Despiteherachievements,sheremains unassuming,attributinghersuccesstopassionratherthan aspirationsforrecognition Herauthenticapproachextends toperformances;shebelievesinspontaneity,evidentwhen shereceivedherawardwithoutrehearsedspeechesor plans.

Whileaccoladesaffirmherimpact,it'sherenduring connectionwithaudiencesthatspeaksvolumes Pathak's calendarbrimswithcommitments,includingtoursacross theU.S.andCanada.Recognizingheruniversalappeal, hiindia.comFestivalofLifepresentstheShriFalguniPathak DandiyaDhoom2025eventsacrossmajorUS cities,from NewJerseytoSanJoseCA Anticipatingaminimumof 8,000attendeespercity,theseeventspromiseacultural extravaganzaforagegroupsspanning13to45years.

Pathak's albums, like "Yaad Piya ki Aane Lagi" and "Maine Paayal Hai Chhankayi," revolutionized Indian music in the late '90s Reflecting on her initial success, she recalls the joy of watching her songs captivate audiences overnight. While she cherishes past achievements, Pathak acknowledges the evolving music landscape, yearning for the innocence that once characterized songs

Despite global acclaim, Pathak remains media-shy "I've always been more of a performer than a communicator," she admits, valuing genuine connections over publicity. Her upbringing, steeped in a household where music was omnipresent, cultivated a lifelong passion. "Music was never a chore; it was a passion," she affirms For brands eager to engage with this vibrant demographic, partnering with hi INDiA Live Entertainment offers unparalleled opportunities. Aligning with the "Festival of Life" ethos, brands can immerse themselves in a cultural tapestry where entertainment and community converge

To delve into this exhilarating lineup of events or explore partnership avenues, connect with Hemant Brahmbhatt at 7735526083 or hemant@hiindia.com. For an authentic South Asian entertainment experience, visit hiindiacom where the "Festival of Life" springs to life, echoing Falguni Pathak's soulful rhythms

hi INDiA Weekly & hi INDiA Classic Entertainment, the only network which connects the South Asian community through media and entertainment, focuses on promoting culture. hi INDiA Weekly, indeed, is the first national print newspaper in combination with live entertainment which has as its target audience the South Asian community in the USA, one of the fastestgrowing segments of the population.

WHAT’S IN A NAM EVENTS

Atul Purohit: Championing Authentic Garba Across Global Stages

AtulPurohit,astalwartinpopularizingIndianfolkmusicandGarba,standsasabeaconof traditionandauthenticityinarapidlyevolvingmusicallandscape.Recognizedasa legendarymusician,Purohithastrademarkedhisname,solidifyinghisbrand synonymouswithNavratricelebrationsglobally.HisuniqueGarbastyleresonatesdeeply withintheGujaraticommunity,earningaccoladessuchastheGujaratGauravPuruskaar StayingtruetoGarba'sdevotionalroots,Purohitemphasizesitstraditionalessence, performedaroundaGarbiinasinglecircle,withoutmodernembellishments.His commitmenttopreservingGarba'sauthenticformcontinuestosurpriseandinspire newergenerations.

Tocelebrateandfurtherpromotethisrichheritage,hiindiacomFestivalofLifepresents theShriAtulPurohitGarbaEvents2025acrossmajorUS cities,includingNewJersey, Scranton,PA,Connecticut,Maryland,DC,Chicago,Detroit,Columbus,Ohio, Dallas,Houston,GreensboroNC,Atlanta,PhoenixAZ,andSanJoseCA.Anticipatedto drawaminimumof8,000attendeespercity,predominantlyagedbetween13to45years, theseeventspromisetocaptivateaudiencesacrossagegroups

Recently,Purohittookapivotalstepinsafeguardinghisuniqueartbytrademarkinghis nameundertheIndianTrademarkandCopyrightAct.AsUNESCOacknowledgesGarba byinscribingitonitsRepresentativeListoftheIntangibleCulturalHeritageofHumanity, Purohit'srelentlesseffortscontinuetoelevatethisancientartform,captivatingaudiences withhismelodiousvoiceandsteadfastcommitmenttotradition

ForHostingorSponsorshipopportunities,pleasecontactHemantBrahmbhattat 773.552.6083orvisithiindia.com/eventsformoreinformation.

Anticipated to draw a minimum of 8,000 attendees per city, the hiindiacom Festival of Life presents the Shri

Garba Events 2025 across major US cities, promising to captivate audiences across age groups."

“As UNESCO acknowledges Garba by inscribing it on its Representative List of the Intangible Cultural Heritage of Humanity, Purohits relentless efforts continue to elevate this ancient art form, captivating audiences with his melodious voice and steadfast commitment to tradition."

Atul Purohit

WHAT’S IN A NAME? UPCOMING EVENTS

hi INDiA has proved to be one of Chicago’s biggest sources of entertainment through live concerts and events for the South Asian community year after year This unique blending of media and entertainment makes hi INDiA an extraordinary and remarkable brand in the market

With its 19-year history of promoting extremely successful events,

hi INDiA Classic Entertainment actively participates in entertainment by gathering huge crowds of 8,000 to 12,000 people in each concert every year during holiday and festive seasons.

Here are the links to our most successful shows: https://www.youtube.com/watch?v=GkTkyevyjFE

https://www.youtube.com/watch?v=4A sNyoaEzE

https://www.youtube.com/watch?v=5lPFfXo5nsU

Photo gallery for past events http://hiindialive.com/events-click/

And here are the dates of upcoming events: GUJARAT MAHOTSAV--JUNE - JULY 2025

Bollywood Musical Concert--JULY - 2025 Ganesh Mahotsav

A cultural and religious Sunderkand by Shri Atul Purohit July 2025

Garba Events--a huge cultural festival called Navratri to be held around August-September-October 2025 - hi INDiA Festival of Life Tours Shri Atul Purohit Garba 2025 and Falguni Pathak 2025 Dandiya Dhoom to across America and Canada

THE GARBA EVENT is expected to draw over 12,000 people. It is one of the most popular events enjoyed by all age groups and genders reaching the targeted demographic of the event (age, gender, etc.). GARBA EVENT A huge piece of entertainment is enjoyed by all age groups and both genders especially the 18-45 years group.

Projected attendance at each event:

BOLLYWOOD CONCERT: It will be held in Rosemont or Sears Center Arena with an expectation of audience strength of 10,000 to 12,000 Bollywood Concert will be attended by those aged between 12 years and 60 years.

MUSICAL CONCERT by well-known music artists from India and the approximate target audience will be about 8,000- 10,000 people.

Musical Concert will be attended by the 20-55 years age group comprising both male and female audiences.

GANESH MAHOTSVA Food Festival during August - September 2025 a regular yearly event for the past 15 years. It is a huge cultural event for the community being held continuously for 11 days at Devon, Chicago The expected audiences are between 15000 and 25000

GANESH MAHOTSAV- A huge gathering, including all age groups and genders. It is basically a cultural and religious event hugely popular among people aged between 25 years and 70 years

(773) 338-0222, 773.552.6083 advt@hiindiaweekly.com https://www.facebook.com/hiINDiANOone https://twitter.com/hiindia http://www.youtube.com/user/hiindiaLIVE http://hiindia.com http://issuu.com/sandeshusa https://www.instagram.com/hiindia? igsh=bDdtdm94czN3aDMw

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