SAN DIEGO POLO CLUB
SPONSORSHIP PACKAGES
SUMMER 2015
THE CLUB Beautifully situated in one of the most exclusive and affluent communities in Southern California and bordering the Pacific Ocean, The San Diego Polo Club offers stunning views and a loyal polo community like no other. We warmly welcome over 25,000 visitors each year and with record breaking attendance, we have earned the reputation as “The Leading Polo Destination In All Of California.”
THE POLO The San Diego Polo Club is located in the equestrian valley of Rancho Santa Fe on 80 acres of land, offering five world-class polo fields, including an exercise track, riding trails, a clubhouse and bar, a polo training school, and the best Sunday Polo on the west coast. The San Diego Club has one of the longest playing seasons in the country running from May through October. The San Diego Polo Club’s social scene is rated one of the top in the country. With an average of 1,000 fans each week, and Opening Day exceeding 3,000, every Sunday is an enjoyable afternoon with family, friends, and San Diego’s best. We partner with various charities and brands to create memorable events that give back to our community and highlight the wonderful sport of polo.
GET INVOLVED Whether you’d like to be a vendor at an event or have naming rights to a polo tournament, the San Diego Polo Club offers complete, custom-built sponsorship packages that are sure to captivate and engage our polo consumers. We encourage you to reach out to our Director of Marketing to discuss your specific marketing interests. Lindsey Chronert | lindsey@sandiegopolo.com
“
The San Diego Polo Club provides a
necessary athletic and equestrian outlet to
the Rancho Santa Fe community. The Inn at Rancho Santa Fe is proud to sponsor such a
wonderful club and be included in the SDPC Magazine, which has proven to be a valuable advertising vehicle for our hotel. JEROME STRACK | GENERAL MANAGER THE INN AT RANCHO SANTA FE
”
OUR AUDIENCE
We engage a unique and exclusive audience comprised of equine enthusiasts and dynamic professionals. These groups carry significant purchasing power and in many cases are not reached by any other local vehicle. Our audience is like no other; they are loyal, chic and sophisticated readers who are proven purchasers of luxury goods.
47 AVERAGE AGE
52% FEMALE
$4.7 MILLION NET WORTH
92% BACHELOR’S DEGREE +
$550K AVERAGE INCOME
53% OWN MORE THAN ONE PROPERTY
64% OWN HOMES OVER $1 MILLION
HOBBIES INCLUDE: EQUINE SPORTS, TRAVEL, FITNESS, FINE DINING, BOATING, FASHION, LUXURY RETREATS, LOCAL ARTS & WINE TASTING.
THE OPPORTUNITIES The San Diego Polo Club and our event venue is a blank canvas waiting for your next big idea. Work with our event and marketing staff to create an event that highlights your brand and engages customers.
PRESENTING OPPORTUNITIES Exclusive Season Sponsor
Presenting Tournament
VIP Presence during Opening Ceremonies and/or Trophy Presentation
EVENT PRODUCTION Reservation of Polo Pavilion
Private Event at SDPC
VIP Tickets/VIP Cabana
Corporate & Group Tables
Vendor Space in Player’s Club
Sunday Public Announcement
Polo or Social Event at Company’s Location
SIGNAGE & BRANDING Exclusive Scoreboard Signage
Billboard
Branded Flags
Red Sideboards
Step & Repeat
Banner
Trophy Deck Signage
Branded Tenting
Company Jerseys
Giveaway Bags/Glassware
DIGITAL MARKETING Full Page Advertisement
E-Newsletter to Members
Web Banner
Social Media Inclusion
Calendar Listing
Logo on SanDiegoPolo.com
Featured Story
Contests & Giveaways
Logo Stamp on Photos
Advertorial on Blog
BENEFITS OF SPONSORSHIP •
Introduction to San Diego Polo Club Members & Partners
•
Event coordination & execution by SDPC
•
Brand Integration
•
Social Photographer to capture key brand images for internal marketing purposes
•
Inclusion in Season/Event promotion
•
Event Listing on SDPC Website, Magazine, & Calendar
•
Mention in e-newsletter, reaching over 8,000 subscribers
•
Pre and post coverage on Facebook & Twitter, reaching over 20,000 users
•
Photos published in 2016 San Diego Polo Magazine, reaching 45,000 readers
•
66,000 billboard signage impressions daily
•
15 Sunday Polo Events
THE MAGAZINE The San Diego Polo Magazine is Coastal Southern California’s only luxury polo & lifestyle publication. 2015 will be our 29th year in print and with captivating articles, stunning photos, a fashion-forward style section, and tantalizing restaurant reviews; we are San Diego’s guide to all things polo and luxury. Includes In-Room distribution at The Inn at Rancho Santa Fe & direct mailing to local affluent homes.
10,000 COPIES PRINTED •
•
Distributed at all Sunday Polo tournaments, social gatherings, and corporate events. • Mailed to residents in Rancho Santa Fe, Del Mar and La Jolla, California. • Distributed at visitor centers, equine facilities, private clubs, golf courses, hotels & retail shops. • Hand delivered to all advertising clientele for their respective clients, associates and colleagues. Magazines distributed in the rooms and lobby at local luxury hotels including The Inn at Rancho Santa Fe.
2,500 VIEWS OF DIGITAL EDITION The Magazine is also available online in an easy to flip-through format, allowing advertisers to reach a wider, global audience.
LEADING ADVERTISERS KORBEL CALIFORNIA CHAMPAGNE | LAND ROVER | PORSCHE | ROLEX | SCHUBACH AVIATION | SOUTH COAST PLAZA | THE INN AT RANCHO SANTA FE | THE GRAND DEL MAR | WOODFORD RESERVE
SPACE RESERVATION APRIL 25 | ARTWORK DUE MAY 5
LUXURY VEHICLE SPONSORSHIP Display your luxurious automobiles at our highly attended polo matches. Includes event coordination with the San Diego Polo Club Event Director and Director of Marketing.
EVENT ACTIVATION DURING TOURNAMENT EVENT Luxury Vehicle to lead the Parade of Teams for Polo Match Two Stationary Vehicles on Display within Sunday Polo Car Display on Polo Field during Champagne Divot Stomp Car Exclusivity for Tournament Day Event Vendor Space for Sponsor Inclusion on all Marketing Materials for Event Public Announcement of Sponsor vehicles throughout Polo Match
PRESENTING OPPORTUNITIES Polo Tournament presented by Sponsor Trophy Presentation presented by Sponsor VIP to Throw in First Ball Signage & Branding throughout Venue Step & Repeat Backdrop
PRINT & WEB ADVERTISEMENT Full Page Advertisement in the 2015 San Diego Polo Magazine Calendar Listing on Polo Club Website, Print, Social Media Website, e-Newsletter & Social Media Inclusion
ADDITIONAL INCLUSIONS Table for 10 in VIP Tent Free General Admission Tickets for Clients, Friends, Family or Giveaways Social Photographer to Capture Key Images for Internal Branding Purposes
PREVIOUS SPONSORS ASTON MARTIN | AUDI | BENTLY | BMW | CADILLIAC | FERRARI | FORD | JAGUAR | LAND ROVER | LEXUS | LINCOLN | MASERATI | PORSCHE | ROLLS ROYCE | TESLA
RESERVATION APRIL 25, 2015
TOURNAMENT SPONSORSHIP Start with a polo tournament named after your brand, and work with our marketing team to develop event activation strategies that engage our polo clientele. If you have a favorite charity, we would be happy to bring them on board too.
Includes event coordination with the San Diego Polo Club Event Director and Director of Marketing.
EVENT ACTIVATION DURING TOURNAMENT EVENT Exclusivity for Tournament Day Event Vendor Space for Sponsor Inclusion on all Marketing Materials for Event Public Announcement of Sponsor Vehicles throughout Polo Match Intermission Exhibition Coordination
PRESENTING OPPORTUNITIES Polo Tournament Naming Rights Trophy Presentation presented by Sponsor VIP to Throw in First Ball Signage & Branding throughout Venue Step & Repeat Backdrop
PRINT & WEB ADVERTISEMENT Full Page Advertisement in the 2015 San Diego Polo Magazine Calendar Listing on Polo Club Website, Print, Social Media Website, e-Newsletter & Social Media Inclusion
ADDITIONAL INCLUSIONS Table for 10 in VIP Tent Free General Admission Tickets for Clients, Friends, Family or Giveaways Social Photographer to Capture Key Images for Internal Branding Purposes
PREVIOUS SPONSORS CHAMBORD | FIDELITY INVESTMENTS | HERRADURA TEQUILA | JOSE CUERVO | LAND ROVER | MERCEDES BENZ | RANCHO VALENCIA | WOODFORD RESERVE
RESERVATION APRIL 25, 2015
DIGITAL & SOCIAL MEDIA Our popular website, SanDiegoPolo.com, extends beyond San Diego and reaches the homes of users around the world through a user-friendly and easy navigable environment. We keep our clients informed through exciting event listings and descriptions--a broad portfolio showcasing the latest event trends, images of action and social photos, online-only articles, player interviews, fashion advice and more. Work with our team to boost your business’ social media and online presence.
8,000 EMAIL SUBSCRIBERS Reach our dedicated polo fans through the San Diego Polo Club e-Newsletter. We feature stories, events, businesses, players, and photos. Our newsletter has an impressive 48.6% open rate.
16,500+ FOLLOWERS San Diego Polo has a strong presence on the most popular social media platforms, including Facebook, Twitter and Instagram, creating an engaged and dynamic online community. We regularly post updates, fun facts, event information, weekly giveaways, business recommendations and more. We can strategize ways to showcase your brand across all social networks.
SOCIAL SCHEDULE In 2015, our goal is to create more social events for players, friends and the equine community. Sunday Polo is held every Sunday from May 31, 2015 to September 27, 2015 with the exception of July 27, August 3 and August 10.
Date Signature Events TBD Polo Party at the Inn at Rancho Santa Fe May 17
Kick-Off Party & Sunday Polo Soft Opening
May 31 OPENING DAY OF SUNDAY POLO June 20 Biplane Fly-In Party & Red Baron Bash July TBD
Movie Night
Aug 16
Summer Dinner: Local Produce
Sept 25
Spreckels End of the Year Party
September 27
CLOSING DAY & SPRECKELS FINALS
October 30
Halloween Party
MORE EVENTS. MORE FUN.
SEE YOU AT THE SAN DIEGO POLO CLUB
CONTACT US Thank you for your interest in the San Diego Polo Club. Sponsorship packages are fully customizable based on specific brand goals. Please contact Lindsey Chronert for pricing information and sponsorship packages. All details are subject to change; opportunities are on a first-come basis. We look forward to speaking with you. Lindsey Chronert | Director of Marketing & Club Development 760-815-7754 | lindsey@sandiegopolo.com