SDPC Media Kit - 30th Anniversary Edition - 2016

POL MEDIA KIT

IN SAN DIEGO

ANNIVERSARY EDITION

THE POLO Beautifully situated in one of the most exclusive and affluent communities in Southern California and bordering the Pacific Ocean, the polo club in San Diego offers stunning views and a loyal polo community like no other. We warmly welcome over 25,000 visitors each year to Rancho Santa Fe, and with record breaking attendance, we have earned the reputation as “The Leading Polo Destination In All Of California.”

With over 80 acres of land in the heart of the equestrian valley of Rancho Santa Fe, our venue offers multiple polo playing fields, including an equestrian exercise track, riding trails, a clubhouse and bar, a polo training school, and the best Sunday Polo on the west coast.

The polo social scene is rated one of the top in the country. With an average of 1,000 fans each week, and Opening Day exceeding 4,000, every Sunday is an enjoyable afternoon with family, friends, and San Diego’s best. We partner with various charities and brands to create memorable events that give back to our community and highlight the wonderful sport of polo.

THE MAGAZINE The San Diego Polo Magazine is Coastal Southern California’s only luxury polo & lifestyle publication. In this Anniversary Edition, we will be celebrating 30 years in print and with captivating articles, stunning photos, a fashion-forward style section, and tantalizing restaurant reviews; we are San Diego’s guide to all things polo and luxury. Join us for this once in a lifetime opportunity to be included in our special 30th Anniversary Edition of the San Diego Polo Magazine.

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| San Diego Polo Magazine

“

Polo in San Diego is a feather in the City’s cap.

-MODERN LUXURY

”

30th Anniversary Edition |

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OUR AUDIENCE

We engage a unique and exclusive audience comprised of equine enthusiasts and dynamic professionals. These groups carry significant purchasing power and in many cases are not reached by any other local magazine. Our audience is like no other; they are loyal, chic and sophisticated readers who are proven purchasers of luxury goods.

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| San Diego Polo Magazine

47 AVERAGE AGE

52% FEMALE READERSHIP

$4.7 MILLION NET WORTH

92% BACHELOR’S DEGREE +

$550K AVERAGE INCOME

53% OWN MORE THAN ONE PROPERTY

64% OWN HOMES OVER $1 MILLION

HOBBIES INCLUDE: EQUINE SPORTS, TRAVEL, FITNESS, FINE DINING, BOATING, FASHION, LUXURY RETREATS, LOCAL ARTS & WINE TASTING.

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CIRCULATION Includes In-Room distribution at The Inn at Rancho Santa Fe & direct mailing to local affluent homes.

4,000 POLO EVENTS Distributed at all Sunday Polo tournaments, social gatherings, and corporate events.

3,000 DIRECT MAIL Mailed to residents in Rancho Santa Fe, Del Mar and La Jolla, California.

1,000 TARGET MARKET DELIVERY Distributed at visitor centers, equine facilities, private clubs, golf courses, hotels & retail shops.

1,000 ADVERTISING CLIENTELE Hand delivered to all advertising clientele for their respective clients, associates and colleagues.

1,000 IN-ROOM DISTRIBUTION Magazines distributed in the rooms and lobby at local luxury hotels including The Inn at Rancho Santa Fe, HIilton Del Mar, Hotel Indigo, and Morgan Run.

MORE THAN PRINT

Work with our team to boost your business’ social media and online presence.

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| San Diego Polo Magazine

DIGITAL & SOCIAL MEDIA 2,500

16,500+

9,000

DIGITAL EDITION

FOLLOWERS

EMAIL SUBSCRIBERS

The San Diego Polo Magazine is also available online in an “easy to flipthrough� format, allowing advertisers to reach a wider, global audience.

San Diego Polo has a strong presence on the most popular social media platforms, including Facebook, Twitter and Instagram, creating an engaged and dynamic online community.

Go beyond the San Diego Polo Magazine and reach our dedicated polo fans through the e-Newsletter.

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TOP REASONS TO ADVERTISE IN THE POLO MAGAZINE •

The special 30th Anniversary Edition of the Polo Magazine will be a collectable keepsake with a long shelf life.

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San Diego Polo Magazine puts your brand in the homes and businesses of one of the wealthiest cities in the nation, Rancho Santa Fe.

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Brand Integration: All advertisers receive a Business Membership which includes: preferred parking VIP Parking & Seating (full-page advertisers only), banner advertisement, product placement at events, social media inclusion, and PA announcements.

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Exclusive vendor space to showcase your product, company or brand. We reserve this opportunity exclusively for our sponsors & advertisers.

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Social Media Inclusion: With the most aggressive social media campaign of any polo club in the country, we can help boost your presence on various networking platforms. Visit us at Facebook.com/ SanDiegoPoloClub

LEADING ADVERTISERS ROLEX | LAND ROVER | WOODFORD RESERVE | PORSCHE | THE GRAND DEL MAR | SCHUBACH AVIATION | 8

BMW | HILTON GROUP | San Diego Polo Magazine

“

San Diego polo provides a necessary athletic and equestrian outlet to the Rancho Santa Fe community. The Inn at Rancho Santa Fe is proud to sponsor such a wonderful venue and be included in the Polo Magazine, which has proven to be a valuable advertising vehicle for our hotel.

”

JEROME STRACK | GENERAL MANAGER THE INN AT RANCHO SANTA FE

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| San Diego Polo Magazine

SPONSORSHIP OPPORTUNITIES PRESENTING OPPORTUNITIES Exclusive Season Sponsor

Presenting Tournament

VIP Presence during Opening Ceremonies and/or Trophy Presentation

EVENT PRODUCTION Exclusive Reservation of Polo Pavilion VIP Tickets

Corporate & Group Tables

Vendor Space in Player’s Club

Sunday Public Announcements

SIGNAGE Exclusive Scoreboard Signage

Billboard

Branded Flags

Red Sideboards

Step & Repeat

Banner

PRINT, WEB & SOCIAL Full Page Advertisement

E-Newsletter to Members

Web Banner

Social Media Inclusion

BENEFITS OF SPONSORSHIP •

Introduction to San Diego Polo Members & Partners

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Event coordination & execution by SDP

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Brand Integration

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Social Photographer

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Inclusion in Season/Event promotion

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Event Listing on Polo Website, Magazine, & Calendar

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Mention in e-Newsletter, reaching over 8,000 subscribers

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Pre and post coverage on Facebook & Twitter, reaching over 17,000 users

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Photos published in 2017 San Diego Polo Magazine, reaching 45,000 readers

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66,000 billboard signage impressions daily

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15 Sunday Polo Events

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SOCIAL SCHEDULE In 2016, our goal is to create more social events for players, friends and the equine community. Sunday Polo & Polo Brunch events are held every Sunday from June 5, 2016 to October 2, 2016 with the exception of July 31, August 7 and August 14.

Date Signature Events

May Social: Weekend Polo at Participating Locations May TBD

Social: Kick-Off Party

June 5 OPENING DAY OF SUNDAY POLO

June 12 Sunday Polo + Biplanes June 18- July 24

Polo Brunch (6-weeks) on Field Five

July TBD

Social: Movie Night

Aug 16

Social: Summer Party

Aug 21- Oct 2

Sunday Polo on Tournament Field

Sept TBD

Social: Biplane Fly-In Party & Red Baron Bash

Sept 25

Social: Spreckels End of the Year Party

October 2

CLOSING DAY & SPRECKELS FINALS

October 30

Social: Halloween Party

Stay tuned for more social events with our seasonal partners!

Interested in sponsoring your own event or teaming up with us for a Sunday Polo event? Email Lindsey@SanDiegoPolo.com

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| San Diego Polo Magazine

MORE EVENTS. MORE FUN.

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PRODUCTION REQUIREMENTS SPACE RESERVATION APRIL 25 | ARTWORK DUE MAY 5 All ads must be in “print/press ready” PDF at 350dpi at 100% with all fonts and images imbedded. File must be sent as PDF. Color is to be CMYK.

FULL PAGE: 8.375”w x 10.5”h (add .25” for bleed) | 2 PAGE SPREAD: 16.75”w x 10.5”h (add .25” for bleed) HALF PAGE: 7.875”w x 4.875”h (no bleed)

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| San Diego Polo Magazine

MAGAZINE RATES Back Cover Double Truck Full Page Half Page

$6,000 $5,000 $2,800 $1,900

Inside Covers $3,900 Inside Front Page $3,900 Restaurant Editorial $600 First 20 Pages Add 15%

CONTACT US LINDSEY CHRONERT 760-815-7754 LINDSEY@SANDIEGOPOLO.COM

* Double truck advertisements are guaranteed prime placement

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SEE YOU AT POLO 14555 El Camino Real, Rancho Santa Fe, CA 92067 Contact: Lindsey Chronert | lindsey@sandiegopolo.com | 760-815-7754