POLO SAN DIEGO
MAGAZINE MEDIA KIT
2015
THE CLUB Beautifully situated in one of the most exclusive and affluent communities in Southern California and bordering the Pacific Ocean, The San Diego Polo Club offers stunning views and a loyal polo community like no other. We warmly welcome over 25,000 visitors each year and with record breaking attendance, we have earned the reputation as “The Leading Polo Destination In All Of California.”
THE POLO The San Diego Polo Club is beautifully situated on 80 acres of land in Rancho Santa Fe, offering five world-class class polo fields, including an exercise track, riding trails, a clubhouse and bar, a polo training school, and the best Sunday Polo on the west coast. The San Diego Club has one of the longest playing seasons in the country running from May through October. The San Diego Polo Club’s social scene is rated one of the top in the country. With an average of 1,000 fans each week, and Opening Day exceeding 3,000, every Sunday is an enjoyable afternoon with family, friends, and San Diego’s best. We partner with various charities and brands to create memorable events that give back to our community and highlight the wonderful sport of polo.
THE MAGAZINE The San Diego Polo Magazine is Coastal Southern California’s only luxury polo & lifestyle publication. 2015 will be our 29th year in print and with captivating articles, stunning photos, a fashion-forward style section, and tantalizing restaurant reviews; we are San Diego’s guide to all things polo and luxury.
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| San Diego Polo Magazine
“
The San Diego Polo Club is a feather in the City’s cap. -RIVIERA MAGAZINE
”
San Diego Polo Magazine |
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OUR AUDIENCE
We engage a unique and exclusive audience comprised of equine enthusiasts and dynamic professionals. These groups carry significant purchasing power and in many cases are not reached by any other local magazine. Our audience is like no other; they are loyal, chic and sophisticated readers who are proven purchasers of luxury goods.
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| San Diego Polo Magazine
47 AVERAGE AGE
52% FEMALE READERSHIP
$4.7 MILLION NET WORTH
92% BACHELOR’S DEGREE +
$550K AVERAGE INCOME
53% OWN MORE THAN ONE PROPERTY
64% OWN HOMES OVER $1 MILLION
HOBBIES INCLUDE: EQUINE SPORTS, TRAVEL, FITNESS, FINE DINING, BOATING, FASHION, LUXURY RETREATS, LOCAL ARTS & WINE TASTING.
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MAGAZINE CIRCULATION
Includes In-Room distribution at The Inn at Rancho Santa Fe & direct mailing to local affluent homes.
4,000 POLO EVENTS Distributed at all Sunday Polo tournaments, social gatherings, and corporate events.
3,000 DIRECT MAIL Mailed to residents in Rancho Santa Fe, Del Mar and La Jolla, California.
1,000 TARGET MARKET DELIVERY Distributed at visitor centers, equine facilities, private clubs, golf courses, hotels & retail shops.
1,000 ADVERTISING CLIENTELE Hand delivered to all advertising clientele for their respective clients, associates and colleagues.
1,000 IN-ROOM DISTRIBUTION Magazines distributed in the rooms and lobby at local luxury hotels including The Inn at Rancho Santa Fe.
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DIGITAL & SOCIAL MEDIA
Work with our team to boost your business’ social media and online presence.
2,500
16,500+
8,000
VIEWS OF DIGITAL EDITION
FOLLOWERS
EMAIL SUBSCRIBERS
The San Diego Polo Magazine is also available online in an “easy to flipthrough” format, allowing advertisers to reach a wider, global audience.
San Diego Polo has a strong presence on the most popular social media platforms, including Facebook, Twitter and Instagram, creating an engaged and dynamic online community.
Go beyond the San Diego Polo Magazine and reach our dedicated polo fans through the San Diego Polo Club e-Newsletter.
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TOP REASONS TO ADVERTISE WITH THE SAN DIEGO POLO MAGAZINE •
San Diego Polo Magazine puts your brand in the homes and businesses of one of the wealthiest cities in the nation, Rancho Santa Fe.
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Brand Integration: All advertisers receive a Business Membership which includes: preferred parking VIP Parking & Seating (full-page advertisers only), banner advertisement, product placement at events, social media inclusion, and PA announcements.
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Exclusive vendor space to showcase your product, company or brand. We reserve this opportunity exclusively for our sponsors & advertisers.
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Social Media Inclusion: With the most aggressive social media campaign of any polo club in the country, we can help boost your presence on various networking platforms. Visit us at Facebook.com/ SanDiegoPoloClub
LEADING ADVERTISERS ROLEX | LAND ROVER | WOODFORD RESERVE | PORSCHE | THE GRAND DEL MAR | SCHUBACH AVIATION
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| San Diego Polo Magazine
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The San Diego Polo Club provides a necessary athletic and equestrian outlet to the Rancho Santa Fe community. The Inn at Rancho Santa Fe is proud to sponsor such a wonderful club and be included in the SDPC Magazine, which has proven to be a valuable advertising vehicle for our hotel.
”
JEROME STRACK | GENERAL MANAGER THE INN AT RANCHO SANTA FE
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MORE OPPORTUNITIES PRESENTING OPPORTUNITIES Exclusive Season Sponsor
Presenting Tournament
VIP Presence during Opening Ceremonies and/or Trophy Presentation
EVENT PRODUCTION Exclusive Reservation of Polo Pavilion VIP Tickets
Corporate & Group Tables
Vendor Space in Player’s Club
Sunday Public Announcements
SIGNAGE Exclusive Scoreboard Signage
Billboard
Branded Flags
Red Sideboards
Step & Repeat
Banner
PRINT, WEB & SOCIAL Full Page Advertisement
E-Newsletter to Members
Web Banner
Social Media Inclusion
BENEFITS OF SPONSORSHIP •
Introduction to San Diego Polo Club Members & Partners
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Event coordination & execution by SDPC
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Brand Integration
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Social Photographer
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Inclusion in Season/Event promotion
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Event Listing on SDPC Website, Magazine, & Calendar
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Mention in e-Newsletter, reaching over 8,000 subscribers
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Pre and post coverage on Facebook & Twitter, reaching over 17,000 users
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Photos published in 2016 San Diego Polo Magazine, reaching 45,000 readers
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66,000 billboard signage impressions daily
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15 Sunday Polo Events
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SOCIAL SCHEDULE In 2015, our goal is to create more social events for players, friends and the equine community. Sunday Polo is held every Sunday from May 31, 2015 to September 27, 2015 with the exception of July 27, August 3 and August 10. Date Signature Events TBD Polo Party at the Inn at Rancho Santa Fe May 17
Kick-Off Party & Sunday Polo Soft Opening
May 31 OPENING DAY OF SUNDAY POLO June 20 Biplane Fly-In Party & Red Baron Bash July TBD
Movie Night
Aug 16
Summer Dinner: Local Produce
Sept 25
Spreckels End of the Year Party
September 27
CLOSING DAY & SPRECKELS FINALS
October 30
Halloween Party
Stay tuned for more social events with our seasonal partners! Interested in joining as a Social Member? Email Lindsey@SanDiegoPolo.com
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MORE EVENTS. MORE FUN.
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PRODUCTION REQUIREMENTS SPACE RESERVATION APRIL 25 | ARTWORK DUE MAY 5 All ads must be in “print/press ready” PDF at 350dpi at 100% with all fonts and images imbedded. File must be sent as PDF. Color is to be CMYK.
FULL PAGE: 8.375”w x 10.5”h (add .25” for bleed) | 2 PAGE SPREAD: 16.75”w x 10.5”h (add .25” for bleed) HALF PAGE: 7.875”w x 4.875”h | QUARTER PAGE: 3.812”w x 4.875”h
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CONTACT US
MAGAZINE RATES Back Cover Full Page Half Page Quarter Page
$5,000 $2,400 $1,500 $900
Inside Covers Inside Front Page Restaurant Editorial First 20 Pages
$3,500 $3,500 $600 Add 15%
LINDSEY CHRONERT 760-815-7754 LINDSEY@SANDIEGOPOLO.COM
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SEE YOU AT THE SAN DIEGO POLO CLUB
14555 El Camino Real, Rancho Santa Fe, CA 92067 Contact: Lindsey Chronert | lindsey@sandiegopolo.com | 760-815-7754