2023 Salon Art + Design Partnership Deck

EIRINI ILIA, DESIGNBOOM, NOVEMBER 2022

“...the choice platform for exhibiting, experiencing, collecting and discussing design and art.”

THE NEW YORK TIMES

We are honored to present you an opportunity to further relationships with current customers, as well as interact with potential new clients as a Partner with Salon Art + Design.

Salon Art + Design, based in New York, is currently the largest design fair in the United States and features the world’s most influential galleries and partners. Exhibitors specialize in historic, modern, and contemporary design, while our partners elevate and enhance the experience for our visitors. Salon’s exhibitors and special exhibitions are synonymous with contemporary culture, making it the only international fair of this caliber to combine styles, genres, and periods.

Top interior designers bring their high-net-worth clients who are looking to create beautiful spaces within their homes. The average individual VIP, Collector Card is used seven times throughout the duration of the fair. Collectors visit Salon to furnish their multi-million-dollar homes and have long-term propensity to own all categories of luxury brands, from art to wine, to the cars they drive—every purchase is a vetted decision.

Produced by Sanford L. Smith + Associates

“You smile your way through the fair. There’s wit, spirit and cheek.”

VISITORS

Photos (left column/right column):

Beth Rudin DeWoody + Firooz Zahedi Vera Wang

Rita Bronfman + Betsy Ross Gabriel Rosen, Aby Rosen + Charles Rosen

Jane Krakowski + David Rockwell

Martine Assouline + Alexandre Assouline Barbara Streisand + Christine Pittel Martha Stewart at Todd Merrill Studio

it up, stylishly.”

THE NEW YORK TIMES

York’s Most Important Art Fair”

BUSINESS OF HOME

NEW YORK - THE CUT

Salon Art + Design receives widespread international press attention. American, European, and Asian publications, blogs, networks, cable stations and websites preview and report on the fair. Publications include: TheNewYorkTimes , TheFinancialTimes , WSJ. , ADPro , ArchitecturalDigest , Vogue , NewYorkMagazine, HowtoSpendIt , artnet , designboom , Cultured , and Forbesamong other U.S. and international publications.

Salon was advertised extensively in major vehicles such as TheNewYorkTimes , designboom , VanityFair , Sotheby’s , ArchitecturalDigest , Dezeen , TheNewYorker , other influential arts and culture publications, radio stations, and social media. During Salon’s marketing campaign over 7-million digital and social media ads circulated on-line using sophisticated audience analysis and targeting. Over 200 curated images and captions were featured on Instagram, Instagram Stories, and Facebook.

Find a full version of the 2022 press HERE

“Mixing

“New

“Continues to bewitch, dazzle.”

Salon–TheIntersectionofArt+Designbegan in 2020, when the world came to a stand-still and hosting an in-person event was impossible. In an effort to create a unique experience, like the fair itself, a printed magazine was produced which, not unsurprisingly, stood out against the flurry of digital and virtual fairs. The magazine was a resoundi ng success as a platform and reference guide for our international exhibitors and partners and marked the beginning of this exclusive, annual publication.

Now published one month prior to the November fair, the print edition of Salon–TheIntersectionofArt+Design is mailed, at no cost, directly to the homes of 24,000 international collectors, interior designers, and architects. The digital version of the magazine receives an average of 500,000 + impressions. The print edition is available for sale online as well as gifted to visitors at Salon Art + Design, November 9–13.

2022 Edition

BENEFITS OF SALON PARTNERSHIPS

Salon Art + Design’s 5-day platform affords partners an unprecedented opportunity to communicate your message and maximize visibility to vetted audiences through a customized and innovative approach.

✧ Bespoke experience to align with an established globally-recognized fair

✧ Using Salon as a backdrop, create intimate one-on-one experiences for your most important clients and prospects and connect with your target audience.

✧ Premium brand placement in press and marketing including an expanded PR reach through activations and collaborations with Salon’s PR team. Pre and post fair coverage.

✧ Find yourself in good company...

current and previous partners include:

AVENUE

NORTH HALL | THE LIBRARY

The Library is the second room at the Armory designed by Louis C. Tiffany with Stanford White as ‘Associated Artists.’ It features a magnificent basket weave, barrelvault ceiling and original Tiffany windows. This intimate room, approximately 13’ x 31’, gives 403 square feet of working space and is located directly to the left of the main entrance. Minimal installation of free-standing walls and presentations on pedestals are allowed.

Partner Fee: US$60,000

NORTH HALL | FIELD & STAFF

The Field & Staff room was designed by Pottier & Stymus in the Renaissance Revival style. The room’s original floral and geometric stencil-work at the wainscoting and frieze has recently been revealed. The room is at the very far end of the North Hall and can be used separately or combined with a special design exhibition in the North Hall. The F & S room is 19.6 ‘ x 41’ deep and can be partially built out or boxed three-sided with walls. If completely built out, the estimated room size will be 15’ x 36’ deep, The Partnership Fee for the Field & Staff alone is US$40,000, in combination with the North Hall, 12’ x 6’ deep is US$60,000.

NORTH HALL | THE SUPER’S

The Super’s room is in a desirable location to the left of the main entrance of the Armory. Salon will build out the 10’ high wall enclosures with an estimated room size of 13 x 30’ deep, with approximately 390 square feet of working space, allowing the partner to create an

aesthetically pleasing design exhibition for Salon’s top Collectors. Additional fabrication and design are the responsibility of the partner. Partnership Fee: US$50,000

SOUTH HALL | THE PARLOR

The Parlor’s flexible space can be used as it is or decked out with custom fabrications. Depending on design and wall build out, the room has between 300 to 316 square feet of working space. If used as-is there are three distinctive areas with spaces as follows: 116 square feet, 164 square feet, and 36 square feet for a total of 300 square feet. Fabrication and design are the responsibility of the partner. The room also features two entrances and can open the second door pending weight of wall fixtures.

Partnership Fee: US$40,000

SOUTH HALL | BOARD OF OFFICERS ROOM

The Board of Officers Room is allocated as the Salon Café. This is one of the few surviving Herter Brothers interiors in the country, but one of five in the Armory. Herter Brothers was a top cabinet-making and interior design firm in the Gilded Age and designed the Fifth Avenue mansion of William H. Vanderbilt (now demolished). This room still retains the original painted ceiling and magnificent mahogany woodwork. In addition to the backdrop and visitor seating, there is an area that can showcase the room partner, with a special design / seating area for the Salon visitors. Note that all furniture provided must be able to be enjoyed by the fair visitors. The special design display / seating area is approximately 10’ wide x 8’ deep within the café. Partnership Fee: US$25,000

SOUTH HALL | THE COLONEL’S ROOM

Originally designed by Herter Brothers, this room was substantially redecorated in the 1930s and 40s, including extensive additions to the original French black walnut wainscoting and overpainting of the original Pompeiian red walls and light blue ceiling. The room size is 21’ x 36.1’ with approximately 750 square feet of working space. Partnership Fee: US$60,000

SOUTH HALL | MARY DIVVER ROOM

One of three rooms by Herter Brothers on the first floor, but the only one in which they did not design the woodwork, which was completed by Alexander Roux and Company. The hearth is surrounded by Minton art tiles depicting Arthurian legends after Tennyson. The original Herter Brothers stencil work was overpainted in the 20th century. The room was dedicated to Mary Divver, an orphan adopted by the Regiment in the 1850s. The room size is 22’ x 36.6’ deep with approximately 640 square feet of working space. Partnership Fee: US$60,000

NORTH & SOUTH HALLS

The Armory North and South Hallways can be used for displays, art installations, even automobiles. The possibilities are endless. The usable exhibition spaces at the end of the areas are approximately 11’ wide, 5’ deep and 10’ high. Optional additional display space is available for up to 6’ wide x 5’ long.

Fabrication and design of the display is the responsibility of the partner. Partnership Fee (per space): US$35,000

SPECIAL DESIGN OPPORTUNITIES | UNDER GRAND STAIRCASES

A specially designed installation can be positioned at the base of one or both grand staircases flanking the entrance to the exhibition / drill hall space. This position is visible to all the Salon’s visitors’ th ey enter the exhibition hall and is a display location (verses transactional). Each side is approximately 14 feet wide by 6 feet deep. Partnership Fee: US$25,000 per side

SPECIAL DESIGN OPPORTUNITIES | ENTRYWAY CHANDELIER

The entrance in front of the Salon Art + Design gallery exhibitions in the Drill Hall is the prime location that sets the stage for visitors as they enter the showcase of over fifth-five of the worlds most influential galleries featuring ground-breaking historical, modern and contemporary art and design. The Entryway is 13.5 feet wide, with a slanted ceiling that is 15 to 20 feet high. The chandelier must be pre-wired to 110v or 220v, ideally have one rigging point, and be ready for installation.

Partnership Fee: US$15,000

As you walk into the exhibition of the world’s most influential galleries exhibiting historic, modern, and contemporary furniture; groundbreaking design, and late 19th and 20th century art, your special design exhibition will be located at one or both sides of the entrance. This position is the Salon’s visitors’ first location experience as they enter the exhibition hall, a display vs. tra nsactional location. Each side is 8 feet long by 3 feet deep for a total of 24 squar e feet. Salon will build out the enclosed shell of three-sided, 10 foot backdrop walls. The partner is responsible for remaining display fabrications, including special painting, pre-made panels, non-sta ndard fabrics if desired, as well as desired platforms and display materials. Note: the standard wall that we provide is only able to withstand a certain amount of weight. If, after review of the proposal, it is recommended to have additional reinforcement, we will need to review costs of the adjustment. Any additional build out costs can be priced out ahead of time via Salon approved fabricators. Partnership Fee: US$ 60,000 both sides | US$35,000 per side

SPECIAL DESIGN OPPORTUNITIES | SALON COLLECTORS LOUNGE

Every year one of the front hall rooms are allocated to Salon’s VIP Collectors Lounge. This opportunity allows the partner to create an aesthetically pleasing special lounge for Salon’s most important visitors. In addition to collectors this room has historically received significant interest from top interior designers for client commissions. All furnishings, fabrications and design are the responsibility of the partner and must be available for use of Salon visitors. Pending availability, the potential locations are: The Library, Superintendents Room, Mary Divver Room, The Parlor and The Colonels Reception Room. Partnership Fee: Based on listed room fees plus design.

PARTNER ROOM PROPOSAL GUIDELINES

Park Avenue Armory contains among the most important historic interiors in the country by significant 19th Century American designers. Some of the rooms have recently undergone multi-million-dollar restorations while others are still pre-restoration and are in very delicate and damaged condition. The Restored Ro oms are the Veterans Room and Board of Officers Room. The Unrestored Rooms are the main halls and staircases on the fi rst floor: the Library, the Field and Staff Room, the Colonels Room, the Parlor, the Superintendent’s Office, and the Mary Divver Room.

All plans for use of the rooms including any decoration, lighting, etc. must have prior approval of Salon and the Park Avenue Armory to assure compliance with the historic room restrictions. Partners should plan to visit the space(s) in person to for desired room measurments. Partners will be provided with a historic room guideline package prior to designing their rooms. Unless otherwise noted, cost of design implimention (additional walls (if allowed), flooring, space protection, lighting, etc.) are the responsibility of the Parner.

A Partner proposal must include the following:

✧ Complete design and layout that includes a detailed schmatic and dimensions and weight of all furnishings, including wall and ceiling fixtures. Note the weight restriction in all historic ro oms and halls is limited to 150 lbs. per square foot.

✧ Protection plans that include details to avoid any damage to th e historic floors, finishes, woodwork, decorative paintwork, fixtures, furniture, artwork, and other historic decorative or design elements. All elements in Partner’s plans must be placed a minimum of 1’ away from all woodwork and fixtures. Protection ma y be required on the bottoms of all elements in the plans.

✧ In the Restored Rooms, maintain the design approach developed by the architects at Herzog & de Meuron and keep 1’ away from all walls and fixtures.

MARKETING + PROMOTIONAL OPPORTUNITIES AT SALON

Highlight your showroom or penthouse apartment to a vetted group of 150 to 200 individuals, including Salon’s Honorary Committee, top international collectors, fair exhibitors, and influential press.

In exchange the Partner provides the following: ✧ Provide, pay for, and arrange catering and staffing for the event which includes canapés, waitstaff, glassware, napkins, rentals, still and sparkling water.

Purchase products from Salon’s liquor sponsor only. Partner agrees to pay for non-donated products. ✧ Provide coat check space, staffing, and restroom facilities. ✧ Provide security staffing (if applicable). ✧ Provide clean up, including disposal of all trash from event. Benefits Include: ✧ Public relations promotion and assistance on managing invitations and RSVPs.

Logo and Link on The Fair’s website Partner Page to URL of choice.

25 Collector Cards (good for two) for Salon’s opening day events and duration of the fair. ✧ Your logo on Salon’s website partner page with a URL link to your website. ✧ Logo and description on all Salon print and digital marketing materials pending deadline. ✧ Full-page ad in Salon’s Digital Fair Catalog.

INDUSTRY OUTREACH

FRIDAY EARLY ENTRY | INDUSTRY BREAKFAST

A grab-and-go champagne breakfast with early access for special clients of exhibitors, interior designers / architects on Frid ay, the first full day of the fair, for the pre-opening hour prior to the 11am opening to the public. Partnership Fee: US$5,000 plus cost of catering

Benefits include:

✧ Your logo on Salon’s website partner page with a URL link to your website.

✧ Logo and description on all Salon print and digital marketing materials pending deadlines.

✧ Full-page ad in Salon’s Digital Fair Catalog.

✧ Unlimited VIP daily entry tickets.

✧ Listing on Salon Events Calendars pre and during the fair.

EXHIBITOR MOVE-IN DAY LUNCH

A co-branded box lunch for 65+ Global art and design galleries and special exhibition partners. Partnership Fee: US$6,000

Benefits Include:

✧ Logo on table top signs and boxed lunches.

✧ Opportunity to distribute collateral at the fair.

✧ Logo on the Salon Art + Design Website with URL link to Partner Site.

✧ Full-page ad in Salon’s Digital Fair Catalog.

TICKETING | BOX OFFICE

Ticket purchases to Salon Art + Design will be made on-line and provided to attendees digitally. Tickets can be branded with partner messaging and logo.

Exclusive Salon’s Box Office and Tickets Branding Fee: US$10,000

Benefits Include:

✧ Logo on the ticketing landing page with URL link.

✧ Logo on the Salon Art + Design Website with URL link to Partner Site.

✧ Logo on printable paper tickets.

✧ Signage at Entrance to the fair next to Ticket Trouble-shooting Desk/Box Office.

✧ Full-page ad in Salon’s Digital Fair Catalog.

✧ 10 Collector Cards (good for two) for Salon’s opening day events and duration of the fair.

✧ Unlimited VIP daily entry tickets for guests.

PARK AVENUE ARMORY

Sixty-sixth Street and Park Avenue are the crossroads of luxury homes, boutiques, hotels, museums and the heart of the country’s most expensive zip code, 10065.

Celebrated Swiss architects Herzog & de Meuron are returning the reception rooms to their former glory. The original designs were created by the most prominent designers, architects, and artists of the day, including Louis Comfort Tiffany, Stanford White and the Herter Brothers— the Rem Koolhaas, Renzo Piano and Frank Gehrys of yesterday.

THE COMPANY

Sanford L. Smith + Associates LTD has produced art, antique, and design fairs for over 40 years. Sanford Smith himself is credited for having started niche fairs including Modernism, Works on Paper, and The Outsider Art Fair, opening collecting categories through these events.

Executive Director, Jill Bokor has been with Salon since its inception in 2012. Prior to that she published numerous art and design magazines including Art + Auction, I.D., Interiors, Architecture, and Art & Antiques.

Produced by Sanford L. Smith + Associates LTD

447 W 24th St, New York, NY 10011 sanfordsmith.com

For further information about Salon, please contact:

Wendy Buckley, Partnership Director

C: +1 917 796 1810

E: wendy@thesalonny.com thesalonny.com