WELCOME
Sanford L. Smith + Associates (“Management”) is here to make Salon Art + Design (“the Fair”) hassle-free for you and your staff. In this Fair Guide (“the Guide”) you will find details to ensure a smooth and successful fair.
General Inquiries/Help
Our team is ready to help you. For inquiries or assistance please reach out to us at (212) 777-5218 or by email at salon@thesalonny.com (This email is seen by all relevant staff).
For our Partners in the historic rooms, please note that much of the Booth Construction & Electrical Form information contained herein may not apply to your space in the Armory. For guidance, reach out to salon@thesalonny.com or Mary Payne at mary@sanfordsmith.com
All information and necessary forms will be posted in our Exhibitor Portal
2025 GENERAL SCHEDULE
PRE-FAIR LOGISTICS SCHEDULE
July 2025
September 2025
Technical Call #1
Technical Call #2
September 2025 Required Paperwork Deadlines
October 2025 Logistics + Load-In Call
The Technical Calls scheduled for July and September will be virtual informational sessions to review procedural and technical points relating to the Fair Guide, Booth Construction, and all required forms. The calls will be scheduled to accommodate as many time zones as possible, but will also be recorded and uploaded to the Exhibitor Portal in the event an Exhibitor has a scheduling conflict and cannot attend. Management will provide calendar invitations with meeting links prior to each call and will also make meeting links available on the Exhibitor Portal. Management will notify Exhibitors of any scheduling changes.
The Logistics + Load-In Call in October will be a virtual session to inform Exhibitors what to expect for on-site logistics including Load-In and Load-Out, and ask any questions they might have.
LOAD-IN + OPENING NIGHT
Tuesday, November 4 8:00am – 8:00pm Historic Rooms and Partial Exhibitor Load-In
Wednesday, November 5 9:00am – 8:00pm Exhibitor/Show Floor Load-In
Thursday, November 6 8:00am – 2:00pm Continue Set Up 8:00am – 2:00pm Vetting 3:00pm – 4:30pm Press Preview 4:30pm – 6:00pm Dia Fundraiser First Look Preview (Paid Ticket) 6:00pm – 9:00pm Collectors Preview (Collector Ticket Holders only) 9:00pm Evening End
Exhibitors with an assigned load-in time between 9am and 1pm will be allowed to setup until 8pm Exhibitors with an assigned load-in time between 2pm and 4pm will be allowed to setup until 12am
RUN OF SHOW
Friday, November 7 11:00am – 3:00pm VIP Hours (Collector Tickets and VIP Daily Ticket holders) 3:00pm – 8:00pm Public Hours
Saturday, November 8 11:00am – 7:00pm Public Hours
Sunday, November 9 11:00am – 7:00pm Public Hours
Monday, November 10 11:00am – 4:00pm Public Hours
All booths and historic rooms must be staffed by 10:45am each day.
LOAD-OUT
Monday, November 10 5:00pm – 11:00pm
Exhibitor/Show Floor Load-Out
Tuesday, November 11 8:00am – 12:00pm Historic Rooms Exhibition Load-Out
Exhibitors MUST be completely out of the Armory by 11:00pm on Monday, November 10, 2025 unless other arrangements have been made with Management.
Historic Rooms and hall spaces MUST be empty and clean by 12:00pm on Tuesday, November 11, 2025.
Any updates to the schedule will be made available in the Exhibitor Portal and on-site at the Fair.
REQUIRED PAPERWORK
Booth Construction + Electrical Order Form
DEADLINES + PRICING
Pricing falls into four tiers based on the submission date of your Booth Order Form.
• Tier 1 (base price): On or before September 12th
• Tier 2 (base price + 10%): September 13th - September 30th
• Tier 3 (base price + 30%): After September 30th
• Tier 4 (base price + 50%): any additions or changes on-site during the Fair
All prices listed in the following sections indicate Tier 1 pricing with forms submitted on or before September 12th. Please refer to Appendix A for the full pricing breakdown.
GENERAL BOOTH INFORMATION
All standard booths come with three (3) walls; end cap booths come with just one (1) back wall, with side walls optional. Corner booths come with (4) walls with two open sides facing the aisle. (Please refer to your booth diagram). Booth packages include a black or white ceiling, wall-to-wall standard grey carpet, booth header, fascia, and signs.
Salon Art + Design is choosing to use the Armory’s bare wood floor for the aisles of the Fair. Exhibitors may choose to use the bare Armory floor in their booth, but will be responsible for floor protection. See Flooring for details.
DRILL HALL FLOOR INFORMATION + REGULATIONS
The Wade Thompson Drill Hall floor is reclaimed Southern yellow pine and requires careful attention.
There is a sub-floor structure of two layers of plywood and two layers of 2” x 6” sleepers over a bed of concrete and is rated for 14,150 lbs. per sq. ft. for a uniformly distributed load. Higher loads may be possible, but will require review and approval by the Park Avenue Armory and its consultants through the Salon Art + Design Management team; any such requests must be made at least 60 days prior to load-in and must be accompanied by the appropriate documentation.
The following rules will be strictly enforced and damage to the floors will be the responsibility of the Exhibitor who will be charged for any damage:
1. There is absolutely no screwing, nailing, stapling, or taping on the Armory Floor.
2. No painting of walls, fabric, pedestals, or plinths will be allowed in the Drill Hall. All of these need to be painted before arriving at the Armory.
3. If you are using the Armory bare floors in your booth, you may not have any open drink containers. All water, coffee, teas, etc. should have lids. Any spill must be cleaned up immediately.
4. Notify your shipper that all dollies MUST HAVE NON-MARKING WHEELS and must be in working order. Dollies or furniture are not to be dragged along the floor.
5. During setup and upon exiting the Fair be sure to dispose of screws and nails in the proper receptacles and DO NOT throw them on the Armory floor.
If any Exhibitor, vendor, shipper, or their staff is found doing any of the above they will be banned by the Park Avenue Armory from participating in any future events at the Armory, as per the building’s policy. Management strongly recommends reaching out to your art handlers, shippers, and other staff to notify them of these regulations.
GENERAL BOOTH CONSTRUCTION
All standard booths come with three (3) walls; end cap booths come with just one (1) back wall, with side walls optional. Corner booths come with (4) walls with two open sides facing the aisle. (Please refer to your booth diagram). Booth packages include a black or white ceiling, wall-to-wall standard grey carpet, booth header, fascia, and signs.
Constructed walls are 10’ 1.5” (3.06m) high x 3” (76.2mm) thick and faced with 5/16” (7.9mm) plywood. There are studs behind the plywood every 2’ (.6m). Please keep the 3” thickness of the wall in mind when planning (i.e. a 24’ booth has 23’ 9” (7.24m) of back wall space).
Exhibitors have the option of upgrading their walls to 12’ 1.5” (3.67m) high. Note that 12’ 1.5” (3.67m) high walls can ONLY be covered in the felt fabric at additional cost.
Walls can be reinforced with an additional .5” (12.7mm) layer of plywood in 4’ panels for 10’ 1.5” (3.06m) high walls and 4’ panels for 12’ 1.5” (3.67m) high walls. This may be required when hanging items weighing more than 80lbs (36.29k).
FASCIA/HEADER
The aisle side(s) of the booth have a header and fascia spanning the width of the booth. The 16” fascia is centered on the 9” header that sits on top of the walls. This will affect the display space of any wall that is aligned with the front of the booth.
HEADER SUPPORT
Any booth that is more than 27’ wide may require, upon further review, additional reinforcement of the header, which may come in the form of rigging, a post, or a supporting wall.
HANGING
You may use nails or screws to hang (Management recommend screw guns), but all nails and screws must be removed before you move out on Monday, November 11. You will be charged if you do not clear your walls of protrusions (nails, screws, etc.). Any drill holes larger than 2 inches in diameter will be charged a replacement fee per 4’ x 10’ panel and per 4’ x 12’ panel pending wall height. It is okay to leave vinyl or any sticker signage.
For everyone’s safety, Exhibitors or any member of their team must NOT attempt to install/hang or hoist heavy items by means of ropes and pulleys (block and tackle). If your installers do not have the adequate equipment or man power to safely install heavy items weighing more than 150 lbs (68.04kg) (e.g. gantry), you will need to hire union labor to assist with the installation.
View of Header from Booth Interior
SPECIAL CONSTRUCTION
Carpenter labor for the installation of mouldings and construction of shelves or pedestals, for hanging heavy objects, or custom fabric or flooring, etc. will be charged at straight time (weekdays 8:00am to 4:30pm) or overtime (4:30pm to 8:00am weekdays, Saturdays, and holidays). Please indicate if you need special construction on your form.
CUSTOM BOOTH FABRICATION
Management allows Exhibitors to pre-fabricate their booth off-site and install it Tuesday, November 5. There are 3 approved fabricators for you to choose from (see Appendix B). All fabricated booths must be installed on Tuesday, November 5. This is to ensure that your booth will be completed prior to your materials arriving on load-in day. Your fabricated booth must be dismantled and removed by 10:00am on Tuesday, November 12. You may not leave any fabricated materials behind (i.e. custom wall panels, displays, etc.) unless you prepay a disposal fee.
If you are providing your own floor or wall finishes, the material will need to be delivered directly to the Armory on Monday, November 4 between 8:00am and 12:00pm for installation using this address:
As part of your booth fee, walls will be covered in your choice of five (5) fabric colors: White, Natural, Light Grey, Dark Grey, and/or Black. The fabric is 9oz woven cotton twill. You may use multiple colors in your booth at no extra charge. If you would like samples sent to you, please let
Other Wall Covering Options:
• There is a selection of additional felt colors available for a fee (refer to Appendix C).
• Provide your own fabric—should you decide to provide your own fabric, it must be certified flame retardant. The fabric MUST be submitted to our contractor, Select Exposition Services, along with a current flameretardant certificate, no later than October 27th. The Fire Department will not allow non-flame-retardant fabric to be hung on the premises. Hanging custom fabric will incur labor charges.
• Painted canvas walls are available and include paint and moulding. (Recommended)
• Painted walls are available and includes drywall, taping, spackle, paint, and moulding. (Not recommended due to the Armory Floors)
Black
ADDITIONAL WALL CONSTRUCTION
Constructed walls are 10’ 1.5” (3.06m) or 12’ 1.5” (3.67m) high (based on your selection) x 3” (76.2mm) thick and faced with 5/16” (7.9mm) plywood. Additional interior partition walls may be installed at a cost. for 10’ 1.5” (3.06m) high, double-sided walls, which includes covering on both sides in standard fabric. Additional 12’ 1.5” (3.67m) interior partition walls may be installed for a fee per lin. ft. plus an additional cost for the felt fabric covering.
Minimum additional wall length is 2’ (0.60m) and additional footage is available in one-foot increments. If you want to add walls, please show the exact dimensions of your interior walls on your booth diagram (provided in your Exhibitor Portal) and submit it via the Booth Order Form. Please note that all additional walls will be covered with the same fabric as your booth unless otherwise noted.
CEILING
Stretched muslin ceilings are included in your booth package and are available in White or Black. Any ceiling color choice not received by September 30th will receive the standard white ceiling.
CLOSETS
Standard closets are 4’ (1.22m) x 4’ (1.22m) x 10’ 1.5” (3.06m) high or 2’ (0.61m) x 4’ (1.22m) x 10’1.5” (3.06m) high and include interior and exterior standard fabric covering (same color as booth, unless otherwise indicated), a door, doorknob, and lock. All closet doors must be a minimum of 1’ away from the wall (i.e. doors cannot butt up against a perpendicular wall). Custom closet sizes are available upon request. Please be sure to indicate the door placement and swing (left or right and in or out) on your booth diagram. Closets for 12’ booths, covered with felt fabric, or alternate wall covering are considered custom. A price quote will be provided.
CURTAINS
Pleated fabric curtains are available in the same fabric colors as the walls and are priced per lin. ft.
FLOORING
Standard Grey Carpet (#4) is included in the booth package.
Other Flooring Options:
• Alternative carpet: Carpet is priced by sq. ft. (see Appendix D for options). Note that carpet for booths that are deeper than 12’ will require seaming (10% of total carpet price).
• Provide your own carpet or vinyl: Union rates apply for installation and for removal. Visqueen or other protection is required and can be provided and priced per sq. ft.
• Provide your own wood floor: Union rates for installation and for removal will apply. You will need to provide a transition strip from your booth to the aisle — remember there is no gluing, taping, or stapling allowed on the Armory floor.
• Armory bare floor: If you choose to use the Armory floor, you will be required to use floor protection on load-in and prior to load-out, priced by sq. ft. The floor may have imperfections (patina) such as stains, tape marks, and chips. The Armory floor is not guaranteed to be flawless.
If you choose to use your own wood flooring, all wood floors must be floating floors and you MUST provide 15% additional square footage of flooring to account for cutting. If you choose to use
your own carpeting, MUST provide 10% additional square footage of carpeting to account for cutting and proper installation.
NO nails, staples, or adhesives are allowed on the Armory floor. No linoleum. Wood flooring must be interlocking. Our contractors must approve all flooring. Please provide a sample by Friday, October 11. Exhibitors have the options of taking their flooring at the end of the Fair (pickup Tuesday morning) or having it disposed of for an additional fee of.
MOULDING
A selection of baseboard moulding is available. Standard Baseboard (.75” x 3.5” ) is priced per linear ft. and can be painted in any color of your choice.
Raw Poplar Moulding (.5” x 3.5”) is priced per linear ft. If you choose to install your own moulding then labor charges will be incurred.
SHELVING
Custom fabric covered shelving can be provided and should be requested in the Special Construction section of the Booth Order Form. A price estimate will be provided separately.
PEDESTALS
You may bring your own neatly painted pedestals. If you need pedestals or showcases, you may order them directly from American Fixture & Display (order form and instructions available in the Exhibitor Portal).
SIGNAGE
Booths include two gallery identification signs that will be placed on each side of the booth at 8’ high. Additional signage inside the booth (i.e. vinyl, acrylic, etc.) may be provided and displayed by the Gallery/Partner as desired. Historic Room occupants will receive a freestanding sign in or outside of their space.
LIGHTING/ELECTRICAL
Fixtures, support beams, and tracks are all ordered individually. Every booth requires an electrical package for a fee which will be added to your invoice. The fee includes a single outlet, fixture installation, focusing, and removal.
LIGHTING TRACKS + SUPPORT BEAMS
Light tracks are 8’ (2.4m) for, 4’ (1.2m) for, or 2’ (0.6m) and are secured to the ceiling by support beams. Exhibitors can place their tracks where they desire in the booth based on their lighting needs.
Support beams are priced by lin. ft. Support beams run vertical (front fascia to back wall) in the booth. Light tracks that run vertical will use only one support beam; light tracks that run horizontal (side wall to side wall) will utilize two support beams.
Raw Poplar Moulding
Painted Moulding
8’ Track on vertical Support Beam
8’ Track Between 2 Support Beams
Chandelier on Support Beam
8’ Track along vertical Support Beam (front to back)
8’ Track placed between Support Beams
LIGHTING FIXTURES
Vision LED Fixtures
Colors: Matte Silver or Black
Individually Dimmable | 1230 Lumens | 3000K
Beam angle options: 9˚, 17˚, 24˚, 36˚, 60˚
4.25” Diameter | 6.5” Length
$TBD/each
Aisle Light
Color: Black
Flood: 35˚ | 700 Lumens | 3000K
Spot: 10˚ | 413 Lumens | 3000K
$TBD/each
Tracks on Support Beams from Ceiling
View of Support Beams from Top of Booth
LIGHTING DESIGN
The world-class lighting team at IMCD is the preferred vendor of Management to assist Exhibitors in creating their lighting plans, if desired. While your $595 electrical package includes the hanging, focusing, and removal of lighting instruments, design and layout are not included. You are welcome to design and submit your own lighting plans, but if you require extra assistance, Management recommend engaging IMCD. 2 hours of consultation and layout are included in the base cost. Additional time, if needed, is charged an hourly rate.
You might consider hiring IMCD to help:
• Determine which beam angles are best to light which mediums in your booth.
• Determine how many tracks and fixtures to order.
Due to union rules, IMCD is not allowed to handle chandeliers, wall sconces, or wall sockets during setup, only track lighting. But they can help with any design layout and questions such as placement or weight restrictions ahead of time, which may help the union teams execute your design faster.
Management disclaims any and all liability, including any express or implied warranties, whether oral or written, for any IMCD-related products or services.
CHANDELIER + SCONCES
Exhibitors who plan to have chandeliers or sconces will need to provide images and as much technical information (i.e. weight, number of hanging pieces, number of hanging points, necessary current, etc.) as possible. All wiring must be U.S. URL- ready. Please note that the union labor does not wire or rewire fixture internal components. Chandeliers and lit sconces may only be installed by the union labor. The base pricing includes labor to properly power and install the chandelier, but not the necessary supports (see Chandelier Installation + Support Guidelines).
Chandeliers or sconces that require special installation, emergency rewiring, or on-site relocation of outlets, chandelier(s), or sconce(s), will be charged a labor fee. All chandeliers and sconces must come equipped with a driver, a plug, and be tested prior to arrival and installation at the Armory.
CHANDELIER INSTALLATION + SUPPORT GUIDELINES
Booths 26 feet (7.9m) wide or under Chandeliers 100lbs (45.4kg) or less will require one (1) support beam per chandelier.
Chandeliers 101lbs (45.8kg) - 150lbs (68kg) will require one (1) double beam per chandelier.
Chandeliers 151lbs (68.5kg) - 200lbs (90.7kg) will require at least two (2) reinforced beams AND header reinforcement per chandelier.
Chandeliers over 200lbs (91.2kg) will require rigging.
Booths 27 feet (8.2m) wide or over Chandeliers 100lbs (45.4kg) or less will require one (1) support beam per chandelier AND header reinforcement.
Chandeliers 101lbs (45.8kg) - 150lbs (68kg) will require two (2) reinforced beams AND header reinforcement per chandelier.
Chandeliers over 151lbs (68.5kg) will require rigging.
Corner and End Cap Booths
Any chandeliers over 151lbs (68.5kg) will require rigging. Please note that these are the basic guidelines and subject to change based on your booth diagram and information provided. After an evaluation of the booth diagram and chandelier details provided (e.g. weight, number of hanging pieces, number of hanging points, necessary electrical current), additional beams, wall reinforcement, header reinforcement and/or a post may be required at an additional cost. An estimate will be provided.
For everyone’s safety, Exhibitors or any member of their team must NOT attempt to install/hang or hoist heavy items by means of ropes and pulleys (block and tackle) or any other method not previously approved by Management. For any item hanging that does not appear secure, Management will require the item to be removed and it will not be able to be rehung until a safe and Management-approved plan is in place.
ELECTRICAL POWER
110v (1st included in electrical package) and 220v electrical lines are available. 110v lines come in a single outlet or a quad (4) box upon request for an additional fee.
BOOTH DIAGRAM ANNOTATION
Please indicate track placements, fixture types and placements, aisle lights, and precise location of all outlets, chandelier(s) and sconce(s) on your booth diagram. For example, if your booth design calls for an outlet on a side wall, you must indicate the distance between the back wall of your booth and the outlet location. If your booth design calls for wired sconce(s), you must indicate the height off the ground and distance away from the wall where you would like the wire to be accessible to power the sconce(s) (see example diagram below).
Do not indicate beam location on your diagram as this will be determined by the contractor based on your track and fixture needs.
Helpful Guidelines:
• Tracks cannot touch the walls
• Tracks cannot meet or intersect
• Tracks on the front edge will be hung from headers and don’t require beams
Booth Construction and Lighting Design Diagram
DEADLINE: SEPTEMBER 13, 2024
Sconce outlet 10.5’ from right wall 60” from oor
Chandelier 150 lbs Requires 220v
110v outlet at oor level
Contractor and Electrician Notes
Chandelier is 150lbs, has 2 hanging points, and each point will hang from its own individual chain
Chandelier requires a 220v for a 12v driver (included) and will come with a three-headed prong plug
Sconce located 60” above oor, 14’ from left wall, 10‘ from right wall
(1) 4x4 closet with door swinging out, right to left
8’ + 4’ interior wall (L-shape)
3’ interior wall
110v outlet in closet at oor level, 1.5 ft. from front of booth
110 v outlet on right wall of booth at oor level, 5 feet from front of booth
x 23’9”
Badging Form
Due on Friday, September 12
BOOTH SIGN
The Exhibitor Name, City/State and Country entered on the Badging Form will be used for your Booth or Partner Sign.
BADGES
On the Badging Form, please list the names and email addresses of all Exhibitor personnel who will work in your booth for opening night and during the public run of the Fair. Shippers and installation workers do not need a badge. They will be given a temporary identification on load-in day by our security team when they arrive at the loading bay on Lexington Avenue.
All badge photos for Exhibitor personnel should be passport-quality and uploaded onto the Registration Form. No hats or sunglasses are permitted in the photographs. Please advise Management of any changes to the list no later than Monday, October 13, 2025. The Exhibitor’s Director or Principal must be present on-site to make changes to the badge list after that date.
Shipping Form
Due on Friday, September 12
On the Shipping Form, please indicate the name of the shipper/logistics company you will be using to ship your items to/from the Fair. Please also indicate the name and phone number for the main point of contact from the shipping company as well as the main point of contact from the Exhibitor team who is responsible for orchestrating all logistics for load-in and load-out.
SHIPPING PERSONNEL
Shipping and installation workers will not receive badges, but for security purposes, it is imperative that Fair Management receive a comprehensive list of all personnel who need access to the Drill Hall floor for logistics purposes. To facilitate this, you must provide a list of all shipper and installer personnel no later than Friday, October 24. A template is available for download via the Shipping Form and may either be uploaded back to the form or submitted via email to salon@thesalonny.com
Catalog Asset Submission Form
Due Friday, September 12
Each Exhibitor receives an Exhibitor page in the Salon digital catalog. The page has a uniform layout and features a single image of your gallery’s choosing. The Catalog Asset Submission form is accessible in your Exhibitor Portal. Formatting and specification requirements are outlined in the submission form.
Please submit your catalog form by Friday, September 12 to ensure time to review. Management will send your gallery’s page for review and approval between September 29th and October 17th. Your final approval must be received no later than Wednesday, October 22.
Liability Insurance - COI
Due Friday, September 12
Exhibitors are required to carry Commercial General Liability Insurance with a limit minimum of $1,000,000 per occurrence and $2,000,000 aggregate. Failure to provide proof of insurance will result in exclusion from The Fair.
Insurance must name the following as additional insured: The Seventh Regiment Armory Conservancy, Inc., NYS Urban Development Corporation d/b/a Empire State Development Corporation, State of New York, City of New York, NYS Division of Military and Naval Affairs, NYS Office of General Services, Sanford L. Smith + Associates and their respective officers, agents and employees.
For the certificate holder use Sanford L. Smith + Associates, 447 West 24th Street, NY 10011.
Need Insurance?
For those without their own insurance, or for out-of-country Exhibitors, Management are currently finalizing insurance compay options to facilitate the purchase of liability insurance for our Exhibitors. More information to come.
Vetting
Due Friday, September 12
Exhibitors bringing materials produced before 2000 are required to participate in the vetting process. Exhibitors may not remain in their booth during vetting process (Thursday, November 7, 2024 - 8:00am - 2:00pm). Items deemed problematic by vetters must be removed from the show floor immediately at the expense of the Exhibitor. Please refer to the Vetting Guidelines in the Exhibitor Portal for more information.
Sales Tax
Due Friday, September 12. Submit number or proof of application.
NY SALES TAX CERTIFICATE OF AUTHORITY
Exhibitors selling merchandise in New York State must have a New York State Sales Tax Certificate of Authority. Current sales tax is 8.875% and must be added to all sales made at The Fair for delivery within New York State.
To obtain your Certificate of Authority to collect Sales Tax, which includes your New York Sales Tax ID#, please visit the Exhibitor Portal for guidance on how to apply for the Sales Tax Certificate of Authority. The sales tax information and form help telephone number is +1 (518) 485-2889.
IRS RESOURCES FOR INTERNATIONAL EXHIBITORS
International Exhibitors who do not qualify for a SSN (Social Security Number) or EIN (Employer Identification Number) must obtain an ITIN (Individual Taxpayer Identification Number) before they can apply for a NY Sales Tax Certificate of Authority. International Exhibitors may dial +1 (267) 941-1099 between 6am and 11pm EST, Monday-Friday for more information and assistance from the IRS on how to apply for an ITIN.
GETTING TO THE FAIR
Park Avenue Armory
Park Avenue Armory is located at 643 Park Avenue between 66th and 67th Streets. There are a variety of public transportation options: MTA 6, F, and Q trains, Citi Bike (dock on 67th at Park Avenue), and M101, M102, or M103 buses. Parking lots are also available: 66th & 68th Streets (bet Lexington & 3rd Avenues), and more.
Load-In Instructions
LOAD-IN TIMES + SETUP
Show Floor Exhibitors: Management will notify you in mid-October of your specific load-in time and instructions for Wednesday, November 5. If you are unable to make your assigned load-in time, please be sure to email our office to request an alternate time. Load-in times are assigned 9:00am to 4:00pm on Wednesday. You may remain on the show floor until 7:00pm. If you are in need of additional time on Wednesday, please notify the staff in the show office. For assistance locating the Show Office please see any personnel of the Fair. Art may be moved in on Thursday morning, November 6, from 8:00am until 11:00am. Your booth should be setup by 3:00pm on Thursday, November 6.
Historic Room Partners: Management will coordinate your load-in time on Tuesday, November 5. Your space should be setup by 3:00pm on Thursday, November 6.
PARKING
PLEASE FOLLOW THESE INSTRUCTIONS. DOUBLE-PARKED VEHICLES WILL BE TICKETED AND TOWED BY NYPD.
Park Avenue Armory does not allow double-parked trucks on Lexington Avenue or 66th Street. Trucks may be unloaded at the curb on Lexington Avenue or inside the Armory freight entrance upon direction by our staff. Drivers waiting for a spot must wait on the north side of 66th Street near Park Avenue and MUST NOT idle the trucks. Our staff will notify drivers when there is a space available on Lexington Avenue or inside the Armory.
NO ONE MAY PARK OR UNLOAD ON PARK AVENUE IN FRONT OF THE ARMORY OR UNLOAD ON 66TH STREET UNDER ANY CIRCUMSTANCES.
SHIPPING TO THE FAIR
A list of shipping/logistics companies is available on Appendix E and in the Exhibitor Portal.
Management assumes no responsibility or liability for any of the services performed or materials delivered by shippers. Arrangement for these services and payments are to be made between Exhibitors and shippers.
If you wish to ship directly to New York, please ensure that you or your freight agent is aware of U.S. Customs regulations and charges. U.S. Customs may require Bond Fees, duties or other taxes on any import shipment.
MANAGEMENT WILL NOT ACT AS IMPORTER FOR SHIPMENTS
CUSTOMS
If you are shipping international merchandise to the United States, please check with your shipping agents who will be familiar with requirements of the United States Customs Service.
CHECK-IN
Please check in upon arrival at the registration table near the Park Avenue entrance. During check-in you will receive your photo ID badge and booth location. Please be patient as there may be a wait to check in.
ADMISSION TO THE FAIR DURING SET UP
No one will be permitted on the show floor during setup except dealers exhibiting at the Fair and their authorized staff (those named on the registration form in the load-in section). This rule will be strictly enforced. Authorized staff does not include other dealers or collectors. If you see a person on the show floor who does not belong, please contact Management immediately.
CRATES
All items larger than 6’ tall x 4’ wide x 4’ deep (1.8m x 1.2m x 1.2m) must be uncrated off-site and brought into the Fair BLANKET-WRAPPED. Crates larger than 6’ tall x 4’ wide x 4’ deep (1.8m x 1.2m x 1.2m) are not permitted in the loading bay or storage area. See Storage Information. Please contact Management for any special requests.
AT THE FAIR
Tickets
Exhibitors receive 25 Collectors Preview invitations. Each invitation grants entry for up to 2 (two) guests. The quantity of invitations provided to each Partner is based on such Partner ’s agreement with Management. Please refer to your paperwork for further details.
In order to curb duplicate invites and create the highest-quality event possible, you must provide Management with your mailing list. Management will mail physical invitations containing personalized tickets on your behalf. Invitation packages will be mailed in September.
VIP Run of Show tickets will be available using our online ticketing using your unique code (to be sent to you via email closer the Fair) or by using our electronic Will Call system. Envelopes with tickets will not be allowed to be left at will call. All VIP Run of Show tickets will need to be sent to guests electronically or left using our Will Call system.
Management will notify Exhibitors when the Will Call system is live. It will be made accessible via the Exhibitor Portal.
Exhibitor Entry to the Fair
Exhibitors may enter the show floor at 10:00am each day, and are asked to be in booths by 10:45am. Items may be switched out in the mornings, between 8:00am and 10:30am by making prior arrangements in the Show Office. Artwork may not be brought into or installed at the Fair after 10:30am. To enter before 10:00am on any day of the Fair, please make arrangements with the Show Office prior to arrival. No one other than badged Exhibitors and their staff will be permitted on the show floor. Please make prior arrangements with the Show Office for art handlers, ss, or other outside staff to access the show floor at any time.
Photographer Access to the Fair
Photography is NOT PERMITTED on Wednesday, November 5, 2024. Photography will be allowed on Thursday, November 6, 2025 with special permission.
Management hires a photographer to capture general images of each booth. If you would like for us to arrange a photographer to take more detailed photos of your booth, please contact Mary Payne at mary@sanfordsmith.com by Wednesday, October 8, 2025. If you hire your own team to have your booth photographed, please make arrangements with the Show Office the day prior so that our security team can accommodate you. Your photographer may not leave your booth for any reason besides use of the lavatory.
PHOTOGRAPHY IS ONLY ALLOWED THE MORNINGS OF FRIDAY, NOVEMBER 7 – MONDAY, NOVEMBER 10: 8:00AM TO 10:30AM UNLESS SPECIAL PERMISSION HAS BEEN GRANTED BY MANAGEMENT
Storage
Limited storage for empty packing materials is available in bunkers behind the south wall of the show floor PLEASE ADVISE YOUR SHIPPERS THAT THEY MUST BE PREPARED TO REMOVE ALL OF YOUR CRATES AND PACKING ITEMS.
All items larger than 6’ tall x 4’ wide x 4’ deep (1.8m x 1.2m x 1.2m) must be uncrated off-site and brought into the Fair BLANKET WRAPPED. Crates larger than 6’ tall x 4’ wide x 4’ deep (1.8m x 1.2m x 1.2m) are not permitted in the loading bay or storage area. All stored items must be BOLDLY LABELED with your Exhibitor name and booth number. Materials stored in the bunkers may be vulnerable to damage from water leaks or other causes outside of Management’s control. You are storing at your own risk. Management shall not be responsible for loss or damage to displays or goods belonging to Exhibitor or consigned to Exhibitor or otherwise brought to the Fair by or on behalf of Exhibitor, including, but not limited to any items stored by or on behalf of Exhibitor.
DO NOT STORE MERCHANDISE IN THE STORAGE AREA. IT IS NOT SECURE.
PLEASE HAVE YOUR SHIPPER REMOVE ANY NON-EXHIBITED ITEMS OF VALUE FROM THE BUILDING.
Rehanging + Removing Art
All deliveries, removals, re-hangings and booth photography must take place between 8:00am–10:30am each public day and must be prearranged with staff in the Show Office. Artwork must not be brought into, or installed at the Fair after 10:30am. Artwork may be removed from the Fair by badged Exhibitors before or after the Fair public hours with prior arrangement with the Show Office.
Items sold and leaving the show floor with the buyer must be accompanied by a Security Form (see Sales).
Sales
POSTED PRICES
Please be advised that the Department of Consumer Affairs requires that all Exhibitors price visibly on the merchandise or have a price list of all items on display available for immediate viewing by the public. Please adhere to this ruling to avoid any problems should an inspector visit the Fair. Fines are substantial.
SALES TAX
All Exhibitors must have a New York State Sales Tax Certificate of Authority Number and must collect 8.875% New York Sales tax ON ALL MERCHANDISE SOLD AND DELIVERED in New York City (this may be separate from any wayfare related tax responsibilities you might have). If you do not have a permanent number please see your Exhibitor Portal for instructions for obtaining a certificate. The NYTD requires management to provide ID numbers, or to guarantee that you applied. For questions about the guidelines for sales tax or other taxes in New York that you are responsible for, please contact (518) 485-2889 or a tax professional.
SALES RECEIPTS
Every item sold must be accompanied by a written receipt, which includes the following information:
1. Complete description of item sold
2. Name of artist, if known
3. Date of execution of item, if known
4. Complete description of condition, with emphasis on restoration and repairs
5. Provenance
SECURITY FORMS
For each sale leaving the Fair during the Fair, you must supply the buyer with a security form (a “Security Form”) which you may obtain from the Show Office. The buyer MUST give a Security Form to the security guard for each purchased piece of artwork upon exiting the Fair with such artwork.
Security
Security is provided on a 24-hour basis beginning Tuesday, November 4 at 8:00am through Tuesday, November 11 at 10:00am. However, you should secure all items and never leave your booth or space unattended, especially during load-in an load-out. Please watch your inventory. No artwork may be stored in the storage rooms, as they are not secure. Security personnel does not guarantee Exhibitor against loss neither does it imply an assumption of liability for Exhibitor’s property by the Venue or Management at any time. Please arrange for an insurance rider to cover your fair inventory. Management will not be responsible for loss or damage to displays or goods belonging to Exhibitor or consigned to Exhibitor or otherwise brought to the Fair by or on behalf of Exhibitor. The responsibility for loss or damage is yours.
Please be prepared to show your badge upon daily entry to the Fair.
Additional Information
CLEANING
All booths will be vacuumed prior to the Preview evening.
The show floor and booths will be vacuumed starting each morning at 7:00am prior to the public hours. If you have the Armory floor in your booth, you must have it mopped using special mops - please see the Show Office for help. You may “Swiffer,” sweep, or mop your custom booth flooring, if desired, but we are unable to provide supplies.
If you block off your booth with tape or a chain, your booth will not be entered and cleaning is your responsibility.
All waste paper and refuse must be placed in the proper receptacles. Please stop by the Show Office if you need a disposable waste basket. When you need your waste basket emptied, please place it near the aisle upon your departure for the evening.
FOOD + BEVERAGES
There is complimentary coffee, tea, and water available throughout the run of the Fair.
The Café run by Canard Catering will be open every day at 10:30am in the historic south hall of the Armory, serving an assortment of beverages, sandwiches, salads, and desserts for purchase. There is no eating or drinking in any of the booths when the Fair is open to the public. All drinks must have lids to avoid spillage on the Armory floor.
SHIPPING
We advise that you use FedEx if you need to ship anything to the Fair using this address: Your Gallery Name, Booth # Show Office Park Avenue Armory
643 Park Avenue (Lexington Avenue Entrance between 66/67 Streets)
New York, NY 10065
SMOKING
Smoking and e-cigarettes are NOT PERMITTED anywhere inside the Armory or on the front steps of the building. Pursuant to New York’s Clean Indoor Air Act, all smoking is banned from indoor and outdoor public facilities, i.e. restaurants, department stores, bars, parks etc.
WI-FI
Closed, but unsecured, Wireless Internet access will be available during the Fair, free of charge with our compliments. Please do not share the password with patrons of the Fair.
LEAVING THE FAIR
Load-Out Instructions
Load-out commences at 5:00pm on Monday, November 10. No packing material or boxes will be allowed on the show floor prior to closing until all patrons are off the show floor AND the floor protection has been rolled out in the aisles.
If you are moving yourself out, once you are completely packed and ready to leave (not before), please contact the team at the back door and you will be assigned a load-out position based upon your location and the planned traffic pattern.
If you wish to walk your material out, please do so, but ONLY OUT OF THE LEXINGTON AVENUE SIDE. NO DOUBLE PARKING. Please do not bring your vehicle or have your mover/shipper show up before that given time of departure. Everyone MUST exit through the Lexington Avenue freight door. Nothing can leave through the Park Avenue entrance of the Armory.
For any items that are being picked up by a third party (i.e. a rental company), they must be brought to the secure booth. Do not leave ANY items in your booth (see below for more details). Management is not responsible for anything left behind.
If you used your own flooring and want to keep it, it will be available for pick-up starting at 8:00am on Tuesday, November 11 and must be picked up no later than 10:00am.
YOU MUST MOVE OUT MONDAY EVENING BY 11:00PM. NO ONE MAY BE IN THE ARMORY AFTER 11:00PM. THE BACK DOOR PROMPTLY CLOSES AT 11:00PM AND DOES NOT REOPEN UNTIL 8:00AM ON TUESDAY.
For Items Staying Over
IF, FOR ANY REASON, IT IS ABSOLUTELY IMPOSSIBLE FOR YOU TO MOVE OUT MONDAY NIGHT, YOU MUST PACK ALL YOUR MATERIAL, MOVE IT TO A SECURE BOOTH, AND SIGN OUT BEFORE YOU LEAVE.
You will be required to fill out a form letting us know you are unable to exit on Monday evening. Once you have confirmed with the Show Office, you will be directed to move your packed material to a front security booth near the Show Office. This direction will come from our security staff. Management expects this area to be ready some time after 7:30pm. Someone from your booth staff must wait with your material until this area is ready. Our security staff will then inventory your material and have you sign a release. Management is not responsible for any mishap that may occur.
You MUST have a representative from your company attend to your material at 7:00am on Tuesday morning, and they must remain with the merchandise until it is moved out. If you are not moved out by 10:00am your merchandise will be placed in storage at your expense.
If you used your own flooring, it will be available for pickup starting at 8:00am and must be picked up no later than 10:00am. Flooring not picked up by 10:00am may be removed or disposed of by Management at Exhibitor’s expense.
Pricing on all items is forthcoming.
APPENDIX A - BOOTH EXTRAS PRICING
Return to Table of Contents
APPENDIX B - FABRICATORS
Management assumes no responsibility or liability for any of the services performed or materials delivered by third-party fabricators. Arrangement for these services and payments are to be made between Exhibitors and fabricators. If you wish to have your entire booth or just specific details prefabricated, contact any of the approved companies below for quotes. All prefabricated items (no inventory) must be delivered and installed on Tuesday, November 5th.
10-31 Industries • www.10-31.com
Bill Stender - wstender@10-31.com Evan Stender - estender@10-31.com 2 West Crisman Road Columbia, NJ 07832 (908) 496-4946
Geoff Howell Studio • www.geoffhowellstudio.com 47/07 32nd Place Long Island City, NY 11101 (212) 366-0567
A.P. Keaton • www.apkeaton.com Fletch Park - fletch@apkeaton.com 5 Grace Avenue Great Neck, NY 11021 (707) 872-7275
APPENDIX C - FELT WALL COLORS
Felt wall colors are forthcoming.
Return to Table of Contents
APPENDIX D - CARPETS
Carpet options are forthcoming.
Return to Table of Contents
APPENDIX E - SHIPPING + LOGISTICS COMPANIES
Management assumes no responsibility or liability for any of the services performed by shippers. Arrangement for these services and payments are to be made between Exhibitors and shippers.
Artway www.artwayinc.com
+1 (855)5-artway info@artwayinc.com
Bourlet-Art Logistics bourlet.com
+1 (718) 392-9770 quotes@bourlet.com
Convelio
www.convelio.com
+1 (929) 226-0419 order@convelio.com
Foxley www.foxleyads.com
+1 (929) 529-6939 hello@foxleyads.com
Hedley’s www.hedleysgroup.com
JB Elite
jbelites.com
+1 (718) 964-8371 jbelite@jbeliteservices.net
Lockson locksoninc.com lockson@locksoninc.com
APPENDIX F - NEIGHBORHOOD INFO
BANKS
CHASE Bank: 212.861.2706 – 941 Lexington Avenue (@ 69th St.)
CHASE Bank: 212.517.2900– 1003 Lexington Avenue (@ 72nd St.)
CHASE Bank: 212.794.4201 – 1100 3rd Avenue (@ 65th St.)
Citibank: 646.291.2790 – 1091 3rd Ave (bet. 64th and 65th St.)
Citibank: 646.291.2547 – 171 E. 72nd Street (@ 3rd Ave.)
TD Bank: 646.434.2460 - 1110 3rd Ave (bet. 65th and 66th St.)
DRUG STORES
Wallgreens: 212.838.0195 – 1111 3rd Avenue (bet. 66th and 65th St.)
Target: 332.204.1718 - 1201 3rd Ave (bet. 69th and 70th St.)
Walgreens: 212.734.6076 - 1328 2nd Ave (70th St.)
FLORISTS
Plaza Flowers: 212.472.7565 – 944 Lexington Avenue (@69th St.)
Rosa Rosa Flowers: 212.935.4706 – 831-A Lexington Avenue (Bet. 63rd & 64th St.)
Under the Tree Florist: 212.988.2030 – 328 E 66th Street (Bet. 1st & 2nd Ave.)
Artsy Flora Floral Boutique: 212.472.3796 – 145 E 72nd Street (Bet. 3rd & Lex. Ave.)
FRAMERS
J. Pocker: 212.838.5488 – 135 East 63rd Street (@ Lexington Ave.)
Art of the Frame: 646.822.2205 – 1221 3rd Avenue (bet. 70th & 71st St.)
Eastside Art Gallery Inc: 212.327.2540 - 1239 1st Ave. (67th St.)
MAILING, PRINTING & COPYING
FedEx Office Print & Ship Center: 212.452.0142 – 1200 3rd Avenue (@ 70th St.)
Lex Pack & Ship: 212.288.4425 – 954 Lexington Avenue (bet. 69th & 70th St.)
MESSENGER SERVICE
Lightspeed Express: 212.594.3001
Premier Courier Services Inc.: 212.684.0901
PARKING
Manhattan Parking Group: 181 E 65th Street (@ 3rd Ave.)
iPark: 49 E 67th Street (bet. 67th & 68th St.)
Icon Parking: 35-39 E 61st Street (bet. Madison & Park Ave.)
Icon Parking: 186-188 E 64th Street (bet. 63rd & 64th St.)
Icon Parking: 203 E 61st Street (bet. 2nd & 3rd Ave.)
Icon - Quik Park: 1142 3rd Avenue (@ 67th St.)
SP+ Parking: 800.836.6666 - 220 E 64th St / 222 E 65 St, Manhattan (bet. 3rd and 2nd Ave.)
Please note that this list of vendors is for reference only and does not represent any endorsement or recommendation of the vendors by show management.
RESTAURANTS
Boqueria: (Tapas, $$) 212.343.2227 – 1460 2nd Avenue (bet. 74th & 75th St.)
Bottega: (Italian, $$) 212.288.5282 – 1331 2nd Avenue (bet. 70th & 71st St.)
Hui: (Chinese, $$) 646.869.0339 – 314 E 70th Street (bet. 1st & 2nd Ave.)
THEP Thai Restaurant: (Thai, $$) 212.899.9995 – 1439 2nd Avenue (corner of 75th St.)
Le Botaniste: (Vegan, $$) 917.262.0766 – 833 Lexington Avenue (bet. 63rd & 64th St.)
Lezzet: 212.729.1515 - 791 Lexington Ave (bet. 61st and 62nd St.)
Isle of a Capri: (Italian, $$) 212.758.1902 – 1028 3rd Avenue (corner of 61st St.)
Bondi Sushi (Japanese & Takeout, $$) 646.490.4255 – 1140 3rd Ave (@ 67th St.)
Orsay Restaurant: (French, $$$) 212.517.6400 – 1507 Lexington Avenue (@ 75th St.)
Amali: (Mediterranean, $$$) 212.339.8363 – 115 E 60th Street (bet. Park & Lex. Ave.)
Scalinatella: (Italian, $$$$) 212.207.8280 – 201 E 61st Street (@ 3rd Ave.)
Sushi Ishikawa: (Japanese, $$$$) 212.651.7292 – 419 E 74th Street (bet. 1st & York Ave.)
Avra Madison Estiatorio (Greek, $$$$) 212.937.0100 – 14 E 60th Street (bet. 5th & Mad. Ave)
Daniel (French, $$$$) 212.288.0033 – 60 E 65th Street (bet. Madison & Park Ave.)
PJ Bernstein (Traditional Deli, $$$) 212.879.0914 – 1215 3rd Avenue (bet. 70th & 71st St.)
CAFES, SANDWICH SHOPS + DELIS & DESSERT
Starbucks: 917.764.2054 - 904 Lexington Ave (68th St.)
Roast and Toast Cafe: 646.682.9702 - 206 E 67th St (3rd Ave.)
Madame Bonté Café: 212.837.1924 - 205 E 66th St (3rd Ave.)
Loco Coco: 862.310.6217 - 835 Lexington Ave (64th St.)
Dig nn: (American, $) 646.905.2184 – 1319 1st Avenue (@ 71st St.)
Chipotle Mexican Grill: (Mexican, $) 917.475.9280 – 1153 3rd Avenue (@ 67th St.)
Pizza Park: (Pizza, $) 212.879.6444 – 1233 1st Avenue (@67th St.)
Le Pain Quotidien: (Café, $) 646.762.2209 – 861 Lexington Avenue (@65th St.)
Sant Ambroeus (Café, $) 212.57.2211 – 1136 3rd Avenue (bet. 66th & 67th St.)
Starbucks: (Café, $) 212.472.6536 – 1128 3rd Avenue (@ 66th St.)
Joe & The Juice (Juice, $) – 801 Lexington Avenue (corner of 62nd St.)
Bel Ami Café (café, $) 212.737.1313 – 30 E 68th Street (bet. Madison & Park Ave.)
Caffè Bacio :(Café, $) 212.737.4730 – 1233 3rd Avenue (bet. 71st & 72nd St.)
Padoca Bakery + Cakes (café, $) 718.440.8671 – 210 E 67th Street (bet. 66th & 67th St.)
Serafina: (Italian, $$) 212.702.9898 – 33 E 61st Street (bet. Madison & Park Ave.)
Via Quadronno: (Italian, $$) 212.650.9880 – 25 E 73rd Street (bet. 5th & Madison Ave.)
Sweetgreen (Healthy, $$) 646.859.1300 – 137 E 61st Street (bet. Park & Lex. Ave.)
JG Melon: (Burgers, $$) 212.744.0585 – 1291 3rd Avenue (@ 74th St.)
Elim Deli Café: (Sandwiches, $$) 212.439.8320 – 851 Lexington Ave (@ 65th)
Sprinkles (Cupcakes, $$) 212.207.8375 – 780 Lexington Avenue (bet. 60th & 61st St.)
Baked by Melissa (Cupcakes, $$) 212.842.0220 – 784 Lexington Avenue (@ 61st St.)
Ladurée (Dessert, $$$) 646.558.3157 – 864 Madison
Please note that this list of vendors is for reference only and does not represent any endorsement or recommendation of the vendors by Management.