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Curtain S A N F R A NCI S C O O PERA
B E H I N D
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A P u b l i c at i o n E x c l u s i v e ly f o r Sa n F r a n c i s c o Ope r a C o n t r i b u t o r s
It’s about the Voice J o a n Tr a i t e l D i s c u s s e s t h e G r e a t S i n g e r s F u n d
“W “General Director David Gockley is determined to keep San Francisco Opera a singers’ house to captivate a new generation of opera patrons by exposing
finest voices.” – Gregory Henkel Director of Artistic Administration
Letter from David Gockley on page two
Photo by Drew Altizer
them to the world’s
The Traitels know firsthand the power of a single ithout great singers, opera is not great experience. “There was a time when my husall it could be,” says San Francisco band wasn’t terribly interested in opera,” Mrs. Traitel Opera Board member Joan Traitel. remarks candidly. “But then he saw Plácido Domingo “That’s why my husband and I approached David in concert. What more could you want? Gockley with the idea of creatThat really piqued his interest.” ing a special way of supporting singers exclusively.” The end re- “Every contribution “The feedback from audiences has been heartwarming,” notes Mrs. Traitel. sult is the Great Singers Fund, inis important!” “I’ve even been approached by operaaugurated by the Traitels in 2008 goers who thank me for helping get to provide San Francisco Opera great singers for our opera company. However, it rewith enhanced support in attracting the world’s ally is a group effort. Donors at all levels need to feel best-known singers. A member of the SFO Board that they are part of the opera company,” she declares. of Directors since 1998, Joan and her husband “If the company stars some of the very best singers of were production sponsors for several years before the day, they share that artistry. How often do you get turning their support to the Great Singers Fund. the opportunity to be so connected to something so “The Fund makes a difference in the quality of beautiful?” According to Mrs. Traitel, a great perforopera in San Francisco,” she explains. mance is the reward. When asked to name a favorite artist from the upcoming 2011–12 Season, Mrs. Traitel simply can’t stop at one. “There are so many! Renée Fleming is one of my very favorite singers, and I’m so pleased that she’s returning. The last time she was here was ten years ago.” Other favorites are Ramón Vargas, Thomas Hampson, Susan Graham, David Daniels and Sam Ramey. Pausing thoughtfully, she adds, “I hope people see the relationship between the Great Singers Fund and this season’s fantastic lineup. More importantly, I hope people feel inspired to give financial support. San Francisco Opera needs contributions at all levels, and almost anyone who attends the opera can give something. Every contribution is important! We’re in a tough economic stretch, which makes great singers all the more precious. They make an evening special, and at the end you walk away happy. In hard times, we need moments like that more than ever.” For more information on how you can support the Great Singers Fund, please contact Andrew Morgan Joan and David Traitel at (415) 565-3266 or amorgan@sfopera.com.