B364-web

WAR GAMES: business

HIGH-IMPACT STRATEGY DEVELOPMENT September 26 – 27, 2011 | Washington, DC How many companies do you know that have failed?

Do you think any of them planned to fail?

Learn how companies around the world have made or saved billions of dollars with high-impact BUSINESS WAR GAMES. These companies have anticipated competitors’ moves, seen the consequences of their own, and made much better strategy decisions — you can too.

In Association with:

STRESS-TEST your strategy options before you commit real money and careers LEARN from one of the pioneers in business war-gaming ENGAGE in actual Business War Games in this highly-

Earn up to 13 CPE Credits!

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Business War Games: High-Impact Strategy Development

A MESSAGE FROM OUR TRAINER I’ve seen two-day Business War Games boost bottom lines by hundreds of millions of dollars — many thousands of times what the war games cost. I’ve seen them lead Fortune 500 companies to take game-changing action overnight, and to change course by 180 degrees. It’s hard to think of another strategy-development technique that has that kind of impact.

Anticipate your competitors, stress-test your options, teach your strategists, and select strategies that win.

A business war game is not a glorified SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It’s not a bunch of strategists polishing a spreadsheet or debating “what do you think they will do”? A business war game isn’t even about war.

This challenging program has been specially designed for…

Dear Strategy Professional,

The magic of an effective business war game comes from combining rigorous competitive challenges, intense out-of-the-box creativity, a thought-provoking process, and, often, clever quantitative techniques.

THEY’RE EVEN FUN. Business War Games are experiential, and so is this program; it couldn’t be any other way. In this program you will experience multiple Business War Games. You will learn why they work, how they work, and what they achieve. Whether or not you ever run a business war game yourself, you will enhance your skills as a strategist.

I look forward to meeting you at BUSINESS WAR GAMES in Washington, DC.

Sincerely, Mark Chussil Founder and CEO, Advanced Competitive Strategies, Inc. (ACS)

Senior and Executive leaders looking to build competitive advantage, expand their team’s strategic thinking, and avoid the biases inherent in conventional strategy development.

5 Reasons to Attend: 1. EXPERIENCE Business War Games in real-world business scenarios

2. UTILIZE state-of-the-art technology to quantify outcomes and strategy effectiveness

3. SEE how business war games change the mindsets of company leaders

whatifyourstrategy.com

4. BUILD your skill to craft competitive strategies that win

5. BECOME a superstar strategist 2 | www.ASMIweb.com/WarGames

1

DAY

Monday, September 26, 2011

8:30

Registration & Continental Breakfast

9:00

MORNING SESSION Before we begin: Make some strategy decisions in the Top Pricer Tournament™ You and your colleagues can test your pricing-strategy skills against hundreds of other strategists. Are you the Top Pricer? Besides being fun, the tournament sets the stage for fascinating discussion about how to think better about competition, pricing, luck, and achieving success.

Introduction: Real-life strategy problems You are a strategist for a money-losing manufacturer… for a big business wanting to change the game… for a high-growth pharmaceutical company… for a health & beauty aid entering the market… for a dominant incumbent facing new competition… for a telecom company eyeing losses. If you were in their shoes, what would you do? (We’ll debrief these cases at various points in the program).

Why do we need Business War Games?

Analytic Issues: Focus on analytical tools that unintentionally and inexorably lead to strategic mistakes.

Break

What are Business War Games and why are they so cool?

Principles of Competition Begin the Automobile Industry War Game 12:00

Working Lunch — War game teams begin their deliberations and decisions

1:00

AFTERNOON SESSION Round 1: Automobile Industry War Game Review decisions made and results achieved Break

Round 2: Automobile Industry War Game War game teams deliberate and decide

Conclude Round 2 Review decisions made, results achieved, lessons learned, meta-lessons learned 4:00

Day One Adjourns

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DAY

2

Tuesday, September 27, 2011

8:30

Continental Breakfast

9:00

MORNING SESSION Brief Recap of Day 1 Why do we need Business War Games? (continued) Human Issues: Focus on how unavoidably being human makes us vulnerable to bad strategic judgment

Meet the Trainer: MARK CHUSSIL Founder and CEO, Advanced Competitive Strategies, Inc. (ACS) whatifyourstrategy.com

Break

The Hotel Industry War Game Make decisions, forecast results, see outcomes 12:00

Lunch Break

1:00

AFTERNOON SESSION Did your strategy work?

How do you know, how can you know?

Gauging outcomes against goals or hopes is not good enough

Debrief The Top Pricer Tournament™ Analyzing scenarios and telling the difference between being lucky or smart Break

Group Experience: One more intriguing game

Mark Chussil has designed and conducted some 200 Business War Games on six continents for Fortune 500 companies in industries including airlines, computers, gasoline, health and beauty aids, pharmaceuticals, telecommunications, and more.

A pioneer in business war-gaming and strategy simulation, Mark’s designs have won a patent and a best-in-class industry award. Another patent is pending.

A highly-rated and entertaining speaker, Mark speaks about strategic thinking at conferences and in corporate workshops. He has written three books, chapters for five others, numerous articles and has been quoted in Fast Company, Harvard Management Update, The Wall Street Journal, and other publications.

War game teams deliberate and decide

Summary and conclusion • Lessons learned • How to decide if you need a Business War Game • How to design one, how to choose a model, and who to invite • The bottom line of Business War Games 4:00

Program Adjourns

4 | www.ASMIweb.com/WarGames

Mark is also an Adjunct Professor in the Department of Strategy at the Boston Graduate School of Business and a co-founder of Crisis Simulations International. He was named one of 2010’s Top 100 Thought Leaders in Trustworthy Business Behavior by Trust Across America and he serves on the board of directors of Friends of the Children. He earned his B.A. from Yale and his M.B.A. from Harvard.

In-House Training & Customization

One of the more popular vehicles for accessing the American Strategic Management Institute’s educational offerings is the delivery of on-site trainings and management facilitations. Bringing a training or facilitation in-house gives you the opportunity to customize a program that addresses your exact challenges and provides a more personal learning experience, while virtually eliminating travel expenses. Whether you require training for your department or for an organization-wide initiative, the advanced learning methods employed by ASMI will create an intimate training atmosphere that maximizes knowledge transfer to enhance the talent within your organization.

CUSTOMIZATION We realize that not all obstacles can be overcome by applying an “off-the-shelf” solution. While many training providers will offer you some variation of their standard training, ASMI’s subject matter experts will work with you and your team to examine your programs and determine your exact areas of need. The identification of real life examples will create a learning atmosphere that resonates with participants while at the same time providing immediate return on your training investment. Using interactive exercises that employ actual projects or scenarios from your organization, instructors can address specific challenges and align the curriculum of each session to your objectives. While the majority of on-site trainings are focused on smaller groups, ASMI also has the ability to accommodate organization-wide training initiatives.

Utilizing multiple instructors, the Institute has the capacity to deliver courses to groups of up to 300 participants per day.

AREAS OF EXPERTISE On-site delivery of single courses, certification programs and entire packages of specialized courses are available in the following areas: • Strategic Planning • Lean Six Sigma • Performance-Based Contracting • Administrative Management

• Performance Measurement • Workforce Management • Performance Reporting • Leadership and Change

• Project Management • Performance-Based Budgeting • Program Evaluation

For more information about in-house training and certification options, please contact Jennifer Mueller at 202-739-9619 or email her at Jennifer.Mueller@ASMIweb.com

SPONSORSHIP OPPORTUNITIES As a conference and training provider, ASMI is an expert in bringing together leaders to share and discuss best practices and innovations. We connect decision-makers with respected solutions providers. The Institute offers four different predesigned sponsorship packages: • Event Co-Sponsor • Luncheon Sponsor

• Session Sponsor • Exhibit Booth Sponsor

FOR MORE INFORMATION ON TRAINING, EXHIBITING & SPONSORSHIPS, please contact: Andrew Goodwin at 202-739-9707 or email him at Andrew.Goodwin@ASMIweb.com

www.ASMIweb.com/WarGames | 5

Venue & Hotel

CPE CREDITS — EARN UP TO 13 CPE S !

VENUE & HOTEL Business War Games will be held at The Performance Learning Center in Washington DC. The Learning Center is just a few blocks from the Gallery Place Chinatown metro which services the red, yellow and green lines. If you plan on driving, a public parking garage is located inside of the building. You can access the parking garage on K Street and the parking is $18.00 a day.

The Performance Institute Learning Center 901 New York Ave, NW, 3rd Floor, Washington, DC 20001 202-524-8041 Please note: The building elevators do not allow delegates up into the Learning Center until 8:30am.

A limited number of rooms have been reserved at the Washington Marriott at Metro Center at the prevailing rate of $211. This rate is based on the Government Per Diem and the discounted rate is only secured up until 3 weeks prior to the start of the event. Therefore, please call the hotel 3 weeks prior to secure the rate. When calling the hotel please reference the Performance Institute and the name of the event “Business War Games” when making reservations to get the discounted rate. The hotel is conveniently located on the red, orange and blue line (at the Metro Center Metro stop) and it is located only a few blocks from The Performance Learning Center.

Washington Marriott at Metro Center 775 12th Street NW | Washington, DC 20005 1-800-266-9432/1-506-474-2009 (International) * To register online, please visit : www.ASMIweb.com/WarGames and click on the Venue and Hotel tab.

TUITION & GROUP DISCOUNTS

Conference

Early Bird

Regular Rate

$1099*

$1199

* For the Early Bird Rate, register before August 1, 2011.

For more information on group discounts please contact:

Andrea DiRaddo at 202-739-9601 or email her at Andrea.DiRaddo@ASMIweb.com 6 | www.ASMIweb.com/WarGames

National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.

Complaints regarding sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417. Website: www.nasba.org Sponsor Organization Name and Sponsor ID Number: Thompson Media Group 109435 Delivery Method: Group-live Program Level: Basic Preparation/Prerequisites: None CPE Credits: 13

CANCELLATIONS & QUALITY ASSURANCE The American Strategic Management Institute (ASMI) strives to provide you with the most productive and effective educational experience possible. If after completing the course you feel there is some way we can improve, please write your comments on the evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: The American Strategic Management Institute: Quality Assurance 805 15th Street, NW, 3rd Floor Washington, DC 20005 Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may occur in the program. ASMI is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the program. If for any reason The Institute decides to cancel this conference, ASMI accepts no responsibility for covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors and guests.

DISCOUNTS

The tuition rate for Business War Games is as follows: Offerings

Thompson Media Group is registered with the

• All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in order to receive any discount.

• Any discounts offered by ASMI (including team discounts) must also require payment at the time of registration.

• All discount offers cannot be combined with any other offer.

• Discounts cannot be applied retroactively.

• Payment must be secured prior to the conference. If payment is not received by the conference start date, a method of payment must be presented at the time of registration in order to guarantee your participation at the event.

Registration Form

CALL:

FAX FORM TO:

VISIT US ONLINE:

877-992-9522

866-234-0680

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REGISTRATION FORM Yes! Register me for Business War Games Please call me. I am interested in a special group discount for my team

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Please make checks payable to: The American Strategic Management Institute CANCELLATION POLICY: The American Strategic Management Institute will provide a full refund less a $399 administration fee for cancellations requested four weeks prior to the event start date unless cancellation occurs within two weeks prior to the event start date. If a cancellation is requested less than two weeks prior to the event start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire registration fee. All cancellations must be requested through the cancellation link found in your attendance confirmation email. Please note that cancellation is not final until you receive a cancellation confirmation email.

I have read and accepted the Cancellation Policy above.

ACKNOWLEDGED AND AGREED By: ______________________________________________________________________________________________ Date: _______________________________________ Priority Code: B364-WEB

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ASMI’S VISION In this challenging economic landscape, organizations must develop and execute innovative strategies to survive and thrive.

Performance and process improvement methodologies give managers the tools they need to run leaner, more efficient businesses. The mission of the American Strategic Management Institute (ASMI) is to connect business leaders with best-in-class practices and training to address management challenges and improve results. ASMI has grown into one of the nation’s most innovative training providers, combining market research and industry insight to deliver experiences and tools to inspire leaders and grow businesses.

Through virtual sessions, national summits, training programs and consulting services, ASMI brings together leaders to share insights, ideas and actions to transform organizations.

The American Strategic Management Institute 805 15th Street, NW, 3rd Floor Washington, DC 20005 Phone: 877-992-9522 Fax: 866-234-0680