2010 Stockton Asparagus Festival Guide

POCKET

GUIDE

2010 AsparagUIDE

25thAnnual

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on m

Best of the West Food Fest

FONTS:

CMYK COLORS

Celebrating Our 25th year!

April 23rd-25th

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25 years of spears!

Welcome to the

25th Annual Stockton Asparagus Festival!

This year’s festival brings 36,000 pounds (you heard us right!) of the best locally-grown asparagus to be served at Asparagus Alley, in our famous deep-fried asparagus, steak and asparagus sandwiches, asparagus pasta, and the delicious asparagus burritos. New this year is the asparagus ice cream— be sure to try it out.

Wash it all down with an asparagus margarita we call the “Aspara-rita,” or try the new “AsparaMary”—tomato beer with an asparagus spear! Remember, by purchasing your Beverage/ Asparagus Alley food tickets in the many locations throughout the festival (see map on page 16 of the pocket guide), all proceeds benefit over 100 local non-profits. To date, over $4.7 million has been donated to these charities.

Many people do not realize that we work all year to create the largest charitable festival in California. And by that, we mean we give more “green” away!

On behalf of the City of Stockton, our sponsors, committees, and volunteers—Welcome to the “Best of The West Food Fest.”

Enjoy a wonderful time with your friends and family!

C.P. Riddle President

Kate Post Executive Director

and the Board of Directors

25 Year Celebration

For complete Asparagus Festival information or to order tickets, call (209) 644-3740 or purchase your tickets online at asparagusfest.com

5

Proud Sponsor of the

25 Asparagus

th

Annual

Festival

Stop by our Festival Booth!

6

AsparaGUIDE: www.Pacifi c.eduApril 23-25, 2010

festival highlights

The Pete Escovedo Latin Jazz Orchestra

Legendary percussionist Pete Escovedo opens up the festival with his rich fusion of smooth jazz, salsa, Latin jazz, and contemporary music.

Friday, 12:30 p.m.

– Main Stage

Great Spear-It Run

Hundreds of participants, three runs, one great cause. Races start bright and early just outside the Weber Avenue festival entrance, and you’ll see plenty of costumed characters along the way.

Saturday, 8 a.m. – Weber Ave.

Deep-Fried Asparagus Eating Competition

Seasoned professionals and eager rookies scarf down pound after pound of deepfried asparagus to earn this year’s championship title.

Saturday, Noon – Main Stage

25 Year Celebration

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AsparaGUIDE: April 23-25, 2010

festival highlights

Blue Oyster Cult

With their diverse, guitar-driven jam sessions, Blue Oyster Cult has gained success with classic hits like “(Don’t Fear) the Reaper” and “Burnin’ for You.” Saturday, 4:30 p.m. – Main Stage

Patriots Jet Air Team

It’s a bird, it’s a plane—no, it’s the Patriots Jet Air Team! Look up to the skies to see the only civilian jet formation aerobatic team in North America as they fly over the festival in L-39 jets to commemorate the 25th annual Stockton Asparagus Festival.

Saturday, 6:15 p.m. – Directly following Blue Oyster Cult

25 Year Celebration

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Opening Day: Friday, May 7, 11 am - 6 pm

NEW Location on the Waterfront!

DeCarli Square, across from the Downtown Cinema

FRESH

$15

SPECIAL

Local Produce & Flowers Pastries & Desserts Artesian Crafts Cooking Demonstrations Entertainment & Kids’ Activities

COMMEMORATIVE FARMERS MARKET SHOPPING BAG & $10 IN FARMERS MARKET MONEY. Offer valid through May 2010

209.464.5246 English 209.888.8637 Español www.downtownstockton.org

lincOln’S cAlifOrniA legAcy

The Rail Splitter and the Railroads: Lincoln, the Union and the Golden State On Exhibit through May 2010

muSeum OPen dAily 10 A.m. – 5 P.m.

SOme ASSembly required

Toys from the Museum’s Collection

tHe migrAnt PrOject: cAlifOrniA fArm WOrkerS Explore the Human Cost of Feeding America

On Exhibit March 1 – June 21, 2010

ride

tHe

SteAm trAinS!

Weekends: April-September

At Old SAcrAmentO StAte HiStOric PArk

ViSit North America’s finest and most popular railroad museum, open daily 10 a.m.-5 p.m. exPerience lavishly restored trains, galleries highlighting the human face of the railroad, a magnificent toy train exhibit—and now, the golden “Lost Spike!” ride behind a real steam locomotive weekends April-Sept. (also selected weekends Oct.-Dec.). SHOP at our fabulous Museum Store, and rent our unique facilities!

10

Corner 2nd and “I” Streets

(916) 445-6645

californiastaterailroadmuseum.org

AsparaGUIDE: April 23-25, 2010

festival highlights

Loverboy

The Canadian band has made a name for itself in the world of classic rock, sharing the stage with the likes of Journey, ZZ Top, and Kansas with hit songs like “Working for the Weekend” and “Heaven in Your Eyes.”

Sunday, 4:30 p.m. – Main Stage

The Velocity Circus

From the mystical contortionist to the aerial tissue artist, the show is a display of athleticism and coordination, a la Cirque du Soleil, and is all around mesmerizing.

Daily, 12 p.m., 2 p.m., 4 p.m.

– Intersection of Center and Fremont Streets

Sea Lion Encounter

Dr. Hurley’s world-famous sea lions are back for a second year at the festival. Don’t miss out on their entertaining antics and a chance to get a photo taken with one of the sea lion “stars.”

Daily, Noon training session, 2 p.m. and 4:30 p.m. shows – Weber Point Waterfront

25 Year Celebration

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“Always leave time for playfulness and laughter” -ROBERT MONDAVI

Beautiful Retail Center • Wine Tasting • Public Tours Visitor Center Open Everyday 10:30 a.m. – 4:30 p.m.

5950 E. Woodbridge Rd. (1/2 Mile East of HWY 99) 209.365-8139 • www.woodbridgewines.com

SAVE $400 15% OFF

ON ANY REGULAR PRICED ITEM

Offer expires May 31, 2010

ANY 28LB OR LARGER BAG OF DOG FOOD Offer expires May 31, 2010

Family owned and operated since 1990 909 West March Lane. Stockton, Ca

(209) 957-6278 • www.shopcarterspetmart.com

Store Hours M-F 8:30am -8pm Sat 8:30am-7pm Sun 9am-6pm

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AsparaGUIDE: April 23-25, 2010

festival highlights

Hole in One

Take a swing at winning a $100,000 prize and a Mercedes Benz from Berberian Motors. Buy a ball for 50 cents, and shoot for a hole-in-one above McLeod lake over 40 yards away. Golfers of all ages welcome!

Ongoing, McLeod Park

Tyson the Skateboarding Bulldog

Everyone’s favorite furry friend on four wheels will be joining the festival once again as he cruises the concrete on his trusty board.

Daily, 11 a.m., 1 p.m., 3 p.m. – Civic Court in Skyy Dog Arena

Celebrity Kitchen

Martin Yan, KCRA 3 news anchors, and other local chefs show off their cooking chops as they demonstrate recipes to the audience.

Ongoing – Civic Auditorium

25 Year Celebration

13

Arbor Place

Open Advertiser

Paintings • Prints • Photography • Art Glass Ceramics • Sculpture • Jewelry • Cards

www.tidewaterartgallery.org Monday-Friday 10am-5pm

Creative Child Care, Inc. has been serving children and families throughout San Joaquin County for over 18 years!

Offering inclusive, high quality early care and education opportunities for infants, preschool and school age children, opportunities for family involvement, community-building and curriculum supported by the High/Scope approach to learning.

Looking for a career in Early Childhood Education?

Do you have at least 6 units of ECE or Child Development?

Call us!

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Need Child Care?

Visit www.celms.org or call us at 209-941-9100 for assistance.

AsparaGUIDE: April 23-25, 2010

festival highlights

Strolling Performers

Dragon Knights stiltwalkers will tower over the crowd during the festival, and cowboy comedy act Fables of the West will have audiences rolling in laughter.

Ongoing – throughout festival

Asparazone

Bring your kids over to the Asparazone, which features pony rides, carnival rides and games, and other kid-friendly attractions.

Ongoing – Weber Point

3D Sidewalk Chalk

Artist and Guinness World Record holder Tracy Lee Stum will create a one-of-a-kind illustration over the course of the festival’s three days.

Ongoing – Joan Darrah Promenade

Arts & Crafts Vendors

Peruse wares from over one hundred vendors from across the country, from jewelry and glassware to paintings and pottery.

Ongoing – Martin Luther King Jr. Plaza

25 Year Celebration

15

asparamap 16

AsparaGUIDE: April 23-25, 2010

www.AsparagusFest.com 25 Year Celebration

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AsparaGUIDE: April 24-26, 2010

friday schedule

friday Main Stage:

12:30 p.m. Pete Escovedo Latin Jazz Orchestra 4 p.m. Sha Na Na

DeCarli Stage:

10:30-11:30 a.m. Lodi Arts & Culture “Stepping Out”/ Stockton Parks & Recreation “City Tappers” 11:30 a.m.-12:15 p.m. SRO: Vocal Jazz Quartet 12:15-1:15 p.m. John Covert and Crystal Image 1:15-2:30 p.m. The Advocates (Person Centered Services) 2:30-3:30 p.m. The O’Kane Mutiny: Irish Traditional and Celtic Rock 3:30-5 p.m. Steppin’ Out with Geri Eckert: Big Band/Jazz 5-6:30 p.m. P.L.A.Y. Multicultural Dance and Music

Celebrity Kitchen:

11 a.m. KCRA 3 12 p.m. Tyler Stone 1 p.m. Rolly Sangala, Rancho San Miguel 2 p.m. TBA 3 p.m. Tyler Stone 4 p.m. TBA 5 p.m. Kenneth Buns

Ongoing:

11 a.m., 1 p.m., 3 p.m. Skyy Dogs USA and Tyson the Skateboarding Dog 12 p.m., 2 p.m., 4 p.m. Velocity Circus 12 p.m., 2 p.m., 4:30 p.m. Sea Lion Encounter

25 Year Celebration

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The Delicious Life Much more than just a collection of stores, Stockton’s famed THE MIRACLE MILE is fast becoming the center of haute cuisine, international films, diverse music and art performances that complement our unique, boutique shopping.

There’s food, fun, furnishings and fashion all in a pedestrian-friendly outdoor destination… THE MIRACLE MILE.

The Miracle Mile...

A Stockton Tradition

209.948.MILE (6453) StocktonMiracleMile.com

Pacific Avenue between Harding Way & Alpine and Harding Way between Lincoln & El Dorado (One mile north of the Downtown Waterfront)

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San Joaquin Magazine AsparaGUIDE: April

24-26, 2010

saturday schedule

saturday Main Stage:

12 p.m. IFOCE Deep-Fried Asparagus Eating Competition 1:30 p.m. CoverGrrlz 4:30 p.m. Blue Oyster Cult

DeCarli Stage:

10-11 a.m. Dance Extreme 11 a.m.-12 p.m. Cesar Chavez High School Jazz Band 12-1 p.m. Ballet Folklorico de Frank Zapata 1-3 p.m. Mike Torres Band 3-4 p.m. Mariachi Cali 4-6:30 p.m. Latin Magic Band

Celebrity Kitchen:

11 a.m. KCRA 3 12 p.m. Martin Yan 1 p.m. Chef Octavio, Rancho San Miguel 2 p.m. Martin Yan 3 p.m. Claudia Pruett and Rima Barkett 4 p.m. Martin Yan 5 p.m. LeGrand Ganoe

Ongoing:

11 a.m., 1 p.m., 3 p.m.

Skyy Dogs USA and Tyson the Skateboarding Dog 12 p.m., 2 p.m., 4 p.m.

Velocity Circus 12 p.m., 2 p.m., 4:30 p.m.

Sea Lion Encounter

More Fun

8 a.m. The Great Spear-It Run 6:15 p.m. Patriots Jet Team Air Show and Flyover

25 Year Celebration

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AsparaGUIDE: April 24-26, 2010

sunday schedule

sunday Main Stage:

1 p.m. Tennessee River: A Tribute to Alabama 4:30 p.m. Loverboy

DeCarli Stage:

10-10:30 a.m. KAOS Dance Company 10:30-11:30 a.m. Los Danzantes del Puerto 11:30 a.m.-12:30 p.m. Stockton School for the Performing Arts 12:30-1:30 p.m. Stockton Bukkyo Taiko 1:30-2:30 p.m. All City Honor Choir/ Cesar Chavez High School Show Choir 2:30-3:30 p.m. Cesar Chavez High School Mariachi Band 3:30-4:30 p.m. Na Hoku Mai Kanoelani 4:30-6:30 p.m. Last Stage

Celebrity Kitchen:

11 a.m. KCRA 3 12 p.m. Martin Yan 1 p.m. Claudia Pruett and Rima Barkett 2 p.m. Martin Yan 3 p.m. Cherie Weiland 4 p.m. Martin Yan 5 p.m. Tammie Webb, Zavattero’s Catering

Ongoing:

11 a.m., 1 p.m., 3 p.m. Skyy Dogs USA and Tyson the Skateboarding Dog 12 p.m., 2 p.m., 4 p.m. Velocity Circus 12 p.m., 2 p.m., 4:30 p.m. Sea Lion Encounter

25 Year Celebration

23

MAY THE BE

2010 SILVERADO 1500

24

AsparaGUIDE: April 23-25, 2010

EST CAR WIN.

2010 EQUINOX

2010 CAMARO RS

25 Year Celebration

25

who’s here “The Lighthouse” Quail Lakes 2 Die 4 Boutique A.J. Floral Suppy Accident & Injury Recovery Clinic

HYCITE

Create Air

In-Shape Health Clubs

CSC Security Cutco Cutlery CVSHP

Aladdin Bail Bonds

Delk Pest Control

Alebrijes Mexican Bistro

Delta Blood Bank Drail

Amtrak

Eagles Nest HarleyDavidson

Animal House Tags N Tac

East-West Fashions

Aroma Catering

Elegant Toes

Arts Anvil

En Masse Marketing Corp.

Awning Pros INC Bath Fitters

Evergreen Softub, Inc

Infineon Raceway J&D Spas and Stoves Java J’z K-Designers Kaya Place KCRA Channel 3 Kelly’s Kafe Kingdom Culture Ministries Kitchen Craft Knights of Columbus Kriseddie Novelties

Farm Fresh to You

Leadership Stockton Alumni Association

Fay’s Company

Legion of Mary

Big Valley Ford

Festival Store

Lincoln Mercury

Body Tune-Up School

First 5 California

Liquid Solutions Inc.

First 5 San Joaquin

Lockeford Lemonade

Boudin SF

First Baptist Church

Broadview Security

For Those Special Moments

Lockeford Meat & Sausage

Beef Jerky, etc Big Ed’s Buzzard BBQ

Brock Ent.”Dippin Dots”

Foster Farms

Lorraine’s Bows & Toys Main Street Food Concessions

Brookfalls Water

Fresh Asparagus

Butte View BBQ

Friendly Media Inc

CA BBQ

Frozen Fantasies

CA Women for Agriculture

Fruit Friz

California Asparagus Commission

Funnel Cake Express

Milennium Alarm Systems, Inc

California Dreamin

Gemma Bella

Milgard Windows

California Tourism

Georgina Landry & Assoc.

Mini Donuts

Carmen’s Taqueria Chad’s Grill & Garden Cafe Chevron Classic Amusements Comcast Community Center for The Blind Contra Costa County Fair Cookie Lee Jewlery

26

Costco Wholesale

Fun & Game Rentals

Midtown Creperie & Cafe Milan’s Sports Collectibles

Gifts 4 Less

Mo Better Finger Food

Global Travel Network

Moon River Corn Company

GMB, Inc

Nan’s Gourmet

Good Feet Store

New Vision

Grandpa’s Fudge

New Wave Wellness

Hall’s Window Center

New York Life Insurance

Hotshotz

Northern California Toyota Dealers

House of Lumpia

AsparaGUIDE: April 23-25, 2010

www.mgzoo.com

They’re back...

And they’re hungry!

Lorikeets!

May 1 - Oct. 3

Braces STEVEN F. BRIZENDINE DDS, MS

(209) 331-2010 www.mgzoo.com Steven F. Brizendine DDS, MS SPECIALIST IN ORTHODONTICS & DENTOFACIAL ORTHOPEDICS

525 S. Fairmont Ave, Suite A

They’re back...

Children & Adult Braces • invisalign® • Zoom®

Lodi, CA 95240 (209) 368-5101

And they’re hungry! www.brizbraces.com

Lorikeets!

May 1 - Oct. 3

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May 1 - Oct. 3

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25 Year Celebration

27

who’s here Northern California Whole House Fans Olde Tyme Kettle Korn Once Upon A Toe Palm Springs Hat Co. PG&E Planet Beach Contempo Spa

Stockton Back and Neck Pain Stockton Conference & Visitors Bureau Stockton Police Dept Stroud Enterprises Sunshine Pascual

Planetary Food Group

Susumu Japanese Steakhouse

PMZ Real Estate

Sweet Delights

Pregnancy Help Center

Tara Tibetan Jewelry

Primo’s Gourmet Food Co

The Garlic Man

Pulaski Tickets & Tours R&C ThaiChinese BBQ Rancho San Miguel

The Pampered Chef The Strawberry Company Tom Paige, D.C Totally Nuts

Retail by Ru

Treasures ‘n Gifts

Rocky Mountian Chocolate Factory

Tres Classique Specialty Foods Tropic Isle

Ryann’s Happy Day Pony Ride

Tropix Optix

S & B First Cook

United States Navy

Salsa Connection

US Marine Corps

San Joaquin Magazine

VFW

San Joaquin Sheriff’s Foundation

Village West Marina Watkins

Scentsy

Wells Fargo

Scoop Shop

West Coast Concessions

Screen & Shade Solutions

West Coast Golf

Sherrys Enterprise

Woodbridge Winery

Simple Realty

World of Wonders Service Museum

Sippin Good Enterprises SOFAB St. Joseph’s Medical Center

28

Stanley Steemer

Yakult USA, Inc.

2010 sponsors Thanks to our 2010 Sponsors!

Golden Crate Sponsors Bank of Stockton California Asparagus Commission Delta Blood Bank Delta Sierra Beverage Food 4 Less/Rancho San Miguel Foster Farms Hilton Stockton Michelob Ultra PG&E Toyota University of the Pacific Village West Marina Wells Fargo Bank Spear-It Sponsors A.G. Spanos Companies Berberian European Motors Chevron Downtown Stockton Alliance Pepsi Bottling Group Stockton Conference & Visitors Bureau Storer Transportation The Record Waste Management Thanks a Bunch Sponsors Brookfalls Water Corn Products International Harley Murray Inc. / Murray Trailer Hula Girl Manteca Trailer & Motorhome Sysco Central California, Inc. Woodbridge Winery Fresh Crop Sponsors Fleet Feet Stockton Certified Farmer’s Market Stockton Sports Commission West Coast Golf Thanks to...

Host Hotel Hilton Stockton Audio-Visual Services G-Force Productions Photography and Video Element Studios Stage Production LightsWest Productions BSI Imaging Rolling Stages R & R Sound Ad Campaign & Website Maintenance Palmer Advertising Official TV Station of the Festival KCRA TV3/My 58 Asparaguide (Official Guide) San Jaoquin Magazine

25 Year Celebration

29

arts and crafts vendors Bottle Stoppers

Hats

Mixed Media

The Corker

Head ‘N Home Hats

Alan Short Gallery

Candles

Henna Tattoos

Kitchen Candles

Henna Designs

Scentworks

Neeta’s Henna Tattoos

Book Jewelry

Way Cool Candles

Enchanted Lantern Music Mark Maxwell Music

Jewelry Clothing

Aquamarine

Paintings

Badd Ragz

Chapman Jewelry Design

Lynn Kessinger

Colada Company

Fabrications

Rainbow Paper Art

Dee’s Designs

Glaslady

Ratafia Studios

Design in Rhinestones

Lady Bug Design

Harmony Enterprises

Mopilo Designs

Parasols & Fans

K&S Greetings

Morgan Fischer

Brellas ‘N Fans

John Conroy

Nishimura Designs

Juan & Maria Moncayo

Northern Lights

Photography

Mystery Design

John Osterhaug

Kim Trueba

Toot Sweets

Pietra Jewelry

Mopilo Photography

Young Punks

Rainbow Jewelry

Drawings

Ray of Light Natural Beauty

J.S. Perry Originals California Caricatures Fabric Art Antonio Mendoza Arlyne & Richard Julao Charlie Zheng It’s Sew Perfect Face Painting Linda Vogel Garden Decor Potters Studio Weathered Woods Glass Art Crystal Fantasies Michael K. Originals Shades of Gold Hair Accessories Hair Claws Sherri Bows

30

Sarah Alice Britton Designs

Pottery Contemporary Pottery Eileen Goldenberg

Shari Milner

Giorgos Nikolaou

Stone Circle Studio

Rolled Oats Pottery

Taber Studios Terry Clift Rare Coins

Signs

The Family Jewels

Pam’s Pets

Whimsical Jewelry

Red Horse Signs

Wristy Business Skin Care Leather

Green Frog Soap Works

Eugene Leather Works

The Coconut Hut

Santini Leather Merchant

The Salt Project

Wooly Rascals

Wonder Oil Products

Magnets

Wood Art

The Magnetic Garden

Chris & Julie Peterson Hardwood Creations

Metal Art

Keepers Fan Pulls

Brighten Your Life Creations

MamaZooka Designs

Copper River Creations

T&T Creations

Courtyard Art & Designs

The Woodsman

Second City Arts

Woodkins by Linda

AsparaGUIDE: April 23-25, 2010

Now offering daily

FAMILY SPECIALS & HAPPY HOUR PIZZA Lincoln Center South

900 W. Benjamin Holt Drive • (209) 957-2850

Parkwoods Shopping Center

1744 W. Hammer Lane • (209) 477-2677

MON – THURS 11:00am – 10:00pm FRI & SAT 11:00am – 11:00pm • SUN 12:00pm – 10:00pm

Zuckerman Family Farms Available at Select California

Farmers Markets

Roscoe Zuckerman

open 25 Year Celebration

31

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32

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AsparaGUIDE: April 23-25, 2010

charities benefit

25 years and over $4.6 million

has been contributed back to local charities.

We all know the annual Stockton Asparagus Festival is the not-to-be-missed event of the San Joaquin Valley, named in 2000 by Sunset magazine as the “Best of the West Food Fest.” What you might not know is how much of the money raised by the festival actually goes back into the community each year. Here’s how it works: Volunteers facilitate much of the work needed at the event, and then their donated time is converted into an hourly wage. At the end of it all, the earnings are donated to the organization each volunteer represents.

The idea started twenty-five years ago, when festival cofounder and Stockton resident Joe Travale wanted to create an annual event to promote tourism throughout the entire county, and to bring money to the countless local non-profit organizations doing such great things in the community.

The Asparagus Festival’s important role as a local fundraiser has only grown since then. The more hours volunteers work, the more money they earn for their respective organizations.

In the past 25 years, over $4.6 million has been contributed back fun facts to local charities directly from Did you know the asparagus the Stockton Asparagus Festival. is part of the lily family?

Stop by, say hello, and show your An asparagus spear support to this year’s Stockton can grow up to Asparagus Festival volunteers!

10 inches in one day.

At the first Asparagus Festival in 1985, 1,000 pounds of asparagus were consumed.

This year, we expect to eat almost 40,000 pounds of asparagus over the course of three days.

45,000 orders of Deep-Fried Asparagus 9,000 orders of Asparagus Tri-Tip Sandwiches 4,000 orders of Asparagus Burritos Asparagus Ice Cream…?

This is the first year for ice cream, so be sure to try it out and add to these fun asparagus facts!

25 Year Celebration

33

indulge who’s participating in asparagus Asparagus Alley

The Asparagus Festival’s been named the “Best of the West Food Fest,” and for good reason. Get a taste of the festival headliner yourself at Asparagus Alley, where you can try anything from asparagus burritos or asparagus tri-tip to world-famous deepfried asparagus, or the alley’s newest addition— asparagus ice cream.

Official Asparagus Festival Cookbook

Celebrate the 25th anniversary of the Stockton Asparagus Festival with 166 recipes featuring asparagus as the starring ingredient.

From aspara-appetizers to asparasoups and sauces, the collection will feature recipes from past cookbooks, the files of the California Asparagus Commission, and top winners of the annual Asparagus Recipe Contest. Pick up a copy to take home while you’re here at the festival.

Spear-Its of the Valley

It’s obvious that asparagus gets a lot of love at this festival—even when it comes to beverages. In addition to the selection of wines, microbrews, and the Aspara-mary cocktail, the “spear-its” tent will feature a new sipper—Chelada, a refreshing mix of Budweiser and Clamato juice—as well as locally-based Hula Girl’s fruity cocktails.

34

AsparaGUIDE: April 23-25, 2010

e at on

1!

t$

s ju

D

TONY VICE’S

45 Hour

ULTRA RUN Come support tony during his 45 hour ultra run to raise proceeds for the San Joaquin American Red Cross and the Socorro Lopez Memorial Scholarship

HigHligHts: Tony will run approximately 150 + miles * Tony will burn over 30,000 calories

Donate just $1.00 and receive an entry to win a top of the line treadmill courtesy of Fitness 360 Help us reach our goal of $50,000

FLEET FEET SPORTS 6541 Pacific Ave. Stockton 209.952.1446

Sponsors:

25 Year Celebration

35

try these who’s recipes participating

baked asparagus

with goat cheese and bread crumbs Photos and Recipes courtesy of www.calasparagus.com

1-1/2 pounds jumbo or extra-large California asparagus, trimmed 2-1/4 tablespoons butter, melted, divided 2 ounces fresh white goat cheese, crumbled into bits (about 1/2-cup) 1/2-cup fresh, white breadcrumbs Coat asparagus spears with 1-1/2 tablespoons melted butter, then salt lightly.

36

Arrange in an oven-to-table shallow baking dish large enough to hold the asparagus in 1 layer.

Evenly distribute cheese bits over asparagus, then sprinkle with breadcrumbs.

Drizzle remaining 1 tablespoon melted butter over breadcrumbs.

Bake at 400Âş F. until asparagus is tender-crisp and the breadcrumbs lightly browned, about 10 minutes.

6 servings

AsparaGUIDE: April 23-25, 2010

Your support means a brighter future for San Joaquin County ERHOU ART SE CH

CENTER FOR FAMILIES

Our programs help

➢ Increase literacy ➢ Put people to work ➢ Reduce the dropout rate ➢ Deter gang involvement ➢ Assist the uninsured

Charterhouse Center for Families (209) 476-1106 www.charterhousecenter.org Providing for families since 1986

Save the Date!

September 9, 2010 San Joaquin County Regional Culinary Showcase 25 Year Celebration

37

try these recipes

crispy california asparagus straws

Photos and Recipes courtesy of www.calasparagus.com 36 California asparagus spears 4 sheets of phyllo dough, thawed 4 oz. Parmesan cheese, grated Ÿ cup butter, melted salt and pepper to sprinkle on top Preheat oven to 425° F Trim ends of asparagus.

Blanche asparagus in boiling salted water until lightly tender to the bite, about 3 minutes.

Place one sheet of phyllo on a cutting board.

Set aside the remaining sheets, cover with a damp towel.

Brush the phyllo sheet with melted butter.

Cut the sheet into nine

38

rectangles, two cuts down from the top, two cuts across.

Place an asparagus spear at the bottom of the short side of the rectangle with the tip sticking out from the dough by 2 inches.

Sprinkle on a teaspoon of cheese.

Roll up spear and seal with butter.

Finish with remaining spears.

Place on cookie sheet lined with parchment paper.

Sprinkle with remaining cheese, salt and pepper.

Cover the exposed asparagus tips with foil.

Bake until golden brown and crispy 10 to 12 minutes.

Serve warm.

Makes 36 single asparagus straws.

AsparaGUIDE: April 23-25, 2010

1

Come see us at the Asparagus Festival inside the Home & Garden building!

$ 00 OFF

*Limit one per person

Caramel Apple*

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wesson hearing

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39

try these who’s recipes participating

tangy lamb

and asparagus lettuce cups

Photos and Recipes courtesy of www.calasparagus.com Dressing; 1/4 cup ginger, peeled and sliced 1/4 cup lemon grass, sliced 1/4 cup lime juice 2 tablespoons fish sauce 2 tablespoons water 3 tablespoons sweet chili sauce Filling; 2 tablespoons sesame oil 1 lb. ground Lamb salt and pepper to taste 1 lb Asparagus, trimmed and cut on diagonal into 1 inch pieces 1 small red bell pepper, diced 12 iceberg or butter lettuce leaves For dressing, puree first 5 ingredients in blender. Let stand 15 minutes to 1 hour.

Strain mixture into a small

40

bowl. Squeeze liquid from solids and discard solids.

Add sweet chili sauce.

Heat 1 tablespoon sesame oil in large skillet over medium heat. Add seasoned ground Lamb. Sautee until cooked through. Drain off fat. Remove from pan and transfer to mixing bowl. Add remaining tablespoon oil to sauté pan. Sauté Asparagus and red pepper until tender.

Add to Lamb. Reserve ¼ cup dressing and add the remaining dressing to coat mixture well. Arrange lettuce cups on a platter. Trimming edges on any oversized leaves. Spoon approximately 2 heaping tablespoons Lamb-Asparagus mixture into lettuce cups. Serve remaining sauce along side.

Serve at room temperature.

Serves 4

AsparaGUIDE: April 23-25, 2010

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local who’s expert participating

ed zuckerman asparagus grower

When the local conversation turns to farming, one name always crops up: Zuckerman.

In the San Joaquin Delta region for decades, Zuckerman Family Farms will supply the majority of the almost 40,000 pounds of asparagus for this month’s Stockton Asparagus Festival. In charge of operations for the diverse farming enterprise is its president and CEO, Eddie Zuckerman, grandson of the founder, who is equally at home on the slopes as he is playing the fields.

SJ Mag: Are you a native of San Joaquin County—homegrown, so to speak?

EZ: I am homegrown. I took a brief hiatus for college. I went to University of Nevada, Reno (UNR) for two years, during which I had a very successful ski-racing career, then came home to Stockton and finished up my degree at Pacific.

SJ Mag: From the fields to the slopes, huh? Seems like an unlikely trajectory.

EZ: Not really. My family had a house in the mountains, so I was around snow quite a bit growing up. It was a natural progression for me, I think.

SJ Mag: The return to your roots is a welcome one, we assure you.

What is it like to be a modern-day asparagus grower in San Joaquin County?

EZ: Great. California has seen a decline in overall crop production actually, but asparagus is truly a global vegetable in terms of growth and consumption.

Central Valley soils are known for producing juicy, larger-sized spears. Thicker spears are more flavorful in general.

SJ Mag: So size really does matter?

EZ: Of course it does.

42

SJ Mag: How do you know when it’s love at first bite?

EZ: There’s nothing worse than overcooked asparagus, so for me love at first bite is asparagus al dente.

SJ Mag: Every man has his breaking point, even farmers, so between you, me, and thousands of readers, do you ever get sick of asparagus?

EZ: Not me. I slam it down every chance I get.

SJ Mag: How do you like it served?

EZ: With a little olive oil, salt, and pepper.

SJ Mag: What are the perks of buying local?

EZ: You get more flavorful asparagus, make a significant contribution to the local economy, and are more assured of the highest quality. Also, food safety is a huge issue that everyone should give consideration to.

SJ Mag: And lastly, how do local asparagus growers get down and dirty?

EZ: A lot of us are hands-on bosses, so I’d definitely say on the job.

AsparaGUIDE: April 23-25, 2010

Inspired Kitchens

www.AsparagusFest.com 25 Year Celebration

43 43

festival who’sstore participating merchandise

festival store collectors merchandise Find these and more at the Asparagus Festival.

FESTIVAL SOUVENIRS & COLLECTIBLES 2010 T-Shirt $10.00 2010 Ball Cap $10.00 2010 Visor $10.00 2010 Wine Glass $ 6.00 2010 Margarita Glass $ 6.00 Aspara-Mary Glass $ 6.00 (not dated) Anniversary Beer Mugs $ 6.00 Anniversary Beads $ 3.00 Anniversary Cookbooks $12.00 Festival Pins $ 5.00 Festival Tote Bags $15.00 Past Festival Shirts $ 3.00 Mix & Match Collectible Glassware

$ 2.00 each

$10.00 for 6

$20.00 for case (24)

44

AsparaGUIDE: April 23-25, 2010

VISITSTOCKTON.ORG

FREE

STOCKTON CONFERENCE & VISITORS BUREAU

Celebrate!

Stockton

COMPLIMENTARY COPY OF THE STOCKTON ACTIVITIES GUIDE.

THE OFFICIAL 2010 ACTIVITIES GUIDE

www.visitstockton.org

Stop by our booth during the Festival for a FREE Guide to all the fun happenings around town.

EAT SHOP PLAY STAY ENJOY STOCKTON WHILE YOU’RE HERE

The NEW 2010 is Here

Greater

a division of the Greater Stockton Chamber of Commerce

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Ca Aspara Comiss

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who’s through participating the years

46

AsparaGUIDE: April 23-25, 2010

48

AsparaGUIDE: April 23-25, 2010