GUIDE
2010 AsparagUIDE
25thAnnual
th
on m
Best of the West Food Fest
FONTS:
CMYK COLORS
Celebrating Our 25th year! April 23rd-25th
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25 years of spears!
Welcome to the
25th Annual Stockton Asparagus Festival! This year’s festival brings 36,000 pounds (you heard us right!) of the best locally-grown asparagus to be served at Asparagus Alley, in our famous deep-fried asparagus, steak and asparagus sandwiches, asparagus pasta, and the delicious asparagus burritos. New this year is the asparagus ice cream— be sure to try it out. Wash it all down with an asparagus margarita we call the “Aspara-rita,” or try the new “AsparaMary”—tomato beer with an asparagus spear! Remember, by purchasing your Beverage/ Asparagus Alley food tickets in the many locations throughout the festival (see map on page 16 of the pocket guide), all proceeds benefit over 100 local non-profits. To date, over $4.7 million has been donated to these charities. Many people do not realize that we work all year to create the largest charitable festival in California. And by that, we mean we give more “green” away! On behalf of the City of Stockton, our sponsors, committees, and volunteers—Welcome to the “Best of The West Food Fest.” Enjoy a wonderful time with your friends and family! C.P. Riddle President
Kate Post Executive Director
and the Board of Directors
25 Year Celebration
For complete Asparagus Festival information or to order tickets, call (209) 644-3740 or purchase your tickets online at asparagusfest.com
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Proud Sponsor of the
25 Asparagus
th
Annual
Festival
Stop by our Festival Booth!
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AsparaGUIDE: www.Pacifi c.eduApril 23-25, 2010
festival highlights
The Pete Escovedo Latin Jazz Orchestra
Legendary percussionist Pete Escovedo opens up the festival with his rich fusion of smooth jazz, salsa, Latin jazz, and contemporary music. Friday, 12:30 p.m. – Main Stage
Great Spear-It Run
Hundreds of participants, three runs, one great cause. Races start bright and early just outside the Weber Avenue festival entrance, and you’ll see plenty of costumed characters along the way. Saturday, 8 a.m. – Weber Ave.
Deep-Fried Asparagus Eating Competition
Seasoned professionals and eager rookies scarf down pound after pound of deepfried asparagus to earn this year’s championship title. Saturday, Noon – Main Stage
25 Year Celebration
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AsparaGUIDE: April 23-25, 2010
festival highlights
Blue Oyster Cult
With their diverse, guitar-driven jam sessions, Blue Oyster Cult has gained success with classic hits like “(Don’t Fear) the Reaper” and “Burnin’ for You.” Saturday, 4:30 p.m. – Main Stage
Patriots Jet Air Team
It’s a bird, it’s a plane—no, it’s the Patriots Jet Air Team! Look up to the skies to see the only civilian jet formation aerobatic team in North America as they fly over the festival in L-39 jets to commemorate the 25th annual Stockton Asparagus Festival. Saturday, 6:15 p.m. – Directly following Blue Oyster Cult
25 Year Celebration
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Opening Day: Friday, May 7, 11 am - 6 pm
NEW Location on the Waterfront! DeCarli Square, across from the Downtown Cinema
FRESH
$15
SPECIAL
Local Produce & Flowers Pastries & Desserts Artesian Crafts Cooking Demonstrations Entertainment & Kids’ Activities
COMMEMORATIVE FARMERS MARKET SHOPPING BAG & $10 IN FARMERS MARKET MONEY. Offer valid through May 2010
209.464.5246 English 209.888.8637 Español www.downtownstockton.org
lincOln’S cAlifOrniA legAcy
The Rail Splitter and the Railroads: Lincoln, the Union and the Golden State On Exhibit through May 2010
muSeum OPen dAily 10 A.m. – 5 P.m.
SOme ASSembly required
Toys from the Museum’s Collection
tHe migrAnt PrOject: cAlifOrniA fArm WOrkerS Explore the Human Cost of Feeding America
On Exhibit March 1 – June 21, 2010
ride
tHe
SteAm trAinS!
Weekends: April-September
At Old SAcrAmentO StAte HiStOric PArk
ViSit North America’s finest and most popular railroad museum, open daily 10 a.m.-5 p.m. exPerience lavishly restored trains, galleries highlighting the human face of the railroad, a magnificent toy train exhibit—and now, the golden “Lost Spike!” ride behind a real steam locomotive weekends April-Sept. (also selected weekends Oct.-Dec.). SHOP at our fabulous Museum Store, and rent our unique facilities!
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Corner 2nd and “I” Streets
(916) 445-6645
californiastaterailroadmuseum.org
AsparaGUIDE: April 23-25, 2010
festival highlights
Loverboy
The Canadian band has made a name for itself in the world of classic rock, sharing the stage with the likes of Journey, ZZ Top, and Kansas with hit songs like “Working for the Weekend” and “Heaven in Your Eyes.” Sunday, 4:30 p.m. – Main Stage
The Velocity Circus
From the mystical contortionist to the aerial tissue artist, the show is a display of athleticism and coordination, a la Cirque du Soleil, and is all around mesmerizing. Daily, 12 p.m., 2 p.m., 4 p.m. – Intersection of Center and Fremont Streets
Sea Lion Encounter
Dr. Hurley’s world-famous sea lions are back for a second year at the festival. Don’t miss out on their entertaining antics and a chance to get a photo taken with one of the sea lion “stars.” Daily, Noon training session, 2 p.m. and 4:30 p.m. shows – Weber Point Waterfront
25 Year Celebration
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“Always leave time for playfulness and laughter” -ROBERT MONDAVI
Beautiful Retail Center • Wine Tasting • Public Tours Visitor Center Open Everyday 10:30 a.m. – 4:30 p.m. 5950 E. Woodbridge Rd. (1/2 Mile East of HWY 99) 209.365-8139 • www.woodbridgewines.com
SAVE $400 15% OFF
ON ANY REGULAR PRICED ITEM
Offer expires May 31, 2010
ANY 28LB OR LARGER BAG OF DOG FOOD Offer expires May 31, 2010
Family owned and operated since 1990 909 West March Lane. Stockton, Ca
(209) 957-6278 • www.shopcarterspetmart.com
Store Hours M-F 8:30am -8pm Sat 8:30am-7pm Sun 9am-6pm
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AsparaGUIDE: April 23-25, 2010
festival highlights
Hole in One
Take a swing at winning a $100,000 prize and a Mercedes Benz from Berberian Motors. Buy a ball for 50 cents, and shoot for a hole-in-one above McLeod lake over 40 yards away. Golfers of all ages welcome! Ongoing, McLeod Park
Tyson the Skateboarding Bulldog
Everyone’s favorite furry friend on four wheels will be joining the festival once again as he cruises the concrete on his trusty board. Daily, 11 a.m., 1 p.m., 3 p.m. – Civic Court in Skyy Dog Arena
Celebrity Kitchen
Martin Yan, KCRA 3 news anchors, and other local chefs show off their cooking chops as they demonstrate recipes to the audience. Ongoing – Civic Auditorium
25 Year Celebration
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Arbor Place
Open Advertiser
Paintings • Prints • Photography • Art Glass Ceramics • Sculpture • Jewelry • Cards
www.tidewaterartgallery.org Monday-Friday 10am-5pm
Creative Child Care, Inc. has been serving children and families throughout San Joaquin County for over 18 years! Offering inclusive, high quality early care and education opportunities for infants, preschool and school age children, opportunities for family involvement, community-building and curriculum supported by the High/Scope approach to learning.
Looking for a career in Early Childhood Education? Do you have at least 6 units of ECE or Child Development? Call us!
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Need Child Care? Visit www.celms.org or call us at 209-941-9100 for assistance.
AsparaGUIDE: April 23-25, 2010
festival highlights
Strolling Performers
Dragon Knights stiltwalkers will tower over the crowd during the festival, and cowboy comedy act Fables of the West will have audiences rolling in laughter. Ongoing – throughout festival
Asparazone
Bring your kids over to the Asparazone, which features pony rides, carnival rides and games, and other kid-friendly attractions. Ongoing – Weber Point
3D Sidewalk Chalk
Artist and Guinness World Record holder Tracy Lee Stum will create a one-of-a-kind illustration over the course of the festival’s three days. Ongoing – Joan Darrah Promenade
Arts & Crafts Vendors
Peruse wares from over one hundred vendors from across the country, from jewelry and glassware to paintings and pottery. Ongoing – Martin Luther King Jr. Plaza
25 Year Celebration
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asparamap 16
AsparaGUIDE: April 23-25, 2010
www.AsparagusFest.com 25 Year Celebration
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AsparaGUIDE: April 24-26, 2010
friday schedule
friday Main Stage:
12:30 p.m. Pete Escovedo Latin Jazz Orchestra 4 p.m. Sha Na Na
DeCarli Stage:
10:30-11:30 a.m. Lodi Arts & Culture “Stepping Out”/ Stockton Parks & Recreation “City Tappers” 11:30 a.m.-12:15 p.m. SRO: Vocal Jazz Quartet 12:15-1:15 p.m. John Covert and Crystal Image 1:15-2:30 p.m. The Advocates (Person Centered Services) 2:30-3:30 p.m. The O’Kane Mutiny: Irish Traditional and Celtic Rock 3:30-5 p.m. Steppin’ Out with Geri Eckert: Big Band/Jazz 5-6:30 p.m. P.L.A.Y. Multicultural Dance and Music
Celebrity Kitchen:
11 a.m. KCRA 3 12 p.m. Tyler Stone 1 p.m. Rolly Sangala, Rancho San Miguel 2 p.m. TBA 3 p.m. Tyler Stone 4 p.m. TBA 5 p.m. Kenneth Buns
Ongoing:
11 a.m., 1 p.m., 3 p.m. Skyy Dogs USA and Tyson the Skateboarding Dog 12 p.m., 2 p.m., 4 p.m. Velocity Circus 12 p.m., 2 p.m., 4:30 p.m. Sea Lion Encounter
25 Year Celebration
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The Delicious Life Much more than just a collection of stores, Stockton’s famed THE MIRACLE MILE is fast becoming the center of haute cuisine, international films, diverse music and art performances that complement our unique, boutique shopping. There’s food, fun, furnishings and fashion all in a pedestrian-friendly outdoor destination… THE MIRACLE MILE.
The Miracle Mile... A Stockton Tradition
209.948.MILE (6453) StocktonMiracleMile.com
Pacific Avenue between Harding Way & Alpine and Harding Way between Lincoln & El Dorado (One mile north of the Downtown Waterfront)
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San Joaquin Magazine AsparaGUIDE: April
24-26, 2010
saturday schedule
saturday Main Stage:
12 p.m. IFOCE Deep-Fried Asparagus Eating Competition 1:30 p.m. CoverGrrlz 4:30 p.m. Blue Oyster Cult
DeCarli Stage:
10-11 a.m. Dance Extreme 11 a.m.-12 p.m. Cesar Chavez High School Jazz Band 12-1 p.m. Ballet Folklorico de Frank Zapata 1-3 p.m. Mike Torres Band 3-4 p.m. Mariachi Cali 4-6:30 p.m. Latin Magic Band
Celebrity Kitchen:
11 a.m. KCRA 3 12 p.m. Martin Yan 1 p.m. Chef Octavio, Rancho San Miguel 2 p.m. Martin Yan 3 p.m. Claudia Pruett and Rima Barkett 4 p.m. Martin Yan 5 p.m. LeGrand Ganoe
Ongoing:
11 a.m., 1 p.m., 3 p.m. Skyy Dogs USA and Tyson the Skateboarding Dog 12 p.m., 2 p.m., 4 p.m. Velocity Circus 12 p.m., 2 p.m., 4:30 p.m. Sea Lion Encounter
More Fun
8 a.m. The Great Spear-It Run 6:15 p.m. Patriots Jet Team Air Show and Flyover
25 Year Celebration
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AsparaGUIDE: April 24-26, 2010
sunday schedule
sunday Main Stage:
1 p.m. Tennessee River: A Tribute to Alabama 4:30 p.m. Loverboy
DeCarli Stage:
10-10:30 a.m. KAOS Dance Company 10:30-11:30 a.m. Los Danzantes del Puerto 11:30 a.m.-12:30 p.m. Stockton School for the Performing Arts 12:30-1:30 p.m. Stockton Bukkyo Taiko 1:30-2:30 p.m. All City Honor Choir/ Cesar Chavez High School Show Choir 2:30-3:30 p.m. Cesar Chavez High School Mariachi Band 3:30-4:30 p.m. Na Hoku Mai Kanoelani 4:30-6:30 p.m. Last Stage
Celebrity Kitchen:
11 a.m. KCRA 3 12 p.m. Martin Yan 1 p.m. Claudia Pruett and Rima Barkett 2 p.m. Martin Yan 3 p.m. Cherie Weiland 4 p.m. Martin Yan 5 p.m. Tammie Webb, Zavattero’s Catering
Ongoing:
11 a.m., 1 p.m., 3 p.m. Skyy Dogs USA and Tyson the Skateboarding Dog 12 p.m., 2 p.m., 4 p.m. Velocity Circus 12 p.m., 2 p.m., 4:30 p.m. Sea Lion Encounter
25 Year Celebration
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MAY THE BE
2010 SILVERADO 1500
24
AsparaGUIDE: April 23-25, 2010
EST CAR WIN.
2010 EQUINOX
2010 CAMARO RS
25 Year Celebration
25
who’s here “The Lighthouse” Quail Lakes 2 Die 4 Boutique A.J. Floral Suppy Accident & Injury Recovery Clinic
HYCITE
Create Air
In-Shape Health Clubs
CSC Security Cutco Cutlery CVSHP
Aladdin Bail Bonds
Delk Pest Control
Alebrijes Mexican Bistro
Delta Blood Bank Drail
Amtrak
Eagles Nest HarleyDavidson
Animal House Tags N Tac
East-West Fashions
Aroma Catering
Elegant Toes
Arts Anvil
En Masse Marketing Corp.
Awning Pros INC Bath Fitters
Evergreen Softub, Inc
Infineon Raceway J&D Spas and Stoves Java J’z K-Designers Kaya Place KCRA Channel 3 Kelly’s Kafe Kingdom Culture Ministries Kitchen Craft Knights of Columbus Kriseddie Novelties
Farm Fresh to You
Leadership Stockton Alumni Association
Fay’s Company
Legion of Mary
Big Valley Ford
Festival Store
Lincoln Mercury
Body Tune-Up School
First 5 California
Liquid Solutions Inc.
First 5 San Joaquin
Lockeford Lemonade
Boudin SF
First Baptist Church
Broadview Security
For Those Special Moments
Lockeford Meat & Sausage
Beef Jerky, etc Big Ed’s Buzzard BBQ
Brock Ent.”Dippin Dots”
Foster Farms
Lorraine’s Bows & Toys Main Street Food Concessions
Brookfalls Water
Fresh Asparagus
Butte View BBQ
Friendly Media Inc
CA BBQ
Frozen Fantasies
CA Women for Agriculture
Fruit Friz
California Asparagus Commission
Funnel Cake Express
Milennium Alarm Systems, Inc
California Dreamin
Gemma Bella
Milgard Windows
California Tourism
Georgina Landry & Assoc.
Mini Donuts
Carmen’s Taqueria Chad’s Grill & Garden Cafe Chevron Classic Amusements Comcast Community Center for The Blind Contra Costa County Fair Cookie Lee Jewlery
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Costco Wholesale
Fun & Game Rentals
Midtown Creperie & Cafe Milan’s Sports Collectibles
Gifts 4 Less
Mo Better Finger Food
Global Travel Network
Moon River Corn Company
GMB, Inc
Nan’s Gourmet
Good Feet Store
New Vision
Grandpa’s Fudge
New Wave Wellness
Hall’s Window Center
New York Life Insurance
Hotshotz
Northern California Toyota Dealers
House of Lumpia
AsparaGUIDE: April 23-25, 2010
www.mgzoo.com
They’re back...
And they’re hungry!
Lorikeets! May 1 - Oct. 3
Braces STEVEN F. BRIZENDINE DDS, MS
(209) 331-2010 www.mgzoo.com Steven F. Brizendine DDS, MS SPECIALIST IN ORTHODONTICS & DENTOFACIAL ORTHOPEDICS
525 S. Fairmont Ave, Suite A
They’re back...
Children & Adult Braces • invisalign® • Zoom®
Lodi, CA 95240 (209) 368-5101
And they’re hungry! www.brizbraces.com
Lorikeets! May 1 - Oct. 3
sean & willard
(209) 331-2010 www.mgzoo.com
They’re back...
And they’re hungry!
Lorikeets! May 1 - Oct. 3
(209) 331-2010 www.mgzoo.com
25 Year Celebration
27
who’s here Northern California Whole House Fans Olde Tyme Kettle Korn Once Upon A Toe Palm Springs Hat Co. PG&E Planet Beach Contempo Spa
Stockton Back and Neck Pain Stockton Conference & Visitors Bureau Stockton Police Dept Stroud Enterprises Sunshine Pascual
Planetary Food Group
Susumu Japanese Steakhouse
PMZ Real Estate
Sweet Delights
Pregnancy Help Center
Tara Tibetan Jewelry
Primo’s Gourmet Food Co
The Garlic Man
Pulaski Tickets & Tours R&C ThaiChinese BBQ Rancho San Miguel
The Pampered Chef The Strawberry Company Tom Paige, D.C Totally Nuts
Retail by Ru
Treasures ‘n Gifts
Rocky Mountian Chocolate Factory
Tres Classique Specialty Foods Tropic Isle
Ryann’s Happy Day Pony Ride
Tropix Optix
S & B First Cook
United States Navy
Salsa Connection
US Marine Corps
San Joaquin Magazine
VFW
San Joaquin Sheriff’s Foundation
Village West Marina Watkins
Scentsy
Wells Fargo
Scoop Shop
West Coast Concessions
Screen & Shade Solutions
West Coast Golf
Sherrys Enterprise
Woodbridge Winery
Simple Realty
World of Wonders Service Museum
Sippin Good Enterprises SOFAB St. Joseph’s Medical Center
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Stanley Steemer
Yakult USA, Inc.
2010 sponsors Thanks to our 2010 Sponsors! Golden Crate Sponsors Bank of Stockton California Asparagus Commission Delta Blood Bank Delta Sierra Beverage Food 4 Less/Rancho San Miguel Foster Farms Hilton Stockton Michelob Ultra PG&E Toyota University of the Pacific Village West Marina Wells Fargo Bank Spear-It Sponsors A.G. Spanos Companies Berberian European Motors Chevron Downtown Stockton Alliance Pepsi Bottling Group Stockton Conference & Visitors Bureau Storer Transportation The Record Waste Management Thanks a Bunch Sponsors Brookfalls Water Corn Products International Harley Murray Inc. / Murray Trailer Hula Girl Manteca Trailer & Motorhome Sysco Central California, Inc. Woodbridge Winery Fresh Crop Sponsors Fleet Feet Stockton Certified Farmer’s Market Stockton Sports Commission West Coast Golf Thanks to... Host Hotel Hilton Stockton Audio-Visual Services G-Force Productions Photography and Video Element Studios Stage Production LightsWest Productions BSI Imaging Rolling Stages R & R Sound Ad Campaign & Website Maintenance Palmer Advertising Official TV Station of the Festival KCRA TV3/My 58 Asparaguide (Official Guide) San Jaoquin Magazine
25 Year Celebration
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arts and crafts vendors Bottle Stoppers
Hats
Mixed Media
The Corker
Head ‘N Home Hats
Alan Short Gallery
Candles
Henna Tattoos
Kitchen Candles
Henna Designs
Scentworks
Neeta’s Henna Tattoos
Book Jewelry
Way Cool Candles
Enchanted Lantern Music Mark Maxwell Music
Jewelry Clothing
Aquamarine
Paintings
Badd Ragz
Chapman Jewelry Design
Lynn Kessinger
Colada Company
Fabrications
Rainbow Paper Art
Dee’s Designs
Glaslady
Ratafia Studios
Design in Rhinestones
Lady Bug Design
Harmony Enterprises
Mopilo Designs
Parasols & Fans
K&S Greetings
Morgan Fischer
Brellas ‘N Fans
John Conroy
Nishimura Designs
Juan & Maria Moncayo
Northern Lights
Photography
Mystery Design
John Osterhaug
Kim Trueba
Toot Sweets
Pietra Jewelry
Mopilo Photography
Young Punks
Rainbow Jewelry
Drawings
Ray of Light Natural Beauty
J.S. Perry Originals California Caricatures Fabric Art Antonio Mendoza Arlyne & Richard Julao Charlie Zheng It’s Sew Perfect Face Painting Linda Vogel Garden Decor Potters Studio Weathered Woods Glass Art Crystal Fantasies Michael K. Originals Shades of Gold Hair Accessories Hair Claws Sherri Bows
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Sarah Alice Britton Designs
Pottery Contemporary Pottery Eileen Goldenberg
Shari Milner
Giorgos Nikolaou
Stone Circle Studio
Rolled Oats Pottery
Taber Studios Terry Clift Rare Coins
Signs
The Family Jewels
Pam’s Pets
Whimsical Jewelry
Red Horse Signs
Wristy Business Skin Care Leather
Green Frog Soap Works
Eugene Leather Works
The Coconut Hut
Santini Leather Merchant
The Salt Project
Wooly Rascals
Wonder Oil Products
Magnets
Wood Art
The Magnetic Garden
Chris & Julie Peterson Hardwood Creations
Metal Art
Keepers Fan Pulls
Brighten Your Life Creations
MamaZooka Designs
Copper River Creations
T&T Creations
Courtyard Art & Designs
The Woodsman
Second City Arts
Woodkins by Linda
AsparaGUIDE: April 23-25, 2010
Now offering daily
FAMILY SPECIALS & HAPPY HOUR PIZZA Lincoln Center South
900 W. Benjamin Holt Drive • (209) 957-2850
Parkwoods Shopping Center
1744 W. Hammer Lane • (209) 477-2677
MON – THURS 11:00am – 10:00pm FRI & SAT 11:00am – 11:00pm • SUN 12:00pm – 10:00pm
Zuckerman Family Farms Available at Select California
Farmers Markets
Roscoe Zuckerman
open 25 Year Celebration
31
Ice. For every event. Diamond Ice celebrates summer!
For All Your Summer Events
Delivery Ice. For every event. • Event Trailers Ice. For every event. • Party Ice • Crushed Ice • Bagged Ice C r u s h e d . B l o c k . B a g g e d . D e l i v e r y. • Block Ice • C r u s h e d . B l o c k . B a g g e d . D e l i v e r y. Ice Sculptures C r u s h e d . B l o c k . B a g g e d . D e l i v e r y.
tel 209.943.9422
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209.943.9422 www.diamondicein tel tel 209.943.9422 www.diamondice www.diamondiceinc.com
AsparaGUIDE: April 23-25, 2010
charities benefit
25 years and over $4.6 million
has been contributed back to local charities.
We all know the annual Stockton Asparagus Festival is the not-to-be-missed event of the San Joaquin Valley, named in 2000 by Sunset magazine as the “Best of the West Food Fest.” What you might not know is how much of the money raised by the festival actually goes back into the community each year. Here’s how it works: Volunteers facilitate much of the work needed at the event, and then their donated time is converted into an hourly wage. At the end of it all, the earnings are donated to the organization each volunteer represents. The idea started twenty-five years ago, when festival cofounder and Stockton resident Joe Travale wanted to create an annual event to promote tourism throughout the entire county, and to bring money to the countless local non-profit organizations doing such great things in the community. The Asparagus Festival’s important role as a local fundraiser has only grown since then. The more hours volunteers work, the more money they earn for their respective organizations. In the past 25 years, over $4.6 million has been contributed back fun facts to local charities directly from Did you know the asparagus the Stockton Asparagus Festival. is part of the lily family? Stop by, say hello, and show your An asparagus spear support to this year’s Stockton can grow up to Asparagus Festival volunteers! 10 inches in one day.
At the first Asparagus Festival in 1985, 1,000 pounds of asparagus were consumed. This year, we expect to eat almost 40,000 pounds of asparagus over the course of three days. 45,000 orders of Deep-Fried Asparagus 9,000 orders of Asparagus Tri-Tip Sandwiches 4,000 orders of Asparagus Burritos Asparagus Ice Cream…? This is the first year for ice cream, so be sure to try it out and add to these fun asparagus facts!
25 Year Celebration
33
indulge who’s participating in asparagus Asparagus Alley
The Asparagus Festival’s been named the “Best of the West Food Fest,” and for good reason. Get a taste of the festival headliner yourself at Asparagus Alley, where you can try anything from asparagus burritos or asparagus tri-tip to world-famous deepfried asparagus, or the alley’s newest addition— asparagus ice cream.
Official Asparagus Festival Cookbook
Celebrate the 25th anniversary of the Stockton Asparagus Festival with 166 recipes featuring asparagus as the starring ingredient. From aspara-appetizers to asparasoups and sauces, the collection will feature recipes from past cookbooks, the files of the California Asparagus Commission, and top winners of the annual Asparagus Recipe Contest. Pick up a copy to take home while you’re here at the festival.
Spear-Its of the Valley
It’s obvious that asparagus gets a lot of love at this festival—even when it comes to beverages. In addition to the selection of wines, microbrews, and the Aspara-mary cocktail, the “spear-its” tent will feature a new sipper—Chelada, a refreshing mix of Budweiser and Clamato juice—as well as locally-based Hula Girl’s fruity cocktails.
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AsparaGUIDE: April 23-25, 2010
e at on
1!
t$
s ju
D
TONY VICE’S
45 Hour
ULTRA RUN Come support tony during his 45 hour ultra run to raise proceeds for the San Joaquin American Red Cross and the Socorro Lopez Memorial Scholarship
HigHligHts: Tony will run approximately 150 + miles * Tony will burn over 30,000 calories
Donate just $1.00 and receive an entry to win a top of the line treadmill courtesy of Fitness 360 Help us reach our goal of $50,000
FLEET FEET SPORTS 6541 Pacific Ave. Stockton 209.952.1446
Sponsors:
25 Year Celebration
35
try these who’s recipes participating
baked asparagus
with goat cheese and bread crumbs Photos and Recipes courtesy of www.calasparagus.com
1-1/2 pounds jumbo or extra-large California asparagus, trimmed 2-1/4 tablespoons butter, melted, divided 2 ounces fresh white goat cheese, crumbled into bits (about 1/2-cup) 1/2-cup fresh, white breadcrumbs Coat asparagus spears with 1-1/2 tablespoons melted butter, then salt lightly.
36
Arrange in an oven-to-table shallow baking dish large enough to hold the asparagus in 1 layer. Evenly distribute cheese bits over asparagus, then sprinkle with breadcrumbs. Drizzle remaining 1 tablespoon melted butter over breadcrumbs. Bake at 400Âş F. until asparagus is tender-crisp and the breadcrumbs lightly browned, about 10 minutes. 6 servings
AsparaGUIDE: April 23-25, 2010
Your support means a brighter future for San Joaquin County ERHOU ART SE CH
CENTER FOR FAMILIES
Our programs help
➢ Increase literacy ➢ Put people to work ➢ Reduce the dropout rate ➢ Deter gang involvement ➢ Assist the uninsured
Charterhouse Center for Families (209) 476-1106 www.charterhousecenter.org Providing for families since 1986
Save the Date! September 9, 2010 San Joaquin County Regional Culinary Showcase 25 Year Celebration
37
try these recipes
crispy california asparagus straws
Photos and Recipes courtesy of www.calasparagus.com 36 California asparagus spears 4 sheets of phyllo dough, thawed 4 oz. Parmesan cheese, grated Ÿ cup butter, melted salt and pepper to sprinkle on top Preheat oven to 425° F Trim ends of asparagus. Blanche asparagus in boiling salted water until lightly tender to the bite, about 3 minutes. Place one sheet of phyllo on a cutting board. Set aside the remaining sheets, cover with a damp towel. Brush the phyllo sheet with melted butter. Cut the sheet into nine
38
rectangles, two cuts down from the top, two cuts across. Place an asparagus spear at the bottom of the short side of the rectangle with the tip sticking out from the dough by 2 inches. Sprinkle on a teaspoon of cheese. Roll up spear and seal with butter. Finish with remaining spears. Place on cookie sheet lined with parchment paper. Sprinkle with remaining cheese, salt and pepper. Cover the exposed asparagus tips with foil. Bake until golden brown and crispy 10 to 12 minutes. Serve warm. Makes 36 single asparagus straws.
AsparaGUIDE: April 23-25, 2010
1
Come see us at the Asparagus Festival inside the Home & Garden building!
$ 00 OFF
*Limit one per person
Caramel Apple*
303 East Yosemite Ave. Manteca, CA 95336 • 209.823.6500
wesson hearing
Safety. Accountability. Sustainability.
Right. Now. The World’s leading metal recycler, recently named to the Top 100 Most Sustainable Corporations List for the second year in a row. Sims Metal Management buys all ferrous and non-ferrous scrap metals. Sims Metal Management - Stockton 1000 South Aurora Street Stockton, CA 95206 P: 209 948 4000 www.SimsMM.com/us
Three Convenient Valley locations - Stockton, Rancho Cordova and Sacramento - with a new facility in Sparks, NV.
new rules marketing/ Delk Pest 25 Year Celebration
39
try these who’s recipes participating
tangy lamb
and asparagus lettuce cups
Photos and Recipes courtesy of www.calasparagus.com Dressing; 1/4 cup ginger, peeled and sliced 1/4 cup lemon grass, sliced 1/4 cup lime juice 2 tablespoons fish sauce 2 tablespoons water 3 tablespoons sweet chili sauce Filling; 2 tablespoons sesame oil 1 lb. ground Lamb salt and pepper to taste 1 lb Asparagus, trimmed and cut on diagonal into 1 inch pieces 1 small red bell pepper, diced 12 iceberg or butter lettuce leaves For dressing, puree first 5 ingredients in blender. Let stand 15 minutes to 1 hour. Strain mixture into a small
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bowl. Squeeze liquid from solids and discard solids. Add sweet chili sauce. Heat 1 tablespoon sesame oil in large skillet over medium heat. Add seasoned ground Lamb. Sautee until cooked through. Drain off fat. Remove from pan and transfer to mixing bowl. Add remaining tablespoon oil to sauté pan. Sauté Asparagus and red pepper until tender. Add to Lamb. Reserve ¼ cup dressing and add the remaining dressing to coat mixture well. Arrange lettuce cups on a platter. Trimming edges on any oversized leaves. Spoon approximately 2 heaping tablespoons Lamb-Asparagus mixture into lettuce cups. Serve remaining sauce along side. Serve at room temperature. Serves 4
AsparaGUIDE: April 23-25, 2010
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local who’s expert participating
ed zuckerman asparagus grower
When the local conversation turns to farming, one name always crops up: Zuckerman. In the San Joaquin Delta region for decades, Zuckerman Family Farms will supply the majority of the almost 40,000 pounds of asparagus for this month’s Stockton Asparagus Festival. In charge of operations for the diverse farming enterprise is its president and CEO, Eddie Zuckerman, grandson of the founder, who is equally at home on the slopes as he is playing the fields. SJ Mag: Are you a native of San Joaquin County—homegrown, so to speak? EZ: I am homegrown. I took a brief hiatus for college. I went to University of Nevada, Reno (UNR) for two years, during which I had a very successful ski-racing career, then came home to Stockton and finished up my degree at Pacific. SJ Mag: From the fields to the slopes, huh? Seems like an unlikely trajectory. EZ: Not really. My family had a house in the mountains, so I was around snow quite a bit growing up. It was a natural progression for me, I think. SJ Mag: The return to your roots is a welcome one, we assure you. What is it like to be a modern-day asparagus grower in San Joaquin County? EZ: Great. California has seen a decline in overall crop production actually, but asparagus is truly a global vegetable in terms of growth and consumption. Central Valley soils are known for producing juicy, larger-sized spears. Thicker spears are more flavorful in general. SJ Mag: So size really does matter? EZ: Of course it does.
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SJ Mag: How do you know when it’s love at first bite? EZ: There’s nothing worse than overcooked asparagus, so for me love at first bite is asparagus al dente. SJ Mag: Every man has his breaking point, even farmers, so between you, me, and thousands of readers, do you ever get sick of asparagus? EZ: Not me. I slam it down every chance I get. SJ Mag: How do you like it served? EZ: With a little olive oil, salt, and pepper. SJ Mag: What are the perks of buying local? EZ: You get more flavorful asparagus, make a significant contribution to the local economy, and are more assured of the highest quality. Also, food safety is a huge issue that everyone should give consideration to. SJ Mag: And lastly, how do local asparagus growers get down and dirty? EZ: A lot of us are hands-on bosses, so I’d definitely say on the job.
AsparaGUIDE: April 23-25, 2010
Inspired Kitchens
www.AsparagusFest.com 25 Year Celebration
43 43
festival who’sstore participating merchandise
festival store collectors merchandise Find these and more at the Asparagus Festival. FESTIVAL SOUVENIRS & COLLECTIBLES 2010 T-Shirt $10.00 2010 Ball Cap $10.00 2010 Visor $10.00 2010 Wine Glass $ 6.00 2010 Margarita Glass $ 6.00 Aspara-Mary Glass $ 6.00 (not dated) Anniversary Beer Mugs $ 6.00 Anniversary Beads $ 3.00 Anniversary Cookbooks $12.00 Festival Pins $ 5.00 Festival Tote Bags $15.00 Past Festival Shirts $ 3.00 Mix & Match Collectible Glassware $ 2.00 each $10.00 for 6 $20.00 for case (24)
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AsparaGUIDE: April 23-25, 2010
VISITSTOCKTON.ORG
FREE
STOCKTON CONFERENCE & VISITORS BUREAU
Celebrate!
Stockton
COMPLIMENTARY COPY OF THE STOCKTON ACTIVITIES GUIDE.
THE OFFICIAL 2010 ACTIVITIES GUIDE
www.visitstockton.org
Stop by our booth during the Festival for a FREE Guide to all the fun happenings around town.
EAT SHOP PLAY STAY ENJOY STOCKTON WHILE YOU’RE HERE
The NEW 2010 is Here
Greater
a division of the Greater Stockton Chamber of Commerce
445 W. Weber Avenue, Suite 220 Stockton, CA 95203 Toll Free: 877.778.6258 www.visitstockton.org
Ca Aspara Comiss
HealtHy Delicious top Quality Meals The FreshesT VegeTables open 7 Days a week Mon - fri: 11:00am - 2:30pm & 5:00pm - 10:00pm sat-sun; 12:00pm - 10:00pm
7555 Pacific Ave • Stockton www.pekingstockton.com
who’s through participating the years
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AsparaGUIDE: April 23-25, 2010
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AsparaGUIDE: April 23-25, 2010