PRIMA MANO NR_01_2013 INGLESE

Focus

Enviromental datasheet

01

Interview to Dr. Giovanni Marsili, Scientific Director of Colorificio San Marco

San Marco new production site in Slovakia New products 2013

JULY 2013

Central advertising page to remove and hang

The colors of Venice Protagonists at Biennale

iereenst p o c 0 0 0 . iff d 0 5 Over 6PRIMAMANO from today in CH,

Editorial

The FSC® trademark certifies that this House Organ was printed on recycled paper with the utmost respect for the environment.

LCA

The mature and aware idea of a green economy was founded in 2006, when in England was published a research report entitled “The Economics of Climate Change”. It was an investigation into the impact of climate change on the economy and on society in general, which stated that, as the enterprises were grown without worrying about the environmental impact of their activities, they were themselves responsible for the damage and had to act immediately to remedy it. If they had not initiated a corrective action immediately, the damage on the national economy would be enormous, equivalent to a reduction of 5% of the Gross National Product (GNP) for each future year. It was necessary therefore to invest resources, energy, efforts to repair the damage.

Despite the negative tone, the research concluded with a glimmer of light: the negative consequences for the environment could be controlled with targeted actions and aware. A statement that gave hope and at the same time launched a major challenge in the business world. What could be targeted actions to protect the environment? How much effort require? How much to invest?

Customers penalize companies that do not care about the environment and give priority to “green” companies?

This event caused a great debate in the scientific, political, economic, stimulating governments and companies to take a serious interest in the green economy, a new development model that, in contrast to the “black” economy, based on fossil fuels, worked to understand the relationship between the behavior of economic agents and the environment they live in, nature. The tone of some alarming and almost catastrophic interventions have further broadened the boundaries of the debate, involving the media, and then the families and citizens of all ages, more and more sensitive to green-bio-ecosustainable. The territory, the economic sectors, companies, brands, products and even the jobs they did own instances of environmental sustainability that was used for many innovative projects that have opened up new horizons for growth. Green regions and cities were born, eco-friendly tourism, bio companies and factories, eco-labels, eco-friendly products and even green jobs, in a race to combine their development objectives with respect for the good of all.

Although there are those who misappropriate environmental virtues to build a green image (so-called “green washing”), environmental sensitivity is not a cosmetic operation, but it is a source of real progress and real innovation.

As it has done in its history, Colorificio San Marco SpA believes in the green challenge and play in the foreground. In 1982 he was one of the first Italian manufacturers to propose solutions for water-based enamels and primers with the Unimarc Range. In 2005 was created the Supernatural Range, range of zero VOC products, solvent-free and hypo-allergenic. In 2009, Colorificio San Marco SpA launched the brand Greenspirit, the visible expression of a great and serious investment in research to develop eco-friendly ranges of products capable of achieving a balanced symbiosis between man and nature, between the company and the environment. From this commitment was born in 2011 the Life Cycle Assessment (LCA), an indicator that evaluates the environmental impact of a product from raw material extraction to end of life of the packaging, a big step forward in efforts to do well in the interest of all.

Contents

REN ew The Brand N ages: ITALIAN, ENGLISH,F N IA langu N A M RUSSIAN, RU

02

Enviromental datasheet

02

San Marco Group continues growing in 2013

02

San Marco in chair at the SDA Bocconi in Milan

03

Disegno is born

INTERVIEW TO DR. GIOVANNI MARSILI, SCIENTIFIC DIRECTOR OF COLORIFICIO SAN MARCO

SAN MARCO NEW PRODUCTION SITE IN SLOVAKIA

COLORIFICIO SAN MARCO AS CASE STUDY AT THE UNIVERSITY

MADE IN ITALY RESINS FOR FLOORS

03

No bacterial growth on walls and ceilings

03

“4-wheel drive” water-based wall paints

THE NEW PRODUCT MARCOSILVER LIFE

4X4

06

San Marco Award 2012/2013 144 PARTICIPANTS FROM 7 DIFFERENT COUNTRIES. ANNOUNCED THE WINNERS OF THE AWARD TO THE COLOR IN ARCHITECTURE

06

The colors of Venice protagonists at Biennale COLORIFICIO SAN MARCO PRESENTS ITS COLOR COLLECTION DEDICATED TO THE “SOFT ART”

06

Dr. Tamburini’s birthday and a new gift to Venice DR. ALESSANDRINA TAMBURINI, HONORARY PRESIDENT OF COLORIFICIO SAN MARCO SPA, CELEBRATES ITS NINETYSECOND BIRTHDAY BY PROMOTING THE RESTORATION OF THE ORGAN IN THE BASILICA OF SANTA MARIA DELLA SALUTE

07

The tradition of lime and a growing passion for the decoration in France

07

Focus on Kuwait

INTERVIEW WITH DECORS ET MATIÈRE

NEW OPPORTUNITIES IN A COUNTRY RICH IN RESOURCES AND WITH A GREAT POTENTIAL SAN MARCO PLACE ITS COMPASS ON THE MIDDLE EAST: THE CASE OF KUWAIT

07

Treviso protagonist of color FRIDAY 12TH APRIL 2013: THE HISTORIC PALACE OF TREVISO CA’ DEI RICCHI HOSTED THE CONFERENCE ”THE ARCHITECTURE OF COLOR: PIGMENT AND SUPPORT, BETWEEN HISTORIC AND CONTEMPORARY CITY”

08

San Marco expands its presence abroad: confirmed the attendance to 16 exhibitions throughout 2013

08

Colorificio San Marco launches an innovative program of corporate welfare

08

Colorificio San Marco become CAD affiliate - “Customs Assistance Center”

THE PARTICIPATION AT TRADE FAIRS AS STRATEGIC FORM OF INTERNATIONALIZATION

SIGNED ON 12TH MARCH 2013 AN IMPORTANT AGREEMENT WITH THE WORKERS’ REPRESENTATIVES

FROM NOW SAN MARCO PRODUCTS DELIVERED TO CUSTOMERS OUTSIDE THE EEC WILL BE CUSTOMS CLEARED DIRECTLY IN MARCON, ALLOWING TO REDUCE THE SHIPMENT TRANSIT TIME

Pietro Geremia

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02

n. 01 - July 2013

Enviromental datasheet

INTERVIEW TO DR. GIOVANNI MARSILI, SCIENTIFIC DIRECTOR OF COLORIFICIO SAN MARCO certifications, testing, scientific literature of each product.

Are they a new kind of technical datasheet?

They are official documents of Colorificio San Marco, realized on a voluntary basis, being alongside the technical datasheets and integrating them for everything that concerns the connection between the products and the environment.

Dr. Giovanni Marsili

D

r. Marsili, Colorificio San Marco has developed over the past, many activities on products with low environmental impact and their certifications. It is, however, still difficult to summarize what each product offers for the protection of the person and the environment.

We have developed a new tool to communicate the environmental characteristics of products: the environmental datasheet. It is a document developed by Colorificio San Marco researchers summarizing the environmental characteristics of each product. They provide all the information,

The datasheet can change significantly from product to product?

To realize the datasheet we started with the study of the LCA of products that allow to control the entire life cycle of the product, to this we have added all the applicable standards, lab tests and certifications that may be of interest in a different way for the products, depending on their use and content.

Which is the datasheet target audience ?

The datasheets have been developed not only for designers so they can prepare specifications or calculate credits for the environmental certification of buildings (Leed and Itaca), but also to the

private who cares, who wants to read up on the product that are used in his own home.

The environmental datasheets will be soon available online alongside the technical datasheets.

Pietro Geremia Marketing Department

The datasheets will see any update?

Our aim is not only to show the environmental performance of our products, but also their improvement over time.

Each time there will be a significant change in the product or its technology mix datasheets will be also updated.

Would it be possible to see major changes?

Unfortunately and luckily Colorificio San Marco has already done for some time a careful selection of raw materials and uses the best environmentally friendly technologies available today. For this reason, improvements will be less striking and require great care in every phase of product design.

EDS 406 Antartica mar 2013

San Marco Group continues growing in 2013 SAN MARCO NEW PRODUCTION SITE IN SLOVAKIA

L

ast 14th of March 2013 the San Marco Group has opened the new factory and Training Center of San Marco Kolor, a company belonging to the Group based in Boloraz (Slovakia), founded in 2006 and specialized in the production of color charts.

We give great significance to this ceremony, not only to the importance of this new productive and training activity but also for the continuity of our family in carrying out our business plan dedicated to color. Our Group in recent years is growing much abroad. In this context, are taking a lot of importance marketing and training to strengthen the sales network. Color cards, in particular, are an essential marketing tool for the promotion and sale of our products. They allow to see the effects of decorative finishes, to touch them, to live them.

The special attention to training is one of the cornerstones of the company policy: a con-

stant update on products and application cycles is one of the hallmarks of most success of the Group. Slovakia has always had a strong bond with the company and, to date, represents an opportunity to export the culture of decoration and restoration not only with a wide range of quality products but also with training courses. Hence the decision to open, along with the renovated factory of San Marco Kolor, even a specific Training Centre which will meet the needs of the market and update of the operators.

Several significant moments of the inauguration: from the celebration of the Italian and Slovak Hymn in which he felt strongly the connection between the two countries, to the greetings of the representative of the Italian Embassy in Slovakia, to cut the ribbon for the inauguration of the new production site.

Pietro Geremia

Training center of the new production site

Marketing Department

Inauguration of the new production site of San Marco Kolor

New production site in Slovakia

San Marco in chair at the SDA Bocconi in Milan COLORIFICIO SAN MARCO AS CASE STUDY AT THE UNIVERSITY

O

n March the 14th, 2013 dr. Fabio Scapolan, Sales Director of Colorificio San Marco, and Silvano Muttigliengo, founding member of the San Marco Center for Professional Assistance (called CAP) “Color Technicians� in Pinerolo, gave a lecture at the prestigious SDA Bocconi School of Management.

In front of them 53 middle managers attended the high-level Executive Master of Business Administration (EMBA). The EMBA is a master that has lasted over a year and is structured in a number of courses: one of these courses is “Sales, Chan-

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nel and Customer Management.� In a session of this course have entered the scene and Scapolan Muttigliengo.

This idea was of prof. Chiara Mauri, marketing lecturer at the Bocconi. Chiara Mauri knows Colorificio San Marco since a long time, and when San Marco has emerged as one of the more excellent Italian companies from a research carried out at the national level prof. Mauri has chosen to explore the critical factors for success of our company. ÂŤOne of the pillars of the success of Colorificio San Marco are the CAPÂť, comments Mauri. ÂŤVery few companies have a distribution strategy so solid and serious, and so few really consider customers as partners and devote a lot of their resources and energies. CAP are for San

Marco not simply a company that buys and sells a can of paint, but they are an indispensable element of value creation. When an applicator pays the price of a small can of San Marco, part of it is the value created by the CAP. So I wanted to have in the classroom the Sales Director, of which I had already appreciated the ability, whether a customer. I wanted to convey the message that the distributors are an essential step that adds value, not that subtracts marginÂť.

The lecture was supposed to last one hour and a half, from 12 to 13:30, but at 14 everybody were still in the classroom. The participants - managers of 40-45 years, experts, many engineers - have overwhelmed with requests dr. Scapolan and Silvano Muttigliengo, who gave together a lesson in

business, strategy, responsibility. Continues prof.

Mauri: “the lunch with the participants was in fact an extension of the lecture, and the next day, when I came back in the classroom, the masters said to me:� Yesterday was very interesting! A life lesson. “And one said: “I have been Sales Director for over 10 years, but I never, ever in my life heard a customer say ‘I am part of San Marco’. But how did they create such a relationship? It is amazing. “ Even if most coating systems are not very different between the competitors, relationships are unique and inimitable, and it is on these that we must aim: expertizes, professionalism and teamwork.

Pietro Geremia Marketing Department

03

House Organ Gruppo San Marco S.p.A.

Disegno is born MADE IN ITALY RESINS FOR FLOORS

D

isegno is the new brand of San Marco Group dedicated to resins for floors, born from the experience of the application of the professional world and the passion for the highest decoration of San Marco Group. Design, glamor, movement, space are the key words with which DISEGNO intends to revolutionize the way we live the floor. With DISEGNO architecture can revolutionize surprise and every style. The classic becomes modern, functional, original beyond fashions.

DISEGNO is the taste of made in Italy to reinterpret in a modern and innovative way every environment. The technicians of San Marco Group have developed the DI-CLASS system, which is a group of products that provides a multi-layer resin based that allows the creation of continuous decorative floorings spatula effect.

The technological features of DI-CLASS are the result of the synergy between the resins of different nature that compose it: the epoxy component imparts excellent chemical and mechanical properties, while the polyurethane instead ensures high elasticity and rapid hardening.

Four attractive decorative effects are offered (BASIC, BASIC_ART, ELEGANCE, CREATIVE). It has been realized a selection of 21 color shades, divided according to a proposal of four color collections. (CONTEMPORARY, CLASSIC, MODERN,

DISEGNO resins for floors

ETHNICAL). The great advantage of this system is that it can be applied both on new floor slabs, which of the existing finished surfaces: concrete, stone or tiled. The very low thickness (less than 3 mm), the low weight per square meter (about 5 kg) and the opportunity to avoid complex demolitions also make it ideal for remedial measures, providing a new life to the floor. www.disegnoitalianfloor.com Pietro Geremia Marketing Department

DI-CLASS System of brand DISEGNO

“4-wheel drive” water-based wall paints 4X4

P

ainting the interior of your house became now very easy thanks to the wide articles range of Colorificio San Marco which now offers four products that meet any need of painting.

3. Fine and silky to the touch, gives an elegant look to the walls of the house 4. High value for money, high performance and affordable price

3. Versatility of use on various types of support, is suitable to be applied in all domestic environments.

4. Easy to apply by brush or roller, dilates standardizing the appearance of the wall.

“LAGUNA” The breathable paint for excellence … x 4

“ACRYLGES” Washable acrylic water based wall paint specific for plasterboards…. x 4 2. Matt, to mask the imperfections 3. Washable and durable 4. Absence of environmental pollutants and odors, for the housing comfort

1. Fast on the professional interventions because it does not require fixative 2. Opaque with excellent filling power to mask grouts and joints of the plasterboard 3. High whiteness and coverage, is convenient due to the high spreading rate per square meter.

4. Washable with low dirt retention properties

“ITALA” The new highly washable water-based wall paint for interiors… x 4 1. High whiteness and coverage, has a very high spreading rate per square meter 2. Highly washable, easy to clean and long lasting

1. Water repellent and breathable, protects the substrate from water and soiling, Allows the support to breathe.

2. Good touch-up, can be seen less imperfections due to the overlapping of coats for successive applications

“ANTARTICA” Is a washable water-based wall paint of new conception… x 4 1. Fast drying (to touch in 30’, recoatable after 2 hours), allows fast and precise interventions

These “4x4” water-based wall paints have been designed to meet various needs in the painting of interiors. Above all the ease of application by brush or roller, characteristic sought in both the do-it-yourself in the professional,, supported by the fast drying (Antartica dries after 30’ to touch and is recoatable after 2 hours) followed by the high coverage of the support which enhance the results of application. All these four products faetures properties of resistance to washing, suitable for the use in domestic environments (Antartica class 3 ISO 11998, Laguna class 3 ISO11998, Acrylges class 2 ISO11998, Itala class 2 ISO11998).

At last the 4 water-based wall paints features a low emission of volatile organic compounds (cat. A Dir. 2004/42/EC, EU) and Antartica is odorless and classified A+ by the new regulation referring to the indoor air quality (EN ISO 160009:2006).

Giovanni Marsili R&D Department

No bacterial growth on walls and ceilings THE NEW PRODUCT MARCOSILVER LIFE

M

ARCOSILVER LIFE is a highly washable finish with high technological content able to meet hygienic standards particularly restrictive typical of laboratories, hospitals, special accommodations, str environments in which foods are handled. env The surfaces of these environments can accommodate a considerable mic microbiological community that includes molds, fungi, bacteria, viruses.

The probability that these species pose a risk to human health is low, but it is such as to justify the adoption of rational measures that can reduce the risk due to the sanitation of surfaces. However, ceilings (and red some types of walls) are often difficult to reach and clean thoroughly.

MARCOSILVER LIFE was developed to facilitate hygienic practices on

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ceilings and walls because it allows surfaces to be naturally bacteriostatic, thanks to the action exerted by patented compounds containing silver.

The product is the result of a project of international scope which ended after a year of studies.

The research led to the creation of a product which complies with the traditional regulations for paints (UNI 2813, UNI 10795, UNI 13300, UNI 15457) in addition to ISO 22196:2011. This last is a microbiological test surfaces derived from the “Japanese test” that indicates the bacteriostatic

effectiveness of a painted surface. The test method involves the incubation at 30 ° C for 24 hours in a bacterial suspension in intimate contact with the tested product. The efficacy of MARCOSILVER LIFE to inhibit bacterial growth on treated surfaces has been certified by the research institute IMSL (Industrial Microbiological Services LTD) in London with the test report 2012/07/008.2B.1.

Fiorello Toneatto R&D Department

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systemin a wide range of colors.

Available in packages of 15 - 4 and 0.75 liters, whiteand tinted bases, tinted with Marcromie tinting

• Tools: brush, roller, spray and airless gun.

• Indicative spreading rate: 8-10 m2/l per coat. • Number of coats: 2.

Available in white, 14 and 0.5 liters sizes, tinted with Marcromietinting system at pastel shade and medium intensity.

• Tools: brush, roller, spray and airless gun.

• Indicative spreading rate: 8-10 m2/l per coat. • Number of coats: 2.

ARUM it realizes finishes with matt outward, with particular porosity that ensures an excellent water vapor permeability and a low dirt retention.

Easy to apply, anti-drip, good spreading, ARUM has an excellent coverage combined with high whiteness. Suitable for applications on surfaces with different absorption. New formulation technology with low content of volatile compounds, formaldehyde-free and from added plasticizers, ARUM offers high comfort and healthy living indoors.

Breathable water-based paint for indoor with low emission of volatile compounds.

Highly washable acrylic water-based paint with polysiloxanes low emissionsof volatile compounds for indoor use.

High performance water-based paint with excellent whiteness and high coverage, extremely high resistance to washing and low dirt retention. Easy to apply, highly durable even. ICARO realizes finishes with special aesthetic effect and particularly fine, matt and uniform outward. Innovative formulation technology with low content in volatile compounds, formaldehyde-free and from added plasticizer, ICARO offers a high level of comfort indoors.

ARUM

2013

ICARO

New products

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Formwork effect

(PR]LRQL GHFRUDWLYH

Decorative velatura micro crystalline for indoor BRIGHT, ELEGANT, FULL OF VITALITY AND ENERGY.Shining stars came down to earth. Micro-crystals on the walls, shine, protagonists on surfaces, creates striking multicolor shades, variable according to the incidence of light.The charm of the essential and technological design.

My_ Art is applied in 1-2 coats, with an indicative yield of 15-20 m2/ l, according to the effect. Tools: brush.

My_Art

COLORIFICIO SAN MARCO SPA - Via Alta, 10 - 30020 Marcon (VE) - Italy - Tel. +39 041 4569322 / www.san-marco.com / Registered Trademark & Design Made in Italy

www.san-marco.com

• Avaible in white and colour chart’s tints, 1-25 kg sizes

• Nr. of coats: 1-2 coats of product according to the effect • Indicative spreading rate: 0.8-1.3 kg/m2 (see Technical datasheet)

• Tools: steel trowel

CONCRET_ART is a decorative coating that allows to reproduce the solid look, tactile like lived concrete and naturally aged, also tracing the details to characterize modern environments that evoke a metropolitan atmosphere.

Acrylic binder based, CONCRET_ART creates a coating with good breathability, high surface hardness resistant to repeated water washings.

Decorative finish for indoor with cement effect

Linea Street Life

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n. 01 - July 2013

San Marco Award 2012/2013 144 PARTICIPANTS FROM 7 DIFFERENT COUNTRIES ANNOUNCED THE WINNERS OF THE AWARD TO THE COLOR IN ARCHITECTURE

T

he second edition of the contest “San Marco Award (SMA) 2012/2013� has now ended, a competition sponsored by the Colorificio San Marco SpA in collaboration with the National Council of Architects, Planners, Landscapers and Conservationists (CNAPPC) and with Europaconcorsi, aiming to promote, search and enhance the theme of color in relation to architecture and the environment.

Architects and recent graduates, for a total of 144 participants, presented projects, realized or not, outcomes of courses and master works that highlight how chromatic interventions can solve architectural problems respecting the environment and revitalizing cities, buildings or public sites.

In addition to confirming the success of the previous year, this second edition has seen a grow-

th of subscriptions and in particular welcomed numerous participants from foreign countries thereby enlarging its borders. In fact, designers and students have joined the competition mainly from European countries such as Spain and Germany, but also from areas as far away as the United States and Russia, confirming the strong interest in this issue and for this initiative.

On March the 14th , 2013 was held in Rome, in the amazing setting of Piazza Navona seat of CNAPPC, the awards ceremony of the San Marco Award (SMA). In addition to big names of the Italian Architecture as Freyrie (CNAPPC President and Chairman of the competition), Fumo (University of Naples Federico II), Galdini (University of Rome La Sapienza), Ghini and Marata, in the jury of the San Marco Award 2012 / 2013 has also played a leading role, Dr. Alessandrina

Tamburini, Founder and honorary President of Colorificio San Marco SpA. Many special mentions dedicated to worthy projects from Italy and foreign countries but was Enrico Ferrari, Order of Architects of the Province of Trento, to receive the first prize and the most important award for the section “The color and the contemporary city“ with the project “Chromatic requalification of Rigotti’s junkyard warehouse�. www.sanmarcoaward.com Pietro Geremia Marketing Department

Awards ceremony of the winners of San Marco Award - Piazza Navona, Roma

Winning project of San Marco Award contest

The colors of Venice protagonists at Biennale COLORIFICIO SAN MARCO PRESENTS ITS COLOR COLLECTION DEDICATED TO THE “SOFT ART�

I

n the prestigious showcase open to the world since the early 30s of the last century and dedicated to the arts and crafts that have made Venice glorious, Colorificio San Marco will be the protagonist of the Venice Pavilion of the 55th Biennale International Art Exhibition, to be held from the 1st June to the 24th November 2013, with a collection of colors researched and presented in an innovative way to enhance the theme of this edition: the Soft Art. The excellence of the Venetian decorative arts will be enhanced in the designated spaces in which six international artists active between Italy and the East, will pay homage to the Silk Road and soft art of weaving.

Coordinated by Artistic Director Ewald Statsny, the six artists AES + F, Marya Kazoun, Mimmo Roselli, Shilpa Gupta, Marialuisa Tadei, Yiqing Yin engage with this tradition and reinventing materials to create six exclusive works for the Pavilion and the city.

Colorificio San Marco has decided to participate in this important event to celebrate its historic ties to the area and his passion for art and color. One more chance to show, in Italy and in the world, the historic ability of the Venetians know how to interpret, with creativity and professionalism, precious materials like silk that come from faraway places, that by the lagoon flair have become over the centuries a universal symbol of elegance and Made in Italy.

The San Marco color collection dedicated to the Silk

of the Venatian weaving.

Marcopolo, Cadoro and My_Art are products of the company located in Marcon to be proposed next to the finest fabrics.

The San Marco decorative finishes inspired by the history of the city will tell, with a transition of colors and effects, the story of an ancient art related to the color and creativity and will make a unique frame in which they are exhibited the works of the six international artists.

Pietro Geremia Marketing Department

Road is the perfect setting to present the most important contemporary entrepreneurial dedicated to the Soft Art as Bevilacqua, Fortuny and Rubelli, carried on with success and mastery the old handcraft tradition

Dr. Tamburini’s birthday and a new gift to Venice Dr. Alessandrina Tamburini, Honorary President of Colorificio San Marco Spa, celebrates its ninety-second birthday by promoting the restoration of the organ in the Basilica of Santa Maria della Salute Honorary President of Colorificio San Marco Dr. Alessandrina Tamburini

M

ore than two hundred years without feeling it. All this thanks to an artistic restoration which will be submitted to the impressive organ, built by Francesco Dacci (1782 - 83), located in the Basilica of Santa Maria della Salute church symbol of a city that has always been an important crossroads of cultures, histories and art. A project desired and supported by the intervention Alessandrina Tamburini, Honorary President of Colorificio San Marco, who is celebrating its ninety-second birthday so alongside the

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Venetian citizens.

Co-founder in 1962, with her father Pietro, of Colorificio San Marco S.p.A, Alessandrina Tamburini has always alternated the passion for the company, then for their work, to the love for art, culture and territory. This is demonstrated not only from the company image, as evidenced by the logo and the name itself, but especially by the numerous interventions made during the recent years in favor of works of art symbol of the Serenissima.

“Colorificio San Marco has always paid great attention to Venice, committing resources and energy to promote the restoration and enhancement of important historic buildings and monuments in the city. - Confirms Alessandrina Tamburini - In the past, we have been promoting various interventions, including the restoration of the Napoleonic columns, of the Pennoni and the Procuratie Vecchie of Piazza San Marco. Not to mention the participation in the Italian Pavilion at the Biennale or the recent restructuring of the Scala Massari in the Artigianelli

complex and that of the Cappella Zen inside the Basilica of San Marco. “ All well-managed interventions with a great impact for the city. Profitable not only for the Venetians, but also for the millions of tourists who constantly come to discover the Queen of the Adriatic. Just as in the case of the upcoming restoration of the organ in the Basilica of Santa Maria della Salute, the goal is to attract the largest number of visitors and, why not, even a participating audience in the musical events planned from Monday to Friday at 15.30 and Saturdays at 16.00, before the start of the Mass.

Promoting the culture of building restoration and the value of the Made in Italy in the world has always been our mission - said the Honorary President of Colorificio Paint San Marco - We’ve always been inspired by this wonderful city: the company name and logo, product names and colors are intimately linked to the Venetian territory.“ Pietro Geremia Marketing Department

07

House Organ Gruppo San Marco S.p.A.

The tradition of lime and a growing passion for the decoration in France INTERVIEW WITH DECORS ET MATIÈRE

D

ecors et Matières is one of the most iconic distributors of San Marco in France, how began your relationship with San Marco?

A: Thierry Letort, the owner, who is involved in the painting industry since the 90’s met a salesman of the Colorificio who stimulated his curiosity and led him to explore the theme of the decoration.

What are the products in your region that are the most appreciated and demanded by the market?

A: The products most demanded by the market are the lime-based, essential products for the market are Marmorino Classico, Grassello di Calce. Also, the product of the Norwegian range for wood Tjaeralin are affecting more and more of our customers due to their high added value.

What is the level of knowledge of your applicators about San Marco products and how much is important to do training in your daily work?

A: The training of our applicators is an essential aspect of our job and is the key to our success. We need to train craftsmen.

It is our daily commitment and is the only way that will

simply ensure and safeguard the reputation of San Marco.

The decoration in France is mainly linked to the idea of Italy, in your opinion what are the topics that would motivate private clients to approach the world of decoration?

A: The French media, television, newspapers, speak about decoration more and more and even the interest of the French in the decoration of their homes is continuously increasing.

Some months ago Decors et Matières opened a new shop in Orléans, what are the expectations and the reasons that have led to this opening in Orléans?

R: Orléans is in a strategic location for the development of Decors et Matières. Within a few years the population will double, its proximity to Paris and the future connection with the TGV (high speed trains) will give it an edge over any other city. In addition, the unemployment here is quite low, the potential of development of products for decoration is therefore extremely important.

Gianmarco Pagotto Export Department

Decors et Matière Headquarters

Focus on Kuwait

NEW OPPORTUNITIES IN A COUNTRY RICH IN RESOURCES AND WITH A GREAT POTENTIAL SAN MARCO PLACE ITS COMPASS ON THE MIDDLE EAST: THE CASE OF KUWAIT

New showroom of San Marco Gen Trdg – distributor for the Kuwaitian market

using Marmorino Classico, Decorfilm, Canalgrande.

The work was carried out by local staff with the supervision of the company Architectural Consulant, which oversaw the whole project. San Marco has therefore expected, thanks to the manifold activities carried out in recent years and by other projects to be completed during 2013, to set foot in the richest and most prestigious are of the country. In January 2013, has been announced the opening of the first showroom in of San Marco General Trading in the Sin City, specific area of Kuwait City dedicated to construction and interior design professionals. A strategic decision that put the bases for the competitive growth and awareness of San Marco brand in the market.

We would like to thank all the staff of San Marco General Trading & Cont for the marketing activities carried out in this period: Eng Abdullah Al-Mazaini - General Manager, Mr. Muhammad Al-Mazaini - Paint Manager, Mr. Wael Disouql - Sales Manager.

Alessandro Zadra

I

n March 2012, Colorificio San Marco, also thanks to the support of its distributor for the Kuwaiti market San Marco General Trading & Cont, starts a promotional activity aiming to widen its reach inside the country and to locate a diversified demand, especially contractors. The result of this activity led to raise awareness of San Marco in the strategic area of al-Ahmadi, oil and administrative center of southern Kuwait. Founded in 1946 quite near the oilfield which carried the same name, is home to a refinery (capacity 12 million tonnes per year) connected via pipelines to the oilfields of the interior and the near port of Mena al-Ahmadi, in the Arabian Gulf. In Al-Ahmadi live workers dealing with the extraction and includes all necessary services, schools, hospitals, malls, restaurants, gyms.

After having performed the decoration of the lobby of a gym with the product Cadoro and a center of communication with Grassello di Calce, followed the execution of a first important work inside the squash center of one of the largest companies of oil extraction in the Middle East,

Export Department

Another outlook of the new showroom

Treviso protagonist of color

FRIDAY 12TH APRIL 2013: THE HISTORIC PALACE OF TREVISO CA’ DEI RICCHI HOSTED THE CONFERENCE “THE ARCHITECTURE OF COLOR: PIGMENT AND SUPPORT, BETWEEN HISTORIC AND CONTEMPORARY CITY”

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he event was organized by the Order of Architects, Planners, Landscapers and Conservationists of the province of Treviso with the technical contribution of Colorificio San Marco. The color is the result of the interaction between light

The historic palace of Ca’ dei Ricchi in Treviso

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and material: a purely physical aspect manifested in architecture where the pigment is closely connected to the substrate. This connection is structured in a different way in relation to historical periods because the technique is due to the knowledge of materials and the culture of the time that expresses.

In the dialogue between material and color, the technique is the mean that expresses the project action in the recovery of in new construction, both in the contemporary and the historic city. The conference opened with the presentation of the recent restoration project of Ca’ dei Ricchi, by the project responsible Mr Giuseppe Cangialosi from MZC+. Ca’ dei Ricchi is an historic palace located in the heart of Treviso. Built in the second half of the fifteenth century by Azzoni Avogadro, the palace became home to the College of Nobles, for a certain period of time was the Town Hall. The palace is Gothic style. The facade that looks out on Via San Gregorio is richly decorated with beautiful floral motifs. Similar, but in a minor key, it is the other side facing Via Barberia.

Speakers, designers and superintendent have shown the studies and the ways in which it was dealt with the challenging theme to give the city again one of its oldest buildings: exterior and interior walls, polychrome characters typical of the “città picta”.

The San Marco Group, in particular, has contributed to the restructuring of Cà dei Ricchi with BIOMARC DEUMIDIFICANTE, natural lime-based plaster of San Marco brand for the green-building and restoration of historic buildings suffering the humidity outdoor and indoor.

For the redevelopment of interiors, however, has been chosen as a finish TEODORICO, a decorative lime plaster for interior, embellished by the presence of tiny metal flakes of the brand Novacolor.

During the conference Renzo Nicoletti, researcher at Colorificio San Marco, has addressed the issue

concerning the relationship between color and material in history, passing from the origin and nature of the pigmentation in relation to the processes of production in the various epochs and characteristics of application on the walls.

The theme was further extended with the speech of Thomas Sowade from Heubach GmbH who presented the new techniques of pigmentation and materials of the near future which enable to expand the expression in the contemporary project.

Pietro Geremia Marketing Department

Conference THE ARCHITECTURE OF COLOR

08

n. 01 - July 2013

San Marco expands its presence abroad: confirmed the attendance to 16 exhibitions throughout 2013 THE PARTICIPATION AT TRADE FAIRS AS STRATEGIC FORM OF INTERNATIONALIZATION

Mosbuild - Mosca, Russia

S

an Marco Group closed year 2012 with a turnover developed abroad representing the 37% of total sales, exporting its products to over 55 countries. The ambitious internationalization strategy had been started in the 90s by the President of San Marco Group Dr. Federico Geremia, and today is constantly evolving. The participation at trade fairs has almost always characterized the strategies to open into

new foreign markets and strategies of consolidation in existing markets. Exhibiting in foreign markets have a strategic role for trade expansion: it enables to find new retailers or distributors, collect orders, present products, increase the “Brand Awareness�, develop an effective and efficient communication strategy to a well-defined target. During 2013, Colorificio San Marco has started a prestigious collaboration with Ecoarch Sas, a consulting company specializing in the design of interior environments, architecture and design, in order to emphasize and enhance the brand’s image and better represent at the exhibition products and points of strength. The attendance at an international exhibition aims to increase the presence in the territory and gain new market shares. Also this year Colorificio San Marco will devote resources and energy to participate in the most important trade fairs of the building sector, color and interior design throughout the world.

The reasons are purely strategic: to maintain firm and increase its share in established markets such as Russia, Saudi Arabia and the UAE, where the direct participation in the most important exhibitions of the year represent a must since a long time; strategic focus is also to break into dynamic markets such as Southeast

Bulgarian Building Week - Sofia, Bulgaria

31 october – 2 november: Targeting Building Material Expo Myanmar ( BIRMANIA ) 04-07 november: Saudi Build – Riyadh (SAUDI ARABIA) 25-28 november: Big 5 Show – Dubai (EAU) Elisabetta Zanatta

Asia and Eastern Europe, which offer great business opportunities. The list of exhibitions which Colorificio San Marco has confirmed its participation, in collaboration with the local distributor, in 2013 are: 11-13 january: Acetech Bangalore (INDIA) 03-06 february: Buildex – Dammam (ARABIA SAUDITA) 20-23 march: Bulgarian Building Week – Sofia (BULGARIA) 26-29 march: Kiev Inter Build – Kiev (UCRAINA) 2-5 april: Mosbuild – Mosca (RUSSIA) 16-20 april: Belgrade International Building Fair – Belgrado (SERBIA) 17-20 april: Belorussian Construction Week - Minsk (BIELORUSSIA) 18-20 april: Conetex – Manila (FILIPPINE ) 06-09 may: Project Qatar – Doha (QATAR) 19 -22 june: Interior Design & Building Expo - Kuala Lumpur – (MALAYSIA ) 16-18 september: Big 5 Kuwait – Kuwait City (KUWAIT) 30 september – 05 october: International Technical Fair – Plovdiv (BULGARIA) 28 – 30 october: International Building & Decoration Materials Fair. – HONG KONG (CINA )

Turkey building Show - Istanbul, Turkey

Export Department

Project Qatar - Doha, Qatar

Big 5 Show - Dubai, EAU

Colorificio San Marco launches an innovative program of corporate welfare SIGNED ON 12TH MARCH 2013 AN IMPORTANT AGREEMENT WITH THE WORKERS’ REPRESENTATIVES.

O

n 12th March 2013, Colorificio San Marco SpA and the corporate unitary trade unions have signed an agreement to provide the company with an own innovative model of corporate welfare inspired by the experiences already successfully implemented by multinationals and big companies in Italy. The welfare model developed

by Colorificio San Marco includes the provision of goods, works, services of primary necessity and usefulness for employees and their family members. For example national health care, social

assistance, support to education for employees’ children, work-life balance devices (childcare, elderly care, maternity support, etc), general consumer goods. Colorificio San Marco employees can also customize their own “Welfare Package� according to the specific needs by increasing their purchasing power for goods and services useful to the household. Then a double benefit for both the employee and for the company as these incentives are tax-deductible. The agreement signed by Colorificio San Marco gives a concrete

answer to a growing need for people to calmly deal with the difficult economic situation that is facing our country despite the difficulties in the housing market and the overall economic environment we are facing. Colorificio San Marco has focused once again on the most valuable asset which consists of the people. These initiatives are intended to support working families by ensuring their well-being, health and savings.

Mariluce Geremia HR Department

Colorificio San Marco become CAD affiliate - “Customs Assistance Center�

FROM NOW SAN MARCO PRODUCTS DELIVERED TO CUSTOMERS OUTSIDE THE EEC WILL BE CUSTOMS CLEARED DIRECTLY IN MARCON, ALLOWING TO REDUCE THE SHIPMENT TRANSIT TIME rom March 2013, Colorificio San Marco has been authorized by the customs of Venice to make use of the Customs Assistance Center (CAD – Centro di Assistenza Doganale).

The important certification, which required nearly a year of fulfillment of customs controls, offers the opportunity to Colorificio San Marco to clear their products that will be delivered to countries outside the EEC directly at the headquarters of Marcon.

This means that when exporting to countries outside the EEC the goods will leave San Marco warehouse already cleared, having the copy of the export declaration, the goods are properly sealed at the loading point and mainly not subject to subsequent inspections and reconditioning in other customs, where often there’s an absence of representatives of confidence of the company exporting.

There is no longer the need to recover the cu-

Colorificio San Marco is located in the industrial area of Marcon (Venice), which is a strategic position for the entire north-east of Italy and is close to the most important motorway hubs. The company operates in the domestic market, but also exports to many foreign countries.

The plant has a surface area of over 52,500 square meters, and guarantees the constant pursuit of quality and high productivity ensured by the most advanced equipment and a large storage capacity for raw materials and finished products.

stoms bills, which are already available.

This means as well for the customer savings of time and much more streamlined procedures from the beginning and no more goods stuck in customs.

Marco Simionato, Logistic Head of Colorificio San Marco, is optimistic about the project: “Becoming CAD affiliate is part of the project �Culture towards the customer�.

Clearing the goods directly from our office will re-

Pietro Geremia Marketing Department

Other productive units:

ABC Strada Statale Adriatica, km 282 - Marina di Montemarciano (AN) - Italy Eurobeton S.r.l. Via Antonio Mozzon, 14 - 33053 Latisana (UD) - Italy - Tel. +39 0431 55788 - Fax +39 0431 558663 - info@eurobeton.net San Marco DT BH doo Put.za Gradnice, bb - Citluk - Bosnia Erzegovina - Tel e Fax: +387 36 640356 San Marco Adriatica doo BUZINIJA,ST. VINJERI 27H - 52466 NOVIGRAD - CITTANOVA - Croazia - Tel. +385 52 758569 - Fax +385 52 726034 - sanmarcoadriatica@hi.t-com.hr

Novacolor S.r.l. Via Spallicci 16 - 47100 Forli’ - Italy - Tel.: +39 0543 401840 - Fax: +39 0543 414585 - info@novacolor.it San Marco Kolor S.R.O. Klcovany c. 325, 919 08 Boleraz (Trnava), Slovacchia TJAERALIN S.A. Dynamitveien 22, Postboks 425, 1401 SKI, Norvegia - Tel: +47 950 41100 tjaralin@tjaralin.no

Colorificio San Marco Spa - Via Alta, 10 - Marcon (VE) - ITALY - Tel. +39 041 4569322 www.san-marco.com

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duce shipping times, providing a better service to customers outside the EEC. The only constraint is that the goods must be physically located at our headquarters in Marcon.

We hope that customers outside the EEC will join this initiative. “

info@san-marco.it

Cod. 00101

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export@san-marco.it