In an increasingly saturated market, Corporate Storytelling becomes the fundamental tool for companies that want to tell their story, engage and excite an
increasingly active audience; the consumer becomes a prosumer, increasingly informed, involved in a direct dialogue with the company and therefore able to influence the production process. In this context we no longer speak of simple communication but of real narration, capable of creating engagement and leaving a mark in the customer’s memory; in fact the story has an intrinsic value and if developed in the correct way it is able to attract the attention, impress and convince. Before starting a personal story, it becomes necessary for any company to develop its own character and therefore outline an identity that will make it recognizable compared to competitors. This step is fundamental above all for those companies that in the era of the “new economy” are called start-ups, that is, those small businesses that are in an early stage.
