Experiential Branding

Page 1

Brand Experience

Sarah Taylor 08018184

DE0919

Brand Experience See me, hear me, touch me, smell me and taste me There are various types of connections that brands can have with their consumers – some very rational while others can be extremely emotional. All organisations are aiming to achieve a common goal, that is, how best to serve the people who purchase their products and services. These people are the reason why brands are constantly undergoing improvements to help maintain and revive their relationships with customers. The public can be true advocates of any brand, the power of word of mouth has now moved online, thanks to blogs and social networks. marketing.

This is known as buzz

It is becoming more and more apparent that brands have to build

relationships with their customers not just advertise to them.

http://gianfranconatale.files.wordpress.com/2009/04/loreal-australian-awardshd-2.jpg “Successful brands of the future will be those that connect on a real level – brands that don’t appear to be pushed at us, but discovered and created by the consumer.” (Jonathan Sands, Chairman, Elmwood. Future of Brands p10)

1


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.