BA (Hons) Graphic Communication

CAREER POTENTIAL:

New technologies mean that communication is undergoing an exciting evolution. If you are creative, curious, articulate and passionate about graphic communication, our programme allows you to develop your imagination with unrestricted creativity in order to prepare you for this ever changing landscape.

We have strong links with international design companies such as Enterprise IG, Together, Carter Wong Tomlin and The Partners. Graduates pursue high level design and research careers in print, digital screenbased media and the moving image.

COURSE CONTENT: The experienced team of tutor designers and technical demonstrators share a passion for innovative original and experimental work across a fantastic range of media and processes. Students learn how to use traditional and electronic media, how to approach a brief, how to research and think more creatively and to analyse design. Experimental and commercially oriented briefs allow the development of real professional skills. Through out the course visiting speakers with a range of expertise within graphic communication help students to prepare for the transition from study to employment. BA (HONS) GRAPHIC COMMUNICATION Campus: Llandaff Campus Course Length: Three years full-time

Year one: The first year provides the basic principles of visual communication and the technical skills to help you communicate your ideas with originality and impact. Students are encouraged to create their own words and images and to interpret content provided by others: poetic, lyrical, informational, formal, informal, dramatic or political. Workshops and studio practice is complemented by Critical and Contextual Studies, which deals with how we communicate and how we make sense of the world.

Year two: Year Two provides an opportunity for specialisation in either word-based, imagebased or digital screen-based communication. Professional skills are developed following briefings from real clients with real communication problems to solve. Year Two ends with a formal Exhibition from which a number of local and national design companies select students for summer workexperience.

Year three: The third year focuses on the professional and creative challenge of live briefs and competitions and to create their own projects. Professional studies prepares the students for life after the programme. ASSESSMENT:

Students are continually assessed throughout the course through practice based studio projects and written assignments.

UCAS CODE(S): W210 (Route A), E210 (Route B)

ENTRY REQUIREMENTS: Entry is via portfolio interview. International students can apply via an electronic portfolio submission.

Your portfolio should show creative experimentation, communication and problemsolving abilities. Your interview should reveal your enthusiasm and aptitude for your chosen profession. We have an open mind regarding the qualifications you bring with you but we do need to be convinced that you have the commitment to pursue this degree and the skills to make it worthwhile.

FURTHER INFORMATION: csad.uwic.ac.uk/graphics Admissions Tutor: Kevin Edge - kedge@uwic.ac.uk Programme Leader: Ruth Dineen - rdineen@uwic.ac.uk