2 minute read
Creative Communication
Nothing seems to be more influential today than the media. We have grown to accept the power that the publishers of newspapers and magazines and the controllers of television channels have to inform (and misinform) people. But this power is challenged by the democratic potential of the internet and mobile media which puts the power to communicate back to ordinary people.
We passionately believe that graphic designers and illustrators must be ready to accept this shift; to embrace both new and traditional technologies and approaches and to mix techniques without prejudice. We do not separate our students by the technologies they utilise. That is why we offer a curriculum that mixes techniques such as printmaking and typography, which have been at the core of our culture for thousands of years, with the teaching of the craft of designing for mobile technologies and digital media. This combination of edgy forward thinking and a deep love of our history is what makes Creative Communication at Cardiff School of Art & Design such an exciting and relevant place to study in preparation for a career in the 21st Century.
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I am lucky that my job is so easy, the staff in my department are expert, enthusiastic teachers and practicing artists and designers, who transmit their enthusiasm to the students. Cardiff is of course a great place to be a student, but it is fantastic to work in a vibrant and optimistic European capital city with a strong culture of creativity too. Our studios at Llandaff are spacious and the architecture of our department encourages an intense and creative, community atmosphere.
Where you decide to go with your practice is in your hands, the opportunities are here for you to invent the future of the media world. Our aim is always to help students to develop the skills they need to be active employed and self-employed creative practitioners. The shape of that future is very much up to you, this is not a factory, every one of our graduates is an independent and creative thinker. Our graduates tell us that they are pleased they came to Cardiff School of Art & Design and the positive community culture that supported them.
If you want to be really good at what you do we‘d like to invite you to join our ambitious and open minded community.
Steve Thompson Head of Creative Communication