TCG MASTER BRAND GUIDELINES
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TABLE OF CONTENT
INTRODUCTION ......................... 05
IDENTITY Logo ...................................................... 08 Logo Clear Space ....................... 09 Logo Placement .......................... 10 Logo Sizes ........................................ 11 Logo Colors ..................................... 12 Logo Misuseas ............................. 13
GRAPHIC ELEMENTS Color Palette .................................. 16
TYPOGRAPHY Print Typeface ................................ 18 Web Typeface ................................ 19
DESIGN EXAMPLES Logo Mockups ............................... 22 Stationery .......................................... 23 Website .............................................. 24
INTRODUCTION Welcome to theTCG Master Brand Book Guidlines
These guidlines illustrate and explain how to use the new TCG Master visual identity.They will provide clear foundation on which to build any visual material. By following these guidlines whenever you want to produce visual material, we'll ensure that TCG Master is always sending a strong, recognisable message about who we are.
IDENTITY
THE LOGO Here is the most visible element of our identity the logo. It's a typeface logo. The three letters are an abbreviation for the phrase (Trading Card Games Master). There are two logo typefaces used in our logo. The first one is for the three letters (TCG) which is a typeface created by us. The second typeface name is (Charlemagne Std Bold) which was used for the word (MASTER).
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logotype 1
logotype 2
We use the same version in print, and on screen. The logo is edgy, sharp, simple, and easy to understand.
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LOGO CLEAR SPACE 100%
The legibility and distinction of the (Trading Card Games Master) logotypes is very important.
Do not allow any other graphic elements to penetrate this area of isolation. In addition, the elements of the (TCG) Graphic Identity Program should not be placed over a photograph or patterned background.
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To ensure the logotype is highly visible, always separate it from its surroundings. The area of isolation, or minimum required clear space, surrounding all logotypes should have the same size of logotype’s 2 width on all sides as shown.
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LOGO PLACEMENT
Corner position Master
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Logo placement is important, especially when paired with a unit identifier. Appropriate placements for each logo configuration are illustrated.
Center position
Although there is flexibility for alignment within these areas, the placements shown are optimal. The preferred position are illustrated.
Optimal positions
Less preferred position
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LOGO SIZES The abbreviation (TCG) should not appear smaller than 0.3 inches tall in prin, and there is no preset maximum size for the logo. The minimum size of the abbreviation (TCG) on screen is 30 pixels tall, but 37 pixels tall is preferred if possible. The proportions of the abbreviation TCG in relation to the word MASTER should not be changed. Scale and proportion should be determined by the available space, aesthetics, function and visibility.
0.3 inches print minimum
30 pixels digital minimum
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37 pixels digital preferred Master
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LOGO COLORS A gradient of five colors is used in the TCG's logo. The gradient should not be changed in any case.
Colored logo on black or white
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Contrast is very important to the appearance of the logo. Use a white logo on colored or gradeint backgrounds. The colored logo on white background. On black backgraund, a gradient of 3 colors only is used.
White logo on colored or gradeint
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LOGO MISUSES
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To ensure the identity's strongest impact, do not modify or distort the logo. The uses shown and listed below are all unacceptable treatments to the logo. 1. DON’T stretch the logo. 2. DON’T change the typefaces. 3. DON’T change the size relationship of the typefaces. 4. DON’T change the placement of the logotypes. 5. DON’T outline the logo. 6. DON’T rotate the logo. 7. DON’T use unapproved colors. 8. DON’T rearrange the color gradient. 9. DON’T use any of the logo color palette as a background on colored logo.
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10. DON’T apply water paper effect. 11. DON’T drop any shadow. 12. DON’T screen back the abbreviation behind the word (MASTER). 13. DON’T color the whole logo with one color fron the color palette or any color. 14. DON’T permit the logo to appear within an expressed shape. 15. DON’T use the logo over any picture. 16. DON’T allow poor quality of the logo.
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GRAPHIC ELEMENTS
COLOR PALETTE TCG's color palette is illustrated by details. These colors are equal in importance in identifying the company. Use the CMYK form for printed materials. All printed materials, whether printed on coated or uncoated stock, should match color to the coated Pantone chips. RGB forms are used for digital appearances. The correct and consistent use of TCG’s official colors helps reinforce the company’s identity.
CMYK C=23 M=100 Y=89 K=18 1
CMYK C=39 M=88 Y=52 K=61 1
CMYK C=49 M=88 Y=69 K=79 2
RGB R=168 G=25 B=33
RGB R=90 G=30 B=45
RGB R=56 G=18 B=17
CMYK C=0 M=67 Y=49 K=0 1
CMYK C=65 M=23 Y=33 K=41
RGB R=237 G=111 B=28
RGB R=92 G=156 B=164 16
TYPOGRAPHY
PRINT TYPEGACE TCG’s official print typeface is Eurostile. It's a sans serif font that offers a wide range of weights. We used both regular and bold weights.Eurostile also has sustained the ability to give text a dynamic and a technological aura, which helps to reinforce the company’s identity.
Eurostile (regular weight) for body texts
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! @ # $ % &*( ) = ? < > 0123456789 Eurostile (Bold weight) for headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! @ # $ % &*( ) = ? < > 0123456789
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WEB TYPEGACE TCG’s official web typefaces are Cabin and Source Sans Pro. These sans serif fonts offers a touch of modernism. We used both regular and bold weights for Cabin font.We used only regular weight for Source Sans Pro. Cabin and Source Sans Pro has the ability to give text a dynamic and a technological style, which helps to reinforce the company’s identity.
Cabin (regular weight) for body texts
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! @ # $ % ^ &*( ) - =? < > 0123456789 Cabin (Bold weight) for headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! @ # $ % ^ &*( ) - =? " < > 0123456789
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We used only regular weight for Source Sans Pro. Cabin and Source Sans Pro has the ability to give text a dynamic and a technological style, which helps to reinforce the companyâ&#x20AC;&#x2122;s identity.
Source Sans Pro (Bold weight) for headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ! @ # $ % ^ &*( ) - = ? < > 0123456789
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DESIGN EXAMPLES
LOGO MOCKUPS
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STATIONERY
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WEBSITE
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Designed by: Sara AL-Hajji Instructor Name: Maha Aldoubaie Class Name: Graphic Design 2