Atha design boards

Sarah Butler

Brief 08: Atha Developments

OUGD603 Extended Practice

ATHA DEVELOPMENTS Brief

Atha Developments is a property development company which specalises in renovating and renting student properties in Newcastle and Middlesborough.

They wanted a new logo to translate across their business cards and letterheads.

Sarah Butler BRAND/VISUAL RESEARCH

Brief 08: Atha Developments

OUGD603 Extended Practice

ATHA DEVELOPMENTS

Research

Atha Developments has a very limited web presence, with most of their information only accessible via Facebook.

The visual research looks at similar companies and modern logo designs that also fitted the aesthetic they wanted.

Sarah Butler DEVELOPMENT

Brief 08: Atha Developments

OUGD603 Extended Practice

ATHA DEVELOPMENTS

Development

The managers of Atha Developments were specific with what they wanted, so the best solution was to design a selection of logos and allow them to choose which they wanted, and what alterations they felt needed to be made.

The designs aim to simply but effectively fit the working process of working in construction while also emulating the satisfaction of a finished construction job.

Sarah Butler FINAL SOLUTIONS

Brief 08: Atha Developments

OUGD603 Extended Practice

ATHA DEVELOPMENTS

ATHA DEVELOPMENTS

Logo

The logo has been designed to interpret the technical process of the company’s work method.

They chose it due to it’s ‘constructed’ nature as they felt that it embodied the need in their line of work to ensure everything fits together and is functional.

Sarah Butler FINAL SOLUTIONS

Brief 08: Atha Developments

OUGD603 Extended Practice

ATHA DEVELOPMENTS ATHA developments is a property development company specializing in student housing.

PROPERTIES

STUDENT

LOCATIONS

CONTACT

60 CLIFTON STREET

3 Park Road South Middlebrough, United Kingdom 07725 440675 https://www.facebook.com/ AthaDevelopments/

ATHA DEVELOPMENTS

Van

The logo was going to be presented across multiple platforms, one of which is the van design.

They initially wanted to feature a geometric pattern similar to the logo all over the vehicle but it because apparent that this wouldn’t work due to the amount of copy they also wanted to include.

Website

A website design was not included in the brief, but due to the noticable lack of a web presence, I decided to include it and send it to them if they wanted to also feature it.