Bornfree design boards

Sarah Butler

Brief 02: Born Free Foundation

OUGD603 Extended Practice

Brief

Produce a series of promotional posters for a charity or foundation that aims to help the world in some form.. Produce something reflective of their aims and mission statement.

This is strictly a promotional brief for the charity/foundation or a problem area or focal point within it.

Sarah Butler BRAND RESEARCH

Brief 02: Born Free Foundation

OUGD603 Extended Practice Would you donate/get involved in the Born Free Foundation?

Are you aware that in a decade half of the world’s endangered animals will be extinct?

No. of people

20

15

10

5

No. of people

Yes

No

20

15

10

5

Yes

Vaguely

Research

No

Yes if I knew more

Not before I know what they do

The Born Free Foundation is an international wildlife charity, whose aim is to ‘keep the wildlife in the wild’ and out of caged zoos or similar facilities.

While Born Free encourages people to get involved, the information is only there if you look for it, and the issues they face and try to resolve have not been brought to the attention of the public.

Sarah Butler VISUAL RESEARCH

Brief 02: Born Free Foundation

OUGD603 Extended Practice

Research

Produce a series of promotional posters for a charity or foundation that aims to help the world in some form.. Produce something reflective of their aims and mission statement.

This is strictly a promotional brief for the charity/foundation or a problem area or focal point within it.

Sarah Butler DEVELOPMENT

Brief 02: Born Free Foundation

OUGD603 Extended Practice

Development

The Born Free website supplies information and facts on endangered animals, so much of the visuals for the promotional posters are based on these figures.

The aim of the illustrations are to show how the population of the animal is decreasing, by constructing the animal with shapes, and exhibiting a ‘melting away’ effect.

Sarah Butler FINAL SOLUTIONS

Brief 02: Born Free Foundation

OUGD603 Extended Practice

http://www.bornfree.org.uk/get-involved/

http://www

.bornfree

.org.uk/get-

involved/

WE HAVE LOST

97%

OF THE WORLD’S TIGERS

IN THE PAST CENTURY WITHOUT ACTON

TIGERS WILL MELT AWAY FROM THE WILD

WITHIN THE NEXT DECADE Born Free, together with Simon Clinton and the EIA, are working globally to provide a unified, focused and coordinated programme of Tiger conservation initiatives, called ‘Save the Wild Tigers’.

Find out how you can get involved in saving the wild at http://www.bornfree.org.uk/get-involved/

92%

0F SEAWORLD’S ORCAS

DID NOT LIVE PAST 25.

THE AVERAGE LIFE EXPECTANCY

OF AN ORCA IS 70 YEARS. Orcas, or Killer whales, have been kept in captivity since 1961, as helpless victims of a commercial experiment which has watched dozens of orcas be plucked from their habitat and forced to live in artificial social groupings, bearing no resemblance to their natural order.

Find out how you can get involved in saving the wild at http://www.bornfree.org.uk/get-involved/

GORILLA’S SHARE ABOUT

98%

/

http://

volved /get-in

e.org.uk

ornfre

www.b

OF THEIR DNA

WITH HUMANS YET THEY ARE STILL

KEPT IN CAGES Faced with increasing pressure from human population through habitat destruction, hunting and disease gorilla populations are under sever threat.

Find out how you can get involved in saving the wild at http://www.bornfree.org.uk/get-involved/

Target Audience

The target audience is primarily young people and students in big cities, as they are keen to get involved in a lot of societies etc, but Born Free has stayed fairly under the radar.

The aim is to inspire a new generation of people in the hope that their involvement would stem the endangerment of specific animals.

Solutions

The final solutions for this brief is a series of five promotional posters, each drawing attention to one animal, alongside a selection of stickers to be placed around city centers raising awareness of the campaign.

Sarah Butler FINAL SOLUTIONS

Brief 02: Born Free Foundation

OUGD603 Extended Practice

WE HAVE LOST GORILLA’S SHARE ABOUT

98%

OF THEIR DNA

WITH HUMANS YET THEY ARE STILL

KEPT IN CAGES Faced with increasing pressure from human population through habitat destruction, hunting and disease gorilla populations are under sever threat.

97%

OF THE WORLD’S TIGERS

IN THE PAST CENTURY WITHOUT ACTON

TIGERS WILL MELT AWAY FROM THE WILD

WITHIN THE NEXT DECADE Born Free, together with Simon Clinton and the EIA, are working globally to provide a unified, focused and coordinated programme of Tiger conservation initiatives, called ‘Save the Wild Tigers’.

Find out how you can get involved in saving the wild at http://www.bornfree.org.uk/get-involved/

Find out how you can get involved in saving the wild at http://www.bornfree.org.uk/get-involved/

Posters

The posters are intended to draw the publics attention to the hard facts and figures of the issues relating to each individual animal.

Studies have shown that people are more likely to remember numbers than words, so these posters have been designed in a way to draw attention to the numbers.

Stickers

The aim of the stickers is to make people more aware of the campaign on a day to day basis, by sticking them up around city centers.

In order to get students more involved these would also be given out in the packs that students receive when moving into halls, and from university student unions.