Sarah Butler
Brief 02: Born Free Foundation
OUGD603 Extended Practice
Brief
Produce a series of promotional posters for a charity or foundation that aims to help the world in some form.. Produce something reflective of their aims and mission statement. This is strictly a promotional brief for the charity/foundation or a problem area or focal point within it.
Sarah Butler BRAND RESEARCH
Brief 02: Born Free Foundation
OUGD603 Extended Practice Would you donate/get involved in the Born Free Foundation?
Are you aware that in a decade half of the world’s endangered animals will be extinct?
No. of people
20 15 10 5
No. of people
Yes
No
20 15 10 5
Yes
Vaguely
Research
No
Yes if I knew more
Not before I know what they do
The Born Free Foundation is an international wildlife charity, whose aim is to ‘keep the wildlife in the wild’ and out of caged zoos or similar facilities. While Born Free encourages people to get involved, the information is only there if you look for it, and the issues they face and try to resolve have not been brought to the attention of the public.
Sarah Butler VISUAL RESEARCH
Brief 02: Born Free Foundation
OUGD603 Extended Practice
Research
Produce a series of promotional posters for a charity or foundation that aims to help the world in some form.. Produce something reflective of their aims and mission statement. This is strictly a promotional brief for the charity/foundation or a problem area or focal point within it.
Sarah Butler DEVELOPMENT
Brief 02: Born Free Foundation
OUGD603 Extended Practice
Development
The Born Free website supplies information and facts on endangered animals, so much of the visuals for the promotional posters are based on these figures. The aim of the illustrations are to show how the population of the animal is decreasing, by constructing the animal with shapes, and exhibiting a ‘melting away’ effect.
Sarah Butler FINAL SOLUTIONS
Brief 02: Born Free Foundation
OUGD603 Extended Practice
http://www.bornfree.org.uk/get-involved/
http://www
.bornfree
.org.uk/get-
involved/
WE HAVE LOST
97%
OF THE WORLD’S TIGERS
IN THE PAST CENTURY WITHOUT ACTON
TIGERS WILL MELT AWAY FROM THE WILD
WITHIN THE NEXT DECADE Born Free, together with Simon Clinton and the EIA, are working globally to provide a unified, focused and coordinated programme of Tiger conservation initiatives, called ‘Save the Wild Tigers’. Find out how you can get involved in saving the wild at http://www.bornfree.org.uk/get-involved/
92%
0F SEAWORLD’S ORCAS
DID NOT LIVE PAST 25. THE AVERAGE LIFE EXPECTANCY
OF AN ORCA IS 70 YEARS. Orcas, or Killer whales, have been kept in captivity since 1961, as helpless victims of a commercial experiment which has watched dozens of orcas be plucked from their habitat and forced to live in artificial social groupings, bearing no resemblance to their natural order. Find out how you can get involved in saving the wild at http://www.bornfree.org.uk/get-involved/
GORILLA’S SHARE ABOUT
98%
/
http://
volved /get-in
e.org.uk
ornfre
www.b
OF THEIR DNA
WITH HUMANS YET THEY ARE STILL
KEPT IN CAGES Faced with increasing pressure from human population through habitat destruction, hunting and disease gorilla populations are under sever threat. Find out how you can get involved in saving the wild at http://www.bornfree.org.uk/get-involved/
Target Audience
The target audience is primarily young people and students in big cities, as they are keen to get involved in a lot of societies etc, but Born Free has stayed fairly under the radar. The aim is to inspire a new generation of people in the hope that their involvement would stem the endangerment of specific animals.
Solutions
The final solutions for this brief is a series of five promotional posters, each drawing attention to one animal, alongside a selection of stickers to be placed around city centers raising awareness of the campaign.
Sarah Butler FINAL SOLUTIONS
Brief 02: Born Free Foundation
OUGD603 Extended Practice
WE HAVE LOST GORILLA’S SHARE ABOUT
98%
OF THEIR DNA
WITH HUMANS YET THEY ARE STILL
KEPT IN CAGES Faced with increasing pressure from human population through habitat destruction, hunting and disease gorilla populations are under sever threat.
97%
OF THE WORLD’S TIGERS
IN THE PAST CENTURY WITHOUT ACTON
TIGERS WILL MELT AWAY FROM THE WILD
WITHIN THE NEXT DECADE Born Free, together with Simon Clinton and the EIA, are working globally to provide a unified, focused and coordinated programme of Tiger conservation initiatives, called ‘Save the Wild Tigers’. Find out how you can get involved in saving the wild at http://www.bornfree.org.uk/get-involved/
Find out how you can get involved in saving the wild at http://www.bornfree.org.uk/get-involved/
Posters
The posters are intended to draw the publics attention to the hard facts and figures of the issues relating to each individual animal. Studies have shown that people are more likely to remember numbers than words, so these posters have been designed in a way to draw attention to the numbers.
Stickers
The aim of the stickers is to make people more aware of the campaign on a day to day basis, by sticking them up around city centers. In order to get students more involved these would also be given out in the packs that students receive when moving into halls, and from university student unions.