Cannes design boards

Sarah Butler

Brief 01: Cannes Film Festival

OUGD603 Extended Practice

F I L M F E S T I V A L Brief 1

Create a new brand identity for Cannes Film Festival, based on a modernisation of the timeless and classic reputation of the festival.

Combine a famously well established event with current contemporary design without detracting from it’s influence or prestige. Aim to create an original solution that, in spite of modernity, will maintain it’s timelessness and longevity.

Sarah Butler BRAND RESEARCH

Brief 01: Cannes Film Festival

OUGD603 Extended Practice

F I L M F E S T I V A L

Research

Approaching it’s 68th year running, Cannes Film Festival keeps all branding apart from posters very secret. Even the posters are careful not to give anything away, limiting the amount of information they provide - pretty much only the date.

This could make room for a little more public interaction with the re-brand, and provision of promotional materials to those invited to the festival.

Sarah Butler VISUAL RESEARCH

Brief 01: Cannes Film Festival

OUGD603 Extended Practice

F I L M F E S T I V A L

Research

The visual research acts as a reflection of the strive for modernity in this brief, looking at bold letters and bright colours as a way of making the brand appear more current and contemporary.

At this point, it became clear that a promo pack to be sent out with invitations to the festival would immediately draw the guests attention towards the rebrand, supplying them with newly branded materials.

Sarah Butler Development

Brief 01: Cannes Film Festival

F I L M F E S T I V A L

OUGD603 Extended Practice

C A N N E S F I L M F E S T I V A L

F I L M F E S T I V A L

F I L M F E S T I V A L

Concept

The concept behind the design is to captalise of the idea of the 68th year of Cannes Film Festival. In conjunction with this, the idea of the type and layout is to modernise the aspect of tradition.

Typeface

The typeface is designed as a platform to bring together old and new, traditional and modern.

It is based on Times New Roman Bold (the traditional aspect), and has incorporated fracture and fragmentation, as a way of disregarding traditional for something more innovative and contemporary.

Logo

The logo is based upon the fact of Cannes Film Festival approaching it’s 68th year. The formations 68 of each shape.

The circles were chosen over other shapes for the main logo as they appear smoother, but the visuals featuring the other shapes have been used in the promotional posters and other materials.

Sarah Butler FINAL SOLUTIONS

Brief 01: Cannes Film Festival

OUGD603 Extended Practice

F I L M F E S T I V A L

Solutions

The final solutions for this brief consist of four posters, invitations, tickets, business cards, Cannes newspaper and a festival program, all packaged in a square printed tote bag.

Business Cards

The business cards are solely for promotional purposes, and because of this the only information it features is the website and the customer service email address.

The business card embodies the brands identity and the way in which the logo can be divided. The colour and juxtaposition of the design makes it a memorable outcome

Sarah Butler FINAL SOLUTIONS

Brief 01: Cannes Film Festival

OUGD603 Extended Practice

F I L M F E S T I V A L

Newspaper

The newsprint booklet with accompanies the pack acts as a guide to the breakdown of awards for those who haven’t attended before.

It explains each category and gives a brief description of some of the more highly anticipated films, and directs the readers to the website for further info

Invite/Tickets

Like the newspaper, the invites and tickets are designed to reflect a more traditional aspect to the festival and to film, but giving it a modern aesthetic.

In this day and age, you’d be more likely to get an e-vite than a paper invitation so that is were the new goes back and meets old.

Sarah Butler FINAL SOLUTIONS

Brief 01: Cannes Film Festival

OUGD603 Extended Practice

PALME D’OR

UN CERTAIN REGARD CINEFONDATION SHORT FILM

F I L M F E S T I V A L

ABOUT

FESTIVAL 2014

DAILY

ARCHIVES

SERVICES

PRO/PRESS

Official Press Release 16th February

Abderrahmane Sissako, President of the Cinéfondation and Short Films Jury

Press Release 19th January

The Essential Festival Journey

F I L M F E S T I V A L

Program

The festival program shows the time and date of each film playing, and prompts the reader to look on the website for further information.

This allows the guest to plan their trip to Cannes Film Festival around the films they want to see.

Website

The aim of the redesigned website is to make it more functional and usable to the viewer, as the previous website was at times confusing.

This redesign is based on being functional for people attending the festival, giving them the information they need and a platform on which to plan their time at the festival.

Sarah Butler Promotional Application

Brief 01: Cannes Film Festival

OUGD603 Extended Practice

F I L M F E S T I V A L

68th FESTIVAL DE CANNES 13th-24th MAY 2015

F I L M F E S T I V A L

F I L M F E S T I V A L

68th FESTIVAL DE CANNES 13th-24th MAY 2015

F I L M F E S T I V A L

68th FESTIVAL DE CANNES 13th-24th MAY 2015

F I L M F E S T I V A L

6 8 t h

F E S T I VA L

13 t h - 24 t h

D E

M AY

C A N N E S

68th FESTIVAL DE CANNES 13th-24th MAY 2015

2 015

F I L M F E S T I V A L

Posters

The posters have been mocked up in situ, and as in previous years Cannes Film Festival has had limited promotional materials giving information about the festival, these have been presented outside in advertising columns and on public walls.

The information remains limited, prompting the viewer to look into it themselves, but the vibrant colours ensure they are memorable when presented alongside other materials.