Dba design boards

Sarah Butler

Brief 11: DBA

OUGD603 Extended Practice

Brief

The aim of this group brief was to brand Capital North, part of a strategy to develop the north of England as an economic capital..

The aim is to improve transport connections in the North, tying Leeds, Manchester, Liverpool and Hull together in one train line.

Sarah Butler LOGO DEVELOPMENT

Brief 11: DBA

M A N C H E S T E R

C A P I TA L

N O R T H

H

U

L

Concept

L

L

E

E

D

OUGD603 Extended Practice

S

L I V E R P O O L

Our groups aim with this brief was to exhibit the diversity of each city and their culture, while also showing them to be unified together as a working capital of northern England.

Logo

The initial stages of the branding called for a logo which embodied the idea of bringing the cities together.

The initial designs incorporated the shapes of the negatives of letters in each city, and this was then developed into creating shapes which correspond to the location of each city in the UK.

Sarah Butler TRAIN/TAXI DEVELOPMENT

Brief 11: DBA

OUGD603 Extended Practice

Train/Taxis

In order to highlight each city and it’s diversity, while also bringing them together, the designs are interpretations of each city’s skyline, maintaining consistency throughout each design, while also making a point of their differences.

Sarah Butler FINAL SOLUTIONS

Brief 11: DBA

OUGD603 Extended Practice

Final Trains

The final designs effectively correspond with the concept we had for the brand, communicating unity, modernity, variety and diversity.

Each design is individual to the city the train would run in, and is brought together as one entity through the colour schemes and the logo.

Sarah Butler FINAL SOLUTIONS

Brief 11: DBA

OUGD603 Extended Practice

Final Taxis

Featuring the same design as the corresponding city’s train, the taxis continue on the running themes of the brand.

On top of this it was proposed that Capital North train tickets will entitle users to a discounted taxi fair in the city they traveled to.