Roth design boards

Roth Management Roth Management supports a range of artists and their work, chosing to support art that expresses the “spirit of the modern day”. Ryan Roth wanted a new logo that would be considered ‘timeless’ in the art world, I would never go out of fashion.

Roth Management The branding for Roth Management is based around the fine art processes but has been digitally represented. The colours reflect those used on the Roth Management website so as to maintain consistency, but can be easily altered to correspond with format.

Roth Management The font used for the logo is Bebas Neue and can be recreated in any colour or size. This typeface was chosen as it is able to effectively challenge the background imagery, and doesn’t allow it to be too demanding of focus.

Roth Management The logo image was created by using a watercolour effect on Illustrator and repeating this effect in different shapes and layers, overlapping them to give the image more depth. The colours were chosen based on the colours used for Roth Managements previous branding, but are easily altered if they wish to re-brand.

Roth Management The use of Bebas Neue is consistent in the business card mock ups created for Roth Management on the reverse of the card, but the letterheads used Helvetica Neue Light as the use of Bebas Neue in this format reduced effectiveness of the logo.