Typeface design boards

Sarah Butler

Brief 06: Typeface

OUGD603 Extended Practice

Brief

To identify and combine at least two traditional forms of typography to create something completely innovative and modern.

Use an existing typeface as a base and merge it with the values of another form.

Sarah Butler RESEARCH

Brief 06: Typeface

OUGD603 Extended Practice

Research

The initial stages of research look at traditional versus modern typography, and the ways in which serif and sans serif differ.

The decision to combine these two approaches came from this point, as the challenge became apparent given that their defining features are opposites.

Sarah Butler VISUAL RESEARCH

Brief 06: Typeface

OUGD603 Extended Practice

Research

By identifying the ways in which other people approach a similar challenge, it became clear that it was important to define a starting point.

This is when the decision was made to use Times New Roman as a base, as this type family is the embodiment of tradition.

Sarah Butler FINAL SOLUTIONS

Brief 06: Typeface

OUGD603 Extended Practice

Mrs. Doubtfire Robin Williams Sally Field Pierce Brosnan Mara Wilson

Final Solution

The letters have been split by upper or lowercase, to highlight the subtle different between the two.

The lowercase has been designed to appear slightly softer than the uppercase, which is sharp and angular. This is due to the nature of each case and what they would be used for, as something presented in lowercase is traditionally in-

Sarah Butler FINAL SOLUTIONS

Brief 06: Typeface

OUGD603 Extended Practice

F I L M F E S T I V A L

F I L M F E S T I V A L

68th FESTIVAL DE CANNES 13th-24th MAY 2015

F I L M F E S T I V A L

6 8 t h

F E S T I VA L

13 t h - 24 t h

D E

M AY

C A N N E S

68th FESTIVAL DE CANNES 13th-24th MAY 2015

2 015

Final Solution

The final designs for the typeface work with the letters all in conjunction with each other, and also when placed in context with another typeface, which makes it an ideal choice for headers and titles.

Moreover, it draws attention from the viewer because it is still slightly recognisable as it’s base font, but then leads the viewer in another direction.