Design Marketing and Advertising: New Logo and Redesign by Sarah Beth Knott

I created this presentation from an original submission to be uploaded (by me only please, see following page) in hopes of helping inspire, guiding or giving a basic template to other designers/marketers/advertisers/entrepreneurs. If you have any questions at all regarding this presentation, please feel free to contact me! ď &#x160; I will happily respond and help as best I can. My PERSONAL (not affiliated with Tennessee Valley Federal Credit Union) contact information is located at the last page of this presentation. I have included a few design notes from me throughout, but especially in the Inspiration and Info notes detailing the project process that begin on page 56. ENJOY! ;)

Copyright 2011-current Tennessee Valley Federal Credit Union and Sarah Knott. Any redistribution or reproduction of part or all of the contents in any form is prohibited. You may not, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system. This includes graphics, photos, video, verbiage, intellectual content or other content not mentioned here. This includes I-framing or embedding in another website through any other means. This includes, but is not limited Tennessee Valley Federal Credit Union terms, captions, taglines and the like, Tennessee Valley Federal Credit Union captions, terms, taglines, slogans, paragraph content including phrases, intellectual content and the like.

Publisher’s Personal Note (NOT BLAH BLAH BLAH!): In other words, Sarah Knott worked her butt off to create this presentation and the information, graphics and other content within this presentation (see Inspiration and Info slides for detailed butt-working-off info). Although I created the graphics, the Tennessee Valley Federal Credit Union (including other employees and management) were very specific about this nearly complete presentation summary and content herein. (They are also very serious about copyright infringement no, really.)Please respect the copyright notice of this presentation and all of its intellectual property. I’d like to keep my job!! ;)

Finally, I did not intend for this presentation to be a personal advertisement for my “freelance” side work, but I have offered my PERSONAL contact info in hopes to avoid! any copyright infringement. Thanks! ;)

“People helping people” 2011 launch

Logo progression

“Tell Us Your Story” 2011 launch

•Get the community involved directly with the design and branches •Send out a call for entries via blog commercial and facebook •Encourage members to bring in photographs

•Needed a fun, approachable and friendly logo •Used the existing logo to do a spin off and maintain cohesiveness •Speech bubble implies interaction, fun and plays on our logo’s shape

Wall Concept

Graphical Progression

Work-board

Wall Install

Backgrounds

Final Image A final compilation of 5 images, spanning over 20 feet in width, created in Adobe Photoshop CS3ÂŠ

Concept: to visually capture a non-specific view of the surrounding areaâ&#x20AC;&#x2122;s natural landscape to reinforce the name of the company in a graphical nature.

Verbiage panels to be interspersed along the edges of the background, leading the eye inwards, while instilling some of the companyâ&#x20AC;&#x2122;s core values

Blades

Phrasing

Mockups using created graphics applied to photo In Adobe Photoshop CS3 ÂŠ

Toppers

Eventually created 2 more to equal 10 “toppers” total. Design and photo manipulation created with stock and Adobe Photoshop CS3 ©. Final size 22”x22” at 300dpi CMYK

Duratrans

Broad overview mockup presentation of “Duratrans” set using comp stock. Design and photo manipulation created with Adobe Photoshop and Illustrator CS3©. Final largest size 48”x36” at 120dpi, CMYK.

Stock copyright Dreamstime

Concierge Area 1. Greeting Members 2. TVFCU Store 3. Promotions & Merchandise 4. Shows Community & Charity

Mockups using created graphics. Design and photo manipulation created in Adobe Photoshop CS3 ÂŠ

Concierge Area

Notes

Credits & Thanks

• All Graphic Design by myself, Sarah Knott (please see next slide). • Designs, Verbiage & Intellectual Content approved and implemented by Tennessee Valley Federal Credit Union employees & executives. • Many thanks to our Local Printer, Digitone Graphics for the amazing consulting and printing, and unnamed company for fading (other) printing. • Stock comps from Dreamstime.com. • All the information necessary to design & complete successful implementation (especially quantity) – Thanks to the Tennessee Valley Federal Credit Union Branch Staff! • Original aged texture credit to anonymous. • Background image credits to StockXchange. • Majority of the fonts used from dafont.com (my favorite!). • Thank you to Issuu for the cool presentation format & for being FREE. • Last but NOT least Thanks to YOU for viewing! 

Inspiration and Info • This was my first (for the company) and largest art installation (ever) – implemented in 14 branches across 13 counties in two states of the USA. • This was a project that spanned from August 2010 to October 2011 (and beyond, those were the beginning to final file dates, does not include installing into all company branches). • My job was to come up with drafts, receive feedback from my direct executives and implement those changes (repeat) until the final presentation, which looked similar to this presentation, was submitted by my executives to the entire executive staff of the company. Many requirements such as disclaimers and “fine print” required by government authorities were reviewed, as well as the overall look and feel for how the installation would represent the company. • Every installation was different (including “standard sizes” which were not standard). • PMS colors were essential, and project budget required to be adhered to. (con’t)

Inspiration and Info

• All color relationships balanced around ™ logo teal, including aged background. • This style was kinetically applied to nearly all marketing and advertising during the 75th year: t-shirts, commercials, print ads, logo products, annual report & annual meeting (Powerpoint) show…you name it. • This design is currently still installed in all branches, although slated to be redesigned beginning 2013. I uploaded this presentation to not only add to my portfolio, but to hopefully help another designer/marketer/advertiser/entrepreneur to see the successful presentation of design required for the stamp of approval for a strict corporate environment with established design standards and company/government requirements. The final presentation was given in binder form with sheet protectors and not only served as an easy walk-through guide for any executive but also as a catalog/record of the design for the years implemented. If you find yourself in a similar project, *keep records of all sizes, quantity ordered, approval and change documentation (including e-mails) and of course contacts*. (con’t)

Inspiration and Info

• Documentation in an easily readable/viewable format is essential to express any project, large or small to a client or executives. Do not take your critics personally. As a designer, it is your job to not only give your client what they WANT but ideally what they NEED. If you take your critiques personally, you inadvertently make yourself harder to work with, and it is very difficult to attain large (or small) projects. /experience /education ;) • PLEASE DO NOT violate the copyrights at the beginning of the presentation! I would much rather help you with your project for FREE than you illegally use any copyrighted content in this presentation! (My company is very aggressive on copyright infringement, hence my requirement & desire to place the information in here before even publishing this summary of a presentation.) • All of my personal design work I do not care about being copyrighted, it is free to the web in my opinion. However, that is not the case for personal freelance work (pro-bono or not because then it requires agreement of the client, not just me) and my professional (corporate/job/THIS) work. • I’m just hoping to help, hope you enjoyed this and can draw inspiration from it  (con’t)

The End

I sincerely hope you enjoyed it! If you would like to contact me, visit my PERSONAL (non-Tennessee Valley Federal Credit Union affiliated) website: www.genuineindividual.com (go to About Me/Contact menu option & email me!) Click on Gallery to see my largest & oldest digital portfolio site (after the jump, click Gallery tab). Brief summary of my work ethics: I love to design, collaborate, consult or help in any way I can! I am very easy to work with and if I don’t do something for free, I’m ridiculously inexpensive because I love what I do (and would be doing it anyway) and I rely on my employment for my steady income. When I mention free, I mean the part that *I* can do, not professional printing or web hosting etc.  I always work WITH my clients as a team. Fair warning: if it involves a medium/large project, I require more time due to my moderate to heavy personal workload. I will ALWAYS let my client know & estimate the time beforehand. I also always try to not only meet deadlines, but beat them (or if I cannot meet a client’s deadline, I ALWAYS say so before before we start!!). I also am a price shopper, I do not settle for cheap or expensive - I settle on highest quality for my clients based on THEIR needs!

Feel free to contact me with any questions or requests regarding this project or any others! I would be happy to reply.  This presentation and the one I created to submit to my executives were created in Microsoft PowerPoint 2007 and 2010 © due to relative ease of customization in look & feel as well as output of multiple formats if needed. Thank YOU for viewing and apologies for the copyright notices, please understand I was REQUIRED to!