LeadDoGood Cup GoodDog Summer 2012 • New York City
OUR TEAM THE GOODDOG TEAM
Team GoodDog: A Fully Integrated Team • Victoria Weir, Account Management • Sarah Rubin, Creative Department • Caitlin Walsh,
Account Management
• Lucas Brockner, Social Media • Jodi Rosenzweig,
Client Partnerships
• Meredith Bligh, Account Management
© LeadDog Marketing Group Summer 2012 • New York City
3
OUR MISSION GAINING THE GOLD
We are here to refresh the signature event, taking community outreach to the next level through strategically planned service and team building activities.
Š LeadDog Marketing Group Summer 2012 • New York City
5
OUR GOALS
Community
Unity
Play
OUR PARTNERS
SNACK: Special Needs Activity Center for Kids
• 501C3 Not-For-Profit Organization • Mission: Fill a void in the lives of children, ages 3-18, with ASD & other developmental disabilities
• Why Bowling?
© LeadDog Marketing Group Summer 2012 • New York City
11
Special Olympics
• Established in 1969 • New York Games- Glenn Falls • $400 sponsor
© LeadDog Marketing Group Summer 2012 • New York City
12
THE EXPERIENCE
Pre-Event Build Up
• 5 Teams during 2 week span •#leadDoGOODcup •Unique opportunity
© LeadDog Marketing Group Summer 2012 • New York City
14
Event Schedule
© LeadDog Marketing Group Summer 2012 • New York City
1:00
LeadDog Interns Arrive at Bowlmor
1:00-3:00
Set-Up
3:00
LeadDog Staff Arrival
3:00-3:30
Lead Dog Staff Briefing
3:30
SNACK Rolling Arrival Begins
3:30-5:30
Activation Time: Bowling & Olympic Themed Activities
4:30
Pizza Served
5:20-5:30
Closing Ceremony
5:30
Breakdown / Departure
6:00
Arrival at the Hudson Station 15
Transportation
• LeadDog to Bowlmor: - Walking: 20 min - Subway: 11 min (1 or C,E) • Bowlmor to Hudston Station: - Walking: 15 min - Subway: 8 min (E) • Accessibility to: - Penn Station - Port Authority Bus Terminal - Grand Central Terminal © LeadDog Marketing Group Summer 2012 • New York City
16
Bowlmor Floor Plan & Staffing
!" !" !"
!" !"
© LeadDog Marketing Group Summer 2012 • New York City
!"#$%&'()
/#8#9:'7)
!"
!"
!" !"
*&%-(,)
6('7&)3''()
./0123)4!5!4)
*+'#,)
!"!"
!
!"#$%&'()
17
Happy Post Mock-Ups Option 1: different color rings
Option 2: multi-colored rings
© LeadDog Marketing Group Summer 2012 • New York City
18
Post-Event • Olympic Games will continue at Hudson Station Bar & Grill • 1-hour open bar • “Minute to Win It” & other games • 35th & 9th- 14 minute walk or short subway from Bowlmor • Located close to Penn Station
© LeadDog Marketing Group Summer 2012 • New York City
19
Budget ITEM
BUDGET
Venue
$ 1,306.80
Food & Beverage
$
627.99
Transportation
$
87.50
Supplies
$
202.26
Shipping
$ 65.00 $2,289.55
TOTAL © LeadDog Marketing Group Summer 2012 • New York City
20
Budget Extra Considerations
ITEM
© LeadDog Marketing Group Summer 2012 • New York City
BUDGET
Blue Swing T-shirts
$
640.00
Food at Celebration Charitable Contribution TOTAL
$
960.00
$ 400.00 $2,000.00
21
WORKING TOGETHER
Next Steps After Selection • Confirm Event with all partners - SNACK, Bowlmor, Special Olympics, Hudson Station • Incorporate Team A & Delegate Roles -
Partnership Coordinator Activation Management Communications
-
Operations Management Activity Development Hospitality & Budget Management
• Purchase supplies & coordinate delivery • Maintain budget • Raise event awareness through office fundraising © LeadDog Marketing Group Summer 2012 • New York City
23
Conclusion/Opportunities for the Future
• CUP - “Give back to staff and to important causes in unprecedented and unique ways”
• Looking Forward • Unique Opportunity
© LeadDog Marketing Group Summer 2012 • New York City
24
DoGood with GoodDog!