Sarah Goldthorpe
Bradley Sykes Architect
Brief:
Create a range of printed branding and promotional collateral for Bradley Sykes and Architecture student finishing his architecture degree and entering into industry as a PART 1 Architectural assistant.
Branding
Concept:
A range of self promotional material that reflects Bradleys current practice, from his own likes, inspirations, methodology and finished projects. A selection of simple and honest components that act to support and reflect upon Bradley's work avoiding the traditional 'Hire me' theme of self promotion.
01/05
Sarah Goldthorpe
Bradley Sykes Architect
Research
The research undertaken for the project was really more of an evaluation of my clients work and practice. Ideas were drawn from both speaking to Bradley and looking at his current portfolio to understand a style that echoed his attitude towards design and is resolutions.
02/05
Sarah Goldthorpe
Bradley Sykes Architect
Branding
For Bradley’s branding elements I was asked to produce a logo, business card design, postal tube labels, letterhead and envelopes and a CV. I created a simple and minimalist logo that would be used across all of the brand components to keep consistency. Minimalism was favoured by Bradley as he prefers to work without over ornamentation and wanted his work to be his ‘noise’ and for this reason was looking from simplicity to allow this.
03/05
Sarah Goldthorpe
Bradley Sykes Architect
Aesthetic
The boxes have been designed so that they stack easily on both supermarket shelves and in the home cupboards. The packaging is of smaller size (25 tea bags per box) due to the product being new, not only to stores but to its audience. The box has an easy opening function with a perforated bottom selection which can be opened allowing users to pull a teabag out and allowing a new one to drop into the space.
04/05
Sarah Goldthorpe
Bradley Sykes Architect
Creative CV
The CV design revolves around the interaction with Bradley’s information, and also being able to factor in all the details Bradley needs to communicate into separated clear sections. The CV design allows his prospective employees to move through the information from his business card, to his statement, technical information and then a mini portfolio. Bradley will be using his CV mostly as a mail shot and so the folds allow it to be small enough to fit into his envelopes with his letterhead for cover letters.
05/05