Sarah Goldthorpe
Brrew Ice Tea
Brief:
Create branding and packaging for Yorkshire based home brewing Ice tea company Brrew. Consider how the packing can differentiate to house Brrew’s four different flavours and how it will appeal to the young adult audience, to make Ice tea a new favourite way to drink tea in the U.K.
Packaging
Concept:
A range of packaging has been created that reflects the tradition of Tea and the origin of the company,Yorkshire. Four editions of the packaging have been created in varied colours to house the set of four flavours, whilst keeping a constant design in order to easily distinguish the brand, and allow it to stand out from its competitors on the shelf.
01/05
Sarah Goldthorpe
Brrew Ice Tea
Development
Experimentation was undertaken mostly in the form of the logo to try and create an outcome that would both appeal to the younger audience and realise the roots of the company. Trial logos included fun script fonts, and block western fonts with additional illustrations. Decided via feedback, the logo was to be kept simple and focused on the traditional Yorkshire roots via woodblock style type, while the illustrations and colour should direct themselves towards the young audience.
03/05
Sarah Goldthorpe
Brrew Ice Tea
Research
In order to visually capture the essence of Yorkshire I went into a few locations in the suburbs and countryside where I took photographs of the surrounding area. The final image which inspired the illustrations on the box is a combination of a couple of the photos captured.
02/05
Sarah Goldthorpe
Brrew Ice Tea
Aesthetic
The final image was translated into a bright and fun illustration in order to capture the attention of a more youthful audience. Additions such as the simplistic illustrative pattern surrounding the logo which includes icons such as fruit, ice capped mountains and snowflakes are a clear signifier that the the product is ice tea over regular tea.
04/05
Sarah Goldthorpe
Brrew Ice Tea
Function
The boxes have been designed so that they stack easily on both supermarket shelves and in the home cupboards. The packaging is of smaller size (25 tea bags per box) due to the product being new, not only to stores but to its audience. The box has an easy opening function with a perforated bottom selection which can be opened allowing users to pull a teabag out and allowing a new one to drop into the space.
05/05