- Frozen yogurt is a fermented dairy product containing live cultures within a whole, nonfat, low fat or skim milk base. - Contains two live cultures -- Lactobacillus bulgaricus and Streptococcus thermophilis -- which kick starts the fermentation process. -Manufacturers often add additional cultures. - Yoghurt is flash frozen. - Frozen yoghurt is not a health food, however it is a healthier alternative to other frozen desserts. - Just as healthy as regular yoghurt. - Probiotic survival. - Ice cream and yoghurt production.
Frozen yoghurt was introduced in the 1970's.
1978 saw the first packaged frozen yoghurt called 'Humphreez yogart' by Brigham's.
HP Hood inc. were the first dairy company to produce frozen yoghurt 'frogurt' in the U.S.
Frozen yoghurt took a dip through the mid 90's. During the 2000's popular froyo brands made their way into the U.S.
Frozen yoghurt took off in the 1980's reaching sales of $25 million in 1986. In the early 90's froyo was 10% of the frozen dessert market.
Throughout the U.S frozen yoghurt chains are some of the most successful franchises.
- Two friends began selling frozen yoghurt from a trike when they were still in school. - They started the business when they were just 17. - Each step of their business funded the next. - In 2008 they opened their first shop in Brighton called 'Lick' - In 2010 they began making take home tubs, selling them in local deli's. - In 2012 these were implemented into supermarkets, cinema's and other public places. - The U.K's favourite frozen yoghurt independently verified by consumers over its two main competitors.
- TCBY is the dominant franchise in the industry in the U.S. with almost 18% of the market, as of Oct. 2012. - Pinkberry is close on its heels with 17% of the U.S market. - Red mango comes in 3 with 15%. rd
- First TCBY opened in Arkansas in 1981. - Began Franchising the following year. - Today, TCBY leads the market in nutrition, taste and new product innovation.
- 'Families, Seniors, Active Lifestylers, Fitness Enthusiasts, and Athletes Can Finally Have Their Just Desserts Without the Guilt' - TCBY’s Super Fro-Yo sets a new standard for healthy nutritionals. - 120 calories or less. - must have a minimum of 20 billion live cultures. - Must not exceed 2g of saturated fat. - 'Super Fro-Yo' is a great platform to educate the marketplace and hopefully change behavior."
- Despite the economic conditions, sales in frozen yoghurt have soared. - More health conscious consumers. - Demand for frozen yoghurt made the U.S industry grow from $500m-$700m in 5 years. - internationally the frozen yogurt market is still in an embryonic stage. Froyo shops predominantly urban areas. - Frozen yoghurt is a new 'fashionable' trend to hit the U.K from America. - UK market is expected to reach $25m in 2013.
- 3 target audiences: young adults, women, and people who are health conscious. - Companies place frozen yoghurt shops around college/university campus'. - Self serve shops allow the health conscious to manage portion size and save waiting in queues. - Frozen yoghurt is better for lactose intolerant people.
Frozen yoghurt hasn't become an international trend solely through the taste and health benefits, but through the personality of each brand which decorate our city's and supermarkets. - Customers stand in line for a taste of the yogurt, but they get in that line because of the brand's personality.' (Pinkberry) - Once in love, Pinkberry's loyal customers 'Groupies' interact with the brand and each other, sharing photos, stories, events and their love of Pinkberry - People don’t eat frozen yogurt anymore. They eat Pinkberry. - We’re shipping our fro-yo worldwide this year, mooving around the globe to convert people to our unique, quirky brand with a British fashion edge. -yoomoo