Sarah Goldthorpe
Brrew Ice tea.
Brief 3.
Create a collection of branding, packaging and promotional material for new Yorkshire based iced tea company Brrew, for the four flavours in the collection, Classic cuppa, A little bitt 'a' lemon, Burst of raspberry and A punch 'a' peaach, Use clear and concise communication to show that it is an iced tea brand with a clear focus on the roots of the product in Yorkshire.
1/4
Sarah Goldthorpe
Brrew Iced tea.
Brief 3.
The logo combines contemporary illustration with traditional style text. The formation symbols act to encompass everything about the Brrew brand, Its icey refreshing taste, array of fruity and classic flavours aswell as the traditional cup of tea whilst the classic slab serif text, with screen printed effect aims to draw upon the roots of tea, and its persona as a popular and long standing drink.
2/4
Sarah Goldthorpe.
Brrew Iced tea.
Brief 3.
The packaging gives english tea drinkers and possible ice tea consumers exactly what they want from tea. The ability to brew their own tea, via tea bags over the ready made bottled product. The packaging executes an authentic yorkshire attitude, via illustrations produced directly via primary photographs from the Yorkshire countryside. The packaging also offers easy and instinctual access to the teabags via a perforated section at the bottom of the box. The box can be easily stacked on shop shelves and in customer cupboards.
3/4
Sarah Goldthorpe.
Brrew Iced tea.
Brief 3.
Promotional material encompasses facebook social media, bus shelter posters and billboards. Therefore communicating to people online, on the road, bus users and pedestrians.
4/4